Marketing Ass

Marketing Definition Management process through which goods and services move from concept to the customer.

PRICOL (Premier Instrument control Limited)

Company Profile Pricol is leading manufacturer of automotive equipments based at Coimbatore. The products include dashboard instruments, sensors and accessories, oil pumps and other auto components.

Corporate vision Strive for excellence in all we do through socially and environmentally acceptable means.

Corporate mision We will have market leadership through customer delight. We will be a responsible corporate citizen and share the benefits with society. We will make our customers, employees, suppliers and shareholders feel proud of our association and want a long-term relationship with us.

Corporate Core Values · Respect and concern for individuals · Customers, Employees and Suppliers - Partners in the Value Chain · Encourage innovation and improvement; accept noble failures · Continuous learning

Quality Policy Pricol will provide value and satisfaction to customers on products and services. This will be achieved through: · Systematic training and motivation of employees · Complying with customer requirements and applicable statutory/regulatory requirements · Continually improving the efficiency and effectiveness of the Quality Management Systems

TPM Policy Establish an excellent Total Productive Manufacturing system with total involvement of all employees to achieve utilization of all resources.

Marketing Location India USA Japan China Indonesia Germany Italy

Products details produced by pricol: Two& Three Wheelers Instrument Clusters Fuel Level Sensors Secondary Air Valves Auto Fuel Cocks Oil Pumps Speed Sensors Auto Decompression Units Fuel Feed Pumps Oil Level Switches Chain Tensioners

Cars,SUV and MUV Instrument Clusters Speed Sensors Fuel Level Sensors Temperature Sensors Windshield Washer Systems Brake Light Switches Vacuum Switching Valves Top Dash Tachometers Vehicle Convenience & Security Systems Power Sockets Cigarette Lighters Egr Valves Oil Pumps Map Sensors

Trucks and Buses Instrument Clusters Gauges Hour Meters Speed Sensors Engine Speed Sensors Fuel Level Sensors Temperature Sensors Pressure Sensors Windshield Washer Systems Brake Light Switches Vacuum Switches Road Speed Warning System Vehicle Monitoring System Journey Risk Management Centralised Lubrication System Road Speed Limiter Vehicle Tracking System

Hydraulic Cab Tilting Pump & Cylinder Assembly Power Sockets Cigarette Lighters Egr Valves Oil Pumps

Tractors and Construction Equipments Instrument Clusters Gauges Hour Meters Speed Sensors Fuel Level Sensors Temperature Sensors Pressure Sensors Temperature Switches Egr Valves Charge Pumps Oil Pumps Pressure Relief Valves Neutral Safety Switches Low Oil Pressure Switches

Sintered Components Gears Gerotors Hubs Valve Plates Oil-less Bearings Gear Shifter parts Pistons Slack Adjuster Parts

Major Customer Details: Two& Three Wheelers Bajaj Auto, India Royal Enfield, India Beldeyama, Turkey Suzuki, India Derbi Nacional, Spain Suzuki, Malaysia Egyptian Light Transport, Egypt Suzuki, Philippines Hero Honda, India Suzuki, Thailand Honda, India TVS Motors, India Kinetic Engineering, India Victory, USA Kinetic Motors, India Yamaha, Europe Piaggio, Italy Yamaha, India

Cars,SUV and MUV Fiat, India Ford, India General Motors, India Hindustan Motors, India Honda Siel Cars, India Magyar Suzuki, Hungary Mahindra & Mahindra, India Mahindra Renault, India Maruti Udyog, India Saipa, Iran Tata Motors, India Toyota Kirloskar Motors, India.

Tractors and Construction Equipments. AGCO, USA L&T CASE, India BEML, India Mahindra & Mahindra, India Carraro, India Massey Ferguson, UK CAT, India New Holland Tractors, India

Doosan, Korea Punjab Tractors, India Eicher Tractors, India SAME Deutz Fahr, India Escorts Claas, India SAME Deutz, Italy Escorts Construction Equipments, India Simplicity, USA Escorts Tractors, India Standard Tractors, India Indo Farm Tractors, India Tafe Motors & Tractors, India International Tractors, India TATRA Udyog, India JCB, India Telcon, India JCB, UK Terex Vectra, India John Deere, India Terex, UK John Deere, USA Tractors & Farm Equipments, India

Sintered Components Applicomp, India Ashok Leyland, India GE Transport System, USA Godrej, India Lucas TVS, India Mico Bosch, India Rane, India Roots, India Technoplast, Germany Tecumseh, India TVS Motors, India Valeo, USA

Share details and performance Share Details on 1st October 2009

10 YEARS PERFORMANCE AT A GLANCE (Year ended 31st March) 2000 2001 2002 2003 2004 2005 Net Sales and Service Charges - Domestic 1791.05 2258.87 2273.91 2635.61 3295.05 3891.32

2006

(Rupees in Millions) 2007 2008 2009

4217.01

4809.48

4803.69

4,765.51

- Export

221.96

274.94

187.22

348.38

409.24

598.36

599.87

1024.35

1260.94

1,375.25

Total Net Sales

2013.01

2533.81

2461.13

2983.99

3704.29

4489.68

4816.88

5833.83

6064.63

6,140.76