Mcdonough Presentation

A Celebration of Abundance: Something Lived, Something Dreamed

William McDonough + Partners McDonough Braungart Design Chemistry – MBDC VantagePoint Venture Partners

Design is the first signal of human intention

What is our intention as a species?

A Declaration of Independence Natural Rights

A Declaration of Interdependence The Rights of Nature

What is the first question?

How do we love all the children of all species for all time?

Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.

Becoming native to place

Being less bad is not being good

Growth is good

E = mc2

E=

2 mc Physics

Biology

Chemistry

Could human artifice be a living thing?

Growth Free Energy From Sunlight Open Metabolism

Biological Metabolism

Technical Metabolism

Biological Nutrient

Technical Nutrient

What is eco-effective design?

Nature’s Design Principles Waste equals food

Nature’s Design Principles Waste equals food Use current solar income

Nature’s Design Principles Waste equals food Use current solar income Celebrate diversity

The question then is no longer: “Growth or no growth?” but “What do we want to grow?”

Prosperity Health Security Community Peace Culture

What is our target? What is our trajectory?

Optimal Sustainability

Shareholder Value

Leadership

Flight Path Eco-efficient Design Eco-effective Design Present

Time

©2006, McDonough Braungart Design Chemistry

Future

Cradle to Cradle: from molecule to region

Tokyo 1951

Hong Kong 1960

Olympic Peninsula

EDF 1984

“It’s proprietary. It’s legal. Go away.” - Building Material Supplier

Material Selection • Currently: Restricted substances (Prop 65) • Next step: Full inventory and assessment • Future: Optimization expanded knowledge = reduced hazards

Inventory

Product Material Chemical

Textile Seating Fabric

Fiber

Dyes

Auxiliaries

© MBDC. All rights reserved.

Assessment

Human Health Criteria Priority Criteria

Additional Criteria

ƒ Carcinogenicity*

ƒ Acute Toxicity

ƒ Disruption of Endocrine System*

ƒ Chronic Toxicity

ƒ Mutagenicity*

ƒ Irritation of Skin/Mucous Membranes

ƒ Reproductive Toxicity* ƒ Teratogenicity*

ƒ Sensitization ƒ Other (e.g., skin penetration potential, flammability, etc.)

* Known or suspected in humans and/or animals

Environmental Health Criteria ƒ Aquatic toxicity Fish toxicity Daphnia toxicity Algae toxicity

ƒ Bioaccumulation (BCF, log Kow) ƒ Climatic Relevance/Ozone Depletion Potential ƒ Content of Halogenated Organic Compounds ƒ Persistence/Biodegradation ƒ Toxic Heavy Metal Content ƒ Other (e.g., Water Danger Score, Toxicity to Soil Organisms, etc.)

Production Process ƒ Exact Knowledge of Composition ƒ Resources (Renewable/Nonrenewable) ƒ Transport Distance ƒ Energy Input ƒ Social Criteria ƒ Genetic Engineering ƒ Danger of Intermediates/By-Products ƒ Animal Testing ƒ Wastes ƒ Climatic Relevance/Ozone Depletion © MBDC. All rights reserved.

Formaldehyde

Sample Materials Assessment Matrix Input

Total Score

Health Hazards

Material

S

AT

IRR

CT

DES

T

C

M

DIS

A

CF

Material 1

78.36

A

C

A

A

A

A

A

A

C

A

Material 2

88.50

A

B

A

A

A

A

A

A

B

A

Dye 1

58.36

A

A

B

C

A

A

A

C

C

A

Dye 2

58.36

A

A

C

C

A

A

A

C

C

A

Dye 3

58.36

A

A

C

C

A

A

A

C

C

A

Dye 4

58.36

A

A

C

C

A

A

A

C

C

A

Dye 5

58.70

A

A

C

C

A

A

A

C

A

A

Dye 6

58.36

A

A

C

C

A

A

A

C

C

A

Dye 7

58.36

A

A

C

C

A

A

A

C

C

A

Dye 8

58.36

A

A

C

C

A

A

A

C

C

A

© MBDC. All rights reserved.

Optimization

Cradle to Cradle Design Framework • Design with materials that are “nutrients” • Design products to be recycled • Design systems to recover and recycle nutrients

Certification Criteria 1.0

Materials

2.0

Material Reutilization/DfE

3.0

Energy

4.0

Water

5.0

Social Responsibility

• Combination of product metrics & company metrics • Intention is to spur innovation & ongoing optimization

Cradle to Cradle Product • Platinum • Gold • Silver • Basic P G S B

preferred acceptable problematic undefined

for human & environmental health attributes

Biological Nutrients

Technical Nutrients

Bottled water with reverse logistics

“Move Toward a Cradle-to-Cradle Economy to leverage market forces to produce products that are ‘benign-bydesign’ in part by establishing a California Green Products Registry to develop green metrics and tools (e.g., environmental footprint calculators, sustainability indices) for a range of consumer products and encourage their use by businesses.”

Buildings like trees, Cities like forests

• Is it a biological or technical nutrient? • Are materials recyclable/ compostable? • Do you have reverse logistics? • Does your energy come from renewable sources? • Is your water drinkable? • Are you practicing social fairness?

Imagine a cradle to cradle building…

FORD ROUGE CENTER

FORD ROUGE CENTER ecological infrastructure

Trees

Shrubs

Ground cover

FORD ROUGE CENTER business case Cost of Conventional System

$48,000,000

Includes costs for meeting regulatory requirements, which dictated the construction of an onsite treatment plant for dealing with large storm water events

Cost of Installed System

$13,000,000

All storm water is cleaned through natural filters, eliminating the need for regulatory requirements

Savings Calculated from straight costs alone and does not account for energy and operational savings

$35,000,000

© Ford Photographic

© Ford Photographic

PERFORMANCE

NASA CSF | RESULTS

750k

0

NASA CSF

NASA CSF

500k

Base Case

0

Base Case

1250 GJ

1.25 m

Sewer

250k

0

NASA CSF

2500 GJ

Potable Water

Base Case

Energy

90% reduction

87% reduction

100% reduction

from 2300 GJ/yr for a conventional facility to 240 GJ/yr

from 1,025,000 gals/yr for a conventional facility to 137,000 gals/yr

from 455,000 gals/yr for a conventional facility to 0 gals/yr

BrightSource Energy

BrightSource Energy

Better Place

• Site • Water • Energy • Structure • Materials • • • •

Conventional Improved Optimized Cradle to Cradle Inspired

The Almere Principles • Cultivate diversity • Connect place and context • Combine city and nature • Anticipate change • Continue innovation • Design healthy systems • Empower people to make the city

China will house hundreds of millions in the next 10 years

Liuzhou

Landform and Hydrology Issues & Concerns - Flooding

Site

Waste = Food

Current Solar Income

What is our intention as a species?

Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.

How do we love all the children of all species for all time?

1 Insist on the right of humanity and nature to co-exist 2 Recognize interdependence 3 Respect relationships between spirit and matter 4 Accept responsibility for the consequence of design 5 Create safe objects of long-term value 6 Eliminate the concept of waste 7 Rely on natural energy flows 8 Understand the limitations of design 9 Seek constant improvement by sharing knowledge

Use current solar income “…powered by clean and renewable energy…”

Celebrate diversity “Become native to place…”

Waste = Food “…employs manufacturing, distribution, and recovery systems that allow those material inputs to be put back into productive use…”

Waste = Food “…uses material inputs that have positive effects on people and the environment…”

Optimal Sustainability

Shareholder Value

Design Challenge

Flight Path Eco-efficient Design Eco-effective Design Present

Time

©2006, McDonough Braungart Design Chemistry

Future

Biological Metabolism

Technical Metabolism

Human Health Criteria Priority Criteria

Additional Criteria

» Carcinogenicity*

» Acute Toxicity

» Disruption of Endocrine System*

» Chronic Toxicity

» Mutagenicity*

» Irritation of Skin/Mucous Membranes

» Reproductive Toxicity* » Teratogenicity*

» Sensitization » Other (e.g., skin penetration

* Known or suspected in humans and/or animals

potential; flammability)

Environmental Health Criteria » Aquatic toxicity Fish toxicity Daphnia toxicity Algae toxicity

» Bioaccumulation (BCF, log Kow) » Climatic Relevance/Ozone Depletion Potential » Content of Halogenated Organic Compounds » Persistence/Biodegradation » Toxic Heavy Metal Content » Other (e.g., Water Danger Score; Toxicity to Soil Organisms)

• Is it a biological or technical nutrient? • Are materials recyclable/ compostable? • Do you have reverse logistics? • Does your energy come from renewable sources? • Is your water drinkable? • Are you practicing social fairness?

• Is it a biological or technical nutrient? • Are materials recyclable/ compostable? • Do you have reverse logistics? • Does your energy come from renewable sources? • Is your water drinkable? • Are you practicing social fairness?

Imagine a cradle to cradle building…

Anticipatory design: adapts and evolves over time

Abundant daylight and fresh air

Treats water as precious resource: capture and reuse

Solar oriented, solar powered Healthy workplace that promotes community, connectivity

Safe materials in closed-loop cycles Is native to its place

Best Practices: LEED Strategies Site Water Energy Materials IEQ

Best Practices: LEED Strategies Site Water Energy Materials IEQ

Beyond Best Practices: Eco-effective Design

Owner Mission

Project Principles

Beyond Best Practices: Eco-effective Design

Owner Mission

Project Principles

Project Goals

Beyond Best Practices: Eco-effective Design Strategies Site Water Owner Mission

Project Principles

Project Goals

Energy Materials IEQ

Lobby

Atria

PERFORMANCE

NASA CSF | RESULTS

750k

0

NASA CSF

NASA CSF

500k

Base Case

0

Base Case

1250 GJ

1.25 m

Sewer

250k

0

NASA CSF

2500 GJ

Potable Water

Base Case

Energy

90% reduction

87% reduction

100% reduction

from 2300 GJ/yr for a conventional facility to 240 GJ/yr

from 1,025,000 gals/yr for a conventional facility to 137,000 gals/yr

from 455,000 gals/yr for a conventional facility to 0 gals/yr

MATERIALS

NASA CSF | RESULTS

Biological / Technical / Other

0%

Scene

Systems

Skin

Site

Composite

50%

Structure

100%

possible closed loop biological/technical, based on construction cost + volume, dependent on product + installation

MATERIALS

NASA CSF | RESULTS

Potential Cradle to Cradle Certified

Scene

Systems

Structure

Site

Composite

Skin

100%

10% certified products based on construction cost

50%

0%

FORD ROUGE CENTER

Opportunity Matrix framework

EXAMPLES | TREASURE ISLAND

WM+P Scope:

Characteristics of a sustaining city:

• Articulate the 100% good vision for a “world-class” sustaining city

•

Carbon neutral

•

Regenerates water flows

•

Eliminates concept of waste

•

Fosters health + well-being

•

Creates and supports vibrant habitats

•

Becomes an international model of sustaining mobility systems

• Evaluate design team proposals against this vision of 100% good

TREASURE ISLAND

Proposed Strategies

Levels of Achievement

Level 1: Energy Efficiency Energy demands are reduced through good energy-efficient choices within a conventional model, made on a case-by-case basis (e.g., using ENERGY STAR products, increasing the performance of individual building envelopes).

Level 2: Preferential Energy Sourcing A development-wide strategy for reducing energy use is adopted. The use of high-impact electricity sources is reduced by giving preference to lessbad energy sources, purchasing green power, if feasible, or meeting a portion of energy demand through on-site renewable power.

Level 3: Energy Integration and Carbon Assessment An integrated, site-wide energy protocol is used to identify synergies. From source to use, all energy flows are documented for carbon content. To extent feasible, renewable energy sources are used.

End Goal: Treasure Island is a carbon neutral community. All energy needs are met through renewable sources and all future development accounts for the generation of renewable power as part of its design. The embodied energy of the project’s construction is partially offset using carbon sequestration strategies.

ECO-EFFECTIVE DESIGN AGENDA for buildings and communities Cradle to Cradle Design Philosophy Design of the built environment in ways that eliminate waste. Understand cities and regions as living organisms with dynamic metabolisms. Photosynthesis Design surfaces that use the sun’s energy to produce either clean power or sequester carbon. Generative landscapes Create vibrant and diverse ecosystems that reinforce the natural cycles. Connectivity Create sense of community and evidence our interdependence with the natural world Interdependency Use metabolisms of mass, water and energy to recapture nutrients

FORD ROUGE CENTER

“We are committed to transforming an icon of 20th century industrialism into a model of 21st century sustainability.” –

William Clay Ford, Jr. CEO & Chairman Ford Motor Company

EXAMPLES | FORD ROUGE CONCEPT FRAMEWORK

Quality Environment. Become tools of nature, creating conditions that allow her to restore the air, soil, water, and habitat.

Quality Production. Embrace Ford’s heritage of innovation and business strength through design for a sustainable and prosperous future.

Quality Workplace. Honor people and create and foster a workplace in which all are allowed to flourish.

Quality Citizenship. Honor the people and communities of which the Rouge is a part and to which it will contribute.

EXAMPLES | FORD ROUGE CONCEPT FRAMEWORK

Quality Environment

Quality Workplace

Soil

Daylighting

Water

Healthy Workplace

Air

Employee Support

Habitat

Transportation

Industrial Landscape

Quality Corporate Citizenship

Quality Production

Architectural History

Industrial Buildings

Automotive Heritage

Material Flow

EXAMPLES | FORD ROUGE CONCEPT FRAMEWORK

Quality Environment. Become tools of nature, creating conditions that allow her to restore the air, soil, water, and habitat.

Target Area: Water Goals: Treat water as a precious resource by reusing it to the maximum extent possible. Release to the ecosystem only water that is clean, healthy, and ready for reuse.

EXAMPLES | FORD ROUGE CONCEPT FRAMEWORK

Target Area: Water Goals: Treat water as a precious resource by reusing it to the maximum extent possible. Release to the ecosystem only water that is clean, healthy, and ready for reuse.

Strategies:

Storm Water Filtration Green Roofs, Creek Restoration Heat Recovery Grey Water

FORD ROUGE CENTER storm water strategies

FORD ROUGE CENTER storm water strategies

FORD ROUGE CENTER storm water strategies

FORD ROUGE CENTER storm water strategies

FORD ROUGE CENTER storm water strategies

FORD ROUGE CENTER storm water strategies

Hedgerows and Vegetated Drainage Swales

FORD ROUGE CENTER ecological infrastructure

Trees

Shrubs

Ground cover

FORD ROUGE CENTER business case Cost of Conventional System

$50,000,000

Includes costs for meeting regulatory requirements, which dictated the construction of an onsite treatment plant for dealing with large storm water events

Cost of Installed System

$15,000,000

All storm water is cleaned through natural filters, eliminating the need for regulatory requirements

Savings Calculated from straight costs alone and does not account for energy and operational savings

$35,000,000

EXAMPLES | ALMERE PRINCIPLES

1. Cultivate diversity. 2. Connect place and context. 3. Combine city and nature. Importance of diversity (economic, social, environmental)

4. Anticipate change.

Interconnectedness of nature, the city and the region/ecosystem

5. Continue innovation.

Design to anticipate change Social empowerment Need for a clear identity

6. Design healthy systems. 7. Empower people to make the city.

PAMPUS ALMERE

What is a cradle to cradle island? Does it inform the shape? Can we eliminate the concept of waste on the island? Can waste liabilities be captured as nutrient assets for use on the island or nearby? What are the primary building materials? Where are they from? Are they healthy? Can they be recaptured after use? Where will they go?

RWS PRINCIPLES (Draft)

1. Enhance diversity 2. Create connections 3. See the setting 4. Combine functions 5. Become producer of energy and clean air, water 6. Future-resistent and flexible 7. Show it, make it to be felt and give it character

Our goal is a delightfully diverse, safe, healthy and just world — with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.

“Make It Right”: First Generation

“Make It Right”: Fourth Generation

“Make It Right”: Seventh Generation

FORD ROUGE CENTER

Gazeley Properties Milton Keynes, UK

Gazeley Properties Milton Keynes, UK

Pedestrian Bridges

Green Roof Skylights

Photovoltaic Panels

Gazeley Properties Milton Keynes, UK

Gazeley Properties Milton Keynes, UK

Gazeley Properties Milton Keynes, UK

Gazeley Properties Milton Keynes, UK

National Museum of Science and Industry Wroughton, UK

National Museum of Science and Industry

Wroughton, UK

National Museum of Science and Industry

Wroughton, UK

National Museum of Science and Industry

Wroughton, UK

GREENBRIDGE MIXED USE DEVELOPMENT

JACOB CORPORATE CAMPUS

CREATIVE PLANET, UK

Interior (looking toward platform)

focus on patient / exam rooms

identifying key materials

Anticipatory design: adapts and evolves over time

Abundant daylight and fresh air

Treats water as precious resource: capture and reuse

Solar oriented, solar powered Healthy workplace that promotes community, connectivity

Safe materials in closed-loop cycles Is native to its place

Interior (looking toward platform)

December 12 PM: Overcast Sky Conditions, clear Glass

Screen edge at or below 20 VFC, providing excellent image quality

20 VFC

Courtesy Loisos + Ubbelohde Associates