Magazine

A NEW MAGAZINE FROM THE MAKERS OF AQUO ENERGY DRINKS VOL. 1 • ISSUE 1 • SPRING 2007

MAKE YOUR MUSE YOUR SLAVE Tips on Staying Energized and Creative

THE UNLIKELY ADVENTURES OF THE WEEKEND WARRIOR Jack Answers his Call to The Wild

Any reference to Aquo Energy Drinks, Ltd., Aquo Life and related logos, products or services is for demonstration purposes only and is not intended to refer to any actual organization, publication, or products.

MAX OUT YOUR LUNCH BREAK The Mini-Vacation Between Mid-Morning Coffee and Quitting Time

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Contributors

Every month, Aquo Life calls on professionals from around the globe to trot out their talents to make us look good and entertain you, the reader. This month, we have these folks to thank.

PUBLISHER AND EDITOR-IN-CHIEF MARK S. Managing Editor Joan L. Art Director, Images/Fashion Alex M. Fashion Director Rushka B.

Hailing from the city that never sleeps, Daniel S. needs a good reason to leave Gotham. He filled us in on how to recharge your batteries in a hurry in “Make Your Muse Your Slave.”

Senior Editor Jade C. Film Editor Anthony K. Music Editor Adriane L. Book Editor Teena A. Editorial Assistant Sarah R. Urban Editor Heather B. New York Urban Correspondents Ken S., Hillary L. Los Angeles Urban Correspondents Carolyn S.

DANIEL S. / WRITER, “MAKE YOUR MUSE YOUR SLAVE”

Advertising/Marketing Assistant Shanit B., Ashley M.

Contributing Writers

Anthony G., Johnny R., Lucy T., Maxwell J. Karen L. delivered the knock-out story outlining different ways to spend your lunch break. She is a journalist and film maker in Austin, Texas, and says that a good chili chased with beer often gets her creative juices flowing.

KAREN L./ WRITER, “MAX OUT YOUR LUNCH BREAK”

Contributing Artists Andy L., Alex M., Chris R.

Contributing Music Editors Karen K., Rushka B., Virginie O., Johnny G. Image Separation and Retouching Alex M. International/National Distribution Aquo Energy Drinks, Ltd.

French illustrator Andy L. is the man behind the handiwork that accompanies the “The Unlikely Adventures of the “Weekend Warrior” story. He grew up in the mountains and a part of his heart is still there.

ANDY L./ ILLUSTRATOR, “THE UNLIKELY ADVENTURES OF THE WEEKEND WARRIOR”

Ann wears many hats here, and all of them are always in fashion. Even though she works long hours, she has a keen eye for fashion and always knows what’s hot, what’s pure hype, and what you hope your mother doesn’t buy you as a gift.

ANN K./ TRENDSPOTTER, “WHAT’S RIPE, WHAT’S RANK”

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Advertising/Marketing Director Grace M. Tel: 323.555.3663 Fax: 323.555.2126 New York Advertising Representative Eric D. Tel: 323.555.7500 Los Angeles Advertising Representative Barbara Z. Tel: 323.555.2400 Editorial Tel: 323.555.4585 Editorial Fax: 323.555.2126 General e-mail: [email protected] Editorial e-mail: [email protected] Web-site: www.aquo.com Aquo Life Magazine Office 1234 Any Street, Anywhere, California 90000, U.S.A.

Any reference to Aquo Energy Drinks, Ltd., Aquo Life and related logos, products or services is for demonstration purposes only and is not intended to refer to any actual organization, publication, or products.

CONTRIBUTORS

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regulars

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contents

VOL.1 • ISSUE 1 • SPRING 2007

REGULARS

FEATURES

EXTRAS

MARKETPLACE



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March 29 • Whistler, Canada

April 19 • SUVA, FIJI

FIRST ANNUAL AQUO-THON

THE FIJI 50: A KAYAKER’S DREAM!

There are a lot of 24-hour mountain biking events, but our own first annual Aquo-Thon is different. Riders not only have to negotiate a technical single track, but they also have to blast through this beautiful scenery with the best spectators in the land. The winner is the person who completes the most laps. But all competitors are champions in this race, if you ask us.

Fiji consists of more than 300 islands. Kayakers in this competition will visit 50 of them, many of which are not inhabited. The most focused racers will not investigate the rain forest or cobalt blue lagoons on these small land masses. But the curious will have a tough time resisting the urge to do some exploring—or at least slip into the ocean to check out the Great Astrolabe Reef.

FOUR ESSENTIAL EVENTS FOR

spring

–– Anthony G.

APRIL 9 • MISSOULA, MT

Aquo SPRING BIATHOLON Climbing up Butterman’s Peak isn’t for the faint of heart. The base of the mountain is at 6,292 feet and the summit is more than 3,000 feet higher. At the Aquo Crusher, more than 500 telemark skiers will throw climbing skins on their boards at the crack of dawn, climb to the top, and then race down the other side to the finish. Winning prize? Your face on the next Aquo energy drink can for the next 12 months and a year’s supplyof all the Aquo drinks.

APRIL 12 • LAS VEGAS, NV

SWINGIN’ Eternal Remember those dance contests in the ’30s where young couples would dance to the point of exhaustion? The LV Hotel and Casino is resuscitating and updating these marathons. Couples will be judged on skill, time on the dance floor, and overall enthusiasm. So rest up, pack up your dancing shoes and bring your partner and your A game. The six-hour Swingin’ Eternal sessions are about quality and quantity.

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editor’s letter

–– Mark S.

Getting out of bed is never easy and today was more difficult than usual, because we had to put the finishing touches on the magazine before sending it to the printer. Those days are always long and stressful, and sleeping through my alarm (damn snooze!), getting my car towed (silly street cleaning!), and not being able to get a cab (another convention in town!) didn’t make matters any easier. Then I had a flash of inspiration: remembering the story I read about maximizing your lunch break, I decided to pedal to work. Sure, it wasn’t lunch time, but the gist of the article was the importance of utilizing daily opportunities to get out in the world, be active, and explore something new. So, I got on my old-fashioned bike that had been collecting dust for months, aired up the tires, and hit the pavement. That’s when my day took a turn for the better. I saw streets that I had never seen before, realized that even donut lovers have not truly experienced the fried treat until they have gotten a waft of a fresh batch after a 30-minute pedal, and discovered there’s a world between work and home that I never see when driving. Don’t get me wrong: today was a long day. But riding an endorphin high and being stimulated by everything I saw made it an incredibly satisfying one. Even now, it’s almost midnight, and I’m not even thinking of hitting the sack. I am excited to be swinging a leg over my bike and seeing what lies between my office and the sheets.

Our Leader

EDITOR’S LETTER

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Features features

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How to work less, play more, and get a helluva lot done!

Day in, day out, you stop at the same café on the way into work, and get take-out from the same Thai place down the street on the way home. And you wonder why you’re feeling bored? Sure, routine has a history with artists, designers, and writers: Marcel Proust worked in the same cork-lined cubby for a lifetime. If he got out more, maybe he would’ve finished editing his 3,200 page tome before his death. The back-story of those who mixed up their routine is far more interesting. Take Hunter Thompson—best known for gobbling amphetamines by the fistful and washing them down with a stiff drink to get going. But if that didn’t work, the gonzo writer knew enough to try something different. He would go for a quick run. Seducing the muse takes many forms, and even slight changes in your life can kick-start your creativity and add a new color to your work. Some options? A quick trip to the gym at midday, taking a “disco nap” after lunch, wearing noise-canceling headphones to drown out the sounds from the rest of the world, or even going with a different type of caffeine (we recommend Aquo, of course). Here are some details:

Do What You Like, But Do it More Often Love going to the movies? Make sure you visit your local cinema at least once a week. Miss the time you spent in that little French town during junior year? Check out the scents, smells, and colors at the local farmer’s market. Does live music make you feel alive? Do a little homework and find out what’s coming through town. As much as it sucks to miss your favorite band, don’t forget about the great groups you’ve yet to find—the thrill of discovery shouldn’t be left to A & R folks alone. Check out the local paper and see who’s playing in the near future. And don’t be intimidated by those too-much-time-on-their-hands music writers who have more than one MP3 player filled with music by bands that you’ve never heard of. Just go to the band’s website to grab a sample. Toe-tapping? Good sign. A race for the fast-forward button? There are plenty of other bands on the way. The key is getting out more, not seeing every band on the bill or hearing every last song when you do go out. When it comes to getting out, pushing yourself out the door is the first priority. It’s not always easy to do when you’ve had a long day; the DVR is loaded up, and couch is calling to you. But folks who think best or are re-charged by being out and about—you know who you are. Just make sure you get there. The rest will take care of itself.

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