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Contents Building a consistent brand image ..................................................... ServiSoft signature system ................................................................. Using the signature color variations in media................................... Avoiding common errors .................................................................... Sub-branding device ........................................................................... Three-color ServiSoft signatures ....................................................... Two-color ServiSoft signatures........................................................... One-color ServiSoft signatures.......................................................... Choosing a background color.............................................................. Determining a minimum size ............................................................... Measuring the signature clear area.................................................... Staging the signature.......................................................................... Staging on signs, fades, posters, banners, etc. ............................ Using the approved ServiSoft tagline .............................................. Enterprise Networking identifier ........................................................ Typography .......................................................................................... ServiSoft artwork naming guide ....................................................... Glossary.................................................................................................
Designer : Pongpan Suriyapat [email protected]
DR
AF
T
ServiSoft : Brand Identity Manual
2 3 4 5 9 11 12 14 15 17 18 19 21 22 27 29 30 31
9X
Brand Symbol
Minimun Background Area
7X 13X
X
13X
The ServiSoft brand is one of the company’s most precious assets. The brand signature is an important component that helps to energize and invigorate the brand. The graphic elements of the ServiSoft brand identity system - the ServiSoft Corporate Signature, the signature colors and the LilyDSE typeface - are among the most valuable marketing and communications tools. When used properly, these elements support a carefully designed Brand identity system : they allow us to speak with one voice in the marketplace. These standards provide the building blocks for supporting ServiSoft’s brand identity.They are designed to help you apply the ServiSoft Brand Signature correctly and consistently across all media. The ServiSoft signature may only be used for products, services and offers in accordance with the terms of the license agreement with Mr.Pongpan Suriyapat. The ServiSoft brand signature is composed of two elements : the ServiSoft 'S' symbol and the ServiSoft brand Typography. The 'S' symbol within the signature has been redesigned to convey dimension and depth.
Brand Symbol
7X Minimun Background Area
X
2.4X
X/2
Please note : This customization provides optimum legibility in all sizes and orientations. Do not attempt to recreate this artwork. These elements must always remain in the exact size and position that appear in the reproducible artwork.
When used with the logo, the Brand name must be used in two line only underneath the logo and as a composite graphic with the logo, maintaining its proportion to and spacing from the logo. The Brand name could be used alone without the logo in horizontal format. The Brand name could be typed separately from the logo, and must never appear with the logo in any font other than LilyDSE. For forms and other specialist applications, the Brand name may be used in LilyDSE adjacent to the logo. These versions of the logo are available only through Mr.Pongpan Suriyapat and usage should be approved by him.
Typography
LilyDSE Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;-!@$%&*/?)] LilyDSE Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;-!@$%&*/?)] LilyDSE Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;-!@$%&*/?)] LilyDSE Regular, Italic and Bold typefaces are the Brand standard and should be used for all signage and stationery. Arial may be used as an alternative. For lengthy letters, reports or other documents the following alternatives are suitable: • Arial Family • Cordia New (For Thai) • MS Sans Serif (For used in website) The consistent use of these typefaces is important to the overall identification of ServiSoft.
Brand Color Pantone 295 C
Pantone 187 C
Pantone 427 C Gray Tone
Please note : The Servisoft Brand Colour are blue red and grey. This colour is to be matched for all applications. The Pantone Matching System (PMS) is used to specify colours for printing purposes. Corporate colours on this page will not be represented accurately on your computer monitor.
Pantone 425 C
Black 100 %
Pantone 430 C
50 %
Pantone 429 C
40 %
Pantone 427 C
20 %
Gray Tone is to be used in some type of 3D logos and as a shade. In case of one color printing, black (K) shades are acceptable.
Signature System
4 Colors Printing
C:M:Y:K
C:M:Y:K
100:100:20:0
100:100:20:0
20:100:100:0
20:100:100:0
50:100:100:0
50:100:100:0
0:0:0:20
0:0:0:20
0:0:0:50
0:0:0:50
3 Colors Printing
A signature is the combination of a symbol and titles (Tag). The Symbol is the 'S' sign and the titles are 'Servisoft' and 'AsiaBiz Networks' - which is a corporate name. To achieve uniformity of all signatures, the size and spatial relationship between symbol, typography and color are specified
Signature System
C:M:Y:K
C:M:Y:K
100% Black
100% Black
50% Black
50% Black
40% Black
40% Black
20% Black
20% Black
One Color Printing
C:M:Y:K
C:M:Y:K
100% Black
100% Black
50% Black 20% Black
Simplify One Color Logo
One Color for Silk screen
A signature is the combination of a symbol and titles (Tag). The Symbol is the 'S' sign and the titles are 'Servisoft' and 'AsiaBiz Networks' - which is a corporate name. To achieve uniformity of all signatures, the size and spatial relationship between symbol, typography and color are specified
Signature System Overview 4-Color Signatures
P
P
Solid Positive
Please note :
Solid Reverse
1-Color Signatures
P
Gradient Positive Gradient Reverse
3-Color Signatures
P
P
P
The ServiSoft Brand Signatures shown beside and throughout these guidelines are used as illustrative examples. These guidelines apply to all ServiSoft Brand Signature versions. The combination between Logo and Tag-line version is the preferred version for all applications.
= Preferred Version Others = Acceptable Version
P
Above is an overview of the ServiSoft signature system. It organizes the signatures based on color, combination or tag-line configuration, positive or reverse, gradient "S - Shaped" or solid shape. There are 10 approved versions for the ServiSoft Brand Signature.
7X
Name Tag Minimun Background Area
4.5X
X
2.4X
X/2
Name Tag Proportion 14X
ServiSoft Name Tag Warranty Void if Seal is Removed
05 06 07 08 09 1
2
3
4
5
6
7
8
9 10 11 12
AsiaBiz Networks Co.,Ltd. Tel.361 8044
Warranty Tag
Servisoft Name Tag can be used when there is not enough space for the whole signature or the space is not a square. Name Tag can be used as a Silk Screen Pattern for Shirts, any ServiSoft's memorabilia or warranty sticker for ServiSoft Product.
Avoiding Common Errors
Voicemail ail
ervice The ServiSoft "S-shaped" symbol may never be used as the letter “S” in a word.
The Servisoft brand signature should be used in all Servisoft communications and advertising. The brand can appears as a full logo or only a tag line.
The Servisoft brand signature is one of AsiaBiz Networks' most valuable corporate assets and the equity in the Servisoft identity must not be depreciated in any way. Adhering to these guidelines will ensure proper reproduction and application of the Servisoft Brand Signature. The examples here and on the following pages illustrate some of the most common application errors.
Avoiding Common Errors No other logos, marks or signatures may be developed or used to represent ServiSoft-branded products, services or organizations. The ServiSoft corporate signature is the mark (or logo) that represents all ServiSoft branded products and services in ServiSoft brand communications.
ments of the y system - Brand ure colors and the are among the mos and communicatio properly, thes ully de identity system
Do not use the ServiSoft logotype or globe symbol in body copy. Instead, typeset “ServiSoft” in the same typeface as used for the text. It may be bolded or italicized for emphasis.
Do not replace the ServiSoft logotype with another typeface.The logotype has been carefully drawn and letterspaced.
Avoiding Common Errors Do not alter the relationship between the "S" symbol and the ServiSoft logotype. Separating the elements of the signature compromises the integrity of the ServiSoft brand.
Do not alter the proportions between the "S" symbol and the ServiSoft logotype.
Do not alter the relationship between the "S" symbol and the ServiSoft logotype.
Avoiding Common Errors Do not stretch, condense or distort the signature in any way.
Do not use two or more ServiSoft signatures for identification on the same page.
10% discount!
Do not place other secondary identification symbols or images within the signature clear area.
Avoiding Common Errors Do not transpose the colors of the ServiSoft signature. If the "S" symbol is black, the ServiSoft logotype must also appear in black.
Do not place the ServiSoft signature on a background with insufficient contrast.
Do not use the 4-color, gradient signature on any background color other than blue.
Avoiding Common Errors Do not reproduce a reverse solid "S" symbol in any color other than white or black with any background color.
Do not apply the signature to uneven backgrounds, textured or screened backgrounds or reflective surfaces. The unevenness will obscure the clarity of the signature.
Do not add a highlight or other decorative device to the symbol.
Background Color Chosing and Using Correct use of color will enhance the impact of the ServiSoft Brand Signature and will differentiate the ServiSoft Brand from competition. The guidelines below provide standards for placing the signature on a background color.
4-color gradient signatures The 4-color positive, gradient signature should only be placed on white or grey backgrounds.The reverse version should only be placed on dark blue backgrounds. Do not place any of the 4-color signatures on colored, patterned or textured backgrounds.
3-color solid signatures The 3-color positive, solid signature should only be placed on white or grey backgrounds. The reverse version should only be placed on dark blue backgrounds. Do not place any of the two-color solid signatures on colored, patterned or textured backgrounds (excluding promotional items).
Background Color Chosing and Using One-color solid signatures The one-color positive, solid signature should only be placed on 100% white to 30% black backgrounds. Always ensure significant contrast between the signature and the background. Do not place the signature on colored, patterned or textured backgrounds (excluding promotional items). The reverse version should only be placed on 100% black to 30% black backgrounds (excluding promotional items). In addition, the one-color solid signature can be placed on any color background if the contrast between the signature and the background is maintained carefully (eg. shirt, bag, fabric texture or any plain plane.)
Minimum Size Determining a minimum size To ensure that the Servosoft brand signature is always legibly and accurately reproduced, minimum size guidelines have been determined. Never reproduce the signature at sizes less than those shown below. As illustrated below, the minimum size is determined by measuring the diameter of the globe.
Gradient signatures 25 mm.
To accurately capture the fine detail in the gradient logo, never reproduce Servosoft brand gradient signatures less than 25mm.
Solid signatures 15 mm.
The solid signatures can be accurately reproduced at smaller sizes than the gradient signatures.The smallest approved solid signature is 15 mm.
Measuring
the signature clear area A clear area A clear area around the Servisoft brand signature will insure that it has maximum visibility and impact on every communication. Avoid crowding the signature with other graphic elements such as typography and imagery. As illustrated below.
9X
7X Minimun Background Area
7X
13X
4.5X
X
2.4X
X/2
X 13X
14X Minimun Background Area, using as a single tag for sign or banner
Measuring
the signature clear area A clear area A clear area around the Servisoft brand signature will insure that it has maximum visibility and impact on every communication. Avoid crowding the signature with other graphic elements such as typography and imagery. As illustrated below.
4X
4X
X 4X
4X Clear area for print and electronic media Keep the clear area to each side of the Servisoft signatures equal to or greater than the 4X rectangular. Follow this standard for all media except signs,banners, etc.
Measuring the signature clear area Staging the signature While the Servisoft brand identity system provides a high degree of flexibility, consistent placement of the signature will help to ensure brand recognition and a cohesive look across media.
Minimum Clear Arear for Prints Advertisements and Documents
Stationeries Paper Standards The sizes used for all stationery items are based on the sizes recommended by the International Standards Organisation (ISO). They are based on a sheet size, A0, which is one square metre in area. The series has been devised so that each format has a width:length relationship 1:2. The rectangular shape, when folded in half on the long side, results in the next size down; an A4 sheet folded becomes A5 etc. The A and B sheets are in proportion. They are used for stationery and brochures.
A0
A0 841 A1 594 A2 420 A3 297 A4 210 A5 148 A6 105 A7 74
A1
x 1189 x 841 x 594 x 420 x 297 x 210 x 148 x 105
mm mm mm mm mm mm mm mm
B0 1000 B1 707 B2 500 B3 353 B4 250 B5 176 B6 125 B7 88
x 1414 mm x 1000 mm x 707 mm x 500 mm x 353 mm x 250 mm x 176 mm x 125 mm
A2
A3
A4
A5
A6
A7
Paper Standards
Stationeries Letterhead
Letterhead The text of the letter should be in 10 or 11 point LilyDSE Regular, aligned left, without paragraph indents. Acceptable alternative fonts for the body are: • Helvetica • Arial • Palatino • Gill Sans
Servisoft | Sales Department Asiabiz Networks Company Limited
Text mark to begin
AsiaBiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand Tel: +66 (0) 2361 8044 Fax: +66 (0) 2361 8048 Email: [email protected]
Date > > > Address
> Attention Re:Subject fold line > Dear > Text
Close > > > > > > > Signatory Designation phone/email > > > Encl c
Servisoft | Sales Department | Asiabiz Networks Company Limited
50% Letterhead Standards
Stationeries Fax Form
Fax Form The text of the Fax Form should be in 10 or 11 point LilyDSE Regular, aligned left, without paragraph indents. Printed in Black and White. Acceptable alternative fonts for the body are: • Helvetica • Arial • Palatino
Servisoft | Facsimile Transmission Asiabiz Networks Company Limited
From
To
Name > Position > Address > > > Phone > Fax >
Name > Position > Company > > > Phone > Fax >
No. of pages(inc this page) >
Date >
Servisoft | Sales Department | Asiabiz Networks Company Limited
50% Facsimile Standards
Stationeries Memorandum
Memorandum The text of the Memorandum should be in 10 or 11 point LilyDSE Regular, aligned left, without paragraph indents. Printed in Black and White. Acceptable alternative fonts for the body are: • Helvetica • Arial • Palatino • Gill Sans
Servisoft | Memorandum Asiabiz Networks Company Limited
To > From > Date > Subject >
Servisoft | Sales Department | Asiabiz Networks Company Limited
50% Memorandum Standards
Stationeries Envelope
Envelope The text of the Envelope should be in 10 or 11 point LilyDSE Regular, aligned left, without paragraph indents. Printed in Color or Black and White. The Envelope size is 220 X 110 Acceptable alternative fonts for the body are: • Helvetica • Arial • Palatino • Gill Sans
Servisoft | Asiabiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand.
Servisoft | Asiabiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand.
Servisoft | Asiabiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand.
50% Envelope Standards
Stationeries Business Card
Business Card
Thomas A. Edison Managing Director
AsiaBiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand Tel: +66 (0) 2361 8044 Fax: +66 (0) 2361 8048 Email: [email protected]
Thomas A. Edison Managing Director
AsiaBiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand Tel: +66 (0) 2361 8044 Fax: +66 (0) 2361 8048 Email: [email protected]
Business Card Standards
Stationeries Identity Card
Identity Card The Identity card is used by Servisoft’s staff. Format: 85 x 54mm The identity card is made from PVC and is printed in blue and grey. The cardholder’s photo isfull colour.
Programmer Aya Mitsubishi Junior Programmer
Expired : 1 Jan 2006
Customer Service
Signature
Aji Nomoto Technical Support Agent
Expired : 1 Jan 2006
Signature
Identity Card Standards
Stationeries Report Cover
Report Cover The report cover is for use on Servisoft's bound documents and proposals
Servisoft | Technical Report AsiaBiz Networks Company Limited
Servisoft | Technical Report AsiaBiz Networks Company Limited
Reported by : Networking Division Reported by : Networking Division
40% Report Cover
Stationeries A4 Folder
A4 Folder The folder size is 218 x 310mm (folded) with a 300gsm. paper.
Servisoft
AsiaBiz Networks Company Limited
Folded view showing pocket on the inside
AsiaBiz
Skserviso
Networ
Compa
fitetd
ny Lim
40% A4 Folder
Stationeries PowerPoint Template
PowerPoint Template The template should be used for presentations to external audiences but its use is not compulsory for internal presentations or meetings
Click to add title
Servisoft | Technical Report AsiaBiz Networks Company Limited
50% PowerPoint Template
Stationeries PowerPoint Template
PowerPoint Template The template should be used for presentations to external audiences but its use is not compulsory for internal presentations or meetings
Click to add title
Servisoft | Technical Report 50% PowerPoint Template
Advertising and Prints CD-ROM for sales promotion
Servisoft | CRM Solution Asiabiz Networks Company Limited
DISC Mark
Servisoft | CRM Solution Asiabiz Networks Company Limited
Example of CD-ROM for sales promotion
Advertising and Prints
Advertising To ensure that Servisoft's customers are aware of and understand it's products, services and unique organizational concept, there are the Servisoft sample of advertisings. The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts.
CRM Copy Solution texts placed here! Contact Center Copy texts placed here! Servisoft
Servisoft Advertising To ensure that Servisoft's customers are aware of and understand it's products, services and unique organizational concept, there are the Servisoft sample of advertisings. The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts.
Advertising To ensure that Servisoft's customers are aware of and understand it's products, services and unique organizational concept, there are the Servisoft sample of advertisings.
Please note : The Servisoft Brand Colour are blue red and grey. This colour is to be matched for all applications. The color scheme of all photography used in Servisoft's advertising have to be maintained correctly.
The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts. The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts.
The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts.
Example of Advertising
and Prints
Software Box
Advertising
Servisoft | Enterprise Management
Servisoft | Enterprise Management
Software Box Package
Advertising and Prints
Exhibition
ServiSoft | Enterprise Software AsiaBiz Networks Company Limited
Environmental Graphic for Exhibition
Designer : Pongpan Suriyapat [email protected]
DR
AF
T
ServiSoft : Brand Identity Manual
2 3 4 5 9 11 12 14 15 17 18 19 21 22 27 29 30 31
9X
Brand Symbol
Minimun Background Area
7X 13X
X
13X
The ServiSoft brand is one of the company’s most precious assets. The brand signature is an important component that helps to energize and invigorate the brand. The graphic elements of the ServiSoft brand identity system - the ServiSoft Corporate Signature, the signature colors and the LilyDSE typeface - are among the most valuable marketing and communications tools. When used properly, these elements support a carefully designed Brand identity system : they allow us to speak with one voice in the marketplace. These standards provide the building blocks for supporting ServiSoft’s brand identity.They are designed to help you apply the ServiSoft Brand Signature correctly and consistently across all media. The ServiSoft signature may only be used for products, services and offers in accordance with the terms of the license agreement with Mr.Pongpan Suriyapat. The ServiSoft brand signature is composed of two elements : the ServiSoft 'S' symbol and the ServiSoft brand Typography. The 'S' symbol within the signature has been redesigned to convey dimension and depth.
Brand Symbol
7X Minimun Background Area
X
2.4X
X/2
Please note : This customization provides optimum legibility in all sizes and orientations. Do not attempt to recreate this artwork. These elements must always remain in the exact size and position that appear in the reproducible artwork.
When used with the logo, the Brand name must be used in two line only underneath the logo and as a composite graphic with the logo, maintaining its proportion to and spacing from the logo. The Brand name could be used alone without the logo in horizontal format. The Brand name could be typed separately from the logo, and must never appear with the logo in any font other than LilyDSE. For forms and other specialist applications, the Brand name may be used in LilyDSE adjacent to the logo. These versions of the logo are available only through Mr.Pongpan Suriyapat and usage should be approved by him.
Typography
LilyDSE Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;-!@$%&*/?)] LilyDSE Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;-!@$%&*/?)] LilyDSE Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 [(.,:;-!@$%&*/?)] LilyDSE Regular, Italic and Bold typefaces are the Brand standard and should be used for all signage and stationery. Arial may be used as an alternative. For lengthy letters, reports or other documents the following alternatives are suitable: • Arial Family • Cordia New (For Thai) • MS Sans Serif (For used in website) The consistent use of these typefaces is important to the overall identification of ServiSoft.
Brand Color Pantone 295 C
Pantone 187 C
Pantone 427 C Gray Tone
Please note : The Servisoft Brand Colour are blue red and grey. This colour is to be matched for all applications. The Pantone Matching System (PMS) is used to specify colours for printing purposes. Corporate colours on this page will not be represented accurately on your computer monitor.
Pantone 425 C
Black 100 %
Pantone 430 C
50 %
Pantone 429 C
40 %
Pantone 427 C
20 %
Gray Tone is to be used in some type of 3D logos and as a shade. In case of one color printing, black (K) shades are acceptable.
Signature System
4 Colors Printing
C:M:Y:K
C:M:Y:K
100:100:20:0
100:100:20:0
20:100:100:0
20:100:100:0
50:100:100:0
50:100:100:0
0:0:0:20
0:0:0:20
0:0:0:50
0:0:0:50
3 Colors Printing
A signature is the combination of a symbol and titles (Tag). The Symbol is the 'S' sign and the titles are 'Servisoft' and 'AsiaBiz Networks' - which is a corporate name. To achieve uniformity of all signatures, the size and spatial relationship between symbol, typography and color are specified
Signature System
C:M:Y:K
C:M:Y:K
100% Black
100% Black
50% Black
50% Black
40% Black
40% Black
20% Black
20% Black
One Color Printing
C:M:Y:K
C:M:Y:K
100% Black
100% Black
50% Black 20% Black
Simplify One Color Logo
One Color for Silk screen
A signature is the combination of a symbol and titles (Tag). The Symbol is the 'S' sign and the titles are 'Servisoft' and 'AsiaBiz Networks' - which is a corporate name. To achieve uniformity of all signatures, the size and spatial relationship between symbol, typography and color are specified
Signature System Overview 4-Color Signatures
P
P
Solid Positive
Please note :
Solid Reverse
1-Color Signatures
P
Gradient Positive Gradient Reverse
3-Color Signatures
P
P
P
The ServiSoft Brand Signatures shown beside and throughout these guidelines are used as illustrative examples. These guidelines apply to all ServiSoft Brand Signature versions. The combination between Logo and Tag-line version is the preferred version for all applications.
= Preferred Version Others = Acceptable Version
P
Above is an overview of the ServiSoft signature system. It organizes the signatures based on color, combination or tag-line configuration, positive or reverse, gradient "S - Shaped" or solid shape. There are 10 approved versions for the ServiSoft Brand Signature.
7X
Name Tag Minimun Background Area
4.5X
X
2.4X
X/2
Name Tag Proportion 14X
ServiSoft Name Tag Warranty Void if Seal is Removed
05 06 07 08 09 1
2
3
4
5
6
7
8
9 10 11 12
AsiaBiz Networks Co.,Ltd. Tel.361 8044
Warranty Tag
Servisoft Name Tag can be used when there is not enough space for the whole signature or the space is not a square. Name Tag can be used as a Silk Screen Pattern for Shirts, any ServiSoft's memorabilia or warranty sticker for ServiSoft Product.
Avoiding Common Errors
Voicemail ail
ervice The ServiSoft "S-shaped" symbol may never be used as the letter “S” in a word.
The Servisoft brand signature should be used in all Servisoft communications and advertising. The brand can appears as a full logo or only a tag line.
The Servisoft brand signature is one of AsiaBiz Networks' most valuable corporate assets and the equity in the Servisoft identity must not be depreciated in any way. Adhering to these guidelines will ensure proper reproduction and application of the Servisoft Brand Signature. The examples here and on the following pages illustrate some of the most common application errors.
Avoiding Common Errors No other logos, marks or signatures may be developed or used to represent ServiSoft-branded products, services or organizations. The ServiSoft corporate signature is the mark (or logo) that represents all ServiSoft branded products and services in ServiSoft brand communications.
ments of the y system - Brand ure colors and the are among the mos and communicatio properly, thes ully de identity system
Do not use the ServiSoft logotype or globe symbol in body copy. Instead, typeset “ServiSoft” in the same typeface as used for the text. It may be bolded or italicized for emphasis.
Do not replace the ServiSoft logotype with another typeface.The logotype has been carefully drawn and letterspaced.
Avoiding Common Errors Do not alter the relationship between the "S" symbol and the ServiSoft logotype. Separating the elements of the signature compromises the integrity of the ServiSoft brand.
Do not alter the proportions between the "S" symbol and the ServiSoft logotype.
Do not alter the relationship between the "S" symbol and the ServiSoft logotype.
Avoiding Common Errors Do not stretch, condense or distort the signature in any way.
Do not use two or more ServiSoft signatures for identification on the same page.
10% discount!
Do not place other secondary identification symbols or images within the signature clear area.
Avoiding Common Errors Do not transpose the colors of the ServiSoft signature. If the "S" symbol is black, the ServiSoft logotype must also appear in black.
Do not place the ServiSoft signature on a background with insufficient contrast.
Do not use the 4-color, gradient signature on any background color other than blue.
Avoiding Common Errors Do not reproduce a reverse solid "S" symbol in any color other than white or black with any background color.
Do not apply the signature to uneven backgrounds, textured or screened backgrounds or reflective surfaces. The unevenness will obscure the clarity of the signature.
Do not add a highlight or other decorative device to the symbol.
Background Color Chosing and Using Correct use of color will enhance the impact of the ServiSoft Brand Signature and will differentiate the ServiSoft Brand from competition. The guidelines below provide standards for placing the signature on a background color.
4-color gradient signatures The 4-color positive, gradient signature should only be placed on white or grey backgrounds.The reverse version should only be placed on dark blue backgrounds. Do not place any of the 4-color signatures on colored, patterned or textured backgrounds.
3-color solid signatures The 3-color positive, solid signature should only be placed on white or grey backgrounds. The reverse version should only be placed on dark blue backgrounds. Do not place any of the two-color solid signatures on colored, patterned or textured backgrounds (excluding promotional items).
Background Color Chosing and Using One-color solid signatures The one-color positive, solid signature should only be placed on 100% white to 30% black backgrounds. Always ensure significant contrast between the signature and the background. Do not place the signature on colored, patterned or textured backgrounds (excluding promotional items). The reverse version should only be placed on 100% black to 30% black backgrounds (excluding promotional items). In addition, the one-color solid signature can be placed on any color background if the contrast between the signature and the background is maintained carefully (eg. shirt, bag, fabric texture or any plain plane.)
Minimum Size Determining a minimum size To ensure that the Servosoft brand signature is always legibly and accurately reproduced, minimum size guidelines have been determined. Never reproduce the signature at sizes less than those shown below. As illustrated below, the minimum size is determined by measuring the diameter of the globe.
Gradient signatures 25 mm.
To accurately capture the fine detail in the gradient logo, never reproduce Servosoft brand gradient signatures less than 25mm.
Solid signatures 15 mm.
The solid signatures can be accurately reproduced at smaller sizes than the gradient signatures.The smallest approved solid signature is 15 mm.
Measuring
the signature clear area A clear area A clear area around the Servisoft brand signature will insure that it has maximum visibility and impact on every communication. Avoid crowding the signature with other graphic elements such as typography and imagery. As illustrated below.
9X
7X Minimun Background Area
7X
13X
4.5X
X
2.4X
X/2
X 13X
14X Minimun Background Area, using as a single tag for sign or banner
Measuring
the signature clear area A clear area A clear area around the Servisoft brand signature will insure that it has maximum visibility and impact on every communication. Avoid crowding the signature with other graphic elements such as typography and imagery. As illustrated below.
4X
4X
X 4X
4X Clear area for print and electronic media Keep the clear area to each side of the Servisoft signatures equal to or greater than the 4X rectangular. Follow this standard for all media except signs,banners, etc.
Measuring the signature clear area Staging the signature While the Servisoft brand identity system provides a high degree of flexibility, consistent placement of the signature will help to ensure brand recognition and a cohesive look across media.
Minimum Clear Arear for Prints Advertisements and Documents
Stationeries Paper Standards The sizes used for all stationery items are based on the sizes recommended by the International Standards Organisation (ISO). They are based on a sheet size, A0, which is one square metre in area. The series has been devised so that each format has a width:length relationship 1:2. The rectangular shape, when folded in half on the long side, results in the next size down; an A4 sheet folded becomes A5 etc. The A and B sheets are in proportion. They are used for stationery and brochures.
A0
A0 841 A1 594 A2 420 A3 297 A4 210 A5 148 A6 105 A7 74
A1
x 1189 x 841 x 594 x 420 x 297 x 210 x 148 x 105
mm mm mm mm mm mm mm mm
B0 1000 B1 707 B2 500 B3 353 B4 250 B5 176 B6 125 B7 88
x 1414 mm x 1000 mm x 707 mm x 500 mm x 353 mm x 250 mm x 176 mm x 125 mm
A2
A3
A4
A5
A6
A7
Paper Standards
Stationeries Letterhead
Letterhead The text of the letter should be in 10 or 11 point LilyDSE Regular, aligned left, without paragraph indents. Acceptable alternative fonts for the body are: • Helvetica • Arial • Palatino • Gill Sans
Servisoft | Sales Department Asiabiz Networks Company Limited
Text mark to begin
AsiaBiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand Tel: +66 (0) 2361 8044 Fax: +66 (0) 2361 8048 Email: [email protected]
Date > > > Address
> Attention Re:Subject fold line > Dear > Text
Close > > > > > > > Signatory Designation phone/email > > > Encl c
Servisoft | Sales Department | Asiabiz Networks Company Limited
50% Letterhead Standards
Stationeries Fax Form
Fax Form The text of the Fax Form should be in 10 or 11 point LilyDSE Regular, aligned left, without paragraph indents. Printed in Black and White. Acceptable alternative fonts for the body are: • Helvetica • Arial • Palatino
Servisoft | Facsimile Transmission Asiabiz Networks Company Limited
From
To
Name > Position > Address > > > Phone > Fax >
Name > Position > Company > > > Phone > Fax >
No. of pages(inc this page) >
Date >
Servisoft | Sales Department | Asiabiz Networks Company Limited
50% Facsimile Standards
Stationeries Memorandum
Memorandum The text of the Memorandum should be in 10 or 11 point LilyDSE Regular, aligned left, without paragraph indents. Printed in Black and White. Acceptable alternative fonts for the body are: • Helvetica • Arial • Palatino • Gill Sans
Servisoft | Memorandum Asiabiz Networks Company Limited
To > From > Date > Subject >
Servisoft | Sales Department | Asiabiz Networks Company Limited
50% Memorandum Standards
Stationeries Envelope
Envelope The text of the Envelope should be in 10 or 11 point LilyDSE Regular, aligned left, without paragraph indents. Printed in Color or Black and White. The Envelope size is 220 X 110 Acceptable alternative fonts for the body are: • Helvetica • Arial • Palatino • Gill Sans
Servisoft | Asiabiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand.
Servisoft | Asiabiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand.
Servisoft | Asiabiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand.
50% Envelope Standards
Stationeries Business Card
Business Card
Thomas A. Edison Managing Director
AsiaBiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand Tel: +66 (0) 2361 8044 Fax: +66 (0) 2361 8048 Email: [email protected]
Thomas A. Edison Managing Director
AsiaBiz Networks Co., Ltd. 123 Soi Premier 1, Srinakarin Road, Nongbon, Prawej, Bangkok 10250, Thailand Tel: +66 (0) 2361 8044 Fax: +66 (0) 2361 8048 Email: [email protected]
Business Card Standards
Stationeries Identity Card
Identity Card The Identity card is used by Servisoft’s staff. Format: 85 x 54mm The identity card is made from PVC and is printed in blue and grey. The cardholder’s photo isfull colour.
Programmer Aya Mitsubishi Junior Programmer
Expired : 1 Jan 2006
Customer Service
Signature
Aji Nomoto Technical Support Agent
Expired : 1 Jan 2006
Signature
Identity Card Standards
Stationeries Report Cover
Report Cover The report cover is for use on Servisoft's bound documents and proposals
Servisoft | Technical Report AsiaBiz Networks Company Limited
Servisoft | Technical Report AsiaBiz Networks Company Limited
Reported by : Networking Division Reported by : Networking Division
40% Report Cover
Stationeries A4 Folder
A4 Folder The folder size is 218 x 310mm (folded) with a 300gsm. paper.
Servisoft
AsiaBiz Networks Company Limited
Folded view showing pocket on the inside
AsiaBiz
Skserviso
Networ
Compa
fitetd
ny Lim
40% A4 Folder
Stationeries PowerPoint Template
PowerPoint Template The template should be used for presentations to external audiences but its use is not compulsory for internal presentations or meetings
Click to add title
Servisoft | Technical Report AsiaBiz Networks Company Limited
50% PowerPoint Template
Stationeries PowerPoint Template
PowerPoint Template The template should be used for presentations to external audiences but its use is not compulsory for internal presentations or meetings
Click to add title
Servisoft | Technical Report 50% PowerPoint Template
Advertising and Prints CD-ROM for sales promotion
Servisoft | CRM Solution Asiabiz Networks Company Limited
DISC Mark
Servisoft | CRM Solution Asiabiz Networks Company Limited
Example of CD-ROM for sales promotion
Advertising and Prints
Advertising To ensure that Servisoft's customers are aware of and understand it's products, services and unique organizational concept, there are the Servisoft sample of advertisings. The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts.
CRM Copy Solution texts placed here! Contact Center Copy texts placed here! Servisoft
Servisoft Advertising To ensure that Servisoft's customers are aware of and understand it's products, services and unique organizational concept, there are the Servisoft sample of advertisings. The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts.
Advertising To ensure that Servisoft's customers are aware of and understand it's products, services and unique organizational concept, there are the Servisoft sample of advertisings.
Please note : The Servisoft Brand Colour are blue red and grey. This colour is to be matched for all applications. The color scheme of all photography used in Servisoft's advertising have to be maintained correctly.
The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts. The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts.
The device enables a consistent visual presentation of Servisoft's product, service and organizational names. It helps to communicate the name and serves to highlight the marketing concepts.
Example of Advertising
and Prints
Software Box
Advertising
Servisoft | Enterprise Management
Servisoft | Enterprise Management
Software Box Package
Advertising and Prints
Exhibition
ServiSoft | Enterprise Software AsiaBiz Networks Company Limited
Environmental Graphic for Exhibition
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