Long Quiz 2 Comm 18

Communication Research (Comm18) Long Quiz 2 February 10, 2004 Name:

I.

Verbal Reasoning. Supply the term which best completes the pair. (22 pts + 3 pts, if requirements are complete as of today) 1. cross-sectional: _________________ ; _________________: trend study ; panel study: ___________________ 2. ______________: secondary data ; structured: _____________________ 3. historical research: __________________ ; survey research: _________________ 4. ________________: non-explanatory ; __________________: non-experimental ; _____________________: non evaluative 5. ________________: laboratory setting ; qualitative: ___________________ 6. mail survey: __________________ ; __________________: 20 minutes 7. open-ended: __________________ ; __________________: analytical survey 8. _________________: agree/disagree ; ___________________: interesting/uninteresting 9. social role: _________________ ; _________________: magazine advertisement 10. ___________________: association ; metaphoric language: _________________

II.

Identification. Write in the space provided the appropriate terms for each definition. (20 pts.) 1. “Everyone is doing it.” Finding safety in numbers. _________________________ 2. Verbalized logo. _________________________ 3. Allows researchers to examine many variables and to use multivariate statistics to analyze the data. _________________________ 4. Requires respondent to generate their own answers. ________________________ 5. Asks two or more question in the same sentence. __________________________ 6. Suggests a certain response either literally or by implication or contains a hidden premise. _______________________

7. Organizing social data with the view to preserving the “wholeness” of the social object being studied. _______________________ 8. Gathering of data on one or more characteristics from all the units of the population. ____________________ 9. Define a topic of interest and develop a hypothesis. ________________________ 10. Comparative assignment of incidents to categories. ________________________ 11. Study of persuasion. ______________________ 12. Looking for differences; observe differences and gain perspectives. ______________________ 13. Catchy melodies that are designed to become embedded in our mind. _______________________ 14. A part stands for the whole or vice versa. ________________________ 15. Consists of persistent pattern of conduct and behavior that is connected to the individual’s position in some social structure or organization. ________________ 16. Describe the people who respond to us and help us confirm our identities. ______________________ 17. Socialized part of the self; assigned/achieved. _______________________ 18. Extended conversation. ______________________ 19. Promises realistic theories that do justice to the complexity of actual social life. _______________________ 20. In focus group, he/she lets the discussion range while it is moving productively and producing useful comment. _________________________ III.

Essay. (20 pts) 1. What are the different rhetorical devices used in persuasion? Explain your answers with examples. (5 pts) 2. Differentiate quantitative from qualitative research according to areas. (5 pts) 3. Give an example of content analysis using the categories – topic, universe, sample and unit of analysis. (5 pts) 4. Differentiate the research approaches we discussed using the premise of advantages and disadvantages. (5 pts) a. b. c. d. e. f. g. h.

Content analysis Survey Social Role Depth Interviews Focus Group Rhetorical Analysis Library Research Comparative Analysis