Marico

SALES AND DISTRIBUTION

PRESENTED BY: PRADEEP KUMAR(26) SALIL RAIBOLE(27) RAJNISH JAKHAR(28) RISHABH SOOD(29)

ABOUT MARICO • A leading Indian Group in Consumer Products and Services • Found in 1991, Public Limited Company • Renowned Brands like Parachute, Saffola, Kaya Skin Clinics • Turnover of 1550 Crores (2006-07) • CAGR of 13% in turnover, 15% in profits - over last 5 years

Reaching 13 Crore consumers

MARICO’s SUPPLY CHAIN

RDC

Raw Material Vendors

6 RDCs (regional distribution centres)

Primary Sales Plants

Depots

Direct Distributors

Secondary Sales Retailer

30 depots

Super Distributors

Total >

Stockists

SALES & DISTRIBUTION AT MARICO Factory +

D

Distribu

Super Stock

Retai

VENDOR MANAGED INVENTORY (VMI)

Places order EARLI ER

Marico

Distributor Replenishment based on order

Replenishment based on norms Distributor NOW WITH VMI

MIDAS Mi-net APO SAP Orders are automatically generated

Marico

THANK YOU