Marketing New

CHAPTER I INDUSTRY PROFILE Though we all have owned or used a bike at some stage of our life, not many of us know how it has evolved over the ages. The first real bicycle was introduced in the year 1866, but the bicycle came to market only from 1891. Today, the development of technology has resulted in the modern bike. Different colours,shapes and size in addition to special features like gear, Shock absorbers, alloy wheels and all terrain capability make today’s bike a far from its predecessors. The major players in today’s market are HERO HONDA, BAJAJ and T.V.S etc...HERO HONDA is the market leader followed by BAJAJ, T.V.S. With many new bikes launched and many waiting to be launched the race for market share is hotting up. Hero Honda motors ltd., the world’s largest two-wheeler manufacturer, crossed the two million sales mark last year. Companies profile does not reveal how well the company is performing relative to competitors. For this purpose, management needs to track its market share. Market share can be interpreted by product line, customer type. Over all market share=customer penetration x Customer Loyalty x customer selectivity x Price selectivity

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COMPANY PROFILE HERO HONDA MOTORS LIMITED is one of the largest integrated bike manufacturers in Asia. The joint venture between India’s Hero group and Honda motor company, Japan has not only created the world’s single largest two wheeler company but also one of the most successful joint ventures worldwide. During 80’s, Hero Honda become the first company in India to prove that it was possible to drive vehicle without polluting the roads. Hero Honda sold millions of bikes purely on the commitment of increased mileage. Over 19 million hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together! Today’s teens are the leading edge of next generations. Hero Honda manufacturers have a wide range of high quality bikes for both domestic and international markets. The study is mainly focused on the various bikes manufactured by the company and there performance. The main objective of the study is to ascertain the stages in which the bikes stand. We can also call it as the product life cycle of the Hero Honda bikes. The secondary objective of the study is to know about the buying behavior of the customers and to find out the positions of HERO HONDA bikes in comparison with other bikes and to find out the awareness of customers and to find out the impact of advertisement regarding HERO HONDA bikes, to find out the promotional offers needed for bikes, to determine the fast moving brand of hero Honda, to measure the repurchasing behavior of customers.

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OBJECTIVES OF STUDY: MAIN OBJECTIVE: 

To ascertain the product life cycle of the company.

 To determine the measures to proceed to the next stage.

SECONDARY OBJECTIVE: 

To find out the awareness of customers regarding hero Honda bikes.

 To study the buying of customers.  To find out the impact of advertisement regarding Hero Honda.  To determine the fast moving brand of HERO HONDA MOTORS.  To measure the repurchasing behavior of customers with regard to bikes.  To determine the best promotional tool to promote the HERO HONDA bikes. To suggest suitable measures for further improvement.

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SCOPE

The study was conducted with 50 men. The study was limited to the areas of Chennai through convenient random sampling techniques. The study covers the area of satisfaction level of consumers, consumer behavior, market potential, market share, competitive analysis and also purchase and post purchase behavior of the consumers. The project will provide the company to identify the different phases where different bikes have reached since its launch. The scope of the study was to arrive at the strength and weakness of the different bikes. It will also help to highlight certain areas which could be improvise or modify upon colors, designs, advertisement and body according to the needs of the customers to serve them better to achieve high sales.

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LIMITATIONS

 The study was restricted only to Chennai city alone whereas the company’s product is marked all over the world.  A few respondents felt that answering the questionnaire is a waste of time.  Only a sample of few respondents taken for the study and hence the sample selected does not represent the universe.  Due to time management it is not possible to get the questionnaire from many people.  The facts relating to the sales of bikes were not got.

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REVIEW OF LITERATURE

David R. Rink John E. Swan Northern Illinois University, USA University of Alabama at Birmingham, USA Available online 12 April 2002.

Abstract The purposes of this paper are threefold: to review the scope of product life cycle (PLC) research; to pinpoint areas requiring further investigation; and to provide guidelines for future researchers. Because of the paucity of empirical evidence, only tentative conclusions are advanced. For example, the most common PLC pattern is the classical, bell-shaped curve, but it is not the sole shape. The applications of various forecasting techniques across the PLC have met with merely moderate success. Very little research has been conducted either on how different characteristics of the firm influence the PLC or on the actual use of various PLC-strategy theories by business planners. Finally, investigators have focused almost exclusively on validating the existence of the PLC concept among nondurable consumer goods. Industrial items, as well as major product changes, have been nearly ignored. The main conclusion is that additional research-more diversified and extensive in nature-is needed on many PLC topics.

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CHAPTER II THEORETICAL BACKGROUND PRODUCT LIFE CYCLE MODEL DESCRIPTION: The product’s life cycle - period usually consists of five major steps or phases: Product development, Product introduction, Product growth, Product maturity and finally Product decline. These phases exist and are applicable to all products or services from a certain make of automobile to a multimillion-dollar lithography tool to a one-cent capacitor. These phases can be split up into smaller ones depending on the product and must be considered when a new product is to be introduced into a market since they dictate the product’s sales performance.

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1. PRODUCT DEVELOPMENT PHASE Product development phase begins when a company finds and develops a new product idea. This involves translating various pieces of information and incorporating them into a new product. A product is usually undergoing several changes involving a lot of money and time during development, before it is exposed to target customers via test markets. Those products that survive the test market are then introduced into a real Market place and the introduction phase of the product begins. During the product development phase, sales are zero and revenues are negative. It is the time of spending with absolute no return.

2. INTRODUCTION PHASE The introduction phase of a product includes the product launch with its requirements to getting it launch in such a way so that it will have maximum impact at the moment of sale. A good example of such a launch is the launch of “HUNK” by HERO HONDA MOTORS. This period can be described as a money sinkhole compared to the maturity phase of a product. Large expenditure on promotion and advertising is common, and quick but costly service requirements are introduced. A company must be prepared to spend a lot of money and get only a small proportion of that back. In this phase distribution arrangements are introduced. Having the product in every outlet is very important and is regarded as an impossible challenge. Some companies avoid this stress by hiring external contractors or outsourcing the entire distribution arrangement. This has the benefit of testing an important marketing tool such as outsourcing. Pricing is something else for a company to consider during this phase. Product pricing usually follows one or two well structured strategies. Early customers will pay a lot for something new and this will help a bit to minimize that sinkhole that was mentioned earlier. Later the pricing policy should be more aggressive so that the product can become competitive. Another strategy is that of a pre-set price believed to be the right one to maximize sales. This however demands a very good knowledge of the

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market and of what a customer is willing to pay for a newly introduced product. A successful product introduction phase may also result from actions taken by the company prior to the introduction of the product to the market. These actions are included in the formulation of the marketing strategy. This is accomplished during product development by the use of market research. Customer requirements on design, pricing, servicing and packaging are invaluable to the formation of a product design. A customer can tell a company what features of the product is appealing and what are the characteristics that should not appear on the product. He will describe the ways of how the product will become handy and useful. So in this way a company will know before its product is introduced to a market what to expect from the customers and competitors. A marketing mix may also help in terms of defining the targeted audience during promotion and advertising of the product in the introduction phase.

3. GROWTH PHASE The growth phase offers the satisfaction of seeing the product take-off in the marketplace. This is the appropriate timing to focus on increasing the market share. If the product has been introduced first into the market, then it is in a position to gain market share relatively easily. A new growing market alerts the competition’s attention. The company must show all the products offerings and try to differentiate them from the competitor’s ones. A frequent modification process of the product is an effective policy to discourage competitors from gaining market share by copying or offering similar products. Other barriers are licenses and copyrights, product complexity and low availability of product components. Promotion and advertising continues, but not in the extent that was in the introductory phase and it is oriented to the task of market leadership and not in raising product awareness. A good practice is the use of external promotional contractors. This period is the time to develop efficiencies and improve product availability and service. Cost efficiency and time-to-market and pricing and discount policy are major factors in gaining customer

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confidence. Good coverage in all marketplaces is worthwhile goal throughout the growth phase. Managing the growth stage is essential. Companies sometimes are consuming much more effort into the production process, overestimating their market position. Accurate estimations in forecasting customer needs will provide essential input into production planning process. It is pointless to increase customer expectations and product demand without having arranged for relative production capacity. A company must not make the mistake of over committing. This will result into losing customers not finding the product “on the self”.

4. MATURITY PHASE When the market becomes saturated with variations of the basic product and all competitors are represented in terms of an alternative product, the maturity phase arrives. In this phase market share growth is at the expense of someone else’s business, rather than the growth of the market itself. This period is the period of the highest returns from the product. A company that has achieved its market share goal enjoys the most profitable period, while a company that falls behind its market share goal, must reconsider its marketing positioning into the marketplace. During this period new brands are introduced even when they compete with the company’s existing product and model changes are more frequent (product, brand, and model). This is the time to extend the product’s life. Pricing and discount policies are often changed in relation to the competition policies i.e. pricing moves up and down accordingly with the competitor’s one and sales and coupons are introduced in the case of consumer products. Promotion and advertising relocates from the scope of getting new customers, to the scope of product differentiation in terms of quality and reliability. The battle of distribution continues using multi distribution channels. A successful product maturity phase is extended beyond anyone’s timely expectations. A good example of this is “Tide” washing powder, which has grown old, and it is still growing.

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5. DECLINE PHASE The decision for withdrawing a product seems to be a complex task and there a lot of issues to be resolved before with decide to move it out of the market. Dilemmas such as maintenance, spare part availability, service competitions reaction in filling the market gap are some issues that increase the complexity of the decision process to withdraw a product from the market. Often companies retain a high price policy for the declining products that increase the profit margin and gradually discourage the “few” loyal remaining customers from buying it. Such an example is telegraph submission over facsimile or email. Sometimes it is difficult for a company to conceptualize the decline signals of a product. Usually a product decline is accompanied with a decline of market sales. Its recognition is sometimes hard to be realized, since marketing departments are usually too optimistic due to big product success coming from the maturity phase. This is the time to start withdrawing variations of the product from the market that are weak in their market position. This must be done carefully since it is not often apparent which product variation brings in the revenues. The prices must be kept competitive and promotion should be pulled back at a level that will make the product presence visible and at the same time retain the “loyal” customer. Distribution is narrowed. The basic channel is should be kept efficient but alternative channels should be abandoned.

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RESEARCH METHODOLOGY STEP 1: To determine the objectives of the research The objective of the study is to analyse the product life cycle of HERO HONDA bikes.

STEP 2: To prepare a list of information needed to identify the source of information. The information was collected through primary and secondary data.

STEP 3: To decide on the techniques of acquiring the information. Questionnaire techniques were used to gather information.

STEP 4: To organize and carry out the field work. The study was conducted with 100 respondents. This 100 were selected using the random sampling method.

Step 5: To process the data, analyse and interpret the meaning. The data is analysed using weighted average, statistical tools and percentage analysis.

STEP 6: To present the findings and present the findings and recommendations. The findings and recommendations are listed based on the result of the data analysis.

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RESEARCH INSTRUMENT USED: Questionnaire was used as instrument based on a structured questionnaire.

QUESTIONNAIRE DESIGN: Questionnaire is used as a structured, standardized format for data collection. The topic was such that required to get true and frank opinion. The data was mainly objective type.

SAMPLING METHOD: The sampling method used for this project is convenience sampling. The feedback from the respondent are analysed using various statistical tools.

SAMPLING AREA: In the present study the sampling unit, chosen is any bike users of Chennai city.

DATA COLLECTION METHOD: PRIMARY DATA: Primary data are collected by the researcher. The primary data are those data which are collected afresh and for the first time and thus happen to be original in character. The required data for the present study was collected through questionnaire. Completed questionnaire are reviewed on a regular basis as the research study progresses to ensure that the recorded responses are clear, complete and legible.

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SECONDARY DATA: A search for secondary data generally follows the statement of objectives. Secondary information is any data originally generated for some purpose. Most often, it provides clues and direction for the design of primary research. The research data are those which have already been collected by some one else and which have already been passed through statistical process. Studies made by others for their own purpose represents secondary data to the researcher. The required secondary data for the present study was collected through company records, magazines, newspaper, journals and internet.

REPORT PRESENTATION: In both quantitative and qualitative research the report includes a brief summary of the findings. Depending on the assignment from marketing management, the research report may or may not includes a full description of the methodology used and quantitative research, also includes tables and graphics to support the findings. A sample of the questionnaire is included in the appendix to enable management to evaluate the objectivity of the findings.

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CHAPTER III DATA ANALYSIS

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AGE GROUP OF RESPONDENTS S.NO

AGE

NO. Of PERSONS

PERCENTAGE

1

18-20

7

14%

2

20-23

30

60%

3

23&ABOVE

26

26%

TOTAL

50

100%

INTERPRETATION: The respondents are of different age groups. It is inferred that 60% of the respondents are between 20-23 yrs of age, 26% are of age group 23 yrs and above and 14% between 18-20 yrs of age.

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INCOME LEVEL

S.NO 1 2 3 4

FAMILY NO OF INCOME PERSONS 0 BELOW 50000 0 50000-100000 27 ABOVE 100000 23 NO RESPONSE 50 TOTAL

PERCENTAGE 0% 0% 54% 46% 100%

INTERPRETATION: It is inferred that though 46% of respondents were unwilling to disclose family income, those who responded come under income level of above RS.1, 00,000 p.a

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BIKES POSSESSED BY RESPONDENTS:

S.NO 1 2 3 4

BRANDS Splendor+ Hunk Pleasure OTHERS TOTAL

NO.OF PERSONS 18 11 15 6 50

PERCENTAGE 36% 22% 30% 12% 100%

INTERPRETATION: 36% of respondents were using Splendor+ bikes, 22% were using Hunk, 30% were using Pleasure and 12% were using other bikes.

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PERIOD OF USAGE:

S.NO 1 2 3 4

PERIOD OF NO.OF USAGE PERSONS 22 LESS THAN 3 yrs 16 3-6 yrs 4 6-9 yrs 8 MORE THAN 9 yrs 50

PERCENTAGE 44% 32% 8% 16% 100%

INTERPRETATION: It is inferred that 44% of respondents possessed the bikes for less than 3 years, 32% possessed the bikes for 3-6 years, 8% possessed the bikes for 6-9 years and 16% possessed the bikes for more than 9 years.

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AWARENESS LEVEL ABOUT HERO HONDA BIKES S.NO 1 2

NO.OF BIKES YES NO

NO.OF PERSONS

PERCENTAGE

50 0 50

100% 0% 100%

INTERPRETATION: It can be inferred that Hero Honda bikes seem to enjoy very high awareness level since all the respondents seem to be aware of the entire Hero Honda bikes.

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AWARENESS THROUGH DIFFERENT MEDIA: S.NO 1 2 3

MEDIUM TELEVISION NEWSPAPERS FRIENDS TOTAL

NO.OF PERSONS 34 8 8 50

PERCENTAGE 68% 16% 16% 100%

INTERPRETATION: It is inferred that publicity through television has the maximum reach, causing awareness about Hero Honda bikes among 68% respondents, while the print media and the social circle having impact among the other 32% of the respondents, equally.

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DECISION MAKER WHILE PURCHASING:

S.NO 1 2 3

DECISION NO.OF MAKER PERSONS 28 PARENTS 19 THEMSELVES 3 FRIENDS 50 TOTAL

PERCENTAGE 56% 38% 6% 100%

INTERPRETATION: It is found that decision makers are parents in majority of the cases while 38% decide by themselves and the rest are induced by their friends and relatives.

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FACTORS PREFERRED DURING PURCHASE:

S.NO

FACTOR

NO.OF PERSONS

PERCENTAGE

1 2 3

DISCOUNTS GIFTS EXCHANGE OFFERS

25 7 18

50% 14% 36%

50

100%

INTERPRETATION: The respondents are willing to buy bikes at discounted rate. It is inferred that only 14% of respondents prefer to purchase bikes with gifts while 36% prefer exchange offer.

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KINDS OF PROBLEM FACED:

S.NO 1 2 3 4 5

FREQUENT PROBLEMS TYRE PROBS CHAIN PROBS BRAKE PROBS OTHERS NO RESPONSE

NO.OF PERSONS

PERCENTAGE

2

4%

2

4%

12

24%

27 7

54% 14%

50

100%

INTERPRETATION: 4% of the respondents are facing the problems with tyres and chains, while 24% complained of brakes, the majority of respondents complained of various other problems.14% did not respond.

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SATISFACTION WITH CURRENT FEATURES:

ASPECTS

SEATS GEARS CLUTCH HANDLE

EXCELLENT VERY GOOD SATISFIED NOT SATISFIE GOOD PERSONS PERSONS PERSONS PERSONS PERSON S 18 10 10 10 4 9 17 13 11 0 13 15 17 5 0 21 7 13 7 4

INTERPRETATION: It is inferred that most respondents are satisfied with the current features, especially with seats and handlebars; while a good number of respondents find the gear and clutch systems as good and a minimal number of respondents are not satisfied with this.

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AREA PREFERRED FOR IMPROVISATION:

S.NO 1 2 3 4 5

AREA FOR NO.OF IMPROVISATION PERSONS 5 COLOUR 1 MODERN STICKERS 23 ATTRACTIVE BIKE DESIGN 14 WHEELS 2 NO RESPONSE 50 TOTAL

PERCENTAGE 10% 2% 56% 28% 4% 100%

INTERPRETATION: It is inferred that 56% of respondents prefer a more attractive bike design, while 28% prefer improvisation in the wheel designing. Improvisation in color and modern stickers found least preference while 4% did not respond.

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BRAND PREFERRED FOR FUTURE PURCHASE:

S.NO 1 2 3 4 5

BRAND Splendor + Pleasure Hunk Karizma CAN’T SAY TOTAL

NO.OF PERSONS

PERCENTAGE

18 12 5 4 11 50

36% 24% 10% 8% 22% 100%

INTERPRETATION: It is inferred that 36% of respondents preferred buying Splendor+ in future. Next stands Pleasure with 24% respondents and 10% preferred Hunk. While 8% preferred Karizma, 22% could not decide over the matter.

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OVERALL VIEW ABOUT HERO HONDA BIKES

Bike Splendor+ Pleasure Hunk Others

Good

Fair

Average

Bad

45 24 17 13

27 48 23 27

20 22 49 38

8 6 11 22

INTERPRETATION: It is inferred that most of the responders are aware about the various bikes of the company. This also gives an idea about the various bikes that have attained the various phases in a product life cycle. With the above table we can conclude by plotting the various bikes in the stages that they have attained since the launch.

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CHAPTER IV FINDINGS ⇒ The respondents are of different age groups. It is inferred that 60% of the respondents are between 20-23 yrs of age, 26% are of age group 23 yrs and above and 14% between 18-20 yrs of age. ⇒ It is inferred that though 46% of respondents were unwilling to disclose family income, those who responded come under income level of above RS.1, 00,000 p.a ⇒ 36% of respondents were using Splendor+ bikes, 22% were using

Hunk, 30% were using Pleasure and 12% were using other bikes.

⇒ It is inferred that 44% of respondents possessed the bikes for less than 3 years, 32% possessed the bikes for 3-6 years, 8% possessed the bikes for 6-9 years and 16% possessed the bikes for more than 9 years. ⇒ It can be inferred that Hero Honda bikes seem to enjoy very high awareness level since all the respondents seem to be aware of the entire Hero Honda bikes ⇒ It is inferred that publicity through television has the maximum reach, causing awareness about Hero Honda bikes among 68% respondents, while the print media and the social circle having impact among the other 32% of the respondents, equally.

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⇒ It is found that decision makers are parents in majority of the cases

while 38% decide by themselves and the rest are induced by their friends and relatives.

⇒ The respondents are willing to buy bikes at discounted rate. It is inferred that only 14% of respondents prefer to purchase bikes with gifts while 36% prefer exchange offer. ⇒ 4% of the respondents are facing the problems with tyres and chains, while 24% complained of brakes, the majority of respondents complained of various other problems.14% did not respond. ⇒ It is inferred that most respondents are satisfied with the current features, especially with seats and handlebars; while a good number of respondents find the gear and clutch systems as good and a minimal number of respondents are not satisfied with this. ⇒ It is inferred that 56% of respondents prefer a more attractive bike design, while 28% prefer improvisation in the wheel designing. Improvisation in color and modern stickers found least preference while 4% did not respond. ⇒ It is inferred that 36% of respondents preferred buying Splendor+

in future. Next stands Pleasure with 24% respondents and 10% preferred Hunk. While 8% preferred Karizma, 22% could not decide over the matter.

⇒ It is inferred that most of the responders are aware about the

various bikes of the company. This also gives an idea about the various bikes that have attained the various phases in a product life cycle. With the above table we can conclude by plotting the various bikes in the stages that they have attained since the launch.

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RECOMMENDATIONS The recommendations are based on the findings and suggestion given by the researcher.

ADVERTISEMENT:  All the respondents are aware of the advertisement for HERO HONDA.  The company should take efforts of advertisement in print media and hoardings regarding all the bikes separately.  An advertisement through television was very effective and created maximum impact on consumers. So they have to take necessary steps in order to maintain the same level.

SALES PROMOTIONS:  Hero Honda should involve in trade promotional activities such as point of purchase.  Most of the respondents are willing to purchase bike during promotional offers and especially more respondents are willing to buy bikes on discount and exchange offer.  A promotion for new bikes increases its sales and image in the market.

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CUSTOMER SATISFACTION:  As the ultimate decision makers are parents, it is the duty of the Hero Honda to satisfy not only the customers but also their parents.  The comfortability of seats of hero Honda has to be changed in order to satisfy the customer needs.  The cost of bike should decrease and the style, features have to be improved.

NEW PRODUCT DEVELOPMENT:  In order to attract youth customers, style and color have to be changed.  Most of the respondent would like to have change in bike design to satisfy them, HERO HONDA has to make necessary change in the design.  Some respondents suggest providing new models.  New bikes have to be launched at regular intervals.

CUSTOMER RETENTION:  Most of the customers recommend and repurchase the bikes of Hero Honda, Which shows their brand loyalty; therefore the company has to maintain the customer in future.  Most of the respondents consider life span while buying. So Hero Honda should maintain its quality to retain its market.  In order to overcome intensity of competition from other bike sectors, the company has to mainly focus on customers.

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CHAPTER V CONCLUSION In this modern world, technology has reached its peak in all fields. When customers are exposed to innovation, they see new possibilities. They begin to visualize something better than what they have today. So HERO HONDA should be alert in this situation in order to not leave the market in the hands of competitors. The result shows that the major threats for HERO HONDA bikes are their competitors. As far as the market share is concerned. Plc guides the company to visualize the state of its products. Effective management will take it as an alarming situation for products in the final stage. The fact is that it is easy to fall into trap of thinking that existing products and processes are best way to meet customer needs. Only when some one comes along with a better way to existing company begin to realize that something needs fixing or needs to be replaced together. So it is high time for HERO HONDA to satisfy their customers in a better way than their customers. “One satisfied customers will bring 100 more”

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ANNEXURE QUESTIONNAIRE 1. Which of the following bikes do you use? a) HERO HONDA b)BAJAJ c)TVS d) OTHERS 2. Which brand you use? a) splendor+

b) hunk

c) pleasure d) other

3. How long have you been using the bike? a) Less than 3 yrs b) 3-6 yrs c) 6-9 yrs d) More than 9 yrs 3. How many are there in your home? a) One b) Two c) More than two AWARENESS: 4. Have you seen any advertisement of hero Honda Bikes? a) Yes

b) No

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5. Through which of the following medium you came to know about the bike? a) Television b) Newspaper c) Friends/relatives PURCHASE: 6. According to your opinion, what are the aspects to be considered while buying a bike? ASPECTS

HIGH MEDIUM LOW TOTAL PERSONS PERSONS PERSONS PERSONS %

BRAND COST STYLE FEATURES LIFE SPAN USER FRIENDLY ALLOY WHEELS 7. When do you prefer to buy bikes? a) School/college b) After college 8. When you decide to buy bikes, who are the decision maker? a) Parents b) Yourself c) friends 9. Which of the following factors would you prefer while buying bikes? a) Discounts b) Gifts c) Exchange offer

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10. Will you prefer to buy bikes on loan? a) Yes b) No USAGE: 11. Do you any problem very often with your bike? a) Yes

b) No

12. If yes what kind of problems do you face? a) tyre b) problem in chain c) problem in brake 13. Have you used any other bikes before? a) Yes b) No SATISFACTION: 14. Are you satisfied with current products? ASPECTS

EXCELLENT VERY GOOD SATISFIE NOT SATISFIED GOOD D PERSONS PERSONS PERSONS PERSONS PERSONS

STYLE COST FEATURES LIFESPAN USER FRIENDELY

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15. Are you comfortable with current features? ASPECTS

EXCELLENT VERY GOOD SATISFIE NOT SATISFIED GOOD D PERSONS PERSONS PERSONS PERSONS PERSONS

SEATS GEARS CLUTCH HANDLE

16) Overall view about Hero Honda Bikes? Bike Splendor+ Pleasure Hunk Others

Good

Fair

Average

Bad

PERSONAL DETAILS: NAME: AGE GROUP: a) 18-20 b) 20-23 c) 23 & above ADDRESS: FAMILY MEMBERS: 37

FAMILY INCOME: a) Below 50,000 b) 50,000 c) 1, 00,000 d) Above 1, 00,000

BIBILIOGRAPHY  Philip kotler Marketing management 

William D. & McCarthy J. E. Product Life Cycle: “Essentials of Marketing”, Richard D Irwin Company, 1997.



www.herohonda.com



www.surfindia.com



www.bikesindia.com



www.google.com



www.urenio.org



www.sciencedirect.com

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