Mahindra

MAHINDRA & MAHINDRA

History 

The birth of Mahindra & Mahindra began when K.C. Mahindra visited the United States of America as Chairman of the India Supply Mission.

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Met Barney Roos – Inventor of Jeep

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Joined hands with Ghulam Mohammed

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On October 2nd, 1945, Mahindra & Mohammed was set up as a franchise for assembling jeeps from Willys, USA.

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After independence renamed to Mahindra & Mahindra

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Total turnover of 6.7 billion dollars as of 2008.

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VISIO N STATEMENT “Indians are second to none in the world”. The Founders of our nation and of our Company passionately believed this. We will prove them right by believing in ourselves and by making Mahindra & Mahindra Limited known world-wide for the quality of its products and services.

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MILESTONES 1945: 2ndOctober, Mahindra & Mohammed established.  1949: Jeep assembly commenced  1956: Shares listed on the Bombay Stock Exchange.  1963: International Tractor Company of India established - a joint venture with International Harvester Company, USA.  1965: Manufacture of light commercial vehicles commenced 

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Contd….. 1969: The Company entered the world market with export of utility vehicles and spare parts.  1975: Mahindra Engines developed an indigenous diesel engine for its vehicles to beat the fuel crisis.  1977: International Tractor Company of India merged with Mahindra & Mahindra to become its Tractor Division 

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Contd….. 1983: Mahindra & Mahindra became market leader in the Indian tractor market, a position it has retained till date.  2002: Scorpio launched, a new generation, worldclass sports utility vehicle that redefined the SUV market and lived up to its positioning: 'Nothing else will do'.  2004: Mahindra World Tractor(75 HP) launched in the International market. 

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Contd….. 2005: Acquired 51% stake in SAR Transmission Private Limited, a company engaged in manufacture of gears and transmission shafts.  2008: Mahindra enters into JV with TMI Pacific in Australia.  2008: Project Ingenio is now Mahindra XYLO  2009: launch of Mahindra XYLO 

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RANK ING AND RATING Mr. Anand Mahindra features in the top 20 in the list of 50 Most Influential Indians in BusinessWeek's edition dated August 13, 2007.  Mahindra & Mahindra was ranked second in the prestigious Most Trusted Car Company in India in a study conducted by TNS.  Mahindra was ranked 31st in Business Today's annual survey of India's most valuable companies. 

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ANNUAL REPORT 08 Company's vehicle production and sales recorded outstanding performance levels despite the industry slowdown during the year.  The total domestic sales volume of 1,48,791 vehicles was higher by 16.3% than the previous year's volume of 1,27,958 vehicles.  In the Overseas Markets, Company's initiatives resulted in a strong growth of 54% in export volumes 

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DUPONT A NALYSIS

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SOURCES www.mahindra.com  www.capitaline.com  www.pdfcoke.com 

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