Marketing Plan For January

Wear the Fruit “Don’t

waste the fruit, Wear the Fruit!”

The Team

2018-2019 Sales & Marketing

Christopher Chavez

Gustavo Perez

Wryan Ayla

Sales & Marketing Associate

Vice President of Sales & Marketing

Sales & Marketing Associate

The problem California’s Citrus Industry wastes thousands of citrus fruits including the peels, a year causing pollution throughout the state. In general, though there’s millions of other countries dealing with this problem.

The solution! With Wear the Fruit, the amount of wasted citrus and pineapples in California and around the world will decrease due to the usage of these materials by creating our clothing and accessories made with 50% of recycled orange and pineapple peels.

Product Orange Long Sleeve Shirts 5 sizes 12 colors M&F

Short Sleeve Shirts 5 sizes 11 colors M&F Polo Shirts 3 sizes 8 colors M&F 5

Product Orange

Tank Tops 3 sizes 6 colors M&F Sweatpants 3 sizes 5 colors M&F

Pajama Set 3 sizes 4 colors M&F Sweaters 3 sizes 8 colors M&F

Ties 5 colors 6

Product Orange/ Pineapple Clothing

Leather Jackets w/ collar 4 sizes 3 colors

Silk dress 3 sizes 5 colors

Leather Jack w/o collar 4 sizes 4 colors

Leather shoes M&W 4 colors each

Pineapple Accessories

Wallets 5 colors

Bracelets 12 colors

Handbags 7 colors

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Target Market Wear the Fruit’s target market is young adults ages 25-35 who like to be in style and love to keep the environment clean.

Market Segmentation Geographics Primary:Buyers from the VE Portal around the world. Secondary: Residents of California, mainly the hotter areas ༝ Demographics Behavioral ༝

༝ ༝ ༝

Male & Female Ages 25-35 Middle Class or higher

༝

Customers who want to spend their money knowing it’s for a great cause

Psychographic ༝ ༝

Stylish customers Environmentally conscious consumers

SWOT ANALYSIS Strengths: ● Unique product ● Able to respond to customers’ needs fast

Weaknesses: ● No physical store ● Customers may debate that the prices are too high

Opportunities: ● Few competitors in our area ● No other clothing competition from the VE Portal

Threats: ● Other emerging businesses ● Changing customers

Marketing Mix

Products Short Sleeve Long Sleeve Polo Shirts Sweatpants Pajama Set Sweaters Tank Tops

● ● ● ● ● ● ●

● ● ● ● ● ● ●

Dress Leather Jacket (2 types) Ties Wallets Bracelets Handbags Boots

Price

Short Sleeve - $50 Long Sleeve - $60 Polo Shirts - $65 Sweatpants - $75 Pajama Set - $110 Sweaters - $80 Tank Tops - $45 Ties - $35

● ● ● ● ● ● ● ●

Promotion ● ● ● ●

Social Media Marketing Ads Direct Email promotion Trade shows Website

● ● ● ● ● ● ●

Dress - $100 Leather Jacket - $180 Leather Jacket 2- $150 Wallets - $30 Bracelets - $28 Handbags - $130 Boots - $150

Place ● ●

Online store (website) VE Portal

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Results and Learning

Throughout the process we ran into a problem. Our Target Market didn’t match up with our prices, and so as a team we modified to fit our customer’s price range that are in the middle class or higher