Mba Syllabus

UNIVERSITY OF PUNE FACULTY OF MANAGEMENT

Revised Syllabus for the Masters Degree Course in Business Administration (M.B.A.) M. B. A Part I From Academic Year 2005-2006 M. B. A. Part II From Academic Year (Under Revision) 2006-2007

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UNIVERSITY OF PUNE Revised Syllabus for Masters Of Business Administration (M.B.A) M.B.A. Part I (First Year) Revised from June 2005. M.B.A Part II (Second Year) (under revision) from June 2006. (I) Introduction The name of the course shall be Masters Degree Course in Business Administration. (M.B.A) (II) Objectives The basic objective of an M.B.A course is – 1. To provide the country a steady stream of competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions of management and administration in business, industry, public system and the government. 2. To impart to the students latest and relevant knowledge from the field of management theory and practice. 3. To provide opportunities to the participants, within and outside institutions, for developing necessary managerial skills. 4. To impart / develop the right kind of values and attitudes to function effectively in managerial / administrative positions. (III) Eligibility for Admission Students possessing following qualifications are eligible for admission to MBA course – (a) A bachelor’s degree in any faculty of any statutory University with 45% or more marks (40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra State only) Or A masters degree in any faculty of any statutory University with 45% Or more marks (40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra Sate only.) (b) Must have completed selection procedure as prescribed by the competent authority from time to time.

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Course Structure for Masters Degree Course in Business Administration SEMESTER – I Examination

Course Code

Subject Title

101

Organizational Behaviour & Principles & Practice of Management

External

L 60

T 15

100

102

Management Accounting

External

60

15

100

103

Managerial Economics

External

60

15

100

104

Statistical & Quantitative Methods

External

60

15

100

105

Legal Aspects of Business

External

60

15

100

106

Basics of Marketing

External

60

15

100

107

Information Technology

Internal

30

8

50

108

Communication Skills

Internal

30

8

50

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Periods

Marks

3

SEMESTER – II Course Code

Subject Title

Examination L

Periods T

Marks

201

Marketing Management

External

60

15

100

202

Financial Management

External

60

15

100

203

Human Resource Management

External

60

15

100

204

Manufacturing & Operations Managements

External

60

15

100

Materials & Logistics Management

External

60

15

100

206

Management Information Systems

External

60

15

100

207

Research Methodology

Internal

30

8

50

208

Economic Environment of Business & Environmental Management

Internal

30

8

50

205

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SEMESTER – III Course Code

Subject Title

Examination L

Periods T

Marks

301

Business Policy & Strategic Management

External

60

15

100

302

Management Control Systems

External

60

15

100

303

Specialization I

External

60

15

100

304

Specialization II

External

60

15

100

305

Specialization III

External

60

15

100

306

Specialization IV

Internal

30

8

50

307

Specialization V

Internal

30

8

50

308

Project Report

External

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100

5

SEMESTER – IV Course Code

Subject Title

Examination L

Periods T

Marks

401

Entrepreneurship Development & Project Management

External

60

15

100

402

International Business Management

External

60

15

100

403

Current Trends in Management

Internal

60

15

100

404

Specialization VI

External

60

15

100

405

Specialization VII

External

30

8

50

406

Specialization VIII

External

30

8

50

407

Specialization IX

External

60

15

100

408

Specialization X

External

60

15

100

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Notes: 1. “L” indicates Lecture Periods of 45 minutes each and “T” indicates Tutorial Class Periods of 45 minutes each. 2. The papers marked as “External” are meant for External evaluation by the University and carry 100 marks each paper. 30% of such marks are reserved for internal evaluation by the individual Institute and 70% of such marks are reserved for University evaluation based upon written Examination. Papers marked as “Internal” are meant for the internal evaluation by the individual institute. 3. In case of subjects for University evaluation, 30% marks are reserved for internal evaluation and 70% marks reserved for University evaluation. Passing percentage will be 40% for internal and external evaluation separately. 4. After every three years, syllabus will be reviewed. (IV) Number of Lectures – For full courses, there shall be at least 60 lectures per semester per course and 15 lecturers for Tutorials/Seminars/Assignments per course for internal assessment work. For half courses, the load shall be reduced proportionately. The duration of the lecture/tutorial period shall be 45 minutes each. (V) Practical Training and Project Work – Each student shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year. Based on the actual training during the vacation, the student shall write a project report on the topic selected under the guidance of a teacher and submit two copies of the same to the Director of the institute before 30th September. The Project Report shall be assessed both internally (30 marks) and externally (70 marks). For external evaluation there will be a viva voce at the end of third semester. Such viva-voce shall be conducted by a panel of two referees who will be appointed by the University. (VI) Marks The papers marked as “External” in the Course Structure are meant for University Evaluation and carry 100 marks each paper. Out of these 100 marks 70 marks are reserved for University Evaluation based upon comprehensive written examination and 30 marks are reserved for Internal Evaluation by the individual Institutes. The papers marked as “Internal” in the Course Structure are meant for only Internal Evaluation by the individual Institute and such marks will be communicated by the individual Institute to the University at the end of each Semester. These marks will be considered for the deceleration of the results. (VII) Specialization

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In Second year, a student shall be examined for a special subject consisting of 10 Unit courses belonging to any one of the following Functional areas of management – Group A – Marketing Management Group B – Financial Management Group C – Computer Management Group D – Production and Materials Management Group E – Human Resources Management For each of the above fields of specialization the syllabus includes eight possible titles for semester III and semester IV, separately. An individual institute has to select any five of the suggested titles to be offered to their students. Out of the five titles selected , three should relate to full papers (i.e. carrying 100 marks) and two should relate to half papers (i.e. carrying 50 marks). (VIII) Regulations Student for the special course under 303A, 304A, 305A, 306A and 307A shall offer 404A, 405A, 406A, 407A and 408A only. Student for the special course under 303B, 304B, 305B, 306B and 307B shall offer 404B, 405B, 406B, 407B and 408B only. Student for the special course under 303C, 304C, 305C, 306C and 307C shall offer 404C, 405C, 406C, 407C and 408C only. Student for the special course under 303D, 304D, 305D, 306D and 307D shall offer 404D, 405D, 406D, 407D and 408D only. Student for the special course under 303E, 304E, 305E, 306E and 307E shall offer 404E, 405E, 406E, 407E and 408E only. (IX) Assessment The final total assessment of the student shall be made in terms of an internal assessment and an external assessment. (a) The internal and external assessment will constitute separate heads of passing and they will be shown separately in the mark sheet. (b) For each paper meant for University evaluation, the ratio of marks for internal assessment in relation to external assessment shall be 30:70. (c) The external assessment shall be based upon the external written examination to be held at the end of each semester.

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(d) The Project Report and viva shall constitute one head of passing. (e) The marks awarded by a teacher in the internal evaluation for the papers marked as “External” in the Course Structure shall be immediately communicated to the student. (f) Reassessment of Internal Marks-In case of those students who have secured less than passing percentage of marks in the internal evaluation for the paper marked as “External” in the Course Structure, the concerned Institute should administer a separate internal test for these 30 marks in the subsequent Semester. The results of such test may be communicated to the University as the Revised Internal Marks. If the result of internal test as above results in lower marks should be prevailed. In short, the rule is higher of the two figures of the marks shall be taken into consideration. (X) Examinations The M.B.A. Examination will be held in four semesters. The student will not be allowed to appear for the examination unless his attendance is over and above 75% of lectures of individual subjects. The student will be allowed to carry maximum backlog of eight (8) heads of passing from any one or more semesters. (XI) Standard of Passing Every student must secure 40% marks in both University Evaluation as well as Internal Evaluation. (XII) Grading There shall be numerical marking for each course. At the time of declaration of the result, the marks obtained by a student shall be converted into the grades as shown below – Grade A+ A B+ B C F

Percentage 70 & Above 60-70 55-60 50-55 40-50 Below 40

(Grade F stands for failure) (Fraction to be rounded up to next higher integer).

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(XIII) Transcript for Students Every student shall be given a transcript, showing the name of the Institution, the courses offered by the student, the date of enrollment in the course, the dates of the examination, the dates of the external examination and details of marks of internal and external assessment. The transcript will further indicate the rank, if the student secures the rank amongst the first 10 ranks in the entire examination. (XIV) Additional Special Subject A student who has passed the M.B.A. Examination of this University may be allowed to appear for the M.B.A. Examination again, in any other special group only, by keeping terms for the third and fourth semester for that special group i.e. for papers comprising of 800 marks out of a total of 1400 marks, at proportionate fees (57%) of the Tuition Fees only as applicable to a payment category student of M.B.A. Part II. (XV) Teaching Faculty Besides full time faculty members, part-time, adjunct and visiting faculty members should be invited to conduct the professional courses. Visiting faculty should normally satisfy one of the following criteria: (a)

Master’s degree of a recognized University of a subject in question Or professional qualifications like ACA, AICWA Or ACS.

(b) Master’s degree of recognized University in any faculty with at least two years professional experience related to the given subject. (c) Bachelor’s degree of recognized University in any faculty with at least 5 years professional experience related to the given subject. (d) Diploma of a recognized University/Board with at least 7 years professional experience related to the given subject.

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Appendix I- Detailed Syllabus Appendix I MBA SEMESTER I Figures appearing in brackets against the individual paragraphs of the syllabus indicate number of lectures allotted of 45 minutes’ duration for the concerned topic. (101) ORGANIZATIONAL BEHAVIOUR & PRINCIPLES & PRACTICE OF MANAGEMENT SECTION -I 1. Organizational Behaviour - Definition - Importance - Historical Background Fundamental Concepts of OB - 21st Century corporates - Different models of OB i.e. autocratic, custodial, supportive, collegial and SOBC (6) 2. Personality & Attitudes - Meaning of personality - Development of personality Nature and dimensions of attitude - Job Satisfaction - Organizational Commitment (4) 3. Motivation - Motives - Characteristics - Classification of motives - Primary Motives Secondary motives - Morale - Definition and relationship with productivity - Morale Indicators ; Theories of Work Motivation - Maslow's theory of need hierarchy Herzberg's theory of job loading (6) 4. Group Dynamics and Teams - Theories of Group Formation - Formal Organization and Informal Groups and their interaction - Importance of teams - Formation of teams - Team Work (6) 5. Conflict Management - Traditional vis-à-vis Modern view of conflict - Stress management, Constructive and Destructive conflict - Conflict Process - Strategies for encouraging constructive conflict - Strategies for resolving destructive conflict (5) 6. Leadership - Definition - Importance - Leadership Styles - Models and Theories of Leadership Styles (3) SECTION II – Principles and Practice of Management 1. Basic concepts of management - Definition - Evolution of management thought Functions of management (6) 2. Planning - Nature and purpose - Setting objectives - Management by objectives Strategies, policies and planning premises (6)

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3. Organizing - Nature and purpose - Departmentation - Line and Staff Authority – Decentralization – Coordination (6) 4. Controlling - Process of controlling - Control techniques

(6)

5. Decision making - Nature and purpose – Principles

(6)

Books Recommended 1. Organizational Behaviour, 9th Ed. - Stephen Robbins 2. Human Behaviour at work - Davis and Newstorm 3. Organizational Behaviour - Uma Sekaran 4. Organizational Behaviour - Fred Luthans 5. Organizational Behaviour - K.Aswathappa 6. Human Behaviour at Work - Keith Davis 7. Organizational Behaviour - Jit S.Chandran 8. Human Relations & Organizational Behaviour - R.S.Dwivedi 9. Organizational Behaviour - McShane 10. Organizational Behaviour - Sharma 11. Essentials of Management - Koontz 12. Principles & Practices of Management - Saxena 13. Principles and Practices of Management - Shejwalkar and Ghanekar 14. Management Concepts & Practices - Hannagan

(102) MANAGEMENT ACCOUNTING 1. Financial Accounting – Conventions and Concepts - Primary and Secondary books of accounts - Preparation of Trial Balance - Final Accounts; Bank Reconciliation Statement (20) 2. Cost Accounting - Relationship with Financial Accounting - Cost management concepts. (8) 3. Elements of Cost a. Materials Cost - Materials purchasing, receiving, storing, issuing including pricing of issues b. Labour Cost - Time Keeping and Time Booking - Idle Time - Labour Turnover c. Overheads - Identifying the overheads with the cost center - Allocation, Apportionment and Absorption - Under Absorption and Over Absorption of Overheads

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d. Preparation of Cost Sheet.

(12)

4. Managerial Decision Making Techniques like a. Marginal Costing – Cost Volume Profit Analysis-BEP b. Budgetary Control - Operating and Financial Budgets - Flexible Budgets c. Standard Costing - Materials Cost and Labour Cost Variances only (20) Note - Problems should be covered on the following topics a. Preparation of ledger accounts, trial balance and final accounts, b. Bank Reconciliation Statement c. Cost Sheet preparation d. Inventory Valuation e. Overheads - Allocation, Apportionment and Absorption- machine hour rate. f. Simple problems on concepts of Marginal Costing and Applications of Marginal Costing g. Budgets – Cash, Sales, Production h. Materials Cost and Labour Cost Variances Books Recommended 1. Introduction to Management Accounting - Horngreen and Sundlem 2. Principles of Management Accounting - Manmohan & Goyal 3. Cost and Management Accounting - S.M.Inamdar 4. Management Accounting - Dr. Mahesh Kulkarni 5. Double Entry Book Keeping - T.S.Grewal 6. Principles and Practice of Cost Accounting – Ashish K. Bhattacharya 7. Management Accounting 3rd Ed. - Khan & Jain 8. Theory & Problems in Management & Cost Accounting - Khan & Jain 9. Cost Accounting - Jawaharlal 10. Accounting and Analysis The Indian Experience 2004 - Published by global Data Services of India ltd. (103) MANAGERIAL ECONOMICS 1. Definition, nature and scope of Managerial Economics - Managerial Economics and Micro-economics - Managerial Economics and Macro-economics - Applications of Economics in Managerial decisions making (6) 2. Demand Analysis - Determinants of Market Demand - Law of Demand - Elasticity of Demand - Measurement and its use - Demand Forecasting - Techniques of Demand Forecasting (8)

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3. Production and Costs - Meaning of Production Function - Law of variable proportions - Law of Supply and Elasticity of Supply - Costs and Cost Functions - Short Terms Costs and their use on decision making - Determinants of costs - Cost Forecasting (8) 4. Nature of Profit -Theories and Measurement of Profit

(6)

5. Pricing and output determination - Pricing decisions under different market forms like perfect competition, monopoly, oligopoly - Pricing Methods - Pricing in Public Sector Undertakings and Cooperative Societies (7) 6. Cost Benefit Analysis - Private Vs. Public Goods - Government investment - Overall resource allocation - Steps in cost benefit analysis - Justification for the use of cost benefit analysis (7) 7. Government and Business - Need for Government intervention in the market - Price Controls - Support Prices and Administered Prices - Prevention and control of monopoly - Protection of consumers' interest - Economic Liberalization - Process of disinvestments - Need and methods - Policy planning as a guide to overall business development (10) 8. National Income Accounting – Gross National Product, Net National Product, Gross Domestic Product and Net Domestic Product- Saving, Investment and Consumption functions. (8) Books Recommended 1. Managerial Economics – Dr. Mukund Mahajan 2. Managerial Economics - Mote, Paul and Gupta 3. Managerial Economics - Varshney and Maheshwari 4. A study of Managerial Economics - D.Gopalkrishna 5. Managerial Economics - D.C.Hauge 6. Managerial Economics - Reckie and Crooke 7. Managerial Economics - Gupta 8. Managerial Economics, 4th Ed. - Craig Peterson

(104) STATISTICAL & QUANTITATIVE METHODS 1. Arranging data to convey meaning - Tables, Graphs and Frequency Distribution (6) 2. Measures of Central Tendency and Dispersion

(6)

3. Simple and Multiple Regression and Correlation

(6)

4. Association of Attributes

(6)

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5. Probability - Probability Distributions, Binomial, Poisson and Normal

(6)

6. Linear Programming - Formulation and Graphical solution to two variables assignment problems, Transportation Problems (6) 7. Queuing Theory - Single Server and Multi Server

(6)

8. Markov Chains with simulation techniques - Monte Carlo Simulation

(6)

9. Games Theory - 2x2 zero sum game with dominance - Pure Strategy and Mixed Strategy (6) 10. Decision Theory - 5 criteria of decision making

(6)

Books Recommended 1. Statistical and Quantitative Methods – By Ranjit Chitale 2. Statistical Methods - S.P.Gupta 3. Statistics for Management - Levin and Rubin 4. Statistics - Spiegel 5. Quantitative Techniques Vol. 1 and 2 - L.C.Jhamb 6. Statistics and Quantitative Techniques - M.G.Dhaygude 7. Operations Research - V.K.Kapoor 8. Operations Research - J.K.Sharma 9. Quantitative Techniques - N.D.Vohra 10. Introduction to Operations Research - Hiller 11. Introduction to Operations Research - Gillett (105) LEGAL ASPECTS OF BUSINESS I. The Contract Act, 1871 1.1 Nature and classification of contracts - Essential elements of a valid contract 1.2 Offer and Acceptance - Consideration - Valid Consideration - Capacities of Parties 1.3 Provisions relating to free consent, valid agreements 1.4 Provisions relating to performance and discharge of contract 1.5 Breach of contract - Meaning and remedies 1.6 Contingent Contracts, Quasi-contracts, Wagering Agreements (10) II. Contract Act, 1872 2.1 Contracts of Indemnity - Meaning, nature - Right of Indemnity Holder and Indemnifier 2.2 Contracts of Guarantee - Meaning, Nature and Features - Types of Guarantee Provisions relating to various types of Guarantee

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2.3 Surety and Co-surety - Rights and Liabilities - Discharge of surety from his liability 2.4 Agency - Agent and Principal - Creation of Agency - Ratification of Agency Classification of Agents - Relationship between Principal, Agent and Sub-agent - Agent's authority - Revocation and Renunciation - Rights, Duties and Liabilities of Agent and Principal - Termination of Agency (8) III. Sales of Goods Act, 1930 3.1 Contract for Sale of Goods - Meaning - Sale of Goods and Agreement to Sell Essentials of a Contract of Sale - Formalities of a Contract of ale - Sale and Hire Agreements 3.2 Provisions relating to conditions and Warranties 3.3 Provisions relating to transfer of property or ownership 3.4 Provisions relating to performance of Contract of Sale - Rights of Unpaid Seller Remedial measures 3.5 Provisions relating to Auction Sale (8) IV. The Negotiable Instruments Act, 1881 4.1 Negotiable Instruments - Meaning, Characteristics, Types, Parties - Holder and holder in Due Course 4.2 Negotiation and Types of Endorsements 4.3 Dishonour of Negotiable Instrument - Noting and Protest (10) V. The Companies Act, 1956 5.1 Company - Definition, Meaning, Features and Types of companies 5.2 Incorporation of a company - Memorandum of Association, Articles of Association and Prospectus 5.3 Share Capital - Accounts and Audits - Company Meetings (10) VI. The Consumer Protection Act, 1986 6.1 Definitions of Consumer, Person, Goods, Service, Trader, Manufacturer - Meaning of Consumer Dispute, Complaint - Unfair Trade Practices - Restrictive Trade Practices 6.2 Consumer Protection Councils 6.3 Consumer Disputes Redressal Agencies (6) VII. The Information Technology Act, 2000 7.1 Digital Signature 7.2 Electronic Governance 7.3 Electronic Records 7.4 Certifying Authorities

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Books Recommended 1. Business Laws - Balchandani 2. Business Laws - S.D.Geet and M.S.Patil 3. Business Laws - Gulshan Kapoor 4. Business and Commercial Laws - Sen and Mitra 5. An Introduction to Mercantile Laws - N.D.Kapoor 6. Business Laws - N.M.Wechlekar 7. Business Laws - M.D.Mulla 8. Company Law - Avtar Singh 9. Bare Text of the relevant Act In addition to these books, students are advised to refer to the monthly journals like Chartered Accountant, Chartered Secretary and All India Reporter for latest case laws. (106) BASICS OF MARKETING 1. Marketing Concepts - Approaches to Marketing - Study Approaches and Functional Approaches – Core concepts of marketing - Marketing Process - Functions of Marketing. (8) 2. Marketing Planning - Nature, Process and Contents of Marketing Plan - The changing marketing environment - Analyzing needs and trends in Macro Environment, Economic Environment, Technical Environment, Political Environment and Socio-cultural Environment (8) 3. Marketing organization – models and hierarchy, interdepartmental relations, workflow and culture (6) 4. Consumer Behaviour - Factors influencing buyer behaviour - Buyer decision process Consumer Psychology - Industrial Buyer behaviour Vs. Domestic Buyer behaviour Customer satisfactions Vs. Customer delight (8) 5. Dealing with competition – Levels Of Competition & factors responsible for competition, Identification and Analysis of Competitors (8) 6. Market segmentation – Types of market- Bases for market segmentation of consumer goods, industrial goods and services - Market Targeting and positioning strategies (8) 7. Market Evaluation and Controls - Types, process, obstacles to marketing control Marketing Audit (8) 8. Social responsibility of marketing organizations.

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Books Recommended 1. Marketing Management - Philip Kotler 2. Fundamentals of Marketing - Stanton 3. Marketing Management - V.S.Ramaswamy and S.Namakumari 4. Principles of Marketing 12th Edition - Philip Kotler and Gary Armstrong 5. Marketing Models - Lilien & Kotler & Moorthy 6. Case Studies in Marketing - Indian context - R.Srinivas 7. Case study solutions - H.Kaushal 8. Marketing Management – Rajan Saxena 9. Marketing - Gandhi 10. Basic Marketing - William D. Perreault Jr. (107) INFORMATION TECHNOLOGY This is a paper for Internal Evaluation. The objective of this subject is to give basic knowledge to the students about the following areas 1. Introduction to Computers - Hardware - Software - Systems Software, Application Software and Packages - Introduction to Embedded Software (6) 2. Fundamentals of operating system- windows, Unix/Linux, Introduction to DBMS concepts, emerging communication technologies. (6) 3. Commonly used Software Packages like Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Access, Tally etc. (10) 4. Introduction to World Wide Web - Internet operations - Introduction to Electronic Commerce and Electronic Business. (8) Note - Appropriate practical hands-on experience is expected to be imparted to the students. Compulsory assignment on web page designing is required. (108) COMMUNICATION SKILLS This is a paper for Internal Evaluation. The objective of this subject is to assist a student in developing oral & written communication skills and to provide insight to the basic management principles. Practical aspects of communication and management principles should be emphasized so that the concerned skills get reinforced and internalized. Following topics should be emphasized during the teaching programme -

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1. Communication Process and Principles of Communication - Barriers to Communication (6) 2. Written Communication - Letter and Report Writing, Agenda and minutes of Meetings, Press Releases. (8) 3. Written Analysis of Business Situation - Case Analysis

(8)

4. Oral Communication – Spoken English - Presentation, Negotiation, Meetings, Telephonic Communications, Body language (8) Books Recommended 1. Business Correspondence and Report Writing - R.C.Sharma 2. Business Communication - M.Balasubramanyam 3. Essentials of Business Communication - R.Pal and Kolahalli 4. Business Communication and Report Writing - Sharma, Mohan 5. Lesikar's Basic Business Communication - Lesikar 6. Business Communication – by Urmila Rai & S.M. Rai

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MBA SEMESTER II (201) MARKETING MANAGEMENT 1. Marketing Mix - Four P's and its extensions - Significance in the competitive environment (8) 2. Product and Product Mix, Levels of Product & Product Line - Product Life Cycle Managing the product in Product Life Cycle (8) 3. New Product Decision Process - Types of new products - Test Marketing a new product – Portfolio analysis, Branding - Definition, Purpose and Significance - Packaging - Purpose, Types and new trends in packaging (10) 4. Pricing strategies - Factors influencing pricing decisions - Approaches to pricing Setting the price and managing the price changes. (8) 5. Physical Distribution - Importance and role of distribution in modern marketing Introduction to the various channels of distribution – Designing marketing channels- flow & participants of channels- Role & significance of wholesaling and retailing, Warehousing and Inventory decisions. (10) 6. Promotion Tools – Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing, Online Marketing and e marketing. (8) 7. Extended P’s of Marketing – People, Process & Physical Evidence

(8)

Books Recommended 1. Marketing Management - Philip Kotler 2. Fundamentals of Marketing - Stanton 3. Marketing Management - V.S.Ramaswamy and S.Namakumari 4. Principles of Marketing 12th Edition - Philip Kotler and Gary Armstrong 5. Marketing Models - Lilien & Kotler & Moorthy 6. Case Studies in Marketing - Indian context - R.Srinivas 7. Case study solutions - H.Kaushal 8. Marketing Management – Rajan Saxena 9. Marketing - Gandhi (202) FINANCIAL MANAGEMENT

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1. Finance function - Scope and Significance - Role of a finance executive – Agency problem- Implications of Various Forms of Business Organizations. (8) 2. Financial system – Meaning and significance, Players in the financial system and their role. (6) 3. Financial Statements of corporate organizations - Introduction to Schedule VI provisions of Companies Act, 1956. (8) 4. Analysis and interpretation of Financial Statements using the techniques of Ratio Analysis and Funds Flow Analysis (8) 5. Working Capital Management - Nature of working capital - Need for working capital – Operating cycle, Estimation of working capital requirement - Financing working capital requirement - Commercial Papers - Management of Cash and Receivables - Factoring (8) 6. Capitalization - Under Capitalization and Over Capitalization - Raising the Long Term and Medium Term funds - Own Vs. Borrowed Funds - Public Deposits - Leasing and Hire Purchase, Venture capital - Capital Structure - Computation of Cost of Capital Trading on Equity - Leverages – type & significance. (8) 7. Capital Budgeting - Nature and Significance - Time Value of Money - Discounting and Compounding - Methods for evaluating capital expenditure proposals (8) 8. Management of Profits - Dividend Policy - Procedural and Legal formalities involved in the payment of dividend - Bonus Shares (6) Note - Problems should be covered on the following topics a. Simple problems on Ratio Analysis - Calculation of Ratios and preparation of financial statements from ratios b. Simple problems on Funds Flow Analysis c. Simple problems on Capital Structure d. Calculation of Cost of Capital e. Leverages – Operating Financial and Combine f. Estimation of Working Capital Requirement g. Simple problems in Management of Receivables h. Methods for evaluation of Capital Expenditure decisions i. Interpretation of financial statements using ratios. j. Functional budget & Cash budget Books Recommended 1. Financial Management - I.M.Pandey

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2. Financial Management - Khan & Jain 3. Financial Management - S.M.Inamdar 4. Financial Management - N.M.Vechlekar 5. Financial Management - S.C.Kuchal 6. Financial Management & Policy - R.M.Shrivastava 7. Financial Management - Prasanna Chandra 8. Accounting and Analysis The Indian Experience 2004 - Published by global Data Services of India ltd. (203) HUMAN RESOURCE MANAGEMENT SYLLABUS 1. Human Resources Management - Introduction and Importance - Evolution - Difference between Personnel Management and HRM - Role of HR Manager - Structure of HR Department - Duties and responsibilities of HR Manager (8) 2. Manpower Planning - Objectives - Estimating manpower requirement - Recruitment and selection process - Main resources of recruitment - Assessment Devices - Retention of manpower - Succession Planning (8) 3. Merit Rating - Promotions - Transfers - Job Description - Job Evaluation - Job Enlargement - Job Enrichment - Job Rotation (6) 4. Training and Development - Training Process and Methodology - Need and objectives - Training Procedure - Methods of Training - Tools and Aids - Evaluation of Training Programmes – Career Planning (8) 5. Performance Appraisal Management System - Definition, Ethics and Concepts of Performance Management - Different methods of Performance Appraisal - Rating Errors (8) 6. Retirement / Separation - Kinds of Retirement - Resignation, Discharge, Dismissal, Suspension, Retirement, Layoff, Voluntary Retirement / Separation Schemes, Golden handshake (6) 7. Managerial effectiveness through - Kaizen - Quality Circles - Time Management, TQM (8) 8. Industrial Relations – Grievance Procedure- Collective bargaining- settlement of disputes (8) Books Recommended 1. Human Resource Management - Garry Dessler 2. Personnel Management - C.B.Mamoria

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3. Managing Human Resources - R.S.Dwiwedi 4. Human Resource Management - V.P.Michael 5. Human Resource Management - Dr.P.C.Pardeshi 6. Human Resources Management - Mirza & Saiyadin 7. Managing Human Resources - Arun Monappa (204) MANUFACTURING & OPERATIONS MANAGEMENTS 1. History and development of Manufacturing Management - Contribution of various pioneers beginning from Division of Labour to Quality Revolution and Environmental Control (6) 2. Manufacturing Management - Nature, Scope, Importance and Functions

(4)

3. Methods of Manufacturing - Project / Jobbing, Batch Production, Flow / Continuous Production, Process Production - Characteristics of each method (6) 4. Plant Location - Importance - Factors affecting location - Factory Building - Plant Layout - Installation of facilities (6) 5. Introduction to Production Planning & Control - Scheduling - Gantt Charts Documentation - Production Work Order

(8)

6. Introduction to PERT / CPM - Importance in Manufacturing Management - Network Crashing (6) 7. Maintenance Management - Importance and types of maintenance - Maintenance Planning - Spare Parts Management - Equipment Replacement problem (6) 8. Inspection - Cent percent Inspection, Sample Inspection, Operation Characteristics Curves, Statistical Quality Control - Control Charts - X-R Charts (6) 9. Work Study - Objectives, Scope and Uses - Methods Study - Man Machine Charts Work Measurement - Elements - Performance Rating - Allowances - Methods of Remuneration - Time Based and Efficiency Based - Incentive Schemes - Individual (Halsey, Rowan and Taylor) and Group Incentive Schemes - Standard Time - Synthetic Time Standards - Work Sampling (8) 10. Lean Production Systems – TOYOTA system - Theory of Constraints- (4) Books Recommended 1. Operations Management, 5th Ed. - Krajewski 2. Production & Operations Management - Chary

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3. Production & Operations Management - Chase 4. Production & Operations Management - Nair 5. Production & Operations Management - Panneerselvam 6. Production & Operations Management - Adam & Ebert 7. Manufacturing & Technology Management - L.C.Jhamb 8. Work Study and Ergonomics - L.C.Jhamb 9. Production & Operations Management - Muhlemann 10.The Machine that Changed the World – James Womack 11.The Goal – Eliyahoo Goldaratt

(205) MATERIALS & LOGISTICS MANAGEMENT 1. Materials Management - Evolution, Scope and Objectives - Interface with other functions (6) 2. Forecasting - Methods of forecasting - Moving Average Method, Regression Analysis, Exponential Smoothing Method (6) 3. Inventory - Types of Inventory - Need of Inventory - Costs associated with Inventory Basic EOQ Model - EOQ with discounts - Classification of material - ABC Analysis VED, FSN, GOLF, SOS (8) 4. Material Requirement Planning - Advantages over conventional planning (Order Point Method) - Master Production Schedule - Bill of Materials - Material flow in MRP (8) 5. Purchasing Management - Responsibilities of Purchase Department - Purchase Cycle Purchase Order - Relevant provisions of State / Central Sales Tax Act, Central Excise Act and Import / Export Procedures (8) 6. Value Engineering and Value Analysis

(6)

7. Standardization and Codification

(6)

8. Introduction to Logistics and Supply Chain Management

(6)

9. Materials Handling - Principles of Materials Handling system - Materials Handling Equipments (6) Books Recommended 1. Purchasing & Materials Management - Gopalkrishnan 2. Purchasing and Supply Management - Dobler and Burt 3. Materials Management - Dutta

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4. Handbook of Materials Management - Gopalkrishnan 5. Materials & Logistics Management - L.C.Jhamb 6. A Text Book of Purchase Management - L.C.Jhamb 7. Introduction to Materials Management - Arnold (206) MANAGEMENT INFORMATION SYSTEMS SYLLABUS 1. Management Information Systems - Need, Purpose and Objectives - Contemporary Approaches to MIS - Information as a strategic resource - Use of information for competitive advantage - MIS as an instrument for the organizational change (8) 2. Information, Management and Decision Making - Models of Decision Making Classical, Administrative and Herbert Simon's Models - Attributes of information and its relevance to Decision Making - Types of information (8) 3. Information Technology - Definition, IT Capabilities and their organizational impact Telecommunication and Networks - Types and Topologies of Networks - IT enabled services such as Call Centres, Geographical Information Systems etc. (6) 4. Data Base Management Systems - Data Warehousing and Data Mining (6) 5. Systems Analysis and Design - Systems Development Life Cycle - Alternative System Building Approaches - Prototyping - Rapid Development Tools - CASE Tools - Object Oriented Systems (Only introduction to these tools & techniques) (8) 6. Decision Support Systems - Group Decision Support Systems - Executive Information Systems - Executive Support Systems - Expert Systems and Knowledge Based Expert Systems - Artificial Intelligence (8) 7. Management Issues in MIS - Information Security and Control - Quality Assurance Ethical and Social Dimensions - Intellectual Property Rights as related to IT Services / IT Products - Managing Global Information Systems (8) 8. Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies. (8) Emphasis should be given on management oriented problems and cases as compared to technical problems expected from computer science/ computer management students. Books Recommended 1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson Education Asia

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2. Management Information Systems, Jawadekar, Tata McGraw Hill 3. Management Information Systems, Davis and Olson, Tata McGraw Hill 4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall 5. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson Education Asia 6. Management Information Systems, Schulthesis, Tata McGraw Hill 7. Management Information Systems - Sadagopan, Prentice Hall 8. Management Information Systems - Jayant Oke

(207) RESEARCH METHODOLOGY This is a paper for Internal Evaluation. The objective of the subject is to create scientific attitude towards solving a management problem and impart knowledge about tools available for carrying out research. 1. Meaning, Objectives and Motivation in research - Types of research - Research Approaches - Research Process - Validity and Reliability in research (4) 2. Research Design - Features of a good design - Types of Research Design - Basic principles of Experimental Design (2) 3. Sampling Design - Steps in Sample Design - Characteristics of a good sample design Random Samples and Random Sampling Design (4) 4. Measurement and Scaling Techniques - Errors in Measurement - Tests of sound measurement - Scaling and Scale Construction Techniques - Forecasting Techniques Time Series Analysis - Interpolation and Extrapolation (4) 5. Methods of data collection - Primary Data - Questionnaire and Interviews - Collection of Secondary Data - Cases and Schedules (2) 6. Testing of Hypotheses - Procedure for Hypotheses Testing - Use of Statistical Techniques for testing of hypotheses - Z, t and Chi-square Test - Sampling Errors (4) 7. Testing of samples - Sampling Distributions, Sampling Theory - Determining size of the sample, codification level - Internal Estimation (2) 8. Analysis of Variance and Co-variance - Multi Variate Analysis

(2)

9. Interpretation of Data and Report Writing - Layout of a Research Paper - Techniques of Interpretation (2)

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10. Use of computer in Research - Creating a Database and its use for Statistical Analysis, Introduction to SPSS package. (4) The students are expected to utilize their knowledge of RM for summer projects. Books Recommended 1. Research Methodology - C.R.Kothari 2. Methodology and Techniques of Social Research - Wilkinson, Bhandarkar 3. Research Methodology - Dr. V.P.Micahel 4. Research Design & Methods - Kenneth S. Bordens 5. Business Research Methods - Cooper & Schindler

(208) ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL MANAGEMENT This is a paper for Internal Evaluation. The objective of the subject is to provide the insight to the students about the changes that are taking place in the economic sector, the effect of these changes on the business & the demands placed on managers for protection of environment. SECTION –I

(20)

1. Agricultural Sector – Effects of GATT & WTO 2. Industrial Policy Regulations of 1991 leading to Liberalization, Privatization and Globalization 3. Banking Sector – Privatization, e- banking, 4. Emergence of Service Sector – ITES, Insurance, BPOs, Non-Banking Financial Companies 5. Taxation - VAT, Customs and Excise 6. Capital Market – On line trading, Introduction to derivatives market 7. Issues related to mergers, Acquisitions and Divestment SECTION –II

MBA

(10)

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1. Environmental Education - Objectives, Principles, Scope and functions of environmental education for people in India. Media and methods. 2. Environmental Hazards – Strategies for hazards mitigation. 3. Disaster management, meaning of extreme events and hazards, causes and consequences, disaster planning. Books Recommended – Environmental Policy – By. James Lester, Duke University Press Environmental Management System ISO 14001 – By Dr. Ashok Joshi, L. Ramkrishnan, Nivedita Sarnaik

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(301) BUSINESS POLICY & STRATEGIC MANAGEMENT 1. Strategic Management – An Introduction – Evolution of business policy as a discipline – Concept of strategic management – Characteristics of strategic management – Defining strategy. 2. Strategy formulation – Stakeholders in business – Vision, mission and purpose – Business definition, objectives and goals – Environmental appraisal – Types of strategies – Guidelines for crafting successful business strategies. 3. Tailoring strategy to fit specific industry 4. Strategic analysis and choice – Environmental Threat and Opportunity Profile (ETOP) – Organizational Capability Profile – Strategic Advantage Profile – Corporate Portfolio Analysis – SWOT Analysis – Synergy and Dysergy – GAP Analysis – Porter’s Five Forces Model of competition – Mc Kinsey’s 7s Framework – GE 9 Cell Model - Distinctive competitiveness – Selection of matrix 5. Strategy implementation – Issues in implementation – Project implementation – Procedural implementation – Resource Allocation – Budgets – Organization Structure – Matching structure and strategy – Behavioural issues – Leadership style – Corporate culture – Values – Power – Social responsibilities – Ethics – Building a capable organization – Functional issues – Functional plans and policies – Financial, Marketing, Operations and Personnel plans and policies 6. Strategy Evaluation – Importance – Symptoms of malfunctioning of strategy – Organization anarchies – Operations Control and Strategic Control – Measurement of performance – Analyzing variances – Role of organizational systems in evaluation 7. New Business Models and strategies for Internet Economy – Shaping characteristics of E-Commerce environment – E-Commerce Business Model and Strategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce 8. Cases in strategic management. A minimum of 10 cases encompassing the above topics to be analyzed and discussed in the class. Cases to be incorporated in the Question Paper.

Books Recommended 1. Business Policy, 2nd Ed. – Azhar Kazmi 2. Strategic Management, 12th Ed. – Concepts and Cases – Arthur A. Thompson Jr. and A.J.Strickland 3. Management Policy and Strategic Management (Concepts, Skills and Practices) – R.M.Shrivastava 4. Business Policy and Strategic Management – P.Subba Rao

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5. Strategic Management – Pearce 6. Strategy & Business Landscape – Pankaj Ghemawat 7. Strategic Planning Formulation of Corporate Strategy - Ramaswamy

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(302) MANAGEMENT CONTROL SYSTEMS 1. Characteristics of Management Control System – Evolution of control systems in an organization – Relating system to organizational objectives - Strategic Planning, Management Control and Operational Control – Goal Congruence – Cybernetic Paradigm of Grissinger – Functions of the Controller 2. Responsibility Centers – Types of Responsibility Centers – Expense Centers, Profit Centers and Investment Centers – Budgetary Control as a tool for Management Control Systems - Engineered, Discretionary and Committed Costs – Approaches to budgeting w.r.t. Engineered and Discretionary costs – Benchmarking and Total Cost Management 3. Transfer Pricing (Market based and Cost Based) – Related numerical problems – Return on Investment, Economic Value Added, Capital Budgeting as a tool for management performance measurement 4. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector 5. Balanced Scorecard – Four perspectives, financial and non-financial performance measures. 6. Long Range Planning – Converting corporate vision into a long-range plan 7. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit, Cost Audit - Management Audit – Principles and Objectives 8. Case studies on a) Designing of a control system b) Evaluation of a control system c) Performance evaluation – performance reports d) Numerical problems on Transfer pricing, ROI, EVA and profitability Books Recommended 1. 2. 3. 4. 5.

MBA

Management Control Systems, 10th Ed. – Anthony and Govindrajan Practical Auditing – B.N.Tandon Cost Accounting – B.K.Bhar Management Accounting – Khan & Jain Financial Management – Prasanna Chandra

31

(303A) MARKETING MANAGEMENT SPECIALIZATION MARKETING RESEARCH 1. Marketing Research –Role of marketing research in marketing - Scope and obstacles in acceptance – Limitations of marketing research – ethics in marketing research. Prominent Market research agencies in India - Jobs in marketing research – skill sets required - job and growth prospects. 2. Marketing intelligence –Marketing Decision Support System components - Scope and Significance of Marketing Intelligence in decision making - Quality and quantity of Market Information – value of information – Decision tree and Bayesian analysis concept – types of market information. 3. Research process – problem formulation – hypothesis statement – characteristics of a good hypothesis – preparing the research proposal. 4. Research designs – Exploratory designs - Focus groups and experience surveys, Qualitative research techniques – depth interview and projective techniques. Descriptive designs - Longitudinal and cross-sectional analysis, Causal research – experimental designs – internal and external validity of experiments. 5. Various sources of market Information – Methods of collecting Market Information Secondary data – sources – problems of fit and accuracy. Shop and retail audits, Readership surveys and viewership surveys, Syndicated services. 6. Primary data – Questionnaire design - Administration and analysis considerations in design - Attitude measurement – scaling techniques – Observation method. 7. Sampling – basics – sampling methods – combining sampling methods - sample size calculation (Numericals expected) – population and sample size - large and small samples - sampling and non sampling errors – practical considerations in determining sample size. 8. Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis. Simple and cross tabulation, simple and multiple regression, Factor analysis. 9. Hypothesis testing – for one mean, two means, multiple means, proportions. Chisquare test, tests for large and small samples. (Numericals expected) 10. Report writing – forms of report – fundamentals of a good report. 11. Applications of Marketing Research: Cluster analysis for identifying market segments, Conjoint analysis for Product research, Multi-dimensional scaling, Discriminant analysis and perceptual mapping for Brand positioning research, Advertising research – copy testing, media selection, media scheduling, Market and Sales Analysis, Sales forecasting – objective and subjective methods, Test marketing, Industrial versus consumer marketing research. 12. Web based marketing research - using the internet for collecting secondary data – primary data - advantages and limitations in data collection – reach – analysis – accuracy – time. 13. Setting up & Implementation of Marketing Research Project. Projects for consumer durables, non durables, industrial products, and services to be discussed.

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CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER Books Recommended 1. 2. 3. 4. 5. 6. 7.

Marketing Research – Beri Marketing Research – Nargundkar Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn Marketing Research – Measurement & Methods – Donald S.Tull, Del I.Hawkins Marketing Research – Thomas C. Kinnear Business Research Methods – Cooper Marketing Research –Aakar, Kumar, Day (303B) FINANCE SPECIALIZATION

ADVANCED FINANCIAL MANAGEMENT 1. Accounting Standards: 1. Role of Accounting Standard board 2. International Accounting Standards 3. Disclosure of Accounting Policies – Inventory, Deprecation, Investment, Fixed Assets, Amalgamation. 2. Capital Structure Theories: 2.1 Net income approach 2.2 Modiglliani and Miller theory (MM approach)

3. Dividend Distribution Theories: 3.1 Types of dividend 3.2 Payment of dividend – Provisions of Companies Act 1956 3.3 Important consideration in dividend policy 3.4 Theories of dividend • Gordon growth model • Walters valuation model • MM – Irrelevancy theory 4. Working Capital Management: 4.1 Overtrading 4.2 Symptoms of poor W.C. management 4.3 W.C management Strategies 4.4 Tandon committee / Chore Committee Recommendations.

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4.5 Latest trend in W.C. finance 4.6 R.B.I guidelines on W.C. finance

5. Capital Budgeting: 5.1 IRR and NPV method comparative study 5.2 Capital rationing 5.3 Capital budgeting during inflation 5.4 Techniques of decision making under risk and uncertainty • Profitability and expected values, standard deviation, value of information, optimistic- pessimistic estimates, risk adjusted discounted rate, certainty equivalent approach, simulation, decision trees, sensivity analysis, capital asset pricing model.

6. Economic Value Added (EVA): 6.1 Concept of EVA 6.2 Calculating EVA 6.3 Adjustments for calculations of EVA 6.4 Superiority of EVA 7. Financial Analysis: Using tools Such as Ratio Analysis, Funds Flow, Cash Flow, Cash Budget. Problems should be covered on the following topics; Working Capital Management Capital Budgeting Ratio Analysis, Funds Flow, Cash Flow, Cash Budget. Books Recommended 1. Financial Management : I. M. Pandey 2. Financial management : Prasanna Chandra

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3. Financial Management : Van Horne 4. Financial Management : R. P. Rustagi 5. Financial Management : Ravi M. Kishore

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(303C) COMPUTER SPECIALIZATION

SOFTWARE ENGINEERING 1. Systems Concept, Integrated Systems, Sub-systems, Modules 2. Role of Systems Analysts and others in System Development 3. General phases of Systems Development Life Cycle Feasibility Study, Requirements Capture, Detailed Systems Analysis, Systems Design, Testing, On-site Implementation and Maintenance 4. Fact Finding Methods 5. Different Approaches to Software Development Classic Method Prototyping Spiral Model 4 GL or Data Oriented Approach 6. Structured Analysis and Design Method and Software Engineering Techniques, Tools and Methodologies in Systems Development Application Systems Modeling Data Modeling - Entity Relationship Method Process Modeling - Data Flow Diagrams Concept of Object Oriented Modeling Temporal Modeling - State Transition Diagrams Database Design Methods Mapping E-R Model to arrive at the Database Design Normalization Technique for Database Design Controlled De-normalization System Documentation Techniques System Flow Charts Functional Decomposition Diagrams Structure Charts Structured Flow Charts (N-S Diagrams) Logic Representation Techniques Decision Trees Decision Tables Pseudocode and Structured English 7. Users Interface Design Menu, Screen and Report Layout Designing The Mode/Style of interaction between the system and the user

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8. Codes Designing for field values - Designing Code-less system 9. Introduction to Computer Aided Software Engineering (CASE) 10. Types of Data Processing - Batch, On-line and Real Time Processing

Books Recommended 1. Analysis and Design of Information System 2nd Ed. - Senn 2. Software Engineering Practitioner's Approach - Roger Pressman 3. Introduction to Systems Analysis and Design - Hawryszkiwycz 4. Systems Analysis and Design - Elias Awad 5. Introducing Systems Analysis and Design - Lee 6. Systems Analysis and Design - Perry Edwards 7. Software Engineering Concepts - Fairley

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(303D) PRODUCTION & MATERIALS SPECIALIZATION

LOGISTICS AND SUPPLY CHAIN MANAGEMENT 1) Logistics – Concept and significance – Distribution Strategies – Customer Service policies and Integrated Logistics Management 2) Transportation Alternatives – Railway, Road, Air, Waterways, Pipe Lines, Animals and Animal driven vehicles – Economics of transportation – Applications of Quantitative Techniques – Transportation Models 3) Distribution Network Planning system – Location – Number and size of facilities – Stocking Policies – Storage and handling capacities – Introduction to State and Central Warehouse Acts 4) Packaging - Principles, functions and types – Containerization – Concepts – Infrastructure - Customs Issues – Service Utilization Modes – Rail, Sea and Road 5) Role of Freight and Insurance in Logistics 6) Concept of Supply Chain Management and its strategic role in the organization – Intra and Inter Organization Supply Chain 7) Designing of efficient supply chain policies – Bottlenecks and remedies 8) Integration of supply chain with corporate strategy – Cost efficiency across supply chain – Impact on Customer Service 9) Role of computer and IT in supply chain

Books Recommended 1. 2. 3. 4. 5. 6. 7. 8.

MBA

Purchasing & Supply Management – Dobler and Burt Strategic Logistics Management – Lambert Logistical Management – The Integrated Supply Chain Process – Bowersox Materials & Logistics Management – L.C.Jhamb Logistics & Supply Chain Management – Christopher Supply Chain Management – Sunil Chopra Logistics & Supply Chain Management – Raghuram Supply Chain Management for 21st Century - Sahay

38

(303E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION LABOUR LAWS - I 1) Factories Act 2) Industrial Disputes Act 3) Workmen’s Compensation Act 4) Employees’ Provident Fund Act 5) Employees’ State Insurance Act 6) Payment of Wages Act 7) Minimum Wages Act 8) Payment of Bonus Act 9) Payment of Gratuity Act 10) M R T U and PULP Act Books Recommended 1) Industrial Law - P.L.Malik 2) Bare Text of the relevant Acts

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(304A) MARKETING MANAGEMENT SPECIALIZATION INTEGRATED MARKETING COMMUNICATIONS 1) IMC; The concept and the process, Consumer buyer behavior, Communication market analysis, the value of IMC plans. 2) Sales promotion; Different types of promotion, Promotion opportunity analysis, establishing a communication budget, Relationship between sales promotion and advertising. 3) Advertising; Perspective and the process, Classification of advertising, Functions and effects of advertising. 4) The Advertising business; Elements of advertising, Ad agency, Types of agency, Agency-client relationship. 5) Advertising Strategy & Planning; The marketing plan, advertising plan, Importance of marketing and consumer behavior to advertising. Concept of copy and message. 6) Advertising Media; Media strategy and media planning, Media factors, Media mix, Media choices. 7) Public Relations & Event Management; The public relation dept, Stakeholders, Stages of public opinion, Tools and techniques, Event management-it’s significance. Public Relations and sponsorship programs – PR department and its functions, integrating PR with IMC process. 8) Database and direct marketing programs, Internet marketing – E-com and its incentive. 9) Evaluating marketing communication programs - Message evaluation, reorganization test etc.

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER Books Recommended 1) Integrated Advertising, Promotions and Marketing Communication by Kenneth clown & Donald Bach PHI, 2002 2) Promotions and Integrated Marketing Communications by Richard Semantic, TL, 2002 3) Advertising and Promotions by Belch and Belch, TM GH, 2001 4) Otto Kllipner’s Advertising procedure – The prentice hall 5) Advertising, sales and promotion mgt – Himalayan publishing house 6) Advertising – frank Jerkins – Prentice Hall 7) Advertising and Promotion – An Integrated Marketing communications Perspective _ Tate McGraw Hill. 8) Contemporary advertising - William Fares – Irwin / McGraw hill series. 9) Advertising Management – Rajiv Batra, John G Myers, David Aaker 10) Ogilvy on advertising – David Ogilvy

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40

11) Advertising management; David Oglivy 12)Advertising Management; Manendra Mohan 13) Advertising Principles & Practices; Willium Wells, John Burnett, Sandra Moriarty

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41

(304B) FINANCE SPECIALIZATION DIRECT TAXATION 1. Income Tax Act 1961, - Definitions – Assessee, Person, Agricultural Income, Income, previous year, Assessment year, Residential Status – Incomes exempt from Tax. 2. Computation of Various heads of income – Income from salaries- Income from House Property- Capital Gains ( personal cases), - Income from other sources – deductions from each head of income, Capital gains arising from transfer of residential house, Capital gains arising from the transfer of land used for agriculture purpose. 3. Tax Planning – avoidance – evasion, Tax planning in respect of non -resident, Tax planning in respect of resident – individual, Tax planning in respect of employees remuneration. 4. Returns of Income – Compulsory filing of returns based upon economic criteria forms of returns- assessment – Types of assessments- Deduction of Tax at source from salaries, payment to contractors, Interest, Rent, Professional Fees- Tax deduction certificates. – Filling of annual returns of Tax deducted at Source. 5. Taxation of Companies- Definitions - Taxable Income and Tax Liability, (Computation), Carry forward and Set off losses, Minimum Alternate Tax, Tax on Distributed Profits of Domestic Companies, Tax on Income distributed to Unit Holders, Tax on Income received from Venture capital companies and venture capital funds. 6. Restructuring Business – Restructuring business, amalgamation, demerger, conversion of sole proprietary business into limited company, conversion of firm into limited company, transfer of assets between holding and subsidiary companies 7. Income from business and profession- Chargeability, general principles governing assessment of business income, method of accounting scheme of deduction and allowances, basic principles governing admissibility of deduction under section 30 to 44D, deductions expressly allowed in respect of expenses/ allowances, general deductions, amounts expressly disallowed under the Act. 8. Capital Gains – Chargeability, meaning of capital asset, types of capital assets, transfer of capital asset, computation of capital gain, full value of consideration, expenditure on transfer, cost of acquisition, cost of improvement, indexed cost of acquisition and indexed cost of improvement, computation of capital gain in certain special cases, capital gains exempt from tax, extension of time limit for acquiring new asset, short term / long term capital gains – how charged to tax, Capital gains on compulsory acquisition of land and buildings forming part of industrial undertaking, Capital gain not to be charged on investment in certain goods, Capital gains of certain listed securities/ units not to be charged to tax in certain cases, Capital gains on transfer of a long term capital asset other

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42

than a house property, Capital gains on transfer of assets in cases of shifting of industrial undertaking from urban area. Notes: a) Assessment Year applicable for the paper will be the Assessment year pertaining to the academic year. e.g. for the academic year 2005-2006 applicable assessment year will be 2005-2006. b) Problems will be asked on the following areas; i. ii. iii.

Problems on computation of Income from Salaries with deduction there from. Problems on computation of Income House property with deductions there from. Problems on computation of Income from Capital gains with deductions there from.

Computation of capital gains tax covering impact of securities transaction tax.

Books Recommended 1) 2) 3) 4)

MBA

Direct Taxes – Law & Practice – Vinod Singhania Bare Acts & Rule of the relevant taxes. Direct taxes by Girish Ahuja & Dr. Ravi Gupta. Direct Taxes – T. N. Manoharan

43

(304C) COMPUTER SPECIALIZATION RELATIONAL DATABASE MANAGEMENT SYSTEMS 1.

Introduction 1.1 History : Advantages and limitations of RDBMS; Users of RDBMS, 1.2 Software Modules in RDBMS; Architecture of RDBMS.

2.

Modeling Techniques 2.1 Different Types of Models, Introduction to ERD.

3.

Hierarchical Database

4.

Network Database

5.

Relational Database

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Introduction; Codd's Rules; Concept of Domain, Tuple, cardinality; Comparison between HDB-NDB-RDB 6.

Normalization Advantages and disadvantages of Normalization; 1NF-2NF-3NFrules with examples; Anomalies.

7.

SQL commands. Basic Structure Set Operations Aggregate Functions Null Values Nested Subqueries Views Complex Queries Modification of the Database Joined Relations Data-Definition Language Embedded SQL Dynamic SQL Exercises

Introduction to object oriented database Concept Object binding in Oracle - Class, Attribute, Methods Object type Definition, Declaring and initializing Methods Alter and Drop type Books Recommended 1. DATABASE System Concepts, Silberschatz , Korth, Sudarshan 2. SQL by Scott Urman (304D) PRODUCTION & MATERIALS SPECIALIZATION

QUALITY MANAGEMENT 1. Quality Principles – Quality Defined – Costs of Quality – Organization wide Quality Management (TQM)

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2. Quality Principles – Deming, Juran, Crosby, Ishikawa, Taguchi – Quality Awards - Malcom, Baldridge 3. Quality Control and Quality Assurance – Concept of Quality Control – Concept of Process Variation – Acceptance Sampling – Sampling Inspection Vs. 100% Inspection – Attributes and variable sampling plans – OC Curves – Producer and Consumer Risk – AQL, RQL, TQL, AOQL and AOL

4. Statistical Process Control – Control Charts – X-R, P, np and C Charts – Benefits of Control Charts and Applications 5. Quality Management – Assistance Tools – Ishikawa Fish Done diagram – House of Quality – Nominal Group Technique – Quality Circles – Flow Charts – Pareto Analysis – Poka Yoke (Mistake Proofing) 6. Reliability – Concept and Components – Concepts of failure – Reliability of system – Success and Failure models in series and parallel – Methods of achieving higher reliability – Concept of maintainability and availability – Comparison with reliability 7. Managing and organization for quality – Quality Policy – Quality Objectives – Leadership for Quality – Quality and organization culture – Change Management – Team Building 8. Quality Standards – ISO 9000, ISO 14000 – QS 900 series – Outlines, application and prerequisites – Quality Audit and Quality Manual

Books Recommended 1. 2. 3. 4. 5. 6.

Total Quality Management – Sundarrajan Quality Control & Total Quality Management – Jain The essence of Total Quality Management – Hunsen & Ghare Managing for Total Quality – Logothetic Quality Problem Solving – Smith ISO 9000 - Kairon

(304E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION INDUSTRIAL RELATIONS 1. Industrial Relations - scope, definition and objectives of Industrial Relations. Impact of Industrial relations on socio-economic conditions. 2. Role of judiciary and its impact on industrial relations.

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3. Machinery for settlement of disputes at the level of Central and State Govt. Machinery under Adjudication with landmark judgements given by High Courts and Supreme Court from time to time. 4. Concept of collective bargaining – its success and failure – causes therefore. Critical review. 5. Workers participation in management – its practicability at operational level 6. Trade union movement in India after independence – problems faced by trade unions due to intra and inter – union rivalry. Political affiliation of trade unions – Merits and demerits. 7. Problems of forming unions in unorganized sectors – Labour management relations in organized sector. 8. Salient features of Trade Union Act. 9. Impact of globalisation and information technology on Industrial relations. Books Recommended 1) Personnel Management and Industrial Relations – P.C.Shejwalkar and S.B.Malegaonkar 2) Industrial Relations – Arun Monappa 3) Management of Industrial Relations – Pramod Verma 4) Labour Management Relations in India – K.M.Subramanian

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(305A) MARKETING MANAGEMENT SPECIALIZATION DISTRIBUTION AND RETAIL MANAGEMENT DISTRIBUTION MANAGEMENT 1) Marketing Channels – Definition, Need & Importance- Different forms of channels- Functions of Marketing Channels – Channel Structure – Unconventional channels, Channels for Consumer, Industrial Goods & Services – International Marketing Channels 2) Physical Distribution -–Concept, objectives, significance of Physical DistributionLogistics Participants in Physical Distribution Process Components of Physical Distribution –Order Processing, Material Handling, Transportation, Warehousing, Inventory Management 3) Wholesaling - Types, Importance, Functions of Wholesaler - Wholesaler Marketing Decisions – Trends in Wholesaling 4) Channel Management : Channel selection criteria, performance appraisal of channel members – Integrated Marketing Channels – Horizontal, Vertical, Multichannel Marketing Systems , Channel Conflicts & Techniques to resolve channel conflicts 5) Supply Chain Management – Concept, Components, SignificanceDistribution efficiencies & interdependencies RETAIL MANAGEMENT 1) Retailing – Definition – Significance and Importance – Indian Vs. Global scenario – Types of Retailing – Store Retailing – Non-store Retailing – Types of retailers 2) Retail location – Factors affecting retail location decision – Site selection – Factors affecting site selection – Steps in selecting site – Location based retail strategies 3) Store design – Store layout – Types of layouts – Factors affecting store layout – Retailing image mix – Store Façade 4) Store administration – Floor space management - Space mix – Managing store inventories and displays – Customer service – CRM in retailing- Cashiering process – Managing in-store promotions and events 5) Merchandising – Introduction and definition – Steps in merchandise planning – Merchandise hierarchy – Buying process – Category management – manufacturer’s brands Vs. private label brands 6) Retail supply chain management – Definition – Integrated supply chain planning – Vendor Development – Quick Response Inventory Planning – Floor Ready Merchandise – Electronic data exchanges and bar coding – Managing reverse logistics 7) Retail communication – Merchandise based – Store based – Service based Steps in planning – Retail communication mix – Sales promotion – Advertising – Public relations – Personal selling

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8) New trends in retailing – Franchising in retailing – Role of IT in retailing

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CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER

Books Recommended 1) Channel Management – Stern – El-Ansary 2) Distribution Management – S.Eliton 3) Marketing – Bovee, Thill 4) Retail Management – Gibson Vedamani 5) Retailing Management – Levy & Weitz 6) Channel Management & Retail Marketing – Meenal Dhotre 7) Retail Marketing Management – David Gilbert 8) Retailing Management – Swapna Pradhan 9) Retail Management – Ron Hasty & James Reardon 10) The Art of Retailing – A.J.Lamba 11) Retail Marketing Management – Swapna Pradhan 12) Retailing Management – W.Steward 13) Retailing Management – Analysis, Planning & Control – David Walters

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(305B) FINANCE SPECIALIZATION MERCHANT BANKING & FINANCIAL SERVICES 1) Capital Market – Capital Market in India – Operations in Primary Markets – Instruments involved – Role of SEBI and Merchant Bankers (Pre-issue and Post-issue) and other activities carried out by Merchant banks 2) Secondary Markets – Stock Exchanges in India – National Stock Exchange (NSE) – Stock Holding Corporation of India (SHCIL) – Scripless Trading – E-Trading – Index/Futures Trading – Share Lending Scheme – Stock Market operations on International Level – Book Building – Buy back of shares – Mergers & Acquisition, ADRs / GDRs – Regulations. 3) Money Market – Nature and role of money market in India – Instruments in money market viz. CPs, CDs, Bills of Exchanges, ICDs, Treasury Bills – Role of DFHI/STCI in money market 4) Financial Services – Credit Rating – Factoring and Forfeiting – Leasing and Hire Purchasing – RBI guidelines for NBFCs – Credit Cards – Securatization of debts – Housing Finance 5) All SEBI Guidelines related to topics covered above. 6) Current developments are expected to be covered.

Books Recommended 1. 2. 3. 4.

Relevant text of SEBI guidelines Indian Financial Services – M. Y. Khan Marketing of Financial Services – Audhani Advance Financial Management - Kohak

WEB-SITES – SEBI / BSE / NSE moneycontrol.com, sharekhan.com, economictimes.com, suchetadalal.com

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(305C) COMPUTER SPECIALIZATION VISUAL BASIC AND ORACLE VISUAL BASIC 1. Introduction to Visual Basic Event-driven Programming Starting and Exiting VB Understand VB Environment Project Explorer Properties Window Toolbox Form Layout Window Property Pages Getting Help Saving Project Printing Project Running Applications 2. Adding Code and Events Code Window Naming Conventions Variables ( all datatypes ) - Byte, Boolean, Integer, Long (long integer), Single (singleprecision floating point), Double (double-precision floating point), Currency (scaled integer), Decimal, Date, Object, String (variable-length), String (fixed-length), Variant (with numbers), Variant (with characters), User-defined (using type) Scope (Global, Local, Static) Constants 3. Visual Basic Controls Label and TextBox Controls Command Button Controls Frame, Checkbox and Option Button Controls ListBox and ComboBox Controls Drive List Box, Directory List Box and File List Box Controls Formatting Controls Control Arrays Tab Order 4. Working with functions String Functions Mathematical Functions Date Functions Data type Conversion Functions 5. Control Statement

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IF and IIF Statement Select Case Statement Do Statement For Statement Exit Statement 6. Dialog Boxes Msgbox Inputbox Common Dialog Box (Microsoft Common Dialog Control 6.0) 7. Menus Creating Menus Adding Code to Menus Toolbars Other Common Controls (Microsoft Windows Common Controls 6.0, Microsoft Windows Common Controls-3 6.0) 8. Accessing data Reading and Writing Files Data Form Wizard Data Control Data Grid Control, DB-Combo Box and DB-List Box SQL Queries in VB Jet DAO ADO (with controls and code) Error Handling 9. Objects and Classes (Only Basic Definition) OLE Control Programming with objects (Creating objects of a user defined class and using them on the form) 10. Windows API Defining Windows API DLLs Declare Statement Calling API routine 11. Crystal Reports (8.5) - Overview ORACLE Introduction to Oracle Architecture

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Queries Select with all options Operators Arithmetic Comparison Logical ( in, between, like, all, %, _, any, exists, is null, and ,or, not, Distinct) Order by clause SQL Functions Date Sys_date , next_day, Add_months, last_day, months_between, Numeric round, trunc, abs, ceil, cos, exp, floor Character initcap, lower, upper, ltrim, rtrim, translate, length, lpad, rpad, replace Conversion to_char, to_date, to_number Miscellaneous Uid, User, nvl, vsize, decode, rownum Group function avg, max, min, sum, count, with Group by and Having Clause Nested functions Joins Simple join Equi join Non equi join Self join Outer join Set operators (Union, union all, intersect, minus) Sub queries and Correlated query DML statements (Insert, Update, Delete with where clause) TCL (Commit, Rollback, Savepoint) Locks in Oracle DDL Statements Data types Character Char,Varchar/varchar2,Long Number Number (p) - fixed point, Number (p,s) - floating point Date Raw Long raw Introduction to LOB datatypes (CLOB,BLOB, BFILE)

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Table Create, Alter, Drop, Truncate, Rename Constraints ( Primary key, Foreign Key, Unique Key, Check, Default, Not Null, On delete, Cascade) Column level and Table level constraints Oracle Objects Views, Sequences, Synonyms, Index (Define, Alter and Drop) Introduction to Report writing using SQL (Title, Btitle, skip, set, pause, column, sql.pno, Break on, compute sum, set server output on.) Database Triggers Types of Triggers Enabling, disabling Predicates- inserting, updating, deleting Procedures and Functions Definition, Implementation and Execution

Books Recommended 1. Visual Basic 6.0 Programming - Holzner Steven 2. Visual Basic 6.0 in 21 days - Perpy Greg 3. Peter Norton's Guide to Visual Basic 6.0 - Peter Norton 4. Visual Basic 6.0 - Peter Wright 5. Visual Basic 6.0 – Corhell 6. Oracle8- William G Page Jr. and Nathan Hughes

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(305D) PRODUCTION & MATERIALS SPECIALIZATION

PRODUCTION PLANNING & CONTROL 1. Role and Importance of PPC in various manufacturing systems – Functions of PPC – Capacity Planning – Estimating – Routing – Loading – Dispatching – Expediting 2. Aggregate Planning – Rough Cut Planning – Capacity Planning – Shop Floor Planning – Gantt Charts – Control and Feedback systems 3. Implementation of PPC in continuous flow system – Line Balancing – Heuristic – Intermittent Production System – Job Shop Scheduling – Use of Linear Programming models and Scheduling Algorithms 4. Flexible Manufacturing Systems – Group Technology – Cellular Planning – Robotics – CAD CAM SIM 5. Role of computers in PPC

Books Recommended 1. 2. 3. 4. 5.

MBA

Manufacturing Planning & Control – Vollmann Production – Planning, Cotrol & Integration – Sipper Production Planning & Inventory Control – Narsimhan Production Planning & Control – L.C.Jhamb Production and Operations Management - Chase

56

(305E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION PERSONNEL ADMINISTRATION – APPLICATION AND PROCEDURE 1. Personnel Administration – concept, Definition and objectives. Difference between personnel administration and personnel management. 2. Areas of Personnel Administration – Time keeping and attendance – Role of security officer – House Keeping – Proper environment around factory – Transportation – Running of Canteen – Creche – Ambulance room, implementation of safety and security provisions as per Factories Act. 3. Welfare measures and its implementation as per provisions of factories Act and implementing non-statutory welfare measures. 4. Maintenance of statutory Returns to be sent to Govt. authorities such as Professional tax return, T.D.S. Return, 16-A Form etc. 5. Drafting of appointment orders, Interview letters, transfer order, promotion letter, suspension order, show cause notice, Memo, charge sheet, warning, caution, imposition of fine, wage-rise Agreement, letter of termination and dismissal of services, Letter of appreciation of work. 6. Calculation of Retrenchment compensation, gratuity, calculation of bonus. 7. All kinds of notices, circulars and letters to trade unions, Govt. Offices and private agencies. 8. Maintenance of personal files – Personnel Audit. 9. Logistics management and arranging training programmes at various levels. A student is expected to draft any kind of communication mentioned above if such a question is asked to know practical ability. Books Recommended 1. Employee Training & Development – Noe 2. Training Instruments for HRD – Uday Pareek

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(306A) MARKETING MANAGEMENT SPECIALIZATION

CONSUMER BEHAVIOUR 1. Introduction to Consumer Behavior - the diversity of consumer behavior - Nature and Characteristics of Indian Consumers - Consumer Market demographics in India. 2. Consumer as an individual - Consumer needs and motivation - positive and negative motivation - rational versus emotional motives - Consumer imagery and perceived risks - Diffusion of innovations: the diffusion process - the adoption process consumer innovativeness and personality traits. 3. Consumers in their social and cultural setting: Consumer relevant reference groups family decisions making and consumption related roles - family life cycle - social class and consumer behaviour - influence of culture on consumer behaviour - cross cultural context. 4. Consumer decision making, choosing and consuming: Levels of consumer decision making - extensive problem solving - limited problem solving - routinized responsive behavior - models of consumer four views of consumer decision making - an economic view - passive view - cognitive view - emotional view - model of consumer decision making - input-process-out put - consumer gifting behavior - beyond decision: consuming and possessing. Personal influence and the opinion leadership process - Online decision making in consumer purchase process. 5. Consumer modeling - the economic model - learning model - psychoanalytical model - sociological model - the Howard Sheth model - the Engel-Kollat-Blackwell model. 6. Consumption and post purchase behavior: Consumer satisfaction concept, cognitive dissonance, consumer delight, Consumer Value, Consumer Value Delivery Strategies, Competitive advantage through customer value Information - Customer value determination process - Measuring customer satisfaction. 7. Consumerism – rise of global consumer culture.

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER Books Recommended 1. Consumer Behavior – Hawkins, Best, Coney – TMH, 9/e, 2004 2. Consumer Behavior – Leon Schiffman, Leslie Lazar Kanuk – Pearson / PHI, 8/e 3. Consumer Behavior In Indian Perspective – Suja Nair – Himalaya Publishers, 2004

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4. Customer Behavior – A Managerial Perspective – Sheth, Mittal – Thomson, 5. Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar – Pearson, 6. Cross cultural marketing – Robert Rugimbana and Sonny Nwankwo 7. Customer Relationship Management – Peeru Ahamed & Sagadevan – Vikas Publishing 8. Consumer Market demographics in India – Edited by S.L.Rao 9. Consumer Behaviour - Walker 10. Understanding Your Customer - R.Woodruff and S.F.Gardial 11. Consumer behaviour - Louden, Delebeta 12. Consumer Behavior - J.Paul Peter

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(306B) FINANCE SPECIALIZATION BANKING & FINANCIAL INSTITUTIONS 1. Overview of Indian Financial System and Markets – Developments since 1991 – Recent Trends – Role of Financial Intermediaries in a financial system – Various financial intermediaries 2. Study of various interest rates – Short Term, Medium Term and Long Term – Emergence of Repos rate as the benchmark rate in the short term – Floating and Fixed rates of interest – LIBOR,MIBOR and MIBID 3. Regulatory mechanism and statutory authorities in financial markets – SEBI and RBI – Role played by them – Salient features of statues governed by them 4. Commercial Banking – Management of assets and liabilities – Lending policies – Risk and Profitability planning – Effect of RBI policies on the operations of commercial banks - Recent reforms in Banking Sector – Recovery of debts. 5. Non-Banking Financial Companies – Status – Regulations affecting operations of NBFCs in India 6. Pricing of products and services in financial service sector. 7. Government (Union) Finance budget & its implications on financial markets. 8. Monetary Policy, Fiscal Policy, and their Implementations.

Books Recommended 1. Financial Institutions & Markets - L.M.Bhole 2. Indian Financial System - M.Y.Khan 3. Indian Financial System - H.R.Machiraju

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(306C) COMPUTER SPECIALIZATION ENTERPRISE RESOURCE PLANNING (ERP) 1

Enterprise Resource Planning –Introduction What is ERP? Need of ERP Advantages of ERP Growth of ERP

2

ERP and Related Technologies Business process Reengineering (BPR) Management Information System (MIS) Decision Support Systems (DSS) Executive Support Systems (ESS) Data Warehousing, Data Mining Online Analytical Processing (OLTP) Supply Chain Management (SCM) Customer Relationship Management (CRM)

3

ERP modules & Vendors Finance Production planning , control & maintenance Sales & Distribution Human Resource Management (HRM) Inventory Control System Quality Management ERP Market

4

ERP Implementation Life Cycle Evaluation and selection of ERP package Project planning Implementation team training & testing End user training & Going Live Post Evaluation & Maintenance

5

ERP Case Studies Post implementation review of ERP Packages in Manufacturing , Services , and other Organizations

Books Recommended : Enterprise Resource Planning - Alexis Leon ERP Ware : ERP Implementation Framework - V.K. Garg & N.K. Venkitakrishnan ERP : By Leon , ERP Concepts and Planning - Garg & Venkitakrishnan

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(306D) PRODUCTION & MATERIALS SPECIALIZATION

MANUFACTURING STRATEGY 1. Developing a manufacturing strategy – Principles and Concepts Functional Strategies – Reasons for manufacturing’s reactive role in corporate strategy – Functional goals Vs. Manufacturing needs- Developing a manufacturing strategy – Strategic integration – Linking manufacturing to marketing – Outputs of manufacturing strategy 2. Developing a Manufacturing strategy - Methodology Checking markets – Outcome of the market debate – Relating manufacturing to agreed markets – Price – Conformance Quality – Delivery reliability – Delivery speed 3. Process Choice Manufacturing function – Generic types of process choice – Technical specifications Vs. Business specifications – Technology strategy – Manufacturing strategy and Technological opportunities – Manufacturing’s strategic response 4. Product Profiling Levels of application – Procedure – Company based profiles – Applying same manufacturing strategy to two different markets – Incremental marketing decisions resulting in a mismatch – Reallocation of products due to downsizing 5. Focused Manufacturing – Principles, Concepts and Methodology Principles of economies of scale – Trade-offs in focused manufacturing – Alternative approaches to focused manufacturing – Progression and Regression in focused manufacturing – Origin of existing plants – Moving to focused plants – Process Rearrangement – Infrastructure Rearrangement 6. Make or Buy Reasons for choosing alternative strategic position – Shedding difficult manufacturing tasks – Issues involved in changing make or buy decisions – Customer Vendor relations – Just In Time production 7. Manufacturing Infrastructure Development Manufacturing infrastructure issues – Organizational issues – Operational effects of structural decision – Strategy-based alternatives – Operational Control 8. Accounting & Financial perspectives and Manufacturing Strategy Investment decisions – Linking investment to Product Life Cycle and Risk Reduction – Operating Controls and Information – Linking Process Investment Decisions and the evaluation of control

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Books Recommended 1. 2. 3. 4.

MBA

Production & Operations Management – Chase Production & Operations Management – L.C.Jhamb Competitive Manufacturing Management – Nicholas Managing Technology & Innovation for Competitive Advantage - Narayanan

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(306E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION TRAINING & DEVELOPMENT 1) Training: Definition need and importance of training in changing business environment.- Distinction between Training, Development & Education. Types of Training – Technical & Behavioural 2) Methodology of Training - Identification of Training needs: Importance of Training, need identification. Level at which training need analysis can be made (organizational, functional and Individual) 3) Kinds of Training -Technical Training, Trainers’ Training, On the job Training, Induction Training 4) Designing Training Programme- Deciding the areas of training, Identification of Trainers – inhouse and outside, Methods of Training at various levels, Use of Audio / Video aids in training, Faculties / Amenities required to conduct training. Budget for the training 5) Evaluation of Training Programme- Methods of evaluation of training, Cost benefit analysis of training, Return on investment on training, Benefit of training. 6) Resistance by Employees for undergoing training 7) Relationship between training and productivity. Books Recommended 1) 2) 3) 4) 5)

MBA

Human Resource management - V.P. Micheal Human Resource management - Garry Deester RHI Human Resource management - P.C. Tripathy – S. Chand Human Resource management - P. Subbarao – Himalaya Training Instruments - Udai Parekh – TMH

64

(307A) MARKETING MANAGEMENT SPECIALIZATION SALES MANAGEMENT & PERSONAL SELLING 1.Sales Management: Definition and meaning, Objectives, Sales Research, Sales Forecasting, Sales Forecasting method. Sales Planning and control: Goal setting, Performance measurement, diagnosis and corrective actions. Strategic role of sales management 2.Sales Organization: Need for Sales Organizations, their structure, Sales Managers Functions and responsibilities, Planning for major customers and sales Budget. Specific Characteristics of a successful salesman. 3. Developing the Sales Force for Industrial Customers and Consumer products: a) Recruiting, Selection and Training of Sales force: Procedures and criteria extensively used as selection tools for recruiting and testing sales ability. b) Areas of sales Training : Company Specific Knowledge, product knowledge Industry and Market Trend Knowledge, customers and technology – Relationship Selling Process and Customer education. Value added selling c) Motivating the Sales Team : Motivation Programs - Sales Meetings, Sales Contensts, Sales Compensating, ( Monetary compensation, incentive programs as motivators, NonMonetary compensation – fine tuning of compensation package. Supervising, d) Evaluating Sales Force Performance and Controlling Sales activities ( Sales Records and Reporting Systems ), Improving Sales Productivity 4.Personal Selling: Basics, Sales leads, Planning sales calls - Types of calls, – Building long term partnership by selling – Sales presentations, tools for personal selling, Sales Aids – Use of technology in sales effective selling techniques, Tele Marketing – Online Marketing

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER Books Recommended Building a Winning Sales Team – Gini Graham & Scott Sales Management Handbook – Forsyth Ptrick Professional Sales Management – Anderson, Hair and Bush Motivation and Job Satisfaction – M. D. Pestonjee Sales Management - Richard Rstill Edward W. Cundiff Sales Management – Thomos International Marketing – Robert Reed…….. Industrial Marketing – Hichard M. Hill Strategies for selling-Gerald A.Michaelson Value added selling-Tom Reilly

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(307B) FINANCE SPECIALIZATION

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 1. Investment scenario 2. Risk and Return – Alpha & beta 3. Security Market Indicators 4. Fundamental Analysis 5. Equity stock valuation models 6. Bond valuation 7. Efficient market hypothesis 8. Technical analysis 9. Portfolio analysis and portfolio selection 10. Futures and Options Market 11. Introduction of commodity markets 12. Derivatives trading in stock market. Problems on Jenson’s alpha and in depth analysis of beta will be asked. Case studies will be asked on Technical analysis. Books Recommended

1. 2. 3. 4.

MBA

Portfolio Management – Kevin Portfolio Management – Barua Stock Exchanges and Investments – Raghunathan Security Analysis and Portfolio Management – Fisher and Jordon

66

(307C) COMPUTER SPECIALIZATION INTERNET TECHNOLOGY 1. HTML A. HTML Basics Introduction to HTML WWW Web Publishing B. Designing Contents - Block, Text, Form Elements Links - To a page, within page, to a site Links and Images - Image Mapping - Server side, Client side Layout - List (OL,UL,DL) - Tables - Frames (Nested, I frame) Head Elements - Base font, Meta Tags, Scripts, Style C. CSS Inline Embeded Sep./External Transaction Effect Client Pull D. Introduction to XML 2. ASP a. Getting started with Active server pages What are ASPs ? Understanding Client-server Model ASP Vs. Client side scripting Setting PWs and/or IIS ASP tools like Visual Interdev or FontPage b. Dissecting your first ASP script Understanding ASP script ASP and Browser ASP Process Concept of file inclusion c. Working with variables Definition and naming rules Data Types Constants, Arrays Operators d. Understanding VBScript control structures

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Conditional Looping Branching e. Using VBScript built-in functions Typecasting variables Math, Date, String, Formatting functions f. Using Databases Reading from a Database using ASP Inserting, Updating and Deleting Database Records The Internet Programming should using Front Page. Books Recommended 1. The Complete Reference to HTML - Thomas Powell 2. Dynamic HTML for Dummies - Michael Hyman 3. ASP Developers' Guide - Greg Buczek 4. ASP in 21 days - Scott Mitchell and James Atkinson 5. ASP 3.0 - A Beginner's Guide - Mercer 6. HTML - Beginner's Guide - Willard 7. MICROSOFT OFFICE 2003 FRONTPAGE INSIDE OUTSIDE

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(307D) PRODUCTION & MATERIALS SPECIALIZATION

WORLD CLASS MANUFACTURING 1. Industrial Decline and Ascendancy Manufacturing excellence – US Manufacturers – French Manufacturers - Japan decade – American decade – Global decade 2. Building strength through customer – Focused principles Customer – Focused principles – General principles – Design – Operations – Human resources – Quality and Process improvement – Promotion and Marketing 3. Value and Valuation Product Costing – Motivation to improve – Value of the enterprises 4. Strategic Linkages Product decisions and customer service – Multi-company planning – Internal manufacturing planning – Soothing the demand turbulence 5. Impediments Bad plant design – Mismanagement of capacity – Production Lines – Assembly Lines – Whole Plant 6. Remaking Human Resource Management Associates – Facilitators – Teamsmanship – Motivation and reward in the age of continuous improvement 7. Quality The Organization : Bulwark of stability and effectiveness – Employee stability – Quality Individuals Vs. Teams – Team stability and cohesiveness – Project cohesiveness and stability Books Recommended 1. 2. 3. 4. 5. 6. 7.

MBA

Operations Management for Competitive Advantage – Chase Making Common Sense Common Practice – Moore Managing Technology & Innovation for Competitive Advantage – Narayanan Just In Time Manufacturing – M.G.Korgaonkar World Class Manufacturing – B.S.Sahay Machine that changed the world – Womack The Toyota Way – Jeffrey Liker

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(307E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION ORGANIZATIONAL DEVELOPMENT 1. Introduction Organizational Development (OD) - Defining OD, Important characteristics of OD, Value, Beliefs and Assumptions underlying the field of OD 2. Foundations of Organizational Development - Models of Change Management, Systems Theory, Parallel Learning Structure,Action Research 3. Process of Organizational Development - Diagnosis , Why diagnosis – Importance of correct diagnosis in success of OD, SIX BOX model, 7 S Framework, Organizational Iceberg Model, Force Field Analysis 4. OD Interventions - Introducing the term “interventions” – thinking about OD Interventions and classifying OD Interventions.( Role focused OD Interventions) Types Interventions – Structural Interventions , Sociotechnical systems, Work redesign, Quality of work life projects, Total quality management, Reengineering 5. Applications of OD - OD in Healtcare, School Systems and the Public Sector, Future directions in OD, OD Consultants – Role, Competencies and Ethical issues in OD Consulting Books Recommended 1. 2. 3. 4. 5.

MBA

Organization Development by S. Ramnarayan, T. V. Rao, Kuldeep Singh Organization Development and Change, 7th Ed. By Cummings & Worley Organization Development by French & Bell Changing Organizations by Warren Bennis Organization Development, 6th Ed by Vendell French

70

PAPER NO. 308(A), 308(B), 308(C), 308(D) AND 308(E) Practical Training and Project Work: Each student shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year. Based on actual training during the vacation, the student shall write a project report on the topic selected under the guidance of an internal teacher and submit the same to the Director of the institute before the end of Semester III. The Project Report shall be assessed by the Internal Teacher for 30 marks for internal assessment. It is only on the basis of a certificate of the concerned teacher that the project report has been satisfactorily completed, that the student would be allowed to appear for the examination of the Semester III. There will an external viva-voce based on the project work at the end of Semester III carrying 70 marks. Such viva-voce shall be conducted by a panel of two external referees. The project report is to be prepared by the student and two typed copies are to be submitted to the Director of the institute before 30th September. The report will be duly assessed by the internal teacher of the subject and the marks will be communicated by the Director to the University, along with the marks for internal evaluation for all other papers.

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(401) ENTREPRENEURSHIP DEVELOPMENT & PROJECT MANAGEMENT I. The Perspective

Entrepreneurial

Development

1. Concepts of Entrepreneurship Development 2. Evolution of the concept of Entrepreneur Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager Attributes and Characteristics of a successful Entrepreneur Role of Entrepreneur in Indian economy and developing economies with reference to Self-Employment Development Entrepreneurial Culture II.

Creating Entrepreneurial Venture

Business Planning Process Environmental Analysis – Search and Scanning Identifying problems and opportunities Defining Business Idea Basic Government Procedures to be complied with III.

Project Management

Technical, Financial, Marketing, Personnel and Management Feasibility Estimating and Financing funds requirement – Schemes offered by various commercial banks and financial institutions like IDBI, ICICI, SIDBI, SFCs Venture Capital Funding IV.

Entrepreneurship Development and Government

1. Role of Central Government and State Government in promoting Entrepreneurship – Introduction to various incentives, subsidies and grants – Export Oriented Units – Fiscal and Tax concessions available 2. Role of following agencies in the Entrepreneurship Development – District Industries Centers (DIC), Small Industries Service Institute (SISI), Entrepreneurship Development

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Institute of India (EDII), National Institute of Entrepreneurship & Small Business Development (NIESBUD), National Entrepreneurship Development Board (NEDB) V. Why do Entrepreneurs fail – The FOUR Entrepreneurial Pitfalls (Peter Drucker) VI.

Women Entrepreneurs

1. Reasons for Low / No Women Entrepreneurs 2. Role, Problems and Prospects VII. Case studies of Successful Entrepreneurial Ventures, Failed Entrepreneurial Ventures and Turnaround Ventures

Books Recommended 1. Entrepreneurship: New Venture Creation – David H. Holt 2. Entrepreneurship – Hisrich Peters 3. The Culture of Entrepreneurship – Brigitte Berger 4. Project Management – K. Nagarajan 5. Dynamics of Entrepreneurship Development – Vasant Desai 6. Entrepreneurship Development – Dr. P.C.Shejwalkar 7. Thought Leaders – Shrinivas Pandit 8. Entrepreneurship, 3rd Ed. – Steven Brandt 9. Business Gurus Speak – S.N.Chary 10. The Entrepreneurial Connection – Gurmit Narula

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(402) INTERNATIONAL BUSINESS MANAGEMENT 1. International Business Environment – Globalization – Forces, Meaning, dimensions and stages in Globalization – Introduction to theories of International Trade by Adam Smith, Ricardo and Ohlin & Heckler – Trading Environment of International Trade – Tariff and Non-tariff Barriers – Trade Blocks – Rise of new economies like Japan, South East Asia and China as compared to India. 2. Country Risk Analysis – Political, Social and Economic – Cultural and Ethical practices – Halsteade model - Responsibilities of International Business 3. Managing Multinational Enterprises – Problems and Potential – Multinational Service Organizations – Indian companies becoming Multinationals – Potential, Need and Problems 4. Introduction to International Financial Management – Balance of Trade and Balance of Payment – International Monetary Fund, Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade - Introduction to current EXIM policy. 5. Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs, (GATT), World Trade Organization – IPR, TRIPS, TRIMS, GATS – Ministerial Conferences. 6.

International Marketing – Entry strategies – Market selection – Barriers

7. Global sourcing and its impact on Indian Industry – Globalization and internal reform process – India’s competitive advantage in industries like IT, Textiles, Gems & Jewellery etc. – Potential and threats 8. 1. 2. 3. 4.

Case Studies : Country Risk Analysis Cases on theories of International Trade Cases on WTO related to topic 5 Cases on International Marketing

Books Recommended 1. 2. 3. 4. 5.

International Business Environment – Sundaram and Black International Business Environment – Bhalla and Raju International Financial Management – P.G.Apte International Business – Francis Cherulinam International Business – Rao and Rangachari

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6. Export Management – Rathod 7. nternationa Business – Rao and Rangachari 8. Global Business Today – Charles Hill 9. International Business – Charles Hill 10. International Business Environment & Operations – John D.Daniels

(403) CURRENT TRENDS IN MANAGEMENT The objective of the subject is to provide the insight to the students about the changes that are taking place in the various fields of management. It is suggested that the students should be given detailed inputs regarding the changes taking place in the following areas – Knowledge Management – Key issues – KM Strategies – Architecture and Tools – KM Practices – Concerns and Future. Six Sigma – Infrastructure for Six Sigma initiatives – steps involved in launching Six Sigma – identifying key areas – knowledge management and Six Sigma interface. Mergers and Acquisitions – Case Studies – Take over Defenses – Methods of Payment & Leverage – Regulatory control. IT Enabled Services – Business / Knowledge Process Outsourcing – Call Centers - ebusiness models and strategies - e-learning. World Class Manufacturing - Total Quality / Total Cost Management – Lean Manufacturing Practices – Just in Time Inventory Management – Theory of Constraints Corporate Governance – Corporate Social Responsibility – Role of Accounting Practices – Role of Company Boards / Board Committees – Recommendations of Birla Committee and Narayanmurthy Committee – Sarbanes-Oxley Act of 2002 Book Recommended 1. Knowledge Management - Awad Elias M, Ghaziri Hassan M (Pearson Education) 2. Six Sigma for Every One - Eckes (John Wiley & Sons, New Jersy) 3. Mergers Restructuring and Corporate Control – Weston, Chung, Hong (Prentice Hall) 4. Corporate Governance – Dr. S. Singa (Excel Books) 5. World Class Manufacturing – Vol.-1 and 2 (ICFAI University Press) 6. Information Technology Enabled Services – Vol. 1 and 2 (ICFAI University Press) 7. World Class Manufacturing – B. S. Sahay 8. Machine that Changed the World – James Womack, Daniel Jones, Daniel Roos (Harper Perennial, New York) (404A) MARKETING MANAGEMENT SPECIALIZATION SERVICES MARKETING

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1. Services –Nature of Services, Characteristics of Services - Intangibility, Inconsistency, Inseparability and Inventory, Classification of Services, Goods – services continuum – Search, experience and credence attributes, Consumer versus Industrial services, Growth in services sector - Global & Indian Scenarios, Importance of Services Marketing. 2. Extended Services Marketing Mix: Going Beyond the 4 Ps - Introduction to the 7 Ps marketing mix - Product –Service product – Standalone service products and service products bundled along with tangible products – Service Life Cycle – Service Quality Models– Gronroos model – PZB Gaps model - SERVQUAL & SERVPERF. 3. Price – Factors involved in pricing a service product – demand variation and capacity constraints – measures to respond to changes in demand – strategies to manage perishability - reshaping demand using effective pricing - pricing under various conditions. 4. Place - Distribution Strategies for Services – Challenges in Distribution of Services – Role of internet. 5. Promotion – Promotion objective sand plans for services – Personal Selling – Advertising and Sales Promotion in Service Industry - Increasing use of below the line promotions. 6. People – The key role of people in a service business – Services marketing triangle – Service profit chain - service encounter – training and development of employees – motivation and empowerment. 7. Physical evidence – servicescapes – nature of physical evidence - importance of physical evidence in understanding services – tangibilising through physical evidence. 8. Process – Strategies for managing inconsistency - Service blueprinting – employees role in services – customers role in services– Customer Service in Service Marketing – Monitoring and Measuring customer satisfaction –- order taking and fulfillment - managing the waiting process - Defects, failures and Recovery - Service Guarantee - Handling complaints effectively. 9. Services Marketing Strategy - Services Market Segmentation – Problem areas of segmentation - Targeting - Positioning and Differentiation of Services – Positioning the intangibles – Perceptual maps. 10. Managing the services marketing effort – performance measurement – enhancement and control – customer encounter management.

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11. Strategic role of services – every business in a service business - contribution of services to customer satisfaction, sustainable competitive advantage, services as key differentiators for even manufacturing industries. 12. Relationship Marketing of Services – The Process, Role and Implications of Relationship Marketing in Services Marketing – customer value - role of IT services. 13. e services – online Consumer Behavior – Self service technologies 14. Services marketing applications – Financial services, Hospitality services, Education services, IT services, Hotel services, Event management services, Consultancy services, Retailing services, Telecommunication services, Not-forprofit services and Social services, Government services, NGO services, etc.

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER Books Recommended 1. Services Marketing - Zeithaml & Bitner 2. Services Marketing: Integrating Customer Focus Across the Firm - Valarie A. Zeithaml 3. Services Marketing - Christopher Lovelock 4. Service Marketing - Rampal & Gupta 5. Essence of Services Marketing - Ardian Payne 6. Services Marketing - S.M.Jha 7. Services Marketing - Helen Woodruffe

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(404B) FINANCE SPECIALIZATION INDIRECT TAXATION 1. Central Excise – Nature and Contemporary Legislation for the same- Liability for the central excise – Definitions – Goods, Manufacture, Excisable goods, Job Workers – Classification of Goods – Determination of Tariff Headings – Valuation of Goods – Transaction Value – Administrative Structure of Excise Departments – Various Procedures – Legislation, Self Removable under Invoice, Manner and Payment of Duty and letter of Undertaking, Show Cause Notice, Adjudication, Interest, Penalty, Confiscation , Seizure, duty Payment under protest, Refunds, Appeals, Excise Audit CENVAT Credit-Concessions for SSI Units. 2. Service Tax (Chapter V of the Finance Act, 1994 as amended in a Finance Bill by Government of India in 2005) – Extent, Commencement and application, definitions, Charge of Service Tax, Valuation of Taxable Services for Changing Tax, Payment of Service Tax, Registration, Furnishing of Returns. 3.Value Added Tax (VAT): Definition – Agriculture, business, capital assest, dealer, non – resident dealer, goods, place of business, purchase price, sale price, resale, turnover of purchases and turn over of sales. – Incidence of tax- tax liability, rate of tax on goods specified in schedule, Registration – Registration procedure, Fresh registration, Information to be furnished regarding change of business, declaration of name of manager and PAN. – Returns – Returns and self-assessments, audit of registered dealer. – Payment of Tax – Deduction of tax at source, payment of tax, adjustment of any payment, special provisions regarding liability to pay tax in certain cases, liability of firms and partners. – Tax audit under VAT. – Imposition and rate of VAT, Acquisition of goods from member States, Importation of goods from outside the member states, Goods subject to a warehousing regime – Determination of Value – Payment of VAT by taxable persons – Relief, Exemptions and Repayments – Administration, Collection, Enforcement (Provisions) – Assessment of VAT and other payments due – Change in rates of VAT and disclosure of information – Appeals etc. II. Notes: III. a) Simple problems on determination of value of goods under VAT IV b) Simple problems on calculations of Taxable amount under VAT c) Assessment Year applicable for the paper will be the Assessment Year pertaining to the academic year. e.g. for the academic year 2005 – 2006 applicable assessment year will be 2005 – 2006

Books Recommended 1. Indirect Taxes – Law & Practice – V S Datey 2. Bare Acts and Rules of relevant taxes 3. Indirect Taxes – Dr. Sanjeev Kumar

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4. Indirect Taxes – Yogendra Bangar & Vandana bangar 5. Indirect Taxes – Snowwhite Publications

MBA

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(404C) COMPUTER SPECIALIZATION OOD CONCEPTS AND JAVA PROGRAMMING 1. Object Oriented Programming - Basics Overview of Programming Paradigms Structure and Classes - Encapsulation and Composition Polymorphism Inheritance Overriding and Overloading 2. Introduction of Java Programming Features of Java as Programming Language / Platform J2SE Environment and Tools 3. Java - Programming Fundamentals Structure of Java Program Data Types, Variables, Operators, Key Words, Naming Conventions Flow Control - Decision, Iteration Arrays 4. Classes and Objects Class - Members, Access Control Modifiers, Inner Classes Objects Constructors, Finalization 5. Interface - Need / Function Abstract Classes Abstract Mtd. 6. Packages Importing Packages Java.Lang - String, String Buffer, System Math, Wrappers Java.Util - Random, Date, Vector, Hash Table 7. Event Programming Java awt Components (Windows, Frame, Panel, Dialog, File Dialog, Label, Button, List, Check Box, Text Components, Choice, Menu Components) Layout Managers - Border, Flow, Grid Event Model Listeners / Adapters 8. Exception Handling Exceptions and types try …. Catch, finally, throw Custom Exceptions 9. Applet

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Java Applet - Applet Context Applet Life Cycle 10. Threading Threading Basics Priorities, Synchronization Inter Thread Communication 11. Introduction to Streams, Reader, Writer Classes, Sewings

Books Recommended 1. The Complete Reference JAVA 2 - Patrick Naughton, Herbert Schidt 2. The JAVA Tutorial - Mary Campione, Kathy Walrath 3. Core JAVA 2 Vol. 1 and 2 - S.Horstmann, Gary Cornell 4. Introduction to object oriented programming with JAVA - C.Thomas

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81

(404D) PRODUCTION & MATERIALS SPECIALIZATION INVENTORY MANAGEMENT 1. Inventories – Definition – Classification of inventories – Need for inventories – Merits and Demerits of inventories 2. Quick reference to classification of materials – ABC Analysis – Inventory costs – EOQ formula – Determination of various levels 3. Inventory models – Fixed Order Versus Fixed Interval systems – Developing Special Quantity Discount Models – Inventory Model for Manufactured Items – Economic Lot Size when Stock Replenishment is instantaneous – Noninstantaneous Replenishment Models – Inventory Models with uncertainty – Probabilistic Inventory Models – Models with Service Levels and Safety Stock 4. Use of Inventory Turnover Management – Use of Inventory Turns to stimulate Productivity Improvements – Inventory Management Objectives and their effect on service level and ROI. 5. Manager’s view of WIP – Impact of reduced Setup Time – Relationship between Manufactured Lead Times and level of WIP Inventory in complex manufacturing environment 6. Distribution Inventory Planning and Control – How to Do it Right – Using Distribution Resource Planning to manage inventories in multiple locations 7. Inventory Management in the JIT Age – Excess Inventory : A Roadblock to World-Class Manufacturing – Requirement Planning for Inventory Control 8. Computerization in Inventory Management – Integration with Sales Forecast, Distribution, Production Planning and Control

Books Recommended 1. Inventory Management – L.C.Jhamb 2. Materials Management – A.R.Palit 3. Foundation of Inventory Management - Zipkin

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82

(404E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION LABOUR WELFARE 1. Labour Welfare – Introduction, History, Definition, Scope, Objectives, Principles and Theories.. 2. Labour Welfare Officer – Role, Qualifications, Functions, Duties. 3. Productivity and Labour welfare. 4. Workers Participation in Management – Role of WPM in Labour Welfare and Industrial Hygiene. 5. Workers Education Scheme – History and programmes. 6. Statutory Welfare Amenities – as per Factories Act, 1948, Plantation Act, 1951, Motor Act 1952, Motor Transport Act. 7. Non-statutory welfare Agencies – Role of Trade Unions, NGOs and Local-self Govt. 8. ILO - & ILC – Introduction, History, Scope, Objectives and Structure. 9. Corporate Social responsibility, Industrial Social work. 10. Impact of Industrialization on Developing countries like India - Pollution, Urbanisation, Social Health. 11. Relationship between Mental, Physical, Social and Industrial Health. 12. Social Security – concepts and components. Books Recommended 1. Aspects of Labour Welfare and Social Security - A.M.Sharma 2. Labour Welfare, Trade Unionism – S.D. Punekar 3. Labour Problems and Social Welfare - R.C. Saxena 4. Labour economics and social welfare - Dr. B.P. Tyagi.

MBA

83

(405A) MARKETING MANAGEMENT SPECIALIZATION

INTERNATIONAL MARKETING 1. Concept of International Marketing and its scope., Objectives of International Marketing, Challenges and opportunities in International Marketing, Underlying forces of International Marketing, Motives behind going International 2. Export Marketing : Recent Import Export Policy and Procedures, as on 31st March General Various Export Promotion schemes, as on 31st March of the last academic Year. 3. Facilities and incentives relating to export business. Rules for successful exporting. Preliminaries for starting Export Business, Registration of Exporters, Sending / Exporting samples, Appointing Overseas Agents Obtaining a License (Export License). 4. International Pricing Decisions and factors influencing these decisions- Uniform pricing V/s Market by market pricing 5. Submitting Documents to Bank for purchase / Collection / Negotiation under L/C. Export Credit Limit. 6. Arranging Finance for exports: Financial and fiscal incentives provided by the Government and foreign exchange facilities by the R.B.I. and EXIM Bank. Institutional support from Government, Semi. Government and Autonomous Organisations for Exporters. Obtaining export credit Insurance. Exchange rates, Understanding foreign exchange rates and protection against their adverse movement. 7. Export Documentation, Preparing Export Document Shipping and Customs Clearance of the goods.Processing / Manufacturing goods for Export and their inspection by Government Authorities. Compulsory Quality Control and Preshipment Inspection, Excise Clearance, Insuring goods against marine risks, Marine Insurance. 8. Labelling, Packaging, Packing And Marketing Goods For Orientation to GATT and functions of W.T.O.

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER Books Recommended 1. Nabhi’s How To Export – Nabhi Publication 2. International Marketing Export Marketing – S. Shiva Ramu

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3. Export – What, Where & How – Parasram 4. Global Marketing Strategy – Douglas & Craig. 5. Export Marketing – B. Bhattacharya. 6. Winning The World Marketing – Bhattacharya 7. Export Marketing – Francis Cherunilam. 8. International Marketing – S.S. Rathor, J.S. Rathor. 9. Essentials Of Export Marketing – S.A. Chunnawala 10. International Trade And Export Management – B.M. Wahi And A.B. Kalkundribar. 11. International Marketing Management – Varshney And Bhattacharya. 12. Export Marketing – Michael Vaz.

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85

13. (405B) FINANCE SPECIALIZATION

RISK AND INSURANCE MANAGEMENT 1. Introduction to Risk Management – Identifying Types of Risks – Management of Translation, Transaction and Economic Exposure - Quantifying Risk and Hedging Techniques – Internal and External Techniques viz. Netting, Matching, Leading and Lagging, Price Variation, Short Term Borrowing, Pricing in Foreign Currency, Assets Liability Management 2. Instruments of External Techniques for Risk Management viz. Forwards, Futures, Swaps, Options, Forward Rate Agreement, Caps, Collars, Floors and their applications – Pricing techniques, operational aspects 3. Life Insurance : Principles of Life Insurance, Financial Planning and Insurance, Life Insurance Products, Pensions and Annuities, Risk Assessment& Underwriting, Premium Setting, Product Development, Design and Evaluation, Reinsurance, Claims Management, Marketing and Servicing, IT Applications, Tax planning, Legal Framework. 4. General Insurance : Principles of General Insurance, General Insurance Products ( Fire, Motor & Health ), Terminology, Perils, Clauses and covers, Risk Assessment & Underwriting, Product Design, Development and evaluation, Loss prevention and control, Claims Management, Reinsurance, marketing and Servicing, IT applications, Legal framework and documentation.

Books Recommended 1. 2. 3. 4. 5. 6. 7. 8.

MBA

Options & Futures – Hull International Finance – A. V. Rajwade International Finance – P. G. Apte International Finance – Shapiro Commodity Futures & Options – George Kleinman Principles of Insurance : Holioke Insurance Law manual : Taxman Principles of Insurance : Mishra

86

(405C) COMPUTER SPECIALIZATION INFORMATION SYSTEMS AUDIT Note : In the paragraphs given below (IS=Information Systems, ISA=Is Audit and IT=Information Technology) 1. Auditing Concepts 2. ISA - Need, Concept, Standards, Performance, Steps, Techniques, Methodologies Around and Through Computer 3. Controls - Concept, Objectives, Types, Risk, Exposures 4. IT Environment - Hardware, System Software, O.S., DBMS, Infrastructure, Network, Documentation - Review of Performance 5. Network Concepts, LAN, WAN, Client-Server-Architecture, Internet, DEI, email, Encryption, Digital Signature - Review of Performance, procurement and other controls 6. Software Procurement and Development - SDLC - Meaning and IS Auditor's Role Traditional, SSAD, OOM, Prototyping, 4GL - Project Management - Testing Implemetation Review 7. IS Operations - Planning, Organizing, Scheduling, SCM, Problems Management, Record Maintenance, QA and QC, Review and Controls 8. Controls - Input, Process, Validation, Output, Logical Access, Physical Access, Database, Network, Environment, BCP 9. Evidence collection, Evaluation and Reporting Metholdologies 10. IS Strategies and Management - Organizational structures, Long Term and Short Term Plans, Steering and Other Committes, HR Polices, Segregation of duties 11. IT Crimes, Viruses, Security, Privacy Issues 12. Broad introduction to concepts and practice of E-Commerce and Legal Framework for E-Commerce Books Recommended 1. EDP Auditing Conceptual Foundations and Practices - Ron Weber 2. Auditing in a Computerized Environment - Mohan Bhatia 3. Latest CISA Review Manual by ISACA, USA

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87

MBA

88

(405D) PRODUCTION & MATERIALS SPECIALIZATION

INDUSTRIAL ENGINEERING 1. Work Study – Importance of work study – Method Study and Work Measurement – Pioneers of Performance Measurement 2. Method Study – Method and Method Study – Need for Method Study – Procedure of Method Study – Principles of Motion Economy 3. Recording of Method Studies – Uses of Charts – Symbols used in drawing Process Charts – Advantages of using charts 4. Types of Charts – String Diagram – Travel Chart – Multiple Activity Chart – Process Charts including Outline Charts, Flow Process Charts for worker, Flow Process Charts for material, Flow Process Chart for Worker and Material, Flow Process Chart for Equipment – Man Machine Chart – Two Handed Chart (for operators) – Simultaneous Motion Chart (SIMO) – Memomotiom – Cyclographic including Cyclegraph and Chronocyclegraph 5. Work Measurement – Techniques of Work Measurement including Estimating, Stopwatch Time Study, Predetermined Time Standards, Synthetic Estimates of Work Times, Activity Sampling 6. Computation of Standard Time – Elements – Types of Elements – Performance Rating – Allowances – Need for Allowances – Types of Allowances 7. Ergonomics – Nature of Ergonomics – Factors in Ergonomics – Sociotechnical Systems 8. New Product Introduction – Effect on existing products, Inventory Levels, Capacity Replanning, Investment Requirements – Trial Production – Feedback from users – Modification and Streamlining of manufacturing from Material Procurement to Delivery to Customer

Books Recommended 1. Work Study and Ergonomics – L.C.Jhamb

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89

(405E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION CURRENT TRENDS IN H.R. PRACTICES Lateral Recruitment Online Recruitment at home and abroad Interview technique – group discussion, body language, communication skill, aptitude test, psychometric test. Contractual appointments, Renewal of appointments with wage – rise but without confirmation Consolidated payment without mentioning allowances and their quantum. Fixing salary after negotiating with employee. Indicating designations to various positions not denoting specific kind of job. Expecting versatility with at least skill in 2 to 3 jobs at horizontal levels. Expecting long hours of work with free transport facilities at any odd hour. Showering concessions to employees for retaining talents. Entrusting to local agencies the hazardous jobs in order to escape from iron frame work of labour laws. Relying on formal personnel and H. R. practices and discouraging informal relations, thereby adopting purely professional approach. Expecting from employees frequent mobility at national or international level. Not giving much weightage to personal problems of employees. Discouraging union activities by any means. Avoiding industrial unrest, either by threats or by motivation. Providing training to employees to enhance skill and increase productivity. Keeping human resource in the limelight considering globalisation, acute competition and price war. Maintaining natural harmony without practicing any colourable exercise. Emphasising short term planning and adopting HR policies accordingly. V. R.S. – golden hand shake. Globalization – comprehensive outsourcing Call center and BPO

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90

(406A) MARKETING MANAGEMENT SPECIALIZATION VIRTUAL MARKETING 1.Role of the Internet: technological development, development of ecommerce, different commercial models, diverse roles of websites. 2.Internet strategy: virtual value chain, dis-intermediation, cybermediaries. 3.Business to Business: Intranets, and Extranets; communication, recruitment, and procurement, exchanges. 4.Consumer behavior: flow theory; Hoffman’s Many-to-Many model; Internet branding and loyalty; Internet communities; how the Internet is changing consumer behaviour. 5.Internet market research: secondary research, online focus groups, MEGS, web surveys, Email surveys 6.Internet retailing: reducing role of location, online shopping. 7.Internet promotion: advertising: types, measurement, effectiveness, integration; affiliation marketing, PR; word-on-line; direct marketing.

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91

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER (406B) FINANCE SPECIALIZATION

STRATEGIC COST MANAGEMENT 1. 2. 3. 4. 5. 6. 7. 8.

Meaning, nature and significance of strategic Cost Management. Value Analysis and value addition. Activity based costing. Waste Management - Scrap, defectives etc. Method study and work study. Cost benefit analysis, Profit planning. Role of Budgetary control and standard costing in profit planning. Productivity improvement – various tools and techniques including Kaizen and Six Sigma. 9. Brand building – Cost implications of brand building. 10. Supply Chain Management – Cost implications. Cases should be covered on the following topics; 1. Productivity Improvement. 2. Brand Building. 3. Supply Chain Management. Problems should be covered on the following topics; 1. Value Analysis. 2. Cost benefit Analysis. 3. Profit Planning.

Books Recommended 1. Cost Management - Colin Drury. 2. Strategic Cost Management. - Foster. 3. Cost Management. - Ravi M.Kishore. 4. Strategic Costing. - Robert Kaplan 5. Cost Management. - Coopers.

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92

(406C) COMPUTER SPECIALIZATION

ELECTRONIC COMMERCE 1

Overview of an E-Commerce Internet, Intranet, Extranet, Definition, Goals of e-Commerce Difference between E-commerce & E-business Models of E-commerce Limitations and Advantages of E-commerce

2

Functioning of E-commerce How E-commerce Works? Elements of e-commerce Concept of encryption and decryption , digital signature , digital certificate , digital envelop , certifying authorities etc

3

Electronic Payment System Business transactions using E-Commerce, Different types of payment modes, ecash, e-check, e-money etc. Online shopping, Online purchasing

4.

E-Security Firewalls, Electronic Market / e-shop, EDI etc. Introduction to Security, Types of Securities enforce Security Tools, Network Security

5.

Information technology Act –2000 related to E-Commerce Constraints for implementation of E-commerce Future trends in E-commerce

Books recommended 1. E-Commerce - David Whiteley 1. E-Commerce - C.S. V. Murthy 2. Understanding E-commerce - D. kosiur 4. Doing Business on the Internet – S.Jaiswal

MBA

93

(406D) PRODUCTION & MATERIALS SPECIALIZATION

PRODUCTIVITY 1. Concept of Productivity – Importance of Productivity – Labour Productivity and its limitations – Different types of Productivity – Measurement of Productivity 2. Value Analysis and Value Engineering – Concept – Procedure – Application and role in Productivity 3. Learning and Experience Curves – Concepts – Application – Quantitative Estimation – Barriers to application 4. Job Evaluation – Merit Rating and Wage Incentive Plans

Books Recommended 1. Production & Operations Management – L.C.Jhamb 2. The new Manufacturing Architecture - Mahadevan

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94

(406E) PERSONNEL SPECIALIZATION CASE STUDIES IN P M / IR A student will study at least 20 cases, 10 from personnel management and 10 from industrial relations. Cases will be normally based on the following topics of personnel management. a) Recruitment sources – controversy over issue of sons of soil. b) Conflict on transfer, promotion, demotion, upgradation. c) Favouritism, informal relations with higher authorities, violation of principles of management.

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d) Fraudulent practices either suppressed or expressed by management e) Disproportionate punishment violating provisions of Standing Orders Act. f) Seniority disputes, Merit V/S Seniority issue amalgamation of two units of same entrepreneur g) V.R.S. – malafide purpose. Salary fixation to existing and new employees, dilemma on inducting new more qualified direct recruits giving disregard to seniority. Cases on Industrial Relation on the following topics normally will be covered. 1) Violating provisions of any labour law and service conditions pointed by trade unions. 2) Unfair labour practices being followed either by management or by trade unions. 3) Declaration of strikes, lay off, Retrenchment, Lock-out, Closure, Suspension of operation etc. 4) Disregarding Agreement terms, violating terms of settlements signed. 5) Low productivity deliberately practiced by trade unions. 6) Using Act of force by Management, causing industrial unrest. 7) Issues connected with adjudicated matters of respective industry. 8) Issues related to inter – union rivalry or intra – union rivalry, issues related to recognition to trade union, political affiliation of trade union, any issue of such kind. 9) Any action taken either by management or by trade union causing industrial unrest. 10) Issue of bonus, gratuity, Provident fund, Wages, deductions, attendance, weekly off, Holidays, leave, compensatory offs etc. Above areas are only illustrative. Paper setter may select any area of PM or IR not covered in the above list. Preferably cases may be brief followed by 3 to 4 questions demanding analytical ability of a student. Books Recommended: 1. Dr. P.C.Shejwalkar - Case Studies in Personnel Management, 2. Dr. Shyamkant Gokhale - Case Studies in Industrial Relations. 3. Dr. S. A. Khopkar - Case Studies in Personnel Management and Industrial Relations.

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96

(407A) MARKETING MANAGEMENT SPECIALIZATION MARKETING STRATEGY AND RELATIONSHIP MARKETING SECTION A: MARKETING STRATEGY 1. Strategic Marketing Management (overview) – Why strategic marketing – External Analysis – Internal Analysis- Vision – Strategy identification – strategic choice. 2. External and customer analysis – External analysis – customer analysis – segmentation – customer motivations- unmet needs. 3. Competitor analysis- identifying competition – potential competitorscompetitors’ strengths and weaknesses – understanding competitors’ strategies. 4. Market analysis- Actual and potential market size – market growth – profitability analysis – cost structure – market trends. 5. Environmental analysis – dealing with strategic uncertainty – scenarios. 6. Internal Analysis – Sales and profitability analysis – business portfolio analysis. 7. Low cost strategy – Focus strategy - Differentiation Strategies –Quality – strong branding, obtaining sustainable competitive advantage- strategic positioning. 8. Implementing various strategies – entry strategies - growth strategies – strategies in mature markets, declining markets and hostile markets, strategies in rural markets. Strategies for pioneers, market leaders, followers, challengers. SECTION B: RELATIONSHIP MARKETING 1. Paradigm shift in marketing – from marketing warfare to cooperative approach – competitive advantage through Relationship Marketing – RM in industrial and consumer markets. 2. Key concepts in relationship marketing concepts – promise – trust – commitment –satisfaction – quality- internal marketing – communication – cooperation – network view of the firm – partnering to build customer relationships- customer acquisition versus retention – customer loyalty- learning organization – customer culture.

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3. Customer perceived value – customer life cycle – attracting – retaining and growing customers – customer life time value - Customer equity. Customer – product profitability analysis – value profit chain – customer defections. 4. IT enabled RM – emergence of CRM – database marketing – data warehousing and data mining- pitfalls of IT focus in RM – ethical issues – customer privacy.

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98

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER Books Recommended 1. 2. 3. 4. 5. 6. 7. 8.

MBA

Strategic Marketing Management Principles of Marketing Essentials of Marketing Marketing Strategy, 3rd Ed. Handbook of Relationship MarketingLeading Through Relationship Marketing Relationship Marketing Customer relationship Management

- David Aaker - Philip Kotler, Gary Armstrong - Geoff Lancaster - Boyd Walker, Mullins Larrech Jagdish Sheth,Atul Parvatiyar -Richard Batterley -S.Shajahan - Sheth, Parvatiyar, Shainesh

99

(407B) FINANCE SPECIALIZATION

INTERNATIONAL FINANCE 1. International Trade – Dynamics of Export Growth – Integration of Global Markets – Trading Blocks – International Financial Institutions – Development Banks – International Liquidity and Special Drawing Rights 2. Forex Markets – Operations in Foreign Exchange Markets – Mechanism of Spot and Forward Exchange contracts – Exchange Trading, Capital and Forex Markets - Theories of Exchange Rate – Purchase Parity, Interest Rate Parity, Demand & Supply and Elasticity in Foreign Exchange Rate determination – Balance of Payment – Gold Standard – International Monetary System - Fixed Vs. Fluctuating Exchange Rates – The rise of Euro currencies – China – Removal of Peg on Dollars 3. Exchange Control Regulations & FEMA – Export Credit Guarantee Corporation – Exim Bank – Foreign Exchange Dealers’ Association of India – Convertibility – FEMA 4. Export Import Financing Mechanism – Buyers’ Credit – Suppliers’ Credit – Financing in foreign currency for exports and rupee finance 5. Financial Management of the Multinational Firm – Foreign Direct Investment – Cost of Capital and Capital Structure of a Multinational Firm – ADRs, GDRs, ECBs – Syndication - Multinational Capital Budgeting – Multinational Cash Management – Country Risk Analysis – International Taxation – Double Taxation Avoidance Agreements 6. Problems will be asked on ; 1. Exchange Rate – Spot Market / Forex Market 2. Cross Rate Books Recommended: 1. 2. 3. 4. 5. 6.

MBA

Essence of International Money – Adrian Buckley International Finance – A.V.Rajwade International Finance – P.G.Apte International Finance – Shapiro Exchange Control Regulations – Nabhi MAFA – S. D. Bala & Pattabhai Ram.

100

407(C) COMPUTER SPECIALIZATION PROJECT MANAGEMENT & IT MANAGEMENT I. Software Project Management Project Management Overview of COCOMO Model, PERT/CPM, Reileigh Curve Project Organization Risk Management Project Finance Procurement Management Project Scheduling Project Quality Management Communication Management Software Project Management Resources Planning and Estimation - Different Methods of estimation in brief - Function Point Analysis in some details Use of CASE Tools Introduction to MS Projects Design and Development - Schedule - Resource Allocation - Progress Review - Review - Design and Walkthrus Testing - Overview of - Test Plan - Generation of Test Cases, Test Data - Types of Testing - Quality Concepts - ISO, CMM Production / Implementation - User Acceptance Tests - Parallel Runs - Change Management Maintenance - Types - Adaptive, Corrective, Preventive - Version Control and Configuration Management Documentation Methods for all these topics Aspects specific to Generic Product Development vis-à-vis user specific application development II. IT Management

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Acquisition Process - Hardware, Software, Network, Infrastructure - Requirement Planning - Sizing - Selection Methodology including Benchmarking - Documents involved IT HRM - Selection - Retention - Training - Career Path Planning IT Operations - Scheduling - Roles and Responsibilities - Procedures Performance Evaluation - Broad methods for Hardware, Software and Personnel

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102

Books Recommended 1. Software Project Management - Edwin Bennetan 2. Software Engineering - Roger S. Pressman 3. Software Engineering - Martin L. Shooman 4. TQM for Computer Software - Dunn and Ulman 5. Management of Information Technology - Pravin Muley (407D) PRODUCTION & MATERIALS SPECIALIZATION MATERIAL REQUIREMENT PLANNING 1. Introduction – Inventory Management – Material Requirement Planning – The Paradox of Inventory Management – Order Point versus MRP – Inventory : Asset or Liability 2. Prerequisites of MRP – Perspective – Bill of Materials – Master Production Schedules – Lot Sizes – Data Integrity – MRP Assumptions – Essential Data – Inventory Status – Program Design Features 3. Methodology – Master Production Scheduling – Explosion of Requirements – Handling common components – Handling multi-level items – Determining Gross or Net Requirements – External Component Demands 4. Lot Sizing and Safety Stocks – Lot Sizing Techniques – Least Unit Cost – Least Total Cost – Lot Size Adjustment – Evaluating Lot – Sizing Techniques – Practical considerations in Lot Sizing. 5. Data Requirements and Management – Files and Database – Updating Inventory Records – Bill of Material – Modular Bill of Material – Modularization of Bill of Materials – Modularization Techniques – Manufacturing Bill of Material 6. Applications – Developing Valid Inputs – Sources of Inputs – Input Data Integrity – Lead Time – Resource Requirement Planning 7. Applications – Making Outputs Useful – Uses of MRP Outputs – Planning valid priorities – Uses of allocations – Determining capacity requirements – MRP Program Health Monitors. 8. Applications – Planning versus Execution – Planning Phase – Closing the planning / execution Loop – Keeping Master Production Schedules valid – Role of Inventory Planners. 9. Future of MRP

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103

Books Recommended 1. Inventory Management – L.C.Jhamb 2. Orliky’s MRP - Plossl

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104

(407E) PERSONNEL SPECIALIZATION STRATEGIC HUMAN RESOURCE MANAGEMENT 1. STRATEGIC MANAGEMENT: Def, importance, nature and scope of strategic management. Process of strategic management. Vision, Mission, objectives of business. Levels of strategy formulation. Corporate, business and functional level strategies 2. STRATEGIC HRM: ef, need and importance, linking HR strategies with business strategies. HR strategies applicable to organizations pursuing stability, growth, retrenchment and turnaround strategies. 3. HUMAN RESOURCE ENVIRONMENT: Technology and structure, network organizations, virtual organizations, workforce diversity, Demographic changes, entry of female employees in the workforce; dual career couples, employee leasing, temporary and contract labour, global competition, global sourcing of labour, WTO and labour standards 4. STRATEGISING THE HR PROCESS: Recruitment and retention strategies- online recruitment, employee referrals, outsourcing recruitment function, headhunting, use of placement consultants, campus placementsexecutive education programme, flexi time, telecommuting, home -work balance, quality of work life, employee empowerment, employee involvement, autonomous work teams. 5. Reward and compensation strategies- skill based pay, team based pay, broad banding, variable pay, profit sharing, gain sharing, employee stock option plans, executive compensation. 6. Training and Development strategies- competency mapping, cross-cultural training, multiskilling, succession planning, creating a learning organisation. 7. Performance management strategies-linking performance to pay, merit based promotions, result based performance appraisal, 360 degree feedback. 8. Retrenchment strategies- downsizing, VRS, HR outsourcing, employee leasing, early retirement plans, project based employment. 9. HUMAN ASPECTS OF STRATEGY IMPLEMENTATION: Matching Culture with strategy, Human side of mergers and acquisition, Leadership, power and politics, employee morale 10. Developing HR as strategic value addition function.

Books Recommended 1 Business policy and strategic management- Azhar Kazmi, Tata McGraw, New Delhi. 2 Corporate planning-. B Gupta,Sultan chand and co, New Delhi. 3 Business policy and strategic management- P Subba Rao, Himalaya Publishing house, Mumbai.

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105

4 Human Resource management- Gary Desseler,PHI,New Delhi. 5 Strategic human resource management-Charles R Greer, Pearson Education Asia,New Delhi. 6 Strategic human resource management-Kandula S R,PHf,New Delhi .

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106

408(A) MARKETING MANAGEMENT SPECIALIZATION PRODUCT & BRAND MANAGEMENT 1. Product Management; Product Development, Product focused organization; Market focused organization, Factors influencing design of the product, Changes affecting product management. 2. Developing Product Strategy; Setting objectives & alternatives, Product strategy over the life-cycle, Customer analysis, Competitor analysis, Design of manufacture, New product development. 3. Market Potential & Sales Forecasting; Forecasting target market potential and sales, Methods of estimating market and sales potential, Sales forecasting, planning for involvement in international market. 4. Brand & Brand Management; Product Vs Brands, Goods and services, Retailer and distributors, People and organization, Brand challenges and opportunities, The brand equity concept, Identity and image. 5. Brand Leveraging & Brand Performance; establishing a brand equity management system, measuring sources of brand equity and consumer mindset, Co-branding, celebrity endorsement. 6. Brand Positioning & Brand Building:; Brand knowledge, Brand portfolios and market segmentation, Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values. 7. Designing & Sustaining Branding Strategies; Brand hierarchy, Branding strategy, Brand extension and brand transfer, Managing brand over time.

CASES/CASELETS TO BE INCORPORATED IN QUESTION PAPER Books Recommended: 1. Product management - Donal R. Lehmann, Russel S. Winer 2. Strategic Brand Management -Kevin Lane Keller 3. Branding Concepts & Process - Debashish Pati 4. Marketing Management - Philip Kotler 5. Successful Branding - Pran K Choudhary 6. Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta 7. Strategic Brand Management -Caperer 8. Behind Powerful Brands - Jones 9. Managing Indian Brands -S. Ramesh Kumar

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107

(408B) FINANCE SPECIALIZATION STRATEGIC FINANCIAL MANAGEMENT CONCEPTUAL FRAMEWORK Meaning of SFM Evaluation of costs & benefits 1.3 Reasons for managing business finances ally 1.4 Strategy & strategist 1.5 9 – s model for SFM 2. WAGE MANAGEMENT 2.1 Need of Wage Management 2.2 Types of employees & wage strategy 2.3 Design of wage policy 2.4 Wage negotiations 2.5 Design & implementation of V.R.S. 2.6 Wage control 3. FINANCIAL ASPECTS OF SUPPLY CHAIN MANAGEMENT Strategy with respect to following areas: 3.1 Vendor management 3.2 Purchasing 3.3 Inventory control 3.4 Distribution management 3.5 Relationship with dealers Product pricing Marketing cost analysis 4. CORPORATE VALUATION 4.1 Reasons for valuation of business 4.2 Approaches to Enterprise valuation 4.3 Brand valuation Financial aspects of brand management Brand’s life cycle & various phases - wise valuations. 5. FINANCIAL RE-ENGINEERING 5.1 Meaning 5.2 Benchmarking practices 5.3 Combinations of products & process

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108

5.4 Funding strategies, monitoring & assessment 5.5 Programmes & polices to reward various stakeholders 6. ETHICAL ASPECTS OF SFM: Ethical dilemma faced by finance Managers. Books Recommended: 1. Financial Management – G.P. Jakhotiya 2. Strategic Finance – Case studies – N. J. Yashaswy

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109

COMPUTER SPECIALIZATION 408(C) - BUSINESS APPLICATIONS OF IT 1. Sales and Distribution Sales Budgeting - Market Segments / Customers / Products Customer Enquiry and Preparation of Quotation Customer Order Processing - From Order Acknowledgement to Dispatch and Invoicing Follow up for Pending Customer Orders Sales Analysis 2. Manufacturing Bill of Materials Processing with Product Configuration Master Production Schedule Capacity Requirement Planning for Equipment, Manpower and Time Material Requirements Planning Production Planning - Work Order Management Shop Floor Control - Calculation of Labour Efficiency, Productivity and Down-Time Analysis Material Procurement - Indenting, Purchasing, Vendor Analysis, Suppliers' Bill Passing and Receipt of Material Stock Accounting and Control - Raw Material, Work In Progress and Finished Goods Job / Product / WIP Costing - Standard / FIFO / LIFO / Average / Weighted Average Costing Methods Sub-Contracting of work to outside vendors 3. Financial Accounting Accounting - General Ledger Balance Sheet / Profit & Loss Account / Schedules Trial Balance Journals / Day Books Ratio / Expenses Analysis Accounts Receivables Accounts Payables 4. Human Resources Employee Database Recruitment Employee Appraisal Employee Training Leave Accounting Payroll - Salary Calculation and Reporting - Income tax Calculations and Reporting - Loan Accounting - PF and Gratuity

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110

- Bonus, Ex-Gratia, Incentive, Superannuation - Arrears Calculation 5. Banking Savings Bank Accounting - Real Time Internet Banking Fixed Deposits 6. Hospital Management Patients' Registration - On-Line Services of Lab and Operation Theatre Inventory of Medicines and Consumables Billing and Credit Control Patient's Medical History Database 7. Hotel Management Reservation and Registration - Client Server Services of restaurant, House Keeping etc. Inventory of Food Items and Consumables Billing and Credit Control Sales Analysis Books Recommended 1. Business Applications of computers - Milind Oka

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111

PRODUCTION AND MATERIALS SPECIALIZATION 408(D) - CASES This paper is meant for case studies on the various areas covered in all the Four semesters as stated below – Production and Materials Specialization - Course Code 204, 205, 303D, 304D, 305D, 306D, 307D, 404D, 405D, 406D and 407D.

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112

PAPER NO. 408(E) LABOUR LAWS AND OTHER LAWS - II 1. 2. 3. 4. 5. 6.

MBA

Shops and Establishment Act Contract Labour Act Industrial Employment (S. O.) Act Consumer Protection Act Filing of returns under Income Tax Act – TDS procedure Conduct of domestic enquiry observing principles of natural justice.

113