Manpower Vietnam Service Introduction

Agenda

• Introduction to Manpower • Marketing Strategy • Service Quality & Satisfactions

Manpower Vietnam

• Establish in January 2008 • First 100% foreign invested HR company in Vietnam – Permanent Recruitment – Business Solutions  Recruitment Process Outsourcing  Outsourcing – HR Consulting

Target Market

• International clients in Vietnam • Vietnamese-owned enterprises are in need of international standard human resources.

Positioning • Premium headhunting service provider in Vietnam.  Focusing on hunting management position with net salary over 800 USD.

Advertising

• Direct method  Manpower’s employees advertise its services at many MBA Courses with promotion gifts.

• Online advertising  Posting vacancy advertisement on competitors’ website.  Twitter, Link-in  Online HR forum

• Print paper with high frequency • Sponsor HR training course coorganized with Ministry of Labor.

Successful or not?

• 94 clients in a short-time • 50 top-level management positions

Recommendations • Fast-track programs to build up source of talent candidates. • Multisites

Superior quality and satisfaction Process Design Recruitment strategy Candidate sourcing Screening Hiring Onboarding

Bring to clients: Reduce costs and time High-quality applicants HR solution and consultancy Professional and responsive staffs: knowledge, innovation Bring to candidates: Good jobs and opportunities Helps on CV, job search, interview tips, references

Interview Assess Train Match Follow up Reward & Recognize

Superior quality and satisfaction Reliability when matching clients and candidate Customer CustomerProcess Process

Candidate CandidateProcess Process

Understanding company culture Understanding company culture

Understanding recruitment needs Understanding recruitment needs

Search & Pre Screen Search & Pre -Screen Intensive test & interview

Assignment profile

Employee profile

Assignment profile

Employee profile

Matching Assurance when follow up the result

Customer follow-up

Guarantees

Candidate follow-up

Manpower’s tools and techniques to measure the high quality level of service Towards customers’ satisfaction: • Input results of surveys and evaluation into a system and generate into final result (update always) • Interview directly customers about the service that Manpower provided. Towards customers’ quality: • Provide clients with best-timing recruitment process: Normal recruitment takes 27 hours and 40 mins, but with Manpower’s service it takes only 3 hours and 45 mins. • Provide full recruitment service (from end to end): Clients only involve in 2nd interview and making final decision on appointment.

Key challenges to Manpower Quality of Vietnamese candidates to match with international standards

Clients do not fully aware of Manpower services in HR consultancy, solution (not only recruiter)

Competition from other company: eg: Navigos Group or HR2B

Solutions to Manpower Enhance networking activity to appoarch potential applicants

Approach and market full service to clients

Promote marketing activities to compete