Masterclass-logoproject-part1and2

Creative Team & Client Choice

DUE BY FRIDAY, APRIL 17

1.0 Propose your creative TEAM (4 People MAX) Student Name

Creative Strength(s) Layout, Picture Manipulation, Logo Design, Color Scheme, Can do anything with Photoshop, Publisher, etc.

Contact Information

2.0 SEARCH/HUNT for a CLIENT in your neighborhood

Give your prospective client a sales pitch. Tell

Use the questionnaire to profile the business that

them that you will create a professional looking marketing package that they can use as a new brand identity. Tell them its free!

you are interested in.

Collect any fliers, business card or any other publication that the business may already use to advertise.

Use this list to help you explain this project to a prospective client: • This is a class project for Mr. Aguda’s Advanced Technology Class • NEW LOGO: We will design or RE-design your company logo to provide your company or organization with a new look. • COMPLETE PUBLIC RELATIONS KIT (PR KIT): We will design publication layouts for your company’s professional publications. (We won’t print them, but we will give you Print Ready and Digital Mechanicals • This SERVICE is totally FREE. Unless they would like to donate to our class for more equipment and software. • OTHER SERVICES: (Web design, etc.) will be contractual between the CLIENT and the Designer.

Logo Design Questionnaire 1.0 Tell us about you (Contact Information) First Name Last Name Email Address Phone # Cell Phone # Fax # Address

2.0 Tell us about your company Company Name Company Slogan/Tagline

Do you use an ACRONYM? If so, what is it? (i.e. CBS stands for Columbia Broadcasting Service)

Describe your business/ products/services in as much detail as possible.

What type of Advertising and Marketing do you currently do? (Advertising, Brochures, PR, Events, Sponsorships, etc.)

3.0 Tell us about your existing logo. Do you have an EXISTING logo? If yes, please include a copy of your logo and describe why you want to change your logo.




YES




NO

Please tell us what SPECIFICALLY do you LIKE or Like DISLIKE about your existing LOGO.

Dislike

(Font, colors, design, layout, picture, etc.)

4.0 Your NEW logo! What design goals do you have for your NEW logo? (i.e. How/what/should it make people feel? How professional do you want it? Is it corporate? Is it fun? Be as descriptive as possible! The more descriptive, the better we can be at creating your logo)

Do you have any color themes the logo should follow?

Where will your logo be
Stationary (Letterhead, Business Cards, Etc.) used?
Printed Marketing Materials (Booklets, Flyers, etc)






Facsimiles (Fax) Promotional Items (T-shirts, hats, etc.) Signs (Office Signs, Vehicle Graphics, Billboards, etc) Website Other: ________________________________________________________________________

Describe your Target Au-
Specific age group? ________ years old to _______ years old dience (Demographic)
Specific Gender? ___ Male ___ Female ___ Both

(Who do you WISH to be affected
Specific Profession: ___________________________________ by your logo?)
Specific Ethnicity: ___________________________________

In a short paragraph, describe your target audience:

5.0 Tell us about your competition Company Name #1 Website: What do you like about their LOGO(s)? What do you dislike about their LOGO(s)?

Company Name #2 Website: What do you like about their LOGO(s)? What do you dislike about their LOGO(s)?

6.0 Logos and Designs that YOU like Company Name #1 Website: What do you like about their LOGO(s) or designs? Company Name #2 Website: What do you like about their LOGO(s) or designs?

Company Name #3 Website: What do you like about their LOGO(s) or designs?

Project Confirmation Agreement Page 1 of 2

AGREEMENT as of the _____ day of ___________, 20 _____, between _____________________________________, located at ________________________________________________________ (hereinafter referred to as the “Client”) and _____________________________________, located at ________________________________________________________ (hereinafter referred to as the “Designer”) with respect to the creation of a certain design or designs (hereinafter referred to as the “Designs”). WHEREAS, Designer is a student designer of good standing at Animo Justice Charter High School; WHEREAS, Client wishes the Designer to create certain Designs described more fully herein; and WHEREAS, Designer wishes to create such Designs; NOW, THEREFORE, in consideration of the foregoing premises and the mutual covenants hereinafter set forth and other valuable considerations, the parties hereto agree as follows: 1. Description. The Designer agrees to create the Designs in accordance with the following specifications: Project description: LOGO, BUSINESS CARD, LETTERHEAD and other(s) ____________________________________ Number of finished designs___________________________________________________________________________ Other specifications__________________________________________________________________________________ The Designs shall be delivered in the form of one set of finished
camera-ready mechanicals
electronic mechanicals, more fully described as___________________________________________________________________ Other services to be rendered by Designer___________________________________________________________ _________________________________________________________________________________________________ Client purchase order number____________________________Job number_________________________________ 2. Due Date. The Designer agrees to deliver sketches within _____ days after the later of the signing of this Agreement or, if the Client is to provide reference, layouts, or specifications, after the Client has provided same to the Designer. The Designs shall be delivered _____ days after the approval of sketches by the Client. 3. Grant of Rights. Upon receipt of full payment, Designer grants to the Client the following rights in the Designs: For use as__________________________________________________________________________________________ For the product or publication named___________________________________________________________________ In the following territory_______________________________________________________________________________ For the following time period___________________________________________________________________________ Other limitations_____________________________________________________________________________________ With respect to the usage shown above, the Client shall have
exclusive
nonexclusive rights. 4. Reservation of Rights and Non-exclusive use in Designer’s Artist Portfolio. All rights not expressly granted hereunder are reserved to the Designer, including but not limited to all rights in sketches, comps, or other preliminary materials created by the Designer. The Client, upon payment, also provides the Designer with non-exclusive rights to use completed images and illustrations in his/her artist portfolio as graphic representations of the produce the designer creates. 5. Fee. Client agrees to pay the following purchase price: $_______ for the usage rights granted. Client agrees to pay sales tax, if required. 6. Additional Usage. If Client wishes to make any additional uses of the Designs, Client agrees to seek permission from the Designer and make such payments as are agreed to between the parties at that time. 7. Expenses. Client agrees to reimburse the Designer for all expenses of production as well as related expenses including but not limited to illustration, photography, travel, models, props, messengers, and telephone. These expenses shall be marked up ____ percent by the Designer when billed to the Client. At the time of signing this Agreement, Client shall pay Designer $_______ as a nonrefundable advance against expenses. If the advance exceeds expenses incurred, the credit balance shall be used to reduce the fee payable or, if the fee has been fully paid, shall be reimbursed to Client. 8. Payment. Client agrees to pay the Designer within thirty days of the date of Designer’s billing, which shall be dated as of the date of delivery of the Designs. In the event that work is postponed at the request of the Client, the Designer shall have the right to bill pro rata for work completed through the date of that request, while reserving all other rights under this Agreement. Overdue payments shall be subject to interest charges of _____ percent monthly. 8. Addendum for “Payment” or donation. The client may give a tax-deductable donation towards Animo Justice Charter school should the client choose, however payment is not required for the described services to be rendered. If the Client chooses to give a donation, it shall be given in cash or a check or money order to Animo Justice Charter High School with a notation Re: Advanced Technology Class. A tax-deductable receipt will be provided if requested by the Client. 9. Advances. At the time of signing this Agreement, Client shall pay Designer ____ percent of the fee as an advance against the total fee. Upon approval of sketches Client shall pay Designer ____ percent of the fee as an advance against the total fee. 10.Revisions. The Designer shall be given the first opportunity to make any revisions requested by the Client. If the revisions are not due to any fault on the part of the Designer, an additional fee shall be charged. If the Designer objects to any revisions to be made by the Client, the Designer shall have the right to have his or her name Continued on reverse removed from the published Designs.

Project Confirmation Agreement Page 2 of 2

11. Copyright Notice. Copyright notice in the name of the Designer
shall
shall not accompany the Designs when reproduced. 12. Authorship Credit. Authorship credit in the name of the Designer
shall
shall not accompany the Designs when reproduced. 13. Cancellation. In the event of cancellation by the Client, the following cancellation payment shall be paid by the Client: (A) Cancellation prior to the Designs being turned in: ____ percent of the fee; (B) Cancellation due to the Designs being unsatisfactory: ____ percent of fee; and (C) Cancellation for any other reason after the Designs are turned in: ____ percent of fee. In the event of cancellation, the Designer shall own all rights in the Designs. The billing upon cancellation shall be payable within thirty days of the Client’s notification to stop work or the delivery of the Designs, whichever occurs sooner. 14.Ownership and Return of Designs. Upon Designer’s receipt of full payment, the mechanicals delivered to the Client shall become the property of the Client. The ownership of removable electronic storage media and of original artwork, including but not limited to sketches and any other materials created in the process of making the Designs as well as illustrations or photographic materials such as transparencies, shall remain with the Designer and, if delivered by Designer to Client with the mechanicals, shall be returned to the Designer by bonded messenger, air freight, or registered mail within thirty days of the Client’s completing its use of the mechanicals. The parties agree that the value of original design, art, or photography is $__________, and these originals are described as follows________________ 15. Releases. The Client agrees to indemnify and hold harmless the Designer against any and all claims, costs, and expenses, including attorney’s fees, due to materials included in the Designs at the request of the Client for which no copyright permission or privacy release was requested or uses which exceed the uses allowed pursuant to a permission or release. 16. Arbitration. All disputes arising under this Agreement shall be submitted to binding arbitration before _________________________ in the following location ____________________________ and settled in accordance with the rules of the American Arbitration Association. Judgment upon the arbitration award may be entered in any court having jurisdiction thereof. Disputes in which the amount at issue is less than $____________ shall not be subject to this arbitration provision. 17.Miscellany. This Agreement shall be binding upon the parties hereto, their heirs, successors, assigns, and personal representatives. This Agreement constitutes the entire understanding between the parties. Its terms can be modified only by an instrument in writing signed by both parties, except that the Client may authorize expenses or revisions orally. A waiver of a breach of any of the provisions of this Agreement shall not be construed as a continuing waiver of other breaches of the same or other provisions hereof. This Agreement shall be governed by the laws of the State of California.

IN WITNESS WHEREOF, the parties hereto have signed this Agreement as of the date first set forth above. Designer____________________________________________ Client______________________________________________ Student Name

Company Name

By__________________________________________________ By________________________________________________ Signature

Signature

Names of “DESIGNERS”: 1.

______________________

2.

______________________

3.

______________________

Team Name:

4. ______________________

Any questions about this agreement? Contact Narciso Aguda, Technology Teacher @ (323) 232-1857 ext 123.