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INTRODUCTION OF WASHING MACHINE Washing machines are a relative new entrant to the White goods basket in India. Even as late as 1987 a survey predicated a lack of potential for washing machines. Retying on gut feeling Videocon went a head white the launch of semi automatic machines in 1989 today they are enjoying the first mover’s Advantage. The Trend in washing machine is to move towards automatic machines with a driver facility. There machines came with a driver facility there machines come with built-in microprocessors that are programmed to function with built in “intelligency” for instance, when one throws one’s clothes into a machine with fuzzy logic controls it assesses the load and adjusts the temperature accordingly to the type of cloth. If the machine stops working it will display what went wrong and suggest solutions market segmentation. The market

is generally segmented on the basis of type of washing

machine that is, manual operated semi automatic and fully automatic. The manual operated machines are gradually losing their popularity. The composition of the two types of washing machines is shown. Segments in washing machines fully Automatic.

SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name

:- Whirl Pool India Limited

2) Total Products

:- 1) Refrigerators, 2) Micro Waves 3) Washing machine 4) Monitors etc

3) Total Brands/brand line :- A) Semi Automatic B) Fully Automatic A) Semi Automatic

B) Fully Automatic

1) Super Wash

1) Auto Sparkle

2) Super dlx

2) Only White magic

3) White magic Super

3) Whit magic wash

4) White magic Agi soak

4) Europe classic

5) Combimatic

5) Europe dlx

4) Model’s Prices :A)

B)

Semi Automatic

Prices

1) Super Wash

5840/-

2) Super dlx

9250/-

3) White magic Super

10570/-

4) White magic Agi Soak

11,370/-

5) Combimatic

11,890/-

Fully Automatic 1) Auto Sparkle

14,100/-

2) Only White magic

17,730/-

3) White magic wash

20,740/-

4) Europe Classic

23,340/-

5) Europe dlx

24,610/-

SSGMCE, Shegaon.

5) Major Market Share of Company in total Market

:- 16.5 %

6) Logo trade Mark of Company :7) Major target Customers :- Middle class People Upper class people 8) Name of Entrepreneur :- J. K. Desai 9) Name of MNC/Organisation in Collabrattion with Parent Company :Joint Collabration with Whirl Pool of USA. 10) Name of Advertising Agency in Connection with the brand/product/orgnisation.

SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name

:- Videocon International Limited.

2) Total Products

:1) Televisions 2) Refrigerators 3) Vaccum Cleaners 4) Washing machine 5) Ovens 6) Microwaves 7) Audio Systems 8) Water coolers etc.

3) Total Brands/Brand line :A) Semi Automatic B) Fully Automatic A) Semi Automatic

B) fully automatic

1) 63 T

1) V-P.600 AF

2) 55 T

2) VNA 45 fdx

3) 56 T

3) VP – 1000 AFDC

4) 60 HBT

4) VP – 700 AF

5) VNA 51 (Solo)

5) VP – 60 HBT

4) Model’s Prices Semi Automatic

Prices

1) 63 T

4990

2) 55 T

6800

3) 56 T

7490

4) 60 HBT

8990

5) VNA 51 (Solo)

9990

SSGMCE, Shegaon.

Fully Automatic

Prices

1) VP 600 AF

22000

2) VNA 45 fdx

13490

5) Major Market Share of Company in total Market :- 32.4 % 6) Logo/Trade Mark of Company :7) Major Target Customers :1) Middle Class of people 2) Class of people 8) Name of Entrepreneur

:- V.N. Dhoot Radhawalbh Dhoot

9) Name of MNC/Organisation in Collebration with Parent Company :Sansui of Japan & Matsushita. Insurance Comp. of Japan. 10) Name of Advertising Agency in concerned with the brand/Product/Organisation Mudra, Quadrant, Qriton

SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name

:- L. G. Electronics India Limited

2) Total Products 1) Televisions 2) Refrigerators 3) CD Recorderds 4) Vaccum Cleaners 5) Power Entertainment 6) Plasma conditioners 7) Television with golden eye 8) L.G.macrowaveovens etc. 9) Monitors 10) AC 3) Total Brands/Brand line A) Semi Automatic B) Fully Automatic A) Semi Automatic

B) fully automatic

WP 8003

1) WF – T 424 Ps

WP 8005

2) WF – T 6011 TE

WP 950 M

3) WF – T 5113 PD 4) WF T 585 Spc 5) WD 8001 6) WD 1050/1055 W 7) WFT 6871 TE 8) WFT 8019 TE

SSGMCE, Shegaon.

4) Model’s and Prices A) Semi Automatic

Prices

1) WP 8003

10500

2) WP 8005

9500

3) WP 950 m

10800

B) fully Automatic

Prices

1) WF – T 424 Ps

15500

2) WF – T 6011 TE

18800

3) WF – T 5113 PD

18700

4) WF – T 85 Spc

17490

5) WD 8001

20200

6) WD 1050/1055 W

29000

7) WF T 6871 TE

21400

8) WF T 8019 TE

29990

5) Major Market Share of the Comp. in total Market :- 15.2 % 6) Logo/Trade Mark of Company :7) Major Target Customers

:- Middle, Upper middle & Upper

8) Name of the Entrepeneur

:- Mr. K. M. Kim

9) Name of MNC/Orgnisation in Collobration with Parent Company Korian Teco and Company ( American International group ) 10) Name of the Advertising Agency in connection with the brand/Product/orgni. Cintas/LG/WM SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name

:- BRITISH PHYSICAL LABORATORY (BPL) Home Appliances.

2) Total Products

:1) Televisions 2) Refrigerator 3) Washing machines 4) Vaccume cleaners 5) Microwave ovens 6) BPL Phones 7) BPL Audio Systems etc. 8) Mobile phones.

3) Total Brands/Brand Line :- A) Semi Automatic Machines B) Fully Automatic A) Semi Automatic

B) fully Automatic

1) BS 65

1) ABS 45 D

2) BS 39

2) ABS 45 F

3) BS 55

3) ABS 50 F 4) AB SS 60 NF 5) Nevro fuzzy

4) Model’s and Prices A) Semi Automatic

Prices

1) BS 65

10,500

2) BS 37

-

3) BS 55

9,000

B) Fully Automatic

Prices

1) ABS 45 D

12500

2) ABS 45 SD

13500

3) ABS 50 F (fuzzy logic)

14500

SSGMCE, Shegaon.

5) Major Market share of Comp. in total Market :- 13.8 % 6) Logo and Trade Mark of Comp. :7) Major Target Customers :- Middle Class People 8) Name of the Entrepreneur

:- Mr. Ajit Nambiar

9) Name of MNC/Organisation in Collebration with parent Comp. :- Sanyo 10) Name of Advertising Agency in concerned with the trand/ product/ orgnisation. MCCANN/KAMERAD

SSGMCE, Shegaon.

MARKET RESEARCH 1) Company Name

:- Godrej Boyce Mfg. and Comp.

2) Total Products 1) Washing machines 2) Refrigeration 3) Ovens 4) Microwave etc. 3) Total Brands/Brand line :A) Semi Automatic B) Fully Automatic A) Semi Automatic

B) fully Automatic

1) GT – 55

1) GA – 60 ( Auto Clean )

2) GT – 65

2) GA – 60 d ( Auto deluxe)

3) GT – 60 A

3) GF – 60 F (fuzzy logic)

4) Model’s and Prices A) Semi Automatic

Prices

1) GT – 55

7900

2) GT – 65

8300

3) GT – 60 A

8900

4) GT – 40

5800

B) Fully Automatic

Prices

1) GA – 60 (Auto Clean)

12500

2) GA – 60 d (Auto deluxe)

14500

3) GF - 60 F ( fuzzy logic )

17300

5) Major Market Share of Comp. in total Market :- 3.4 %

SSGMCE, Shegaon.

6) Logo and Trade Mark of Comp.

7) Major Target Customers

:1) Middle Class People 2) Rich Class People

8) Name of the Entrepreneur

:- Mr. Adi Godrej

9) Name of MNC/Organisations in Collebrations with Parent Comp. No. Collabration 10) Name of Advertising Agency in Connection with the brand/Product/Org. VIL Rules the Washing machines Market (Shares)

SSGMCE, Shegaon.

Result From market survey the market share of companies are given below : Videocon

-

32.4 %

Whirl Pool

-

16.5 %

L. G.

-

15.2 %

BPL

-

13.8 %

National

-

5.3 %

IF B

-

4.4 %

Godrej

-

3.4 %

Voltas

-

2.6 %

18.7% 3.4%

32.4%

Videocon Whirlpool LG BPL

13.8% 15.2%

16.5%

Godrej others

By observing market share of Videocon which has 32.4 market shares is may be call leader has double shares than Whirlpool 16.5 and LG 15.4 which may called followers.

SSGMCE, Shegaon.