Marketing Reserch Burke-prashant Priyadarshi
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Burke
learning and growing through marketing research-by prashant pryadarshi
About Us
Our Mission
Our Business Commitments and Values
Burke is well known as a full-service, custom marketing research company. Our reputation derives from our expertise in defining problems, developing research designs, executing complex studies, analyzing data, and interpreting results to enable our clients to make the most informed decisions possible. Over the years, we have expanded our core research competencies in response to emerging trends in our field. Areas such as online research and reporting, data integration, customer loyalty management, and employee engagement are a few examples of the capabilities that have allowed us to make even greater contributions to our clients' decision making process.
Marketing Research
Observation of data
Burke is all about asking the right questions and getting the right answers. For over seven decades, we've been searching, digging, and probing for the information you want, so you can make the decisions you need. From uncovering the mysteries of brand equity to discovering the endless research possibilities of the Internet, Burke is your guide to a more profitable future.
What sets Burke apart from our competitors?
At Burke, we believe in a simple formula for success: First, set rigorous hiring and performance standards to build a world class staff of researchers. Then, create a culture of pride, passion, and commitment commitment to continuous improvement in inventing and perfecting the world's best research practices, and a commitment to providing top notch thinking, support, and service to our customers. The result is better business decisions by our customers. Which mean faster growth, higher profits, and reduced risk, both for the enterprise, and the individual decision-maker. We provide our customers with far more than data or information. We become valued business partners by applying superior thinking to research and consulting assignments to help our customers solve business problems
Burke provides full service custom marketing research, analysis, and consulting for consumer and business-to-business product and service companies to help them understand marketplace dynamics worldwide. Services include product testing, brand equity research, pricing research, market segmentation, image and positioning studies, and a wide range of marketing research protocols targeted at both tactical and strategic business issues. Burke has been providing marketing research services to blue chip companies since 1931. There is virtually no product or service category, nor any business or marketing topic, that we have not researched on behalf of clients in the past 70 years. We have tremendous depth of experience in all forms of research designs, including telephone, Internet, IVR, mail, mall intercept, and hybrid methods.
Industry Expertise
Good marketing research depends on a great deal more than "canned" solutions to your problems. It requires knowledgeable and experienced people who are familiar with your industry and the challenges you face every day. It takes attention to detail, a commitment to finding actionable results, and a belief in doing things right the first time. When you work with Burke, you are working with one of the most respected research companies in the world. Burke has a broad spectrum of industry expertise dealing with both qualitative and quantitative methods for solving marketing problems. Below are industries where Burke is especially experienced.
Agricultural/Chemical Computer Hardware/Software Consulting Firms Consumer Foods Consumer Goods and Services Industrial/Business-ToBusiness Insurance/Financial Pharmaceutical/Healt h Care Telecommunications
Burke Timeline 1931
Alberta Burke starts Burke Marketing Research as a data collection agency.
1952
Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
Late 1960's
Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
Mid 1980's
Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
1990
Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
1995
Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
1996
Burke Strategic Consulting Group is established to help clients close-the-loop and to move from data collection and analysis to implemation of strategic change.
2000
The Employee Engagement & Retention Management Practice Area is formed.
2004
Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.
2008
Completes 100% ESOP restructuring.
Top 50 U.S. Marketing Research Firms
Top 50 U.S. Marketing Research Firms
Lovely professional university BBA[H]MBA LOVELY HONORS SCHOOL OF BUSINESS PRASHANT PRIYADARSHI 09257337277 [email protected]
learning and growing through marketing research-by prashant pryadarshi
About Us
Our Mission
Our Business Commitments and Values
Burke is well known as a full-service, custom marketing research company. Our reputation derives from our expertise in defining problems, developing research designs, executing complex studies, analyzing data, and interpreting results to enable our clients to make the most informed decisions possible. Over the years, we have expanded our core research competencies in response to emerging trends in our field. Areas such as online research and reporting, data integration, customer loyalty management, and employee engagement are a few examples of the capabilities that have allowed us to make even greater contributions to our clients' decision making process.
Marketing Research
Observation of data
Burke is all about asking the right questions and getting the right answers. For over seven decades, we've been searching, digging, and probing for the information you want, so you can make the decisions you need. From uncovering the mysteries of brand equity to discovering the endless research possibilities of the Internet, Burke is your guide to a more profitable future.
What sets Burke apart from our competitors?
At Burke, we believe in a simple formula for success: First, set rigorous hiring and performance standards to build a world class staff of researchers. Then, create a culture of pride, passion, and commitment commitment to continuous improvement in inventing and perfecting the world's best research practices, and a commitment to providing top notch thinking, support, and service to our customers. The result is better business decisions by our customers. Which mean faster growth, higher profits, and reduced risk, both for the enterprise, and the individual decision-maker. We provide our customers with far more than data or information. We become valued business partners by applying superior thinking to research and consulting assignments to help our customers solve business problems
Burke provides full service custom marketing research, analysis, and consulting for consumer and business-to-business product and service companies to help them understand marketplace dynamics worldwide. Services include product testing, brand equity research, pricing research, market segmentation, image and positioning studies, and a wide range of marketing research protocols targeted at both tactical and strategic business issues. Burke has been providing marketing research services to blue chip companies since 1931. There is virtually no product or service category, nor any business or marketing topic, that we have not researched on behalf of clients in the past 70 years. We have tremendous depth of experience in all forms of research designs, including telephone, Internet, IVR, mail, mall intercept, and hybrid methods.
Industry Expertise
Good marketing research depends on a great deal more than "canned" solutions to your problems. It requires knowledgeable and experienced people who are familiar with your industry and the challenges you face every day. It takes attention to detail, a commitment to finding actionable results, and a belief in doing things right the first time. When you work with Burke, you are working with one of the most respected research companies in the world. Burke has a broad spectrum of industry expertise dealing with both qualitative and quantitative methods for solving marketing problems. Below are industries where Burke is especially experienced.
Agricultural/Chemical Computer Hardware/Software Consulting Firms Consumer Foods Consumer Goods and Services Industrial/Business-ToBusiness Insurance/Financial Pharmaceutical/Healt h Care Telecommunications
Burke Timeline 1931
Alberta Burke starts Burke Marketing Research as a data collection agency.
1952
Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
Late 1960's
Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
Mid 1980's
Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
1990
Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
1995
Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
1996
Burke Strategic Consulting Group is established to help clients close-the-loop and to move from data collection and analysis to implemation of strategic change.
2000
The Employee Engagement & Retention Management Practice Area is formed.
2004
Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.
2008
Completes 100% ESOP restructuring.
Top 50 U.S. Marketing Research Firms
Top 50 U.S. Marketing Research Firms
Lovely professional university BBA[H]MBA LOVELY HONORS SCHOOL OF BUSINESS PRASHANT PRIYADARSHI 09257337277 [email protected]
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