Mediaguru Consultants

MEDIAGURU PROFILE & CLIENTS

ABOUT MEDIAGURU Mediaguru is a specialist media consultancy vertical, working with established media houses in India and the Asia Pacific to provide turnkey solutions for setting up and revamping TV and commercial FM radio stations. Our clients include new and existing media players who want to set up Broadcast Stations, or want to revamp and facelift their existing ones. We also assist International Media players and Channels who want to enter the Indian media market. Mediaguru’s biggest asset is its multi-dimensional team of experts, and knowledge insight of the entire domain of Media. Among Mediaguru’s recent successes is the launch of a bouquet of national news channels in India, News24 & E24, promoted by leading media & production house of India, B.A.G. Films & Media Ltd. In the regional domain we launched a News & Current Affairs TV channels focused at the people of North–East in India, NEWSLIVE in Assamese. Adding another feather to the kitty is SAKSHI TV, a world’s first complete end to end Hi–Definition News & Current Affairs channel coming up in Andhra Pradesh, India.

Mediaguru has forayed beyond the Indian Territory providing consultancy to TV channels in Afghanistan, Bangladesh and recently set up EXPRESS TV, Pakistan’s news and current affairs channel promoted by the Century Group, media conglomerate of Pakistan.

Mediaguru also provides turnkey solutions for planning and setting up private FM radio stations. Among achievements is its effective pre bid business plan concepts for leading media houses and the launch of RADIO MANGO, a bouquet of radio stations in Kerala promoted by leading vernacular newspaper house of India–Malayala Manorama. Mediaguru has entered the world of web with the launch of India’s first bilingual cricket based website. It brings to you everything from score updates, latest reports, special views and reviews, in-depth expertise about everything from catches to matches, wins to losses in and beyond the boundary of the field.

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TELEVISION PORTFOLIO - NATIONAL

Channel 7 (now IBN 7part of TV18 Group)

Manorama News

News 24

National News & Current Affairs Channel - Hindi

Bouquet of three Regional (Kerala Centric) News Channels - Malayalam

All India Reach Launched in April 2005 Reaching out to Kerala and Malayalam populace across India and the Middle East Launched in August 2006

Bouquet of national news & entertainment channels – Hindi & English

Launched in December 2007

Regional Infotainment Channel - Assamese

Reaching out to the North East

Phased launch of the rest of the channels by 2008

(Part of B.A.G. Bouquet)

NEWS LIVE

Regional Infotainment Channel - Telugu Sakshi Group

Regional Infotainment Channel - Hindi Rajasthan Patrika

Launched in January 2008

Reaching out to Andhra Pradesh & Telugu speaking populace Coming up in 2009

Reaching out to Rajasthan Coming up in 2009

INTERNATIONAL

CSB News – Bangladesh

Bangladesh’s first News and Current Affairs Channel

News and Current Affairs Channel - Urdu Express News – Pakistan

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Reaching out to Bangladesh & Bangladeshis around the world Launched in March 2007

Promoted by Century Publications of Pakistan Launched in January 2008

RADIO PORTFOLIO

Malayala Manorama Group

Radio Mango

Kochi, Kozhikhode, Trissur, Kannur (Kerala, South India)

Rajasthan Patrika Group Jaipur (Rajasthan, West India) 95 FM Tadka

Ananda Bazaar Patrika

Reaching out to 4 different zones in the state Kozhikhode, Trissur & Kannur launched in Nov & Dec 2007 Reaching out with only hit music 24 hrs to the entire city Launched in Aug 2006

Pre-Bid Solutions for FM Radio Stations

East India

Dainik Bhaskar North and West India

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Pre-Bid Solutions for FM Radio Stations

RESEARCH & STRATEGY PORTFOLIO

Leading Broadcast Design company based in London

Market entry strategy for India.

Leading Infrastructure & media organization of East India

Complete research of Bihar & Jharkhand television market & strategy recommendations

Leading petroleum company of India

Complete research on Digital Signage market and strategy recommendations

TV Content Aggregators

Editorial restructuring & Business Planning

Red Bee Media

P & M Infrastructures

Bharat Petroleum

B.A.G. Films

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ABOUT THE CLIENTS – THE PROMINENT MEDIA BRANDS

Dainik Jagran With over 63 Years legacy, the Dainik Jagran is the most read Newspaper of India - 21.12 million readers (NRS-2006). It has sustained leadership during the last few years in every readership survey. The group made its foray into broadcast through Channel 7, a national news and current affairs channel launched in April 2005.

Malayala Manorama The group has been the ‘good morning’ of the most literate state (Kerala) for more than 100 years. The flagship brand is its Malayalam newspaper daily which is the most read vernacular newspaper in India (with a readership of 7.6 Million – NRS-2006). Expanding its media reach, the group has entered the television space with a regional news channel Manorama News and is now foraying into the radio space with a bouquet of radio stations.

Dainik Bhaskar Dainik Bhaskar is the second most read daily newspaper in India with a readership of over 15 million. The group has got licenses approval for setting up private FM Radio stations across north and central India.

Rajasthan Patrika Another leading print house from West India, the Rajasthan Patrika daily is among the top ten newspapers in the country. The group has got license approval for setting up private FM stations in Western India. Mediaguru is currently consulting for setting up the main station in Jaipur (Rajasthan State’s capital city) which is set to launch soon.

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Ananda Bazaar Patrika One of the largest Media conglomerates in India. The ABP group has a dominating presence in eastern India. Expanding its broadcast reach, which already includes its stake in Star News and Star Ananda, leading national and regional news channels with Star, is the approval of its license for setting up a private FM Radio Station in Kolkatta, capital city of West Bengal in East India.

B.A.G. Films A leading television production house of India that aggregates content in both fiction and news for leading TV channels in India, also foraying into setting up private FM Radio stations. The media house produces news and entertainment shows like – Kumkum (Star Plus), Red Alert, Sansani (Star News) among others, for leading channels of India.

CSB News CSB News is promoted by City Group which is a premier FMCG group in Bangladesh. It is Bangladesh’s first 24*7 news & current affairs channel. It is a completely integrated channel with world class programming and latest technology. It has the largest news gathering network.

Daily Express The Daily Express is one of Pakistan’s most widely circulated Urdu language newspaper, published by Century Publications, a Lakson Group subsidiary. It is published simultaneously from Islamabad, Karachi, Lahore, Peshawar, Quetta, Multan, Faisalabad, Gujranwala, Sargodha, Rahimyar Khan and Sukkar. The group has forayed into television with Din Raat – news & current affairs channel.

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THE TEAM

Sanjay Salil Managing Director Sanjay is the man behind MediaGuru. He started his career with print media and worked with leading Hindi daily newspapers in India. It was a time when electronic media had entered the Indian terrain. He was a part of the growth and launch of India’s first 24*7 private TV news channel, Aaj Tak. Sanjay has worked as a reporter, producer and finally graduated to a news presenter of the daily show which had several million viewers. He was one of the youngest people who made to Senior Editorial Management team in India. He also served as Joint Chief Executive Officer of a duo of television stations. Sanjay founded Mediaguru in 2003. With his ever growing experience in media, he led Mediaguru Consultants to set up and launch a 24*7 national news & current affairs channel, Channel 7 for India’s no. 1 Hindi daily Dainik Jagran. It is now known as IBN 7 and is a part of the TV18 – CNBC group. With this began a new series of TV station launches from Manorama News in south India to Express TV in Lahore which is Pakistan’s private 24*7 news channel. Sanjay is one of the few people in Indian media who bring to the table such a varied and in-depth understanding of content, technology and business of cross media. He has traveled immensely across all continents and is well versed with the latest trends and updates in media related to technology, business and operations. Now he combines his journalistic sharpness and analytical astuteness with a keen business acumen and ethics to have a positive impact on the media across the globe.

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Ajay Upadhyay Director Ajay Upadhyay is a name to reckon with in the Indian media. It stands for over 25 years of experience across print & television. An engineer by education, a journalist by profession and a thought leader by attitude! Presently he is working with Mediaguru in the capacity of a Director. He started his media career as an Assistant Editor with Dainik Aaj & then served as the Co-ordinating Editor – Sunday Observer. There was no stopping thereafter and he worked with leading print dailies like Dainik Jagran, Navbharat and as Group Editor of Hindustan. The Mumbai edition of Navbharat was launched under his supervision. In the television media he worked for Aajtak as a special correspondent and later as an Executive Producer. He was also part of the founding team of national news & current affairs channel from India – Channel 7 (Now IBN7). Thereafter he went onto build and establish, Jagran Institute of Management & Mass Communication – a premier institute in India. He is one of the few people in the industry who have an in-depth understanding on all facets of media and a keen insight of the emerging trends. Research and strategy are his forte and at Mediaguru he consults our clients on all aspects of project planning & execution.

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Richard Goslan Lead Trainer Richard started off as a print person graduating through the ranks of television media. His prior experience includes stints at CNN London and CNN Hongkong & CNBC Asia. He has worked with the launch and training of leading channels across the world including Aaj Tak, Headlines Today and Manorama News in India, Geo TV in Pakistan, NIKKAI / CNBC – Tokyo, Paranana, Malaysia and the latest being CSB News in Bangladesh besides others. He is an international network launch and training expert. His immense international exposure plays a key role in planning and strategizing all our projects. He also doubles up as a lead trainer and provides valuable inputs related to news reporting and writing for all our projects across the globe.

Aida Santory Lead Trainer Aida has worked with networks across the world as a lead trainer – in India, Pakistan, Japan, Malaysia, besides other countries. Earlier Aida worked as an Executive Producer with CNN, Espanuel, and earlier involving stints at CNN Plus, CNN Turk and Istanbul. Aida roams the world providing training to new recruits. Her core area of expertise involves news production and assignment desk functioning. She also associates Richard as a launch consultant and new recruits trainer. Together they introduced in India the structured approach of newsroom functioning with the launch of Aaj Tak. Since then their association with Asia has been inseparable.

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N. P. Singh Head Content Narendra Pal Singh more popularly known as NP in the media circles started his career with print as a journalist with Amar Ujala. It was time when broadcasting was taking a giant leap with the advent of private players. NP thereafter, joined Aajtak and worked closely with the launch and growth of Aajtak from a news capsule to a full fledged 24 hour news channel. He was responsible for all sports related newsgathering, reporting and production. In addition to that he also worked on various other beats likes politics, human stories to LIVE war and natural calamity reporting. Post this he launched another national Hindi news channel NDTV India, a name and brand to reckon with. He worked here in the capacity of a Sr. Editor. At Mediaguru he heads the web team and consults our clients on all content related projects. He is also closely associated with the day to day functioning of all Mediaguru websites.

G Rajaraman Senior Editor

Rajaraman, a true Hyderabadi has an undying passion for sports! With over 25 years of experience in the world of sports, he has worked across all media from print to television to radio both in the national and international arena. He is a known face on the expert panel of many broadcasters. He is a highly regarded expert in the sports fraternity. From Olympics to Cricket World Cup to Asian Games, he has been there and lived them all. At Mediaguru, he supervises the daily activities of the sports editorial team and manages content of all our websites.

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Sanjay K. Das Senior – Vice President Sanjay, a multi–skilled media professional with 20 year plus in the industry has worked across all media domains. He began his career with print and worked for Sunday Mail & Free Press Journal group and its news magazine Onlooker, where he gave 7 years. Thereafter, for the next 7 years he moved to television & was the head of BAG Films editorial. He also worked with Independent Television Company of Sanjay Dalmia and handled north India for T-Series, with both editorial/creative & business/marketing responsibilities. He later worked with Star Image Makers & Ace Brandwidth Communications in Image management, brand strategy & development of corporate communication structures. He has also produced, written & directed over 500 hours of ad-films, corporate AVs, documentaries, news-features, magazine format programs & current affairs series for various channels including Doordarshan, Zee News, DD Metro & central government ministries/departments. At Mediaguru he is handling content and development of the broadcast, technology and media portals. He also consults our clients on various content and strategy related projects.

Harsh Wardhan Senior – Vice President Management graduate with more than 13 years of experience in the field of corporate & financial communications. He has been instrumental in setting up & successfully running the operations of Adfactors (country’s leading financial communications agency) in Northern India. In his earlier assignment he is credited with the setting up of the Financial Practice Group of Mutual PR where he worked as the Managing Partner for 4 years. Networked in the media and the financial community to bring in the right kind of synergy for the project from the point of view of content and as well as marketing of this new platform. Credited with the success of leading the marketing communications for country’s leading media houses IPO’s such as NDTV and GBN in the last four years. He has also handled investor and public communication assignments for diverse industries such as banking, power, consumer durables, retailing, etc. © Mediaguru Consultants Pvt. Ltd.

Faizul Islam Vice President Faizul started his career as a reporter cum producer of a weekly news analysis show on Zee, the pioneer’s of electronic media. Thereafter, he closely worked and coordinated some of the most popular shows in Indian media like ‘Janta Ki Adalat’, which is still on air. It was one of the most innovative formats that were introduced in India. He has worked with Star Plus, Zee and Doodarshan in India. Faizul was instrumental in the planning, formatting and launching of a 24*7 national news channel, India TV where he developed the newsgathering network throughout the country. He worked closely with the editorial team developing and packaging shows for the channel. Faizul’s forte is man management. His association with Mediaguru began with the revamping of regional news channel and then being closely involved with all our projects.

Shabry Bakshi Senior Consultant Shabry is a thorough professional with over 9 years experience in TV news production and programming. She started her career as a panel producer for a breakfast show on Doordarshan. She also worked as a reporter. She has worked for a whole gamut of genres from lifestyle and entertainment to sports and auto shows both as a producer and anchor. She was instrumental in the editorial planning and implementation of Newslive, a news & current affairs channel for the people of North East in India. Adding another feather to he kitty she was closely involved as a trainer and facilitator for setting up an HD TV station in Andhra Pradesh. Her association with Mediaguru as a trainer has grown with time and she consults our clients for On–Air production and presentation.

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The MG Family Growing with every project, Mediaguru carries its spirit in essence to wherever it goes. And the spirit is multifaceted, talented, multi-skilled, professional and specialized. Structured around the nucleus which works from Delhi, a team that comprises of able youngsters from complementary varied backgrounds of IT, MBA, Psychology, English and Media Research, creating the project systems, background research and developing the knowledge base which is at the heart of everything we do. The arms are the client outfits where Mediaguru's senior project consultants deliver results. These include senior industry experts in all domains of our services: News Editorial (Desk and Reporting), Television Production, Television Packaging, Radio Production and Programming etc.

Mediaguru in News Read more about Mediaguru:

http://www.livemint.com/2008/10/05232940/Riding-to-success-on-the-media.html?pg=1 http://www.livemint.com/2008/10/05232940/Riding-to-success-on-the-media.html?pg=3

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MEDIAGURU CONSULTANTS PVT. LTD. B – 48, SECTOR - 5 NOIDA (INDIA) +91 - 120 – 4766015 (Tel) +91 - 120 – 4766151 (Fax)

www.mediaguru.in

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