MANAGING CHANGE AND INNOVATION • • • • • •
13.1 The Change Proses External Changing consumer needs and and wants New govermental laws Changing technology Economic changes
• • • • •
Internal New organizational strategy Change in composition of workforce New equipment Changing employee attitudes
Two Views Of The Change Prosess
1. 2.
The calm Waters Metaphor White-Water Rapids Metaphor
13.2 Types Of Organizational Change What is organizational change? -Is any alteration of people,structure, or technology
Three Types Of Change Structure-work specialization,departmentalization,chain of command,span of control,centralization,formalization,job redesign,or actual structural design. Technology-work processes,methods, and equipment. People-attitudes,expectations,perceptions,and behavior-individual and group.
Popular OD Techniques Sensivity training
Survey feedback
Team building MORE EFFECTIVE INTERPERSONEL WORK RELATIONSHIP
Process consultation
Intergroup development
13.3 Managing Resistance To Change 1-education and comunication • Communicate with employees to help them see the logic of change. • Educate employees through one-on-one discussions,memos,group meeting or report. • Appropriate if source of resistance is either poor communication or misinformation. • Must be mutual trust and credibility between managers and employees 2-Participation • al