Mcra System Diagram V1

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Mobile Content related Advertisement (MCrA)

MSC

7/

SMSC 'N'

1/

SMSC 'Adv.'

2/

5/

4/

Adv.SIM

6/

Mapping/DB Server

3/

Adv.OTA

Mobile Content related Advertisement (McrA) – System Diagram (General flow) V.1.02a - October 2007 1/ When Subscribers subscribe McrA service. An 'Adv.SIM' (SMSC no. in the 'Adv.SIM' will be programmed to <<SMSC 'Adv.'>>) will be issued. All the SMS sent from/to 'Adv.SIM' will be delivered to <<SMSC 'Adv.'>> for further processing. 2/ & 5/ <<SMSC ‘Adv.’>> will process the messages in a normal way ‘plus’ copy the messages to DB/Mapping Server. 3/ Messages passed to <<Mapping/DB Server>> will be 'filtered' to find out the related 'Advertisement', then, passes the ‘Advertisement’ and the ‘Subscriber info – MSISDN’ to <> in a ‘correct’ format. 4/ & 5/ <> communicate (updating the database, reprogram/defragment..) with the <> by SMS through <<SMSC ‘Adv.’>> 6/ <> could collect info like ‘hit rate’ and feedback to <> for further/future processes. 7/ Messages of non-MCrA subscribers will be processed 'Normally' through SMSC ‘N’ (normal SMSC).

Created by: Patrick SZETO Email: [email protected]

Page 1

Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only.

Mobile Content related Advertisement (MCrA)

Created by: Patrick SZETO Email: [email protected]

Page 2