Matrimonial Services In Rural Market

lagna sara[-

RECEPTION COMMITTEE

Rishal Bhide Reema Rijhwani Ankesh Bhandari Sahil Gindodia Prashant Relwani Vishwas Sanap

Urban Vs Rural

Disadvantages Of Urban ‘N’ number of players

Competition (shaadi.com, simplymarry.com) Overlapping of customer

Scope Of Rural

Large market size

1st entrant benefit Untapped market Improving life

Increasing literacy rate Availability of technology (eg. Internet kiosk ) Non Operating Income (eg. Primary data)

l a r u R g n i d

Feasib ility

On account of – Cost Revenue Location

Target customer Promotion

Introdu ction

Rural vertical of established matrimonial site (e.g. shaadi.com). Pioneer in rural segment. Localized Internal website. Joining hands with traditional players.

Revenue

Const raints

Resistance to change Gestation period of Investment Business risk due to untapped area Reluctant to pay

Marketing Strategies

P rod

Data Collection

• Census, Panchayat, Upadhyay • Agents, pandits etc. Formatting Data • Hard copy format • Soft copy format Data Updating • Password activation • Data integration

P lac

Maharashtra • Villages • Population

Reason • % Target Audience

P ric

Differential pricing

Volume-based Pricing

Prom otion

Mass weddings / Community weddings Melas • Puppet shows

• Mock wedding followed by movie Posters on inter-village buses Stall at weddings (aaher)

Events

Prom otion

• Haladi kunku • Mahapuja

• Mahashivratri • Nagpanchami • Pola • Wat Savitri

lagnaalaa Aapalao