Marketing Stratergies Of
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MARKETING STRATERGIES OF
INTRODUCTION:
Big Bazaar is a chain of department stores in India, currently with 75 outlets.
It works on the same economy model as Wal-Mart.
It is owned by the Pantaloon Retail India Ltd, Future
Group.
The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group.
Aims at being 350 stores by the end of year 2010.
Type: Subsidiary of Pantaloon Group. Founded:2001. Headquarters:Jogeshwari, Mumbai, India. Industry :Retail. Products : Department store, Grocery store. Owner :Kishore Biyani. Parent :Pantaloon Group. Slogan :Is se sasta aur accha kahin nahin!. Website: http://www.pantaloon.com/bigbazaar.htm
MARKETING STRATERGIES: PACKAGE: In big bazaar food products are well packed. Which attracts the customers. REASONABLE PRICE: Compared to the outside general stores, they sell these products at a reasonable price. WAREHOUSE MAINTENANCE: The products are not only well packed but also well stored. Like fruits, vegetables, they are kept in refrigerators to assure quality.
DISCOUNT: It is the main marketing strategy of big bazaar. They provide huge discount and sometimes they give gifts if we buy a certain amount of products. FOR EX: Customers will get sugar for a year free on shopping above Rs 4000. On shopping above Rs 8000, sugar and Charminar basmati rice will be supplied free for a year.
TARGET: Generally business target the customers but big bazaar target the days. They target Saturday’s and Sundays especially, by which customers come in huge numbers. FOR EX:
'sabse saste 3 din‘ Target group is middle class and upper middle
ADVERTISEMENT: They advertise on TV's, fm, banners etc. to inform the customer about the offers in the big bazaar. SEGMENTATION OF PRODUCTS: Products of big bazaar are kept in order, i.e., there is a specific place for specific products. ADVANTAGE: It helps a person to easily pick his required items and choose by carefully looking at the prices and dates of items.
DISPLAY: In the big bazaar the products are kept in such a
way that all the products are visible to the customers. All the products are kept in an attractive ways,
I.e., in attractive glass displays, color lightings will be done.
Food Bazaar Many Big Bazaar stores have a grocery department and vegetable section called the Food Bazaar. Big Bazaar stores in Metros have a gaming area and kids play area for entertainment.
It is also targeting the B2B segment and retailers who buy in bulk and sell to smaller stores.
Big Bazaar would offer special rates to retailers buying in bulk; the discount could be 10-25 per cent.
TARGETING THE DAYS IN A UNIQUE WAY: “Maha Savings Day”. 26th January a national holiday. Announcing a week back (in earlier). That 26th January would be the day when its going
to give ultimate discount on its entire range.
EXAMPLE: Buy a 21 inch television at just about 5890 rupees. VIP suitcases were available at just about 200
rupees. A pair of Ruf and Tuf jeans were available at 499/-
only which is close to 50 % less than the market.
OTHER STRATEGIES They have introduced proper feedback forms and customer care with a transparent box to put feedback.
EXCHANGE OFFERS WITH 4 TIMES THE ORGINAL MARKET IN THE PRICE. OLD NEWS PAPERS. OLD FURNITURES. OLD COMPUTER WASTE. OLD CLOTHES.
GUERRILLA MARKETING STRATEGIES Guerrilla marketing warfare strategies are a type
of marketing warfare strategy designed to weardown the enemy by a long series of minor attacks. Rather than engage in major battles, a guerrilla
force is divided into small groups that selectively attacks the target at its weak points. Guerrillas are not ashamed to make a strategic
withdrawal.
STRENGTHS OF GUERRILLA STRATEGIES Never attacks the enemy’s main force preserves resources. It is very flexible and can be adapted to any situation,
offensive or defensive.
It is very difficult to counter with conventional methods. They change tactics very quickly. Which includes abandoning a market segment, product,
product line, brand, business model, or objective.
WHO ARE FOLLOWING ? Corporates like COCA-COLA. PEPSICO. The latest entrant is our very own ‘Future Group’- Big
Bazaar, Pantaloons, Future Bazaar, eZone are all part of this group.
RIVALS OF BIG BAZAAR SHOPPERS STOP. LIFESTYLE. TATA’S WESTSIDE. SUBHIKSHA.
RELIANCE FRESH.
WESTSIDE Keep West - aSide. Make a smart choice !
SHOPPERS STOP Shoppers! Stop. Make a smart choice !
LIFESTYLE. Change Your Lifestyle. Make a smart choice !
REFERENCE: http://www.pantaloon.com/bigbazaar.
http://wikipedia.org/Marketingwarfarestrateg ies. http://wikipedia.org/Guerrillamarketing. http://www.agencyfaqs.com http://indiareviews.wordpress.com
INTRODUCTION:
Big Bazaar is a chain of department stores in India, currently with 75 outlets.
It works on the same economy model as Wal-Mart.
It is owned by the Pantaloon Retail India Ltd, Future
Group.
The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group.
Aims at being 350 stores by the end of year 2010.
Type: Subsidiary of Pantaloon Group. Founded:2001. Headquarters:Jogeshwari, Mumbai, India. Industry :Retail. Products : Department store, Grocery store. Owner :Kishore Biyani. Parent :Pantaloon Group. Slogan :Is se sasta aur accha kahin nahin!. Website: http://www.pantaloon.com/bigbazaar.htm
MARKETING STRATERGIES: PACKAGE: In big bazaar food products are well packed. Which attracts the customers. REASONABLE PRICE: Compared to the outside general stores, they sell these products at a reasonable price. WAREHOUSE MAINTENANCE: The products are not only well packed but also well stored. Like fruits, vegetables, they are kept in refrigerators to assure quality.
DISCOUNT: It is the main marketing strategy of big bazaar. They provide huge discount and sometimes they give gifts if we buy a certain amount of products. FOR EX: Customers will get sugar for a year free on shopping above Rs 4000. On shopping above Rs 8000, sugar and Charminar basmati rice will be supplied free for a year.
TARGET: Generally business target the customers but big bazaar target the days. They target Saturday’s and Sundays especially, by which customers come in huge numbers. FOR EX:
'sabse saste 3 din‘ Target group is middle class and upper middle
ADVERTISEMENT: They advertise on TV's, fm, banners etc. to inform the customer about the offers in the big bazaar. SEGMENTATION OF PRODUCTS: Products of big bazaar are kept in order, i.e., there is a specific place for specific products. ADVANTAGE: It helps a person to easily pick his required items and choose by carefully looking at the prices and dates of items.
DISPLAY: In the big bazaar the products are kept in such a
way that all the products are visible to the customers. All the products are kept in an attractive ways,
I.e., in attractive glass displays, color lightings will be done.
Food Bazaar Many Big Bazaar stores have a grocery department and vegetable section called the Food Bazaar. Big Bazaar stores in Metros have a gaming area and kids play area for entertainment.
It is also targeting the B2B segment and retailers who buy in bulk and sell to smaller stores.
Big Bazaar would offer special rates to retailers buying in bulk; the discount could be 10-25 per cent.
TARGETING THE DAYS IN A UNIQUE WAY: “Maha Savings Day”. 26th January a national holiday. Announcing a week back (in earlier). That 26th January would be the day when its going
to give ultimate discount on its entire range.
EXAMPLE: Buy a 21 inch television at just about 5890 rupees. VIP suitcases were available at just about 200
rupees. A pair of Ruf and Tuf jeans were available at 499/-
only which is close to 50 % less than the market.
OTHER STRATEGIES They have introduced proper feedback forms and customer care with a transparent box to put feedback.
EXCHANGE OFFERS WITH 4 TIMES THE ORGINAL MARKET IN THE PRICE. OLD NEWS PAPERS. OLD FURNITURES. OLD COMPUTER WASTE. OLD CLOTHES.
GUERRILLA MARKETING STRATEGIES Guerrilla marketing warfare strategies are a type
of marketing warfare strategy designed to weardown the enemy by a long series of minor attacks. Rather than engage in major battles, a guerrilla
force is divided into small groups that selectively attacks the target at its weak points. Guerrillas are not ashamed to make a strategic
withdrawal.
STRENGTHS OF GUERRILLA STRATEGIES Never attacks the enemy’s main force preserves resources. It is very flexible and can be adapted to any situation,
offensive or defensive.
It is very difficult to counter with conventional methods. They change tactics very quickly. Which includes abandoning a market segment, product,
product line, brand, business model, or objective.
WHO ARE FOLLOWING ? Corporates like COCA-COLA. PEPSICO. The latest entrant is our very own ‘Future Group’- Big
Bazaar, Pantaloons, Future Bazaar, eZone are all part of this group.
RIVALS OF BIG BAZAAR SHOPPERS STOP. LIFESTYLE. TATA’S WESTSIDE. SUBHIKSHA.
RELIANCE FRESH.
WESTSIDE Keep West - aSide. Make a smart choice !
SHOPPERS STOP Shoppers! Stop. Make a smart choice !
LIFESTYLE. Change Your Lifestyle. Make a smart choice !
REFERENCE: http://www.pantaloon.com/bigbazaar.
http://wikipedia.org/Marketingwarfarestrateg ies. http://wikipedia.org/Guerrillamarketing. http://www.agencyfaqs.com http://indiareviews.wordpress.com
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