Mba Syllabus

PRINCIPLES OF MANAGEMENT Course code: 10001 OBJECTIVE: To expose with the challenges of New Millennium and to increase the confidence level. MODULE I Management science:Definition-evolution of management Thoughtcontribution of F.W.Taylor, Henri Fayol, Elton Mayo, Mary Parker Follet, Rensis Likert, Chestard Bernard, Douglous McGregor, Peter Drcker, Mickel Porter and C.K. Prahalad- Functions of Managers - Scientific Approach, System Approach and Contingency Approach.Planning-Types -Steps-MBOMBE-Strategies-Policies-Planning Premises - Decision Making - Risk and Uncertainty - Decision Trees. MODULE II Organisation: Formal and Informal-Span of ManagementOrganisation Structure-Departmentation-Line and staff relationship -Centralisation Vs. Decentralisation-Organisational Culture-Cultural Diversity-Multi Ethnic Workforce -Organising Knowledge resource. MODULE III Leadership: Leadership Styles -Motivation-Motivation TheoriesMaslow-X-Y theory, Two Factor Theory-Equity theory-Vrooms Expectancy theory-ERG theory-Committees-Teams and Groups. MODULE IV Controlling: Process:Standards and Bench Marking-Core Competence-Competitive Advantage of Industries and Nation, Coordination-Principles of Co-ordination-Inter-dependence. MODULE V Knowledge Management - Creativity and Innovation - Quality Concepts-Business Process Outsourcing. MODULE VI Challenges in Management: Change Management -Timing of Change-Reaction to change-Planning organisational Change-Technological Change-Effective use of Communication Devices and IT. TEXT BOOK Heinz Weihrich, Mark.V.Cannie, Harold Koontz, Management, 12th Edition , TMH Publication. REFERENCE 1.

Management – Rocky W. Griffin – Biztantra, 8th Edition, 2005

2. Management: Tasks, Responsibilities, Practices – Peter F. DruckerHarper Collins Publishers 3. Modern Management – Samuel Certo – 9th edition –PHI

MANAGERIAL ECONOMICS Course code: 10003 OBJECTIVE : The objective of this course is to make the student understand the application of economic theory in decision making and to study ramification of managerial economics in global economy. MODULE I: Nature and Scope of Managerial Economics – Theory of Firm – Profit Maximization Vs. wealth maximization – Theory of Profit - Functions of Profit. MODULE II: Demand and Supply – Concept of Demand – Concept of Supply – Market equilibrium – Demand Elasticity – Factors determining the elasticity – Arc elasticity –Income elasticity – Cross elasticity – Demand estimation and Forecasting. MODULE III: Production and Cost Analysis – Production Function – Economies of Scale – Innovation and Global Competitiveness – Production Analysis – Cost theory and Estimation- Plant size Economies of Scale. MODULE IV: Market Structure and Pricing Policies- Competition and Perfect Competition-Monopoly-Monopolistic Competition – Oligopoly - Pricing Policies – Non-Price Competition - Cartel- Price Index. MODULE V: Theories of Inflation-Types of Inflation-–Balance of Payment-Internal External Balance- Risk Analysis – Capital Budgeting – Capital Rationing – Cost of Capital. MODULE VI: National Income – Concepts and Measurement of National Income Consumption, Saving and Investment. Text Book:

Atmanand, Managerial Economics, First Edition, Excel Books, New Delhi, 2005. Reference Books: 1. Dominick Salvatore - Managerial Economics, Fourth Edition, Thomson Learning, New Delhi, 2007. 2. Craig Peterson and Cris Lewis - Managerial Economics, Fourth Edition Prentice Hall of India, New Delhi. 3. Christopher R Thomas and S Charles Maurice, Eighth Edition, Tata McGraw Hill Publicity Corporation, New Delhi, 2006.

INTERNATIONAL ACCOUNTING Course code: 10303 OBJECTIVE: To incorporate the various international accounting Principles and practices relevant to the present day globalised economic scenario by providing end to end understanding MODULE I Historical and contemporary perspective – growth and spread of MNCs – financial innovation – internationalization of capital markets – North America, Asia, Western Europe – Approaches to accounting development – legal systems of accounting. MODULE II Financial accounting systems of France, Germany, Japan, UK, USA – special study of Czech Republic, China, Taiwan and Mexico – voluntary and regulatory disclosures – segment disclosure – corporate governance disclosure – implications of financial statements. MODULE III Foreign currency translation – persons, background and terminology – foreign currency transaction single and two transactions – foreign currency and inflation translation – translation accounting developments translation features – concept of historical cost – earnings – changing prices – price – level adjustments – current cost adjustments inflation accounting and inflation issues. MODULE IV International harmonization – international accounting standards board – integration of EV financial markets – IFAC – ISAR – OECD – challenges and opportunities in cross – border analysis – accounting

analysis – information access timeliness – language and terminology barriers. MODULE V Business modeling – planning costs – capital budgeting – financial return perspectives – measuring expected returns – MIS and hyperinflation – financial control issues – strategic costing – performance evaluation of foreign companies managing financial risk – floating exchange rates. MODULE VI International taxation – types of taxes, burdens, incentives – harmonization – Foreign Tax credit – limits – Tax treatics – Tax planning discussions – offshore holding companies – foreign sales corporations – pooling of taxcredits – international transfer pricing – Tariff, competitive factors – risks – pricing methodology – practices. TEXT BOOK Frederick D.S. Choi & Gary K. Meek, “International Accounting” 5th edition, Pearson. REFERENCE 1. Valdez, Stephen, An Introduction to Global financial markets 3rd edition, MacMillan. 2. Nolres C and R. Pancer, Comparative International Accounting, 7th Edition, Pearson. 3. Gernon H and G.K. Mack, Accopunting, An International perspective, 5th Edition, Irwin McGraHill. 4. E.D.S. Choi, International finance and accounting handbook, John Wiley & Sons.

INTERNATIONAL ECONOMICS Course code: 10008 OBJECTIVE: Make the management students to undergo indepth and meaningful understanding of International economic principles and paradigms governing both the macro and micro levels. MODULE I Nature and importance of international economics – current international economics problems, trade protectionism. Excessive fluctuations in exchange rates David Ricardos’ – The law of comparative advantage absolute advantage – opportunity cost theory – gains from trade under constant costs. MODULE II Standard theory on international trade increasing costs – marginal rate of transformation – community indifference curves – Trade based on different tasts – pastial equilibrium analysis – offer curies – terms of trade Heckscher – Ohlin Theory – assumptions, factory intensity, factor abundance – factor price equalization theorem – empirical tests – 4.0 model and new trade theories – imperfection competition on international trade. MODULE III Growth of factors of production – technical progress – small and large country – trade Restrictions – practice equilibrium analysis – the theory of tariff structure – optimum tariff – non – tariff trade barriers – import quota and dumping – protectionism. MODULE IV Economic integration – trade creation – history and attempts of economic integration – free trade associations – trade theory and economic development – export instability and economic development – import substitutions – international capital flows – motives and welfare effects – MNCs. MODULE V Balance of payments – Principles – functions of the foreign exchange markets – spot and forward rates. Currency swaps, futures and options – foreign exchange risks, hedging and arbitrage – offshore financial markets – exchange rate determination, power parity theory and asset market model – stability of foreign excfhange markets. MODULE VI Income determination in open and closed economy – aggregate demand and aggregate supply – macro economic policies for growth – flexible vs fixed exchange rates – exchange rate bonds and pegs – gold standard IMF and Brettonwood system.

TEXT BOOK Dominick Salvatore, International Economics, 8th Edition, Wiley India. REFERENCE 1. D. Salvalose, Theory and problems of international economics 4th Edition, McGraHill. 2. G. Haberler, the theory of international trade W.hodge & Co. 3. J. Viner, studies in the theory of International Trade, Harper & Brothers. 4. B. Ohlin. Interregional and International trade Harvard University press 1983.

TEXTILE FIBERS AND YARN Course code: 10701 OBJECTIVE: Imparting overall conceptual and concrete information pertaining to the field of textiles ranging from rawmaterial to finishing stages underlining both technical and managerial significance MODULE I Textile industry range and markets – sequence of fabric construction – kinds of fibers – classification – Natural and manmade fibers – ring spinning – yarn count – blending fibers – OE spinning – Airjet spinning – Wet and dry spinning – integrated composite spinning – Type and characteristics of yarn - yarns – elastomeric yarns – Biocomponent yarns. MODULE II Fabric construction – essential wearing operations sledding dicking and beating – looms, types – construction of cloth design – classification of weave – Twill fabrics – Jacquard weave - Handlooms and Powerlooms in Indian Textile sector. MODULE III Knitting – comparison of knitting and weaving – knitted fabrics classification – Rib-knit fabrics – warpknit – Jacquard knitting – knitted fabric defects – felting process – types and properties of felt – non woven fabrics – lace – types of lace. MODULE IV Finishing processes – preparatory bleaching – stabilising process mercerizing, ammoniating – shrinking – chemical treatment – calendaring, raising – crepe and crinkled effects – wrinkled resistant finishes – cotton finishes – water repellency, durable and semidurable – soil repellency and flame retardants – Dyeing natural and synthetic – yarn dyeing, piece dyeing, jet dyeing – dyeing defects. Printing – Dyes used, methods, direct, discharge and roller printing screen printing, flat and rotary – flocking. MODULE V History and types of cotton from field to mill, cotton crop cultivation in India, imports – linen wool, silk fabric – vegetable and mineral fibers – history of rayons spun yarns viscose rayon fabrics – actable yarn; fabrics – Nylon – types evaluating nylon fabrics – polyester types and finishing evaluating polyester fabrics – Acrylic – spandex properties. MODULE VI Specialised fabrics – quilted – pile fabrics – metallised – knit wear and hosiery – sheets, blackest, Bedspreads home furnishings – export potential – export promotion councils – market size, tradefair, knitwear and apparel parks – spinning mills in large and medium scale – Fabric

testing and international inspection standards – packaging – eco friendly wear- organic farming – smart fabrics. TEXT BOOK “Bernard P. Corbman,” Textiles fiber to fabric, 6th Edition, McGraHill.

TECHNICAL COMMUNICATON Course code: 10006 OBJECTIVE: Technical Communication designed to build communication capability among the students of Engineering, Technology, Management, Science Programmes and professionals in these domain. MODULE I Technical communication process – Objectives of Technical Communication – Principles of Communication – Forms of Communication – Types of Communication – Channels / Media of Communication – Communication in Organizations – Barriers to Communication – Guidelines to overcome Barriers – Technology in Communication. MODULE II Listening and Feedback – Intrapersonal and Interpersonal Communication / Conflict Management – Negotiations – Group Communication – Mass Commu8nication – Intercultural Communication – Visual aids in Oral Presentation – Interview for Employment. MODULE III Oral Communication – Designing and Developing Oral Communication Presentation – Speech – Characteristics of Speech – Committees and Conference – Technological aids in Communication – Visual aids in Oral presentation – Interview for Employment. MODULE IV Written Communication – Stages of writing process – Organizing and Composing messages – Writing effective e-mail messages – Writing for Web – Writing good, goodwill and bad messages – Resume and Applications. MODULE V Non Verbal and visual communication – visual media – Developing visual literacy skills – visual interaction – visualization techniques – software visualization – visual graphic design – animated visual representation – 3D computer and graphics – 3D stereo graphics visual displays – visual language and conversing technologies – visualization tools mapnet, otter – dynamic modeling – computer aided visualization method. MODULE VI Documents and Reports – Preparation of Business Documents – Storage and Retrieval of information – Formal Reports – Research reports – Project reports – Business reports and Academic reports – Technical Articles – Presentation of Bibliography. TEXT BOOKS

Meenakshi Raman, Technical Communication, Oxford, New Delhi. REFERENCE 1. 2.

M. Ashraf Rizvi, Effective Technical Communication, TMH. Bovee, Thill and Schatzman – Business Communication Today – 7th Edition, Pearson Education, New Delhi, 2007.

MARKETING MANAGEMENT Course code: 10102 OBJECTIVES: To gain knowledge in the concepts of marketing and to acquire capability in strategies formulations and tactics development. MODULE I Introduction – Definition – Scope of marketing - demands situations – key customer markets – Market Environment – Marketing concepts – target market – marketing mix – tasks of Marketing Managers. MODULE II Marketing strategies - Value chain – strategic alliances – Marketing information System – Marketing organisations – Marketing resource Assessing Market Demand – Creating consumer value – classification of markets. MODULE III Consumer behaviour – cultural, personal, psychological factors – Market Segmentation – geographic, demographic, psychographic, behavioural, volume and benefit buying process – Institutional marketing. MODULE IV Brands – Brand Equity – Products – Product life cycle – classification of products – product differentiation – Market positioning – Product line – New product development - Packaging, labeling, warranties and guarantees - Marketing of Services. MODULE V Pricing – Pricing objectives – Pricing strategies – Discounts and allowances impact of price change – distribution of networks and channels – wholesaling and retailing – Marketing logistics – modifying channels. MODULE VI Marketing Communication – Promotion – advertising – sales promotion – publicity and public relations – Direct marketing and personal selling – managing sales force – global markets – E-business. TEXT BOOK Philip Kotler, Kevin Lane Keller, Marketing Management PHI, 12th edition. REFERENCE 1. Willam J. Stanton, Michael J. Etzel, Marketing Concepts and Cases, TMH 13th Edition. 2. Tapan K. Panda, Marketing Management, Text and cases, Excel books, 2nd Edition.

MANAGERIAL FINANCE Course code: 10302 OBJECTIVE: To understand the theories, concepts and techniques of financial management for prudent decision making. MODULE I Nature and Scope of Financial Management - Objectives of Financial Management, Finance Functions, Structure of finance department, Emerging role of the Finance Managers. MODULE II Techniques of Financial Statement Analysis - Trend Analysis, Common Size Statements, Ratio Analysis: Classification of Ratios – Liquidity Ratios, Leverage Ratios, Activity Ratios- And Profitability Ratios. MODULE III Working Capital Management: - Management of cash and Marketable Securities receivables management – Inventory Managementworking capital financing. MODULE IV Sources of Finance: Sources of Long Term & Short Term financeFinancing decisions: Cost of capital – Hybrid Financing Instruments – Lease financing - and hire purchase – Venture Capital MODULE V Capital Budgeting: Nature and Significance - Techniques of Capital Budgeting - Pay Back Method - Accounting Rate of Return - Net Present Value and profitability index. MODULE VI Management of Profits: Dividend policy - Determinants of dividend policy, bonus shares and stock splits - Corporate Restructuring. TEXT BOOK M Y Khan and P K Jain - Financial Management, Tata McGraw-Hill, 5th Edition 2007 REFERENCE BOOKS 1. Prasanna Chandra - Financial Management,Tata McGraw-Hill,6th Edition

2004. 2. I M Pandey - Financial Management, Vikas Publications, 9th 2005.

Edition,

ACCOUNTING FOR MANAGERS Course code: 10301 OBJECTIVE: To make the students expose to the various accounting systems, accounting control and linking the accounting system to the Management Decision Making MODULE-I Accounting Systems, Financial Accounting Corporate accounting management and accounting information – Financial Analysis –Cash Flow and Fund flow statement Analysis – Accounting Cycle –Trial Balance, income and expenditure statements, profit and loss accounts, balance sheet. MODULE-II Management Accounting: Basic framework – Classifications of manufacturing cost, cost accounting systems, job order costing, and activity based costing, process costing, costing and the value chain – Cost – Volume – Profit analysis – responsibility accounting and transfer pricing. MODULE-III Capital budgeting decisions: Standards and variable costing – Production cost variance analysis – Management control environment, responsibility control and responsibility accounting information used in management control. MODULE-IV Budgeting – Operating budget, budget preparation, cash budget, capital expenditure budget – Control reports – Use of control reports, Designing management accounting system. MODULE-V Analysis of financial performance of a firm:- Ratio analysis – Different types of ratios – Interrelationship between ratios – Due – Point analysis, common size statement of inter and intra firm. MODULE-VI Responsibility Accounting-Meaning, Obhectives Corporate Financial Statement-Corporate Reports.

and

Types

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TEXT BOOK M.P.Pandikumar “Management Accounting”, Excel Books, New Delhi 1st Edition 2007. REFERENCES 1. Khan & Jain, “Management Accounting”, Tata McGraw Hill Publication. 2. S.N.Maheswari & S. K. Maheswari, “Introduction to Financial Accountancy”, Vikas Publication.

ORGANISATIONAL BEHAVIOUR Course code: 10004 OBJECTIVE: To manage people on deviant workplace and to inculcate the value of move of values. MODULE I Basic Concepts: Contributing disciplines to organizational behaviour -Challenges and opportunities for Organizational Behaviour - Developing Organizational Behaviour model - Foundation of individual behaviour. MODULE II Individual Behaviour – Ability and Learning Attitudes - Measuring employee attitudes - Measuring job satisfaction –Causes-Impact – Personality- Types-Trait -Measuring personality – Perception- Factors influencing perception -Perception and Individual decision making. MODULE III Motivation - Definition -Theories -Work environment - Employee involvement rewarding employees -Emotional intelligenceOrganisational behaviour application of emotion and moods- Training and development -Performance evaluation- Job enrichment, job enlargement, job analysis. MODULE IV Foundation of group behaviour: Steps of group development Group properties and decision making, difference between group and team, types of teams, training individuals into team playersInterpersonal and organizational communication, channel, barriers to effective communication.

MODULE V Leadership theories -Trait, Behavioral and Contingency theories Contemporary models - Inspirational approach, authentic leadershipLeadership and Power – Bases of power -Power & Tactics - power in group - Politics. MODULE VI Conflict – Definition - Transitions in conflict thought- Conflict process, negotiation, organizational culture, creating and sustaining culture -Managing change - Resistance to change – Work stress and management of stress. TEXT BOOK: Stephen P.Robbins and Timothy A.Judge – Organisational Behavior, PHI, 12th Edition REFERENCE BOOKS: 1. Keith Davis and John W.Newstorm– Human Behavior at work, TMH,11th Edition 2. Fred Luthans - Organisational Behavior, McGraw Hill, 10th Edition.

MANAGERIAL COMMUNICATION Course code: 10002 OBJECTIVE: The Objective of this course is to develop, deliver, assess and build capability to Communicate. MODULE I Managerial Communication Process – Objectives of Communication– Principles of Communication – Forms of Communication – Types of Communication – Channels / Media of Communication – Communication in Organizations – Barriers to Communication – Guidelines to overcome Barriers. MODULE II Listening and Feedback – Intrapersonal and Interpersonal Communication / Conflict Management – Negotiations – Group Communications – Mass Communication – Intercultural Communication. MODULE III

Oral Communication – Designing and Developing Oral Communication Presentation –Speech – Characteristics of Speech – Committees and Conference - Technological aids in Communication – Visual aids in Oral Presentation – Interview for Employment. MODULE IV Written Communication – Stages of writing process – Organizing and Composing messages – Writing effective E-Mail messages – Writing for Web – Writing good, goodwill and bad messages – Resume and Applications. MODULE V Non Verbal and Visual Communication.- Body Language – Para Language – Significance of Space – Graphics - Visual Graphics – Textual Graphics – Television and and other aids in Visual Communication. MODULE VI Documents and Reports – Preparation of Business Documents – Storage and Retrieval of information - Formal Reports -Research reports - Project reports - Business reports and Academic reports-Presentation of Bibliography. TEXT BOOK: Bovee, Thill and Schatzman , Business Communication Today,7th Edition-Pearson Education,New Delhi 2007. REFERENCE BOOKS: 1. Lesiker, Flatley,Basic Business Communication,10th Edition,TMH,2005 2. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson Learning.

ORGANISATIONAL BEHAVIOUR & HEALTH PSYCHOLOGY Course code: 10009 OBJECTIVE: To uncover the changing nature of work environments and the way it affects behavioural conditions of workforce along with the expected awareness required in health psychology. MODULE I Basic Concepts: Contributing disciplines to organizational behaviour – Individual Behaviour – Ability and Learning Attitudes - Measuring employee attitudes - Measuring job satisfaction –Causes - Impact –

Personality- Types-Trait -Measuring personality – Perception- Factors influencing perception -Perception and Individual decision making. MODULE II Motivation - Definition -Theories -Work environment - Employee involvement - rewarding employees -Emotional intelligence- Training and development - Job enrichment, job enlargement, job analysis. Leadership theories -Trait, Behavioral and Contingency theories - Contemporary models - Inspirational approach, authentic leadership- Leadership and Power – Bases of power -Power & Tactics - power in group - Politics. MODULE III Foundation of group behaviour: Stages in group development Group dynamics types of teams- Conflict – Definition - Transitions in conflict thought- Conflict process, negotiation, organizational culture, creating and sustaining culture -Managing change - Resistance to change – Work stress and management of stress. MODULE IV Health psychology definitions-psychoanalytic contributionspsychosomatic medicine- illness patterns-expanded healthcare servicesBiopsychosocial model-advantages-systems of the body nervous, respiratory, digestive, renal and reproductive systems - health behaviours - changing health habits -behavioural approaches to health behaviour change – health habit modification - health enhancing behaviours - health compromising behaviours. MODULE V Stress and coping-theoretical contributions to the study of stressstress in the workplace-personality and coping-social supportmanagement of stress- users of health service-structure and function of hospital-patient-provider relations-reasons of poor communication- pain and its measurement-pain management programs MODULE VI Quality of life-emotional responses to chronic illness-personal issues-patients beliefs - rehabilitaion – functional disorders-epilepsy and job redesign-psychological interventions -patient education-social support-nontraditional treatment-family therapy-measuring hyper tension-causes and relationship with stress-stress management and the control of diabetes-psychoneuroimmunology-stress and immune functioning-negative affect and interpersonal relationships TEXT BOOK Stephen P.Robbins and Timothy A.Judge – Organisational Behavior, PHI, 12th Edition Shelley E.Taylor- Health Psychology,TMH 6th edition REFERENCE BOOKS:

1. Keith Davis and John W.Newstorm– Human Behavior at work,

TMH,11th Edition 2. Fred Luthans - Organisational Behavior, McGraw Hill, 10th Edition. PRINCIPLES OF HUMAN RESOURCE MANAGEMENT Course code: 10201

OBJECTIVE: To equip budding managers with a complete, comprehensive review of essential human resource management concepts and techniques. MODULE I Strategic role of HRM – Nature and scope of HRM – objectives of HRM – Job Analysis – HR Planning – HR Inventory. MODULE II Recruitment Process – Application Blank – Test and Interviews – Selection – Placement – Transfer – Training – Types of Training – Uses of Training – Designing effective Training – Evaluation and Training. MODULE III Compensation – Performance Appraisal – Pay structure – Incentives – Financial and Non-financial incentives – Executive Pay – Employee Benefits. MODULE IV HR Environment – Multicultural Environment in MNC’s – Equal Employment Opportunities – Reservation System - Outsourcing – Hire and Fire System - Security in Services. MODULE V Employer and Employee relations– Collective bargaining- process– Unions-Ethics–Dominants of Ethical Behavior -Discipline – Protecting Safety &Health MODULE VI HRIS - HR Records – HR Accounting – HR Audit –- Maintaining International Employees. TEXT BOOK Gary Dessler -A Framework for Human Resource Management Pearson - 3rd Edition - 2008. REFERENCE BOOKS 1. Raymond

A Noe, John R,Hollenbeck, Barry Gerhart and Patrick M.Wright – Human Resource Management – McGraw-Hill New Delhi-5th Edition - 2007.

2. Cynthia

Fisher, Shaw - Human Resource Management – Wiley Dreamtech / Bistantra – th 5 Edition – 2005.

MANAGEMENT & COMMUNICATION Course Code 10005 OBJECTIVE: To synergies both Management and Communication in order to excel. MODULE I Management ScienceDefinition-Evolution of Management Thought- Contribution of F.W.Taylor,- Henri Fayol - Planning-Types -StepsMBO-MBE-Strategies-Policies-Planning Premises - Decision Making - Risk and Uncertainty - Decision Trees. MODULE II Organisation: Formal and Informal - Staffing - Span of ManagementOrganisation Structure-Departmentation-Line and staff relationship -Centralisation Vs. Decentralisation- Organisational Culture-Cultural Diversity MODULE III Leadership: Leadership Styles -Motivation-Motivation Theories -Controlling: Process-Standards and Bench Marking-Core CompetenceCompetitive Advantage of Industries and Nation – Budgeting. MODULE IV Objectives of Communication - Communication process-Media of Communication-Principles of Communication -Types of Communication -Interpersonal Communication -Gateway to effective interpersonal Communication. MODULE V Organizational Communication- Communication Problems of the organization-Informal Communication system-Approaches to Organisational CommunicationNon-Verbal Communication - Written Communication-Processes- Business Letters-Memos-E-Mail-Agenda-Technological Aids. MODULE VI

Report Writing-Business and Academic Report writing-MethodologyProcedure-Bibliography- Communication Networks – Intranet – Internet – SMS – Teleconferencing – Videoconferencing. TEXT BOOK: 1. Heinz Weihrich, Mark.V.Cannie, Harold Koontz.- Management:– Tata McGraw Hill Publication- 12th Edition- 2008 2. Bovee, Thill - Excellence in Business Communication –– Pearson Education, New Delhi - 7th Edition - 2007 REFERENCE 1. Rocky W. Griffin -Management –– Biztantra, 8th Edition, 2005 2. Samuel Certo - Modern Management –– Prentice Hall India -9th Edition 3. Krizan, Merrier, Jones Business Communication - Thomson Learning 6th Edition 4, Lesiker, Flatley ,Basic Business Communication, Tata McGraw Hill Publication ,10th Edition.

PRINCIPLES OF MARKETING Course code: 10101 OBJECTIVE: To provide an insight into the existing as well as emerging marketing concepts and strategic marketing issues. MODULE I Definition – Nature and Scope of Marketing – Demand situation – Concepts in Marketing - Integrated Marketing Plan - Marketing mix – Marketing Environment – Marketing Strategies. MODULE II Marketing research – Marketing information systems – consumer behaviour - buyer Behaviour - Buying Decision Making Process - Business buyer behaviour – Segmentation – targeting, Differentiation and Positioning MODULE III Product definition – Product and Services – Product mix – Product line – Product life cycle- New Product development- Packaging and Labeling – Brand – Brand equity – services Marketing – Price – Pricing decision and Strategies – New Product pricing. MODULE IV

Marketing channels – Levels – Channel behaviour – Channel Management – Logistics and supply chain – Retailing and Wholesaling Direct Marketing MODULE V Promotion mix - Marketing communication process - Promotion – Advertising definition, Objectives, Media, Theme – Measuring effectiveness – Comparative advertisement - publicity and public relations MODULE VI Personal selling – Managing sales force, Compensation and Motivation – Training Methodologies - Sales Territory – sales audit – Forms of direct Marketing- Database and Internet Marketing – Global Marketing – e-Business – Marketing Ethics. Text book: Phillip Kotler, Gary Armstrong, “Principles of Marketing”, PHI, 12th Edition. Reference: 1. Ramasami & Namakumari, “Marketing Management”, McMillan. 2. William J.Stanton,Michael J.Etzel, Bruce J.Walker,Ajay th Pandit,”Marketing concepts and cases”, TMH, 13 Edition 3. Rajan Saxena, “Marketing Management”, TMH, 3rd Edition.

GLOBAL COMMUNICATION Course code: 10007 OBJECTIVE: The Objective of this course is to develop, communication capability in a multi – cultural environment and to understand inter cultural dynamics in international organisations. MODULE I Global Communication Process – Objectives of Global Communication– Principles of Global Communication – Communication in Multi National Companies – Role of language in Intercultural Business Communication – Organising messages to other cultures – Inter cultural negotiations. MODULE II Forms of Communication – Types of Communication – Channels / Media of Communication – Communication in Organizations – Barriers to Communication – Guidelines to overcome Barriers – Listening – Inter cultural negotiations – cultural diversity – strategies and practices in Multi National Companies. MODULE III Oral Communication – Designing and Developing Oral Communication Presentation –Speech – Characteristics of Speech – Committees and Conference - Technological aids in Communication – Visual aids in Oral Presentation – Interview for Global Employment – Public Diplomacy activities in Multi National Companies. MODULE IV Written Communication – Stages of writing process – Organizing and Composing messages – Writing effective E-Mail messages – Writing for Web – Writing good, goodwill and bad messages – Resume and Applications – Corporate Communications. MODULE V Non Verbal and Visual Communication.- Body Language – Para Language – Significance of Space – Graphics - Visual Graphics – Textual Graphics – Television and other aids in Visual Communication. MODULE VI Documents and Reports – Preparation of Business Documents – Storage and Retrieval of information - Formal Reports -Research reports Project reports - Business reports and Academic reports-Presentation of Bibliography. TEXT BOOK

Bovee, Thill and Schatzman , Business Communication Today,7th Edition-Pearson Education,New Delhi 2007. REFERENCE BOOKS 1. Lesiker, Flatley,Basic Business Communication,10th Edition,TMH,2005 2. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson Learning.