Mba Ppt.pptx

 consumer buying decision process starts with need

recognition  The marketer must recognize the needs of the consumer as well as how these needs can be satisfied  For example if a person is hungry then food is desired or if it is a matter of thirst than water is desirable.

 In this stage consumer searches the information about

the product  either from family, friends, neighborhood, advertisements,  whole seller, retailers, dealers, or by examining or using the product.

 after getting the required knowledge about the product

 the consumer evaluate the various alternatives  on the basis of it’s want satisfying power, quality and it’s

features Purchase decision:–  after evaluating the alternatives the buyer buys the suitable product  But there are also the chances to postpone the purchase decision due to some reasons  In that case the marketer must try to find out the reasons and try to remove them either by providing sufficient information to the consumers

 after buying the product consumer will either be     

satisfied or dissatisfied If the consumer is not satisfied in that case he will be disappointed otherwise If he is satisfied than he will be delighted It is usually said that a satisfy consumer tell about the product to 3 people and a dissatisfy consumer tell about the product to 11 people. Therefore it is the duty of the marketer to satisfy the consumer.

 It is important that your company develops a successful

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avenue for your consumers to become aware of your product If consumers do not know your product exists, than it might as well not exist! Create marketing material. These can be one-sheets, video teasers, images, and landing pages. Case Example – Movie Teasers As an example, movie teasers are designed to inform the audience and customers that a movie will be released soon, but it doesn’t provide them in-depth information about the movie.

 consumers are ready to learn more about your companies 

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product and / or service Your organization must guide the consumer through the interest stage by providing easily accessible information on your product Among the methods used include a website describing the product, blog posts, tutorial or instructional videos, white papers, Case Example – Apple Apple utilizes its product launch to provide information and insight into its latest product With well-designed and organized speech, scripted presentation, and balanced use of technical and nontechnical vocabulary

 Prior to purchasing, consumers examine, compare and 

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evaluate the product Such behavior increases in intensity and need once the item in question is more expensive, sophisticated Consumers are searching for information. We are now finding that consumers go online and utilize social media channels to ask other individuals about your product or service In addition, they find online reviews and recommendations

 PCMag is a world-renowned website for comparing gadgets

and computers  They are notable for their reliable reporting, comprehensive evaluation editorials,  and categorization of different gadgets based on their qualities.  Product Trial

 This is the stage where the consumer “kicks the tires”  For example, your company can provide your consumer

with a free trial  or a proof of concept campaign. In this stage it is very important to set the customer expectations correctly and deliver on said expectations.

 Costco is known for their free samples  I have heard that some customers piecemeal an entire

lunch just from bouncing around the  free sample tables during a visit to a Costco location  This “free sample” approach is very smart  In some cases Costco has seen this strategy increase sales of a product over 100 percent.

 When the consumer enters the product adoption

phase,  he/she is ready to purchase your companies product  This is the critical stage that businesses need to get their consumers to  When the customer is here, you need to make the payment process simple, intuitive, and pain free

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