Marketing Mix: Principle Of Agriculture Economics & Marketing

Marketing Mix

Principle of Agriculture Economics & Marketing Presented byAlok Gora Gurjeet Singh Tulika Prasad Pooja Rani Manjunath Rugi Ravi Kumar

Product- Rose Perfume 

Rose variety:- Perfume delight

 Raw

materials:- Rose essential oil, distilled water, vanilla essential oil.

 Packaging:-

bottles of 50 ml, and 100ml

only  Styling: Designer dark glycerin tight fitting lid 2

Technology:  Step1

- Combine 2 cup of distilled water and 3 tbsp. of vodka in a measuring cup with a pour spout.  Step2 - Add 15 drops of rose essential oil and 10 drops of vanilla essential oil to the measuring cup.  Step3 - Place four drops of glycerin in your rose perfume. The glycerin will act as a fixative that will help your perfume to retain its beautiful aroma. 3

Technology:  Step4

- Stir the ingredients and test your perfume. Adjust the scent by adding more vanilla or rose essential oil, one drop at a time, until you find your perfect combination.  Step5 - Pour the perfume into a dark glass bottle with a tight fitting lid and shake. Place the bottle in a cool dark location and allow your rose perfume to settle for a minimum of 12 hours before using 4

Product- Rose Perfume 

The final product (perfume) is bottled in designer bottles of 50 and 100 ml and sold in market .



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PLACE : Bottle gourd juice SPECIFIC CHANNEL MEMBERS: MANUFACTURER │ AGENTS │ DISTRIBUTERS │ RETAILER │ CUSTOMER

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PLACE : Bottle gourd juice



DISTRIBUTION CENTERS: Ayurvedic centers, medical shop , super markets, retail shops, railway stations.



NICHE MARKETING: Target marketing for diabetic’s patients.



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PLACE : Bottle gourd juice TRANSPORTATION: Trucks WARE HOUSING: It is maintained as per the requirement by the customer at specific locations. ORDER PROCESSING: It is done from distribution centers as per the requirement of customers.



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PLACE : Bottle gourd juice TYPE OF INTERMEDIARIES:  Agents and merchants  Location of outlets: In Selective distribution the producer avoids dissipating its efforts over too many outlets.  Retail shops, medical shops, super- markets .



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PLACE : Bottle gourd juice 

CHANNEL REMUNARATION :It is done mostly

to recycle obsolete products by intermediaries.



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Anti Stress Milk - Pricing Assumptions Milk is procured from within a radius of 100 km of the factory through 10 vehicles. Factory is well established and is equipped with all facilities including labour

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Anti Stress Milk Pricing Item

Cost/unit

Quantity

Total cost (Rs/-)

Unit cost (Rs/-)

Cost of milk

Rs.20/litre

10000 litres

200000

20.00

Transport

Rs.4/ km

100 km x 10 vehicles

4000

4.00

Factory costs

Rs. 4 / litre

10000 litres

40000

4.00

Miscellaneous

Rs. 6.00

6.00 Total cost

34.00 / litre

Packaging cost 500 ml bottle = Rs 2.00 Packaging cost of 1 litre bottle = Rs 4.00 Packaging cost of 500 ml carton = Rs 1.00 Packaging cost of 1 litre carton = Rs 2.00



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Pack

500 ml

Production Cost/ 500 ml

Total cost

Bottle

Rs 2.00

Rs. 17.00

Rs.19.00

Carton

Rs.1.00

Rs. 17.00

Rs. 18.00

Pack

1000 ml

Production Cost/ 1000 ml

Total cost

Bottle

Rs 4.00

Rs. 34.00

Rs.38.00

Carton

Rs.2.00

Rs. 34.00

Rs. 36.00

Market selling price



Pack

500 ml (Rs/-)

1 litre (Rs/-)

Bottle

30.00

55.00

Carton

28.00

50.00

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Volume discounts.. Volume 1 – 50 bottles / cartons

discount -

50 – 100 bottles/cartons

10.0% of mrp

100 – 200 bottles/cartons

12.0% of mrp

> 200 bottles/cartons

15.0% of mrp

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Promotion:Mango mazzaa 



Sales : Super market General Stores Grocery Shops Sweet Shops Sales Promotion: 25 gm pack free with Bournvita in the initial months. Distribution of Mango Maza in Montessori schools.



Advertising: Electronic media Print media 15

Promotion…Mango mazzaa TV/ Radio channels: Telecasted in the evening sessions only… Pogo TV Cartoon Network Commercial channels Radio Mirchi Radio City 





Sales force: sales executive

salesmen

Marketing Communication Budget: Print media: 2 lakhs (attached with comics,locally) Electronic media: 50 lakhs 16

Labelling:

Marketed by: ITMA students,NAARM..Hyderabad Mfd. By:ITMA students,NAARM,Hyderabad Net wt:250 gm

MPP: Rs.

(Inc. of all taxes)

Best before:3 months of manufacture

Nutritional value:

Ingredients:Fresh mango,preservative,sugar

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Advertisement:  Radio

advertisement  Television advertisement

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Thank you!

16/3/2009

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