Macha All Final

Developing a Health And Wellness Television Series for a Collegiate Population: Results of a pilot series evaluation Gina Blunt, Ph.D. Ann Andaloro, Ph.D. Ann Rathbun, Ph.D.

Go GREEN www.arathbunblog.blogspot.com

Introduction  Grant

application (Fall 2007)

 The

major goal of this project was to produce a 30-minute television show on fitness and wellness that promotes health and physical activity to the audience on the Morehead State University campus.

 Strategy

session (10-07)

 Identified

 Began

experts on campus/community

Production (01-08)

The Health Communication Process

NCI, 2008

Why Pretesting Is Important? Shows

how well the program has met its goals/communication objectives What you might change or improve Justifies the program to funders or bosses

NCI, 2008

Why Pretesting Is Important? Provides

evidence of success or the need for additional resources Increases organizational understanding of and support for health communication Encourages ongoing cooperative ventures with other organizations

Conducting Pretesting  What

do you want to evaluate?  Decide on data collection methods.  Intercept

interviewing  Audience testing  Choose

an instrument (The Pink Book).  Collect and analyze data.  Write and share evaluation report. NCI, 2008

Common Myths and Misconceptions About Pretesting  It

costs too much  It is too complicated  It takes too long  If it’s working we should see results automatically  What if we find out it didn’t work…the boss won’t be happy. NCI, 2008

References  National

Cancer Institute. (2005). Making Health Communication Programs Work. US Department of Health and Human Services. FREE text book available at www.nci.nih.gov

Get Fit: Mind Body Spirit

Video Production Process Model 

Basic idea

­­­­­­­­­­­­­­­­­­­­ Defined process message (Desired effect)



Medium requirements a) content elements b) production elements c) people Cause ­­­­­­­­­­­­­­­ ­­­­­­­­­­­­­ Desired effect



Pre­production Production Post production Cause ­­­­­­­­­­­­­­­­­­­­­­­­­­­­



Evaluation (Degree of Success)

Actual process message (Real effect)

The IDEA

The desired effect The major goal of this project was to produce a 30-minute television show on fitness and wellness that promotes health and physical activity to the audience on the Morehead State University campus.

Medium requirements a) content elements b) production elements c) people

Content elements Spring Training

Dr. Gina Blunt

Just For the Health Of It

Dr. Ann Rathbun

Fitness Fun

Dr. Ann Andaloro

Transformation training

Shelly Sorg

Nutri­news

Melinda Mendez

Production Elements 2

Sony Video Cameras  2 Tripods  2 Microphones  Mini DVD tapes

Studio Production  Three

camera studio

Get Fit with Dr. Gina Blunt

People  Gary

Cornett

Director Creative

Production Grant

Katie Hockenberry

Assistant Director/Editor Practicum

Andrea Falkner, Segment Producer

Directed Study

 Jessica

Cole

Production Assistant /Senior project

Get started  Resources  Student

workers  Interdisciplinary courses  Grants  Make

connections

 Communication  Local

Department

Cable  University Webmaster  Library  YouTube

Evaluation

Goals  Questions

from Making Health Communication Programs Work  Evaluate current program for  Overall

reaction  Content/message  Appeal  Usefulness

Demographics  MSU

students

 n=91 4

UG classes in HPES  Viewed 4 different segments of Get Fit  36.3%

male  63.7% female  96.7%  3.3%

Age (18-24) Age (25-34)

Overall reaction to the Program A great program, 60% would like to see it 50% again 40% b. A pretty good 30% program c. Just so-so, like a 20% million others 10% d. Another bad 0% program a.

Great Program Pretty Good Program Just so­ so

Overall reaction to the program

Another Bad Program

In your opinion, what type of person was this program talking to?

 Someone

like me 71.4%  Someone else, not me 15.4%  Don’t know/not sure 13.2%

For each pair of words or phrases, please circle the one that you feel best describes the message.  

Believable Not Believable

84.6% 12.1%

 

 

Well done Not well done

95.6% 1.1%

 

 

Convincing Not Convincing

62.6% 34.1%

Made its point 84.6% Didn’t make its point 11% Interesting Not interesting

91.2% 6.6%

Describe your feelings about the person giving the information in the video. Believable

91.2%

Not believable

6.6%

Appropriate to the message

94.5%

Not appropriate to the message

1.1%

Easy to understand

94.5%

Hard to understand

2.2%

How much, if any, of the information in the program was new to you? All of it Most of it Some of it None of it

2.2% 5.5% 35.3% 56%

Overall, how useful was the information? Very useful Somewhat useful Not very useful Not useful at all Don’t know/not sure

18.7% 50.5% 15.4% 9.9% 5.5%

Changes in Fall 2008  In

studio production  On location for Just for the Health of It, and Transformation Training  New production staff with specific roles in studio and on location

Comparison Data

Subjects n=25  Male

n=11 44%  Female n=14 56%  Ages

18-24 96%,  Ages 25-24 4%  Exercise

Science UG in Senior Level Class

Overall Reaction to the Program Show 1

Show 2

12%

16%

58%

52%

Just so-so, like a million others 27%

28%

Another bad program

0%

A great program, would like to see it again A pretty good program

2%

Overall, how useful was the information? Show 1

Show 2

Very useful

19%

12%

Somewhat useful

51%

67%

Not very useful

15%

17%

Not useful at all

10%

4%

Don’t know/not sure

5.5%

0%

Asked to Assess between Spring and Fall 08  Production

Quality  Entertainment Value  Relevance  Would Recommend

1

2

Very Low

Low

Likert-type Scale 3 4 Moderate

High

5 Very High

Comparison  Production  Entertainment  Relevance  Recommend  Overall

11% higher show 2 15% higher show 2 6% higher show 2 10% higher show 2

13% higher scores for show 2

Comments Show 2  More

interesting, fun to watch  More useful  More NEW information  More appealing, looked like more time was spent on show 2  Liked the different scenes and shots, not just focused on one setting