Doximity: A Social & Professional Network for Physicians By: Margie D‘Ambrosio
The purpose of Doximity…
The purpose of Doximity is to connect physicians with other physicians and provide them with a secure platform to interact professionally and socially. While this was the original intent, Doximity has evolved into much more as it is now a resource center for physicians. Doximity connects physicians to each other through secure messaging, to patients with the Doximity Dialer, and to information through their curated newsfeed. Physicians can earn Continuing Education Credits (CME), stay current with the latest research and medical journals, and they can even job search within this media. Also, Doximity touts itself as a social network for physicians that connects them to the right jobs. Doximity monetized the network by creating Doximity Talent Finder that utilizes the network for recruitment of physicians by working with health systems and other medical facilities in need of recruiting physicians.
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The most popular features of Doximity…
The most popular features of Doximity:
Secure messaging
Curated newsfeed
This feature allows physicians to share patient information, review test results for complicated cases, and seek consultation of their colleagues in a HIPAA* secure environment.
This feature allows physicians to abreast of the latest journal articles, research, and Doximity original content. Physicians can provide commentary and share the information within this feature as well.
Doximity Dialer
This feature allows physicians to make calls to their patients and list any number they choose to appear on caller ID rather than the number they are calling from. This feature allows the physicians to show their office number and not reveal home or cell phone.
*Health Insurance Portability and Accountability Act 3
Who is the audience Doximity is targeting…
Doximity’s target audience has recently expanded to now include both Physician Assistants (PA) and Nurse Practitioners (NP) to their network of physicians. With just over 500,000 doctors in the U.S., the Doximity network membership includes roughly 80% of those physicians and 50% of all PA’s and NP’s. This is three times that of the American Medical Association, making Doximity the largest healthcare provider network in the country. Total Doctors in United States
United States
Doximity
https://www.statista.com/statistics/209424/us-number-of-active-physicians-by-specialty-area/
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What makes Doximity a social media platform?…
Like other social media platforms such as LinkedIn and Facebook, Doximity operates via website and mobile App, it allows it’s members to connect with each other, manage their profiles, conduct job searches, provides access to continuing education, and receive the latest news.
Google Images. (n.d.) Retrieved from https://www.google.com/search?rlz=1C1GCEB_enUS836US841&q=doximity+images&tbm=isch&source=univ&safe=active&sa=X&ved=2ahUKEwil4pZu5jhAhUPuZ4KHWowCnEQsAR6BAgJEAE&biw=838&bih=929#imgrc=xCL-9m0K1CmC9M
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Why should we care about Doximity?...
We should care about Doximity because as a lay member of society my doctor having the ability to connect with other specialists around the country to review a medical condition or a particularly difficult diagnosis is better for us as patients. In this, we have greater access to better care.
For the reason above, we should further care that Doximity is held to high standards of patient privacy and maintains a secure network. The ability to review cases with other healthcare providers around the country means that patient information is placed out of the web. As in a breach with Facebook and others, the magnitude of a network breach for Doximity can be extremely detrimental for patients.
Finally, for those that may be seeking a career in the medical provider industry, this is a fantastic network to join and utilize for your professional career. 6
Why should we adopt Doximity?...
As a healthcare provider, adopting Doximity means greater access to medical journals and publications, an extensive medical library, a network of doctors, PA’s, and NP’s, and job search.
As a healthcare system or company, adopting Doximity for a fee entails the ability to access nearly 80% of the country’s physicians for potential recruitment.
Google Images. (n.d.) Retrieved from https://www.google.com/search?rlz=1C1GCEB_enUS836US841&q=doximity+images&tbm=isch&source=univ&safe=active&sa=X&ved=2ahUKEwil4pZu5jhAhUPuZ4KHWowCnEQsAR6BAgJEAE&biw=838&bih=929#imgrc=xCL-9m0K1CmC9M
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What are Doximity’s uses?... Primary Uses of Doximity:
Professional Development •Conduct Job Search •Recruitment
Educational •Continuing Education Credits •Medical Library of Journals & Research
Network of Peers •Access to Medical Providers Country-Wide •Doximity Dialer for Privacy Protection
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Would I personally use Doximity?...
I do personally use Doximity via my role in Dignity Health. As a person who recruits for physicians, Dignity Health is a healthcare system that purchases the use of Doximity Talent Finder for physician recruitment.
I personally know many physicians who have joined the Doximity network and utilize it for all of the features previously mentioned. Doximity holds a 4.8 out of 5 star rating on Apple iTunes App Store (Apple Inc.) by its members.
Apple Inc. (n.d.) Retrieved from https://itunes.apple.com/us/app/doximity-medicalnetwork/id393642611?mt=8
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Other interesting facts… Feature
Highlights
Residency Navigator
Helps new physicians choose residency programs by combining peer reviews and objective data to assist in selecting a program. Click here for more information.
Faxes, without a machine
Permits HIPAA-secure electronic faxing; free to all U.S. licensed physicians, nurse practitioners, physician assistants, and pharmacists. Click here to get your fee mobile fax number.
Blog
Stay abreast of important content such as the Physician Compensation Report or the deep dive on the gender pay gap in medicine with the Doximity Blog. 10 Click here to read more.
For additional information about Doximity, please click here to visit their website. For questions of the presenter, please email me at
[email protected].
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References:
Apple Inc. (n.d.) Retrieved from https://itunes.apple.com/us/app/doximitymedicalnetwork/id393642611?mt=8
Google Images. (n.d.) Retrieved from https://www.google.com/search?rlz=1C1GCEB_enUS836US841&q=doximity+im ages&tbm=isch&source=univ&safe=active&sa=X&ved=2ahUKEwil4pZu5jhAhUPuZ4KHWowCnEQsAR6BAgJEAE&biw=838&bih=929#imgrc=xCL9m0K1CmC9M:
The Statistics Portal. (n.d.) Retrieved from https://www.statista.com/statistics/209424/us-number-of-active-physiciansby-specialty-area/
Doximity. (n.d.) Retrieved from https://www.doximity.com/ 13