Business Plan For Marketing Presentation

Marketing Plan For

Connective Café & Coffee Net

Marketing Plan Submitted toC O N N E C T I V E C A F É & C O F F E E

Maruf Reza Byron Course instructor Principles of Marketing Daffodil International University

Prepared byAlauddin Ahmed Jahan Md. Rashedul Alam Md. Shahab Uddin Mohammad Mostafa Anwar Mrs. Labony Islam Dewan Mohammad Jahangir Alam

072-11-1822 072-11-1828 072-11-1829 072-11-1808 071-11-1545 072-11-1800

Topics of Marketing Plan C O N N E C T I V E C A F É & C O F F E E



Introduction.

 Executive Summary.  Situation Analysis.  Threats and Opportunities Analysis.  Objectives and Issues.  Marketing Strategy.  Action Programs.  Financials, Budgets and Forecasts.  Controls.

Introduction C O N N E C T I V E C A F É & C O F F E E

reparation lanning elect our business name

Background of the report C O N N E C T I V E C A F É & C O F F E E

C O N N E C T I V E C A F É & C O F F E E

Main objectives

Specific objectives C O N N E C T I V E C A F É & C O F F E E

 Population of Dhamondi, Gulshan and

Uttara  Income level  Population of the targeted age groups who are the maximum Consumers  Price, Place, Product, Promotion

Management Aspect C O N N E C T I V E C A F É & C O F F E E

 Introduction  Promoters of the Project

Technical Aspect C O N N E C T I V E C A F É & C O F F E E

 The Project  Product Mix and the Capacity

Marketing Aspect C O N N E C T I V E C A F É & C O F F E E

 Considerations  Total Population of the three Areas  Screening on the Basis of Income  Screening on the Basis of Age  Types of Ice cream preferred  Source of Purchase of Ice Cream

Marketing Strategy C O N N E C T I V E C A F É & C O F F E E

 Product  Price  Place  Promotion

Product C O N N E C T I V E C A F É & C O F F E E

The customer survey results reveal that the customers prefer cone ice cream most. The continuum of the type of ice cream according to customer preference is as follows: Cone-Bar-Cup-Sundae-Container We also knew the most favored flavors. Based on our customer survey results the continuum for the most favored flavors up to six flavors are: Chocolate-Vanilla-Pistachio-Butterscotch-StrawberryCoffee We also found that chocolate and nuts were favored by most customers as tapping, but tropical fruit did not have a chance.

Price C O N N E C T I V E C A F É & C O F F E E

The ice cream will have to be priced at local going rates no matter how strong an international image the brand may have. So the suggested rates would be: Single scoop @ TK. 50.00 Double scoop @ TK. 90.00 Triple scoop @ TK. 130.00 Added ingredients offers - Chopped nut, whipped cream a cherries @ TK. 10 each All of three @ TK. 25 Added ingredients offers- Hot cold chocolate or strawberry @TK.10 each All of three @ TK. 25

Place C O N N E C T I V E C A F É & C O F F E E

 Near school/college/university  In the center of the City  Near and amusement park  Near or inside a residential area  Near or inside a market  Near fast food shop

Promotion C O N N E C T I V E C A F É & C O F F E E

 Run advertisements  Participate in fairs  Distribute leaflets  Sponsor games

Financial Aspect C O N N E C T I V E C A F É & C O F F E E

 Projected Cost of Installation  Variable Cost  Gross profit

Projected Cost of Installation C O N N E C T I V E C A F É & C O F F E E

Possession: The estimated cost of possession in the expected location is TK.1.5 million (approx) Franchise Fee: The estimated franchise free for the business is: TK. 0.1 million Equipment: The project will require sophisticated refrigerators and scoop machine and deep freezer air conditioners, telephone, counting machine, vending machine for cone. These will be imported from America and will cost about TK. 0.35 million (approx)

Furniture & fixture: the project will also require furniture and fixtures such as table chair, tools, shelves, ceiling fans, chandelier, tube lights etc. the estimated cost of these items has been given below: C O N N E C T I V E C A F É & C O F F E E

Items

Quantity

Unit price

Total

Tables

16

4,000

64,000

Chairs

64

1,000

64,000

Tools

10

1,200

12,000

Ceiling fans

6

3,000

18,000

Tube lights

20

125

2,500

Shelf

2

15,000

30,000

Counter desk

1

25,000

25,000

Chandelier

2

40,000

80,000

Total

Total installation cost measured: =TK.( 7,48,500 + 7,48,500 + 7,48,500 ) =TK. 22,45,500 (approx)

2,95,500

Variable Cost C O N N E C T I V E C A F É & C O F F E E

Cost of goods

Imported ice cream per month =1200 liter Each liter of an ice cream can serve 8 scoops on an average. Average cost of each scoop @ TK. 35 Number of scoops =1200x 8 =9600 Total cost of goods =TK. (9600x35) =TK. 3, 36,000

C O N N E C T I V E C A F É & C O F F E E

Utilities: telephone bills, electricity bills, transportation, maintenance, insurance and others =TK. 55,000(approx)

Employees' salary: manager (one) =TK. 5,000 Waiters (three)=TK. 4,500 Security (one) =TK. 2,000 Others =TK. 3,000 Total =TK. 14,500(approx) Total sales: (1200 liter x 8 scoop) = 9600@TK. 50 =TK. 4, 80,000(approx)

Gross profit C O N N E C T I V E C A F É & C O F F E E

Total sales – (total cost of goods + utilities + employees salary) =TK.4,80,000 – TK.(3, 36,000+55,000+14,500) =TK.74,500 (per month) Yearly projected income TK. (74,500 x 12) = TK.8,94,000 Payback period: cost of installation/ yearly income =22,45,500 / 8,94,000 =2.5 years (approx)

THANKS TO C O N N E C T I V E C A F É & C O F F E E

For the completion of this report, the assistance of many individuals was required. Among all of them, it was our course instructor Mr.Omar Faruq, Who played the pivotal role by giving us an insight of preparing a feasibility Study on foreign branded ice cream parlor and also providing a guideline of preparing this report. We express our pro found indebtedness and gratitude to him for his valuable advice that helped immensely in preparing this report. The authors of this business plan express their deepest and most sincere gratitude to the respondents for giving them some invaluable information related to this report. Special thanks to the owners Baskin 31 Robbins, Move n pick, hereby acknowledge their contribution.