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ª PGP ʹ SS ʹ [8-10] ʹ Sec-A Maharajan Ba. Arun Kumar S. Karthikeyan B. Mujeeb Rahuman M. Sundareshwaran S. Ganesan Sitaram
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Úhe goal of the company is that of a
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Obtain necessary # )).
multi-faceted
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Úo create a service-based company that
success.
Our
first
responsibility is to maintain financial well
exceeds customers' expectations and
being of the service points. We will meet
increases the number of * +) by
this goal while delivering values to,
at least 20% per year.
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M " that enhance their
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Become
an
established
community
destination with a " #")
satisfaction rate of 90% by the end of the first year. 6
ª## that fulfills their personal effectiveness
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Úo achieve &,!) point at the end of 30 months.
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-.ª/% 0%ªª Æ Úhe +# * routed with an increase in the demands of a fast paced lifestyle of the target audience, expecting some values that would fulfill their basic requirements and would 1 effectively, provides us with an opportunity. Currently, Chennai do not have a dedicated centre to provide home services. MakMsg aims to fill this void.
Úhe predicted growth trend of the service industry is very positive both in long and short term projections. Úhe evolution of ) + #+ paves the way for these services. We will add more services to our list as per their needs and demands.
Æ ª ª!/(M!ª66!/!MakMsg will offer a variety of home services that appeal to residents of Chennai. Úhe company will offer a selection of services as given, 6 6 6 6 6 6 6 6
Chef for a Meal Rent a river Æair Stylist Maids Car cleaners Rent a Generator ñlectrician, Plumber Carpenter, Painter
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/2!ª
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Chef for a Meal - 3+
6
river - 3
6
Maids - 3
6
Car Cleaners - 3
6
Æair Stylist ʹ 45
6
Rent a Generator - 3
6
ñlectrician - 45
6
Plumber - 45
6
Carpenter - 45
6
Painter - 45
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$/$ª!-M!(!ª%ª! /!2.0 /M.ª!/ª
Some of our Aggressive strategies are,
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Pre paid service for regular callers. Monthly Bill statement iscount of 10% on every service used.
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Select )++"") so that we can receive a lot of walk through traffic.
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in the flyers, posters, billboards and newspapers.
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ñnhance *""") via mobile messages and websites.
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ñnhance $ +/+")with hands of Æospitals & Offices.
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Get fancy *1")) which should be very catchy in nature.
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¦ 6 Reward point systems. 6 Special offer on recharges. 6 Lucky draw system.
6 6
Main advertisement strategies will be ,""#" 1.
¦ree gift for the first time on basis of service(s) used. 5% discount on select services.
ª8 )+
6 Can provide simultaneous service Ãon availability of technology to 6 Available " )1+" " + the employees 6 mmediate response 6 Providing ñmployment ¬
6 3ntapped large organized home services sector
6A competitor may arise in the same market with a + ) model.
6 Growing ) +#+and Bachelor͛s segment in Chennai 6All the specified services are not available in a single point.
6ñxisting service providers ( "+ ª+"))+) may start those exciting services of their own.
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¦inancial Status [Úwo Service Points]
ª /.$ª. /%
SÚARÚ 3P ñ PñÃSñS
700000
600000
500000
400000
" ) ª*)
300000
200000
100000
0
!9*)
&)&+)
MARKñÚÃG ñ PñÃSñS *
,** &"1 :) &++&" %++",$
" )
" )ª*) 140000 120000 100000 80000
$""") +)
60000 40000
$/
"*+ ##
20000 0
,) "+
;
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ª 0!ª62./!ª
!<$!ª!ª62./!ª
07!-ª 0!ª=!<$!ª!ª
ñxpenses Sales
%
%
%
&/! 7!(! 0%ªª 300000 200000 100000 0 -100000 -200000 -300000 -400000 -500000
1
2
3
Year Amount
6../!$0 ª 6 Úo scout atleast 5 service points within a span of five years 6 Úo grow over southern regions 6../!ª!/(M!ª As per the , it is found that many customers are boosting MakMsg to add issues like: 6 6 6
&++$) (+*1") !& /)) 0 ) !+")/*)
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Úhanks.