Matrimonial Market Analysis
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Matrimonial Market Analysis as PDF for free.
More details
- Words: 927
- Pages: 27
Online Marriage Service Providers
Current Scenario ØMatrimonial sites are now the 13th most popular mainstream online activity ØOver 12 million Indians use online matrimonial searches
Ø50% members of marriage portals live in the five metros Ø79% of online matrimony surfers are wellqualified ØØ 100 odd matrimonial sites exist in India. ØThe organized matrimonial business in India is worth about Rs 1,000 crore (Rs 10 billion). ØIn a country of 1.12 billion people, Internet users number around 45 million. Of those, approximately 6 million to 8 million are seeking future mates online Source: Study by JuxtConsult
Main Players Shaadi.com BharatMatrimony.com Jeevansaathi.com TimesMatri.com Simplymarry.com
Growth Potential 50% growth rate in marriage site sector. Acc. to US-based EmPower Research, the online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011 Current Internet growth rate: 25% to 30% YOY
Competitor Analysis
Traffic Number of people visit sites Criteria & Shaadi BM Jeevansathi SimplyMarr Change y21,782 People 695,190 34,824 31,339 Average stay (Average no. of min, on the site per visit) Avg Stay 6:31 5:23 2:19 4:14 Source : Compete.com According to Ranking.com Shaadi.com – 477 JeevanSathi.com – 1317 BharatMatrimony – 2215 SimplyMarry - 11701 (The lesser the rank - the better of course)
People Count-Monthly
Well Shaadi seems to be the clear winner
Popularity - Internationally and amidst NRI’s Percentage traffic from various countries Shaadi BM Jeevansathi India 53.1 72.5 80.5 USA 11.5 4.6 3.1 UK 6.2 UAE 3.5 4.0 2.4 Traffic rank in various countries India 31 28 94 USA 1646 11108 28734 UAE 276 693 1287
SimplyMarr y63.2 4.5 2.9 10.6 241 51292 1260
Ranking
Google PageRank - Higher the better - Shaadi/SimplyMarry AlexaRank - Lesser the better - JeevanSaathi Compete Rank - The lesser the better - Shaadi Quantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links, the better for a site -Shaadi
Price Comparison Duration 3 months 6 months 9 months 12 months
Shaadi.c om 1595 2655 4250
JeevanSathi.c BharatMatrimonySimplyMarry om .com 1350 – 1900 .com 1590 – 2290 500 1900- 2750 2690 – 3890 1000 3440 - 4990 4100 2500 - 3500
Note: All figures mentioned are in Indian Rupees (INR)
The name is short and simple and most relevant largest NRI audience. nice secure feel about it Simple search Dynamic testimonial Shaaditimes.com – A Wedding Portal of sorts
Group of 15 portals Extremely popular amidst South Indians and for other regional services A reason why someone would visit BM before Shaadi is: - Good advertising by BM - Word of Mouth The Search is again simple and efficient. Displays results without having to register Too aggressive while Marketing themselves India's anti-monopoly watchdog, Monopolies and Restrictive Trade Practices Commission (MRTPC) asks to stop success Ads to matrimony website Bharatmatrimony.com ISO 9001:2000 certification Matrimony Xpress: blogging platform
JeevanSathi comes from the stable of InfoEdge, i.e. it is a Naukri.com group company Most traffic at least in India Too many paid membership options -18!
Promoted by TimesGroup Leading off-line matrimonial service Great position to be eventual leaders if they can utilize the newspaper matrimonial classifieds Simple tactic –
◦ show the benefit of a free listing on SimplyMarry.com ◦ when a person buys a listing for the matrimonial classified in the newspaper , later on try to convert him into a paid online customer
Analysis of the Ads
Shaadi.com Target Audience: Youth looking forward to marriage in the near future Ad emphasis: Finding the right partner Ad execution:
◦ Fun and enjoyment ◦ Ads based on real life examples ◦ Animation based ads
Key message: Helping today's youth in making the right decision in marriage Reason to believe: Ad presentation synchronizes with the youth mind set
BharatMatrimony.com
Target Audience:
◦ Parents looking for a match for their children ◦ Youth looking forward to marriage in the near future
Ad emphasis: Right combination of cultural and modern values Ad execution:
◦ Endorsement to movies ◦ Regional portal ads: websites dedicated to individual states
Key message: Finding a match with the perfect blend of modern and traditional values Reason to believe: Ad presentation depicts present scenario; a spouse who understands you and your family needs
SecondShaadi.com
Target Audience: ◦ Parents looking for a remarriage option for their children ◦ Close family members and friends ◦ Individuals – divorced or widow/widower
Ad emphasis: Giving marriage a second chance Ad execution: ◦ Emotional and sensitive ◦ Very realistic approach
Key message: To convince people for remarriage Reason to believe: High appeal to the concerned segment
Our Brand Brand Name: marriage4nri.com Target Audience: Providing a dedicated marriage portal for NRIs
◦ Huge Market potential ◦ No major players in the market
Brand Positioning:
◦ Credibility and authenticity ◦ Huge data resource for the customer
Brand Image:
◦ Trusted and reliable source of information ◦ Availability of other extended services ◦
Recommendations Services and Features
Services: ◦ ◦ ◦ ◦ ◦ ◦ ◦
Verification and stamping of profiles Online dating services Astrological/Horoscopes matching Wedding planning services Honeymoon packages Sending gifts, cards etc Providing online counseling
Features:
◦ Country specific orientation ◦ Matchmaking as per: Community, Religion, Country, Occupation ◦
Thank You
Current Scenario ØMatrimonial sites are now the 13th most popular mainstream online activity ØOver 12 million Indians use online matrimonial searches
Ø50% members of marriage portals live in the five metros Ø79% of online matrimony surfers are wellqualified ØØ 100 odd matrimonial sites exist in India. ØThe organized matrimonial business in India is worth about Rs 1,000 crore (Rs 10 billion). ØIn a country of 1.12 billion people, Internet users number around 45 million. Of those, approximately 6 million to 8 million are seeking future mates online Source: Study by JuxtConsult
Main Players Shaadi.com BharatMatrimony.com Jeevansaathi.com TimesMatri.com Simplymarry.com
Growth Potential 50% growth rate in marriage site sector. Acc. to US-based EmPower Research, the online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011 Current Internet growth rate: 25% to 30% YOY
Competitor Analysis
Traffic Number of people visit sites Criteria & Shaadi BM Jeevansathi SimplyMarr Change y21,782 People 695,190 34,824 31,339 Average stay (Average no. of min, on the site per visit) Avg Stay 6:31 5:23 2:19 4:14 Source : Compete.com According to Ranking.com Shaadi.com – 477 JeevanSathi.com – 1317 BharatMatrimony – 2215 SimplyMarry - 11701 (The lesser the rank - the better of course)
People Count-Monthly
Well Shaadi seems to be the clear winner
Popularity - Internationally and amidst NRI’s Percentage traffic from various countries Shaadi BM Jeevansathi India 53.1 72.5 80.5 USA 11.5 4.6 3.1 UK 6.2 UAE 3.5 4.0 2.4 Traffic rank in various countries India 31 28 94 USA 1646 11108 28734 UAE 276 693 1287
SimplyMarr y63.2 4.5 2.9 10.6 241 51292 1260
Ranking
Google PageRank - Higher the better - Shaadi/SimplyMarry AlexaRank - Lesser the better - JeevanSaathi Compete Rank - The lesser the better - Shaadi Quantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links, the better for a site -Shaadi
Price Comparison Duration 3 months 6 months 9 months 12 months
Shaadi.c om 1595 2655 4250
JeevanSathi.c BharatMatrimonySimplyMarry om .com 1350 – 1900 .com 1590 – 2290 500 1900- 2750 2690 – 3890 1000 3440 - 4990 4100 2500 - 3500
Note: All figures mentioned are in Indian Rupees (INR)
The name is short and simple and most relevant largest NRI audience. nice secure feel about it Simple search Dynamic testimonial Shaaditimes.com – A Wedding Portal of sorts
Group of 15 portals Extremely popular amidst South Indians and for other regional services A reason why someone would visit BM before Shaadi is: - Good advertising by BM - Word of Mouth The Search is again simple and efficient. Displays results without having to register Too aggressive while Marketing themselves India's anti-monopoly watchdog, Monopolies and Restrictive Trade Practices Commission (MRTPC) asks to stop success Ads to matrimony website Bharatmatrimony.com ISO 9001:2000 certification Matrimony Xpress: blogging platform
JeevanSathi comes from the stable of InfoEdge, i.e. it is a Naukri.com group company Most traffic at least in India Too many paid membership options -18!
Promoted by TimesGroup Leading off-line matrimonial service Great position to be eventual leaders if they can utilize the newspaper matrimonial classifieds Simple tactic –
◦ show the benefit of a free listing on SimplyMarry.com ◦ when a person buys a listing for the matrimonial classified in the newspaper , later on try to convert him into a paid online customer
Analysis of the Ads
Shaadi.com Target Audience: Youth looking forward to marriage in the near future Ad emphasis: Finding the right partner Ad execution:
◦ Fun and enjoyment ◦ Ads based on real life examples ◦ Animation based ads
Key message: Helping today's youth in making the right decision in marriage Reason to believe: Ad presentation synchronizes with the youth mind set
BharatMatrimony.com
Target Audience:
◦ Parents looking for a match for their children ◦ Youth looking forward to marriage in the near future
Ad emphasis: Right combination of cultural and modern values Ad execution:
◦ Endorsement to movies ◦ Regional portal ads: websites dedicated to individual states
Key message: Finding a match with the perfect blend of modern and traditional values Reason to believe: Ad presentation depicts present scenario; a spouse who understands you and your family needs
SecondShaadi.com
Target Audience: ◦ Parents looking for a remarriage option for their children ◦ Close family members and friends ◦ Individuals – divorced or widow/widower
Ad emphasis: Giving marriage a second chance Ad execution: ◦ Emotional and sensitive ◦ Very realistic approach
Key message: To convince people for remarriage Reason to believe: High appeal to the concerned segment
Our Brand Brand Name: marriage4nri.com Target Audience: Providing a dedicated marriage portal for NRIs
◦ Huge Market potential ◦ No major players in the market
Brand Positioning:
◦ Credibility and authenticity ◦ Huge data resource for the customer
Brand Image:
◦ Trusted and reliable source of information ◦ Availability of other extended services ◦
Recommendations Services and Features
Services: ◦ ◦ ◦ ◦ ◦ ◦ ◦
Verification and stamping of profiles Online dating services Astrological/Horoscopes matching Wedding planning services Honeymoon packages Sending gifts, cards etc Providing online counseling
Features:
◦ Country specific orientation ◦ Matchmaking as per: Community, Religion, Country, Occupation ◦
Thank You
Related Documents
Matrimonial Market Analysis
July 2020 9
Matrimonial Services In Rural Market
April 2020 8
Market Analysis
May 2020 8
Market Analysis
April 2020 11
Market Analysis
June 2020 8