Marketing Budget Plan

Marketing Budget Plan

Marketing Budget Plan Category

Research Research firm fees Web research Independent research Other research

Estimated Quantity

Estimated Cost per Unit

$2,300.00 $1,100.00 $300.00 $250.00

5,000 5 13 1

$0.15 $4,000.00 $350.00 $350.00

List Services Valet services Entertainment #1 Entertainment #2 Other services List Service Costs Subtotal Audio/Visual Services Basic PA system and podium Screen XGA data/video projector rental Wireless mouse Confidential Proprietary

$750.00 $20,000.00 $4,550.00 $350.00 $25,650.00

3 2 2

$50.00 $20.00 $32.00

Networking Costs Total Event Number of attendees Meal (breakfast, lunch, or dinner) Food Tax (10%) Food and beverage gratuity (20%) Meal Costs Subtotal

$4,600.00 $1,100.00 $900.00 $500.00 $7,100.00

Communications Costs Total Networking Memberships Affiliations Subscriptions

Notes

fsdds 2 1 3 2

Research Costs Total Communications Promotional brochures Television Radio Web

Estimated Subtotal

$150.00 $40.00 $64.00 $254.00

50 $23.00 $2.30 $5.06

$1,150.00 $115.00 $253.00 $1,518.00

1 1 1 1

$300.00 $800.00 $1,200.00 $200.00

$300.00 $800.00 $1,200.00 $200.00 $2,500.00

1 1 1 1

$0.00 $0.00 $45.00 $12.00

$0.00 Provided by venue (usually) $0.00 Provided by venue (usually) $45.00 $12.00 Page 1

Marketing Budget Plan Power strips Extension cords Lavalier microphone Labor and AV technicians Tax (8.8%) Audio/Visual Services Subtotal

1 1 1 1

$0.00 $0.00 $0.00 $300.00 $31.42

$0.00 Provided by venue (usually) $0.00 Provided by venue (usually) $0.00 Provided by venue (usually) $300.00 $31.42 $388.42

Additional Costs Invitation (printing and postage costs)

$834.00

Time & Expense (T&E) Company staff T&E Customer testimonial T&E Additional Costs Subtotal Giveaways Giveaway #1 Giveaway #2 Giveaway Subtotal

$600.00 $200.00 $100.00 0 25 25

$10.00 $5.00

Event Costs Total Event Price per Person Promotions Product giveaways Product discounts Special offers

$250.00 $125.00 $375.00

$130.31

50 300 200

$8.00 $3.00 $2.50

$400.00 $900.00 $500.00 $1,800.00

Advertising Brochures (development and production)5,000 Mailings 15,000 Postcards 15,000 Television 2 Radio 4 Newspapers 6 Billboards 2 Bus sides 3

$0.15 $0.04 $0.03 $600.00 $300.00 $220.00 $556.00 $125.00

Advertising Costs Total

Confidential Proprietary

$600.00 $200.00 $100.00 $1,734.00

$6,515.42

Promotions Costs Total

Public Relations Charity events Advertising Employee promotions Sponsorships

$834.00

$750.00 $600.00 $450.00 $1,200.00 $1,200.00 $1,320.00 $1,112.00 $375.00 $7,007.00

3 4 6 3

$200.00 $200.00 $200.00 $200.00

$600.00 $800.00 $1,200.00 $600.00 Page 2

Marketing Budget Plan Public Relations Costs Total

ESTIMATED MARKETING GRAND TOTAL

Confidential Proprietary

$3,200.00

$51,526.42

Page 3

Marketing Budget Plan Row 10 13.78%

Row 95 6.21% Row 87 13.60%

Row 75 3.49%

Row 66 12.64%

Row 18 49.78%

Row 25 0.49%

Row 10 Row 18 Row 25 Row 66 Row 75 Row 87 Row 95