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LOGISTICS & DISTRIBUTION MANAGEMENT P. Udayakumar P Udayakumar Director (Planning & Marketing) National Small Industries Corporation Ltd. 11-02-2016

SCM

1

Supply pp y Chain Overview Transportation

Transportation

Warehousing

Customers

Information flows Factory

Transportation

Vendors/plants/ports Warehousing CR (2004) Prentice Hall, Inc. 11-02-2016

Transportation p SCM

SCM‐2

1-2

Logistics vs Supply Chain Management Council of Logistics Management • “Logistics is the process of planning, implementing and  controlling the efficient, cost‐effective flow and storage of  raw materials in‐process inventory finished goods and raw materials, in‐process inventory, finished goods and  related information from the point of origin to point of  consumption for the purpose of conforming to customer  requirements ” requirements. Handfield and Nichols • SCM is the integration SCM is the integration of all activities of all activities associated with the  associated with the flow and transformation of goods from raw materials  through to end user, as well as information flows,  through  improved supply chain relationships to achieve a improved supply chain relationships, to achieve a  sustainable competitive advantage.

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Role of Logistics & Distribution System Logistics is the planning process as well as the implementation of efficient and effective storage of raw materials, materials inventory, inventory finished goods and services. services It also refers to the flow and transportation of product from the warehouse to the consumer. consumer

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Th L The Logistics/SCM i ti /SCM Mi Mission i • Getting the right goods or services to the right place, at the  right time, and in the desired condition at the lowest cost and  h d h d d d h l d highest return on investment. • Product / Service Utility • Possession Possession Utility ‐ Utility the value or usefulness that comes from a customer  the value or usefulness that comes from a customer being able to take possession of a product • Form Utility ‐ in a form that can be used by the customer and is of  value to the customer value to the customer • Place Utility ‐ available where they are needed by customers • Time Utility ‐ available when they are needed by customers

• Logistics obviously help time and place utility

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Evolution of Supply Chain Management Activity fragmentation to 1960

2000+

Activity Integration 1960 to 2000

Demand forecasting Purchasing Requirements planning Production planning Manufacturing inventory

Purchasing/ Materials Management

Warehousing Logistics

Material handling g Packaging Finished goods inventory Distribution planning

Physical Distribution

Supply Chain Supply Chain Management Management

Order processing Transportation C t Customer service i Strategic planning Information services Marketing/sales Finance

11-02-2016

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A Revised Strategy is Generating Great Top Management Interest • Historical perspective of distribution  ( (Peter Drucker, 1962): , ) “The last frontier of cost economies” • The contemporary view: Distribution is a new frontier for demand  generation—a competitive weapon. • Both views are important! p 11-02-2016

SCM

SCM‐7

Critical Customer Service Loop Customer order p processing g ((and transmittal)

Transportation Customers Inventory or supply source

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Ph i l Di Physical Distribution t ib ti C Costs t Category g y

Percent of sales

$/cwt. $/

3.34%

$26.52

W h Warehousing i

2 02 2.02

18 06 18.06

Order entry

0.43

4.58

Administration

0.41

2.79

Inventoryy carrying y g

1.72

22.25

7.65%

$67.71

Transportation

Total

Add one-third for inbound supply costs Source: Herb Davis & Company 11-02-2016

SCM

Logistics cost are about 10% of sales w/o purchasing costs SCM‐9

Importance of Logistics & Distribution System ¾ Maintaining competitive edge Successful business logistics provide a competitive edge against other g It p provides a system y or p process byy which customer needs can be organizations. fulfilled in a more efficient manner. A business should strive to provide shipments of merchandise in a more accurate and fast manner than competitors do. The Internet has made it possible for many companies to do this.

¾ Building Good Consumer Relations

Providing product in an efficient manner, which business logistics helps to do, also helps to build b ild good consumer cons mer relations. relations

¾ Creating Finished Product

A business needs to ensure there are enough raw materials available to make finished products. Without quality goods, a business cannot make quality product. Having enough products stocked is also necessary for supply and demand purposes and to maximize customer satisfaction. 11-02-2016

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Type of Distribution Channels (Direct) 1. 2 2. 3. 4. 5. 6. 7 7.

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Personal Selling Mail Order Selling Mail Order Selling Automatic Vending Franchised Shops Tele‐marketing Exclusive Stores/Speciality Stores E‐marketing

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Type of Distribution Channels (Indirect) 1. Merchandise Agents and Brokers‐ Work on commission basis 2. Merchandise wholesalers or Trade Channels ‐Manufacturer/Producer / – Consumer// End User ‐Manufacturer/Producer –Wholesaler‐ Consumer/ End User ‐Manufacturer/Producer –Retailer‐ Consumer/ End User ‐Manufacturer/Producer Manufacturer/Producer –Wholesaler/Distributor‐Retailer‐ Wholesaler/Distributor Retailer Consumer/ End User ‐Manufacturer/Producer–Wholesaler/Distributor‐Semi Wholesaler Wholesaler‐ Retailer‐ Consumer/ End User ‐Manufacturer/Producer–Agent/Broker‐Retailer‐ Consumer/End User ‐Manufacturer/Producer–Agent/Broker‐Wholesaler‐Retailer‐ Consumer/ End User 11-02-2016

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M d l adopted Model d t db by NSIC 1. 1 2. 3. 4. 5.

MoU with Bulk Manufacturers  MoU with Bulk Manufacturers Agency operation with ware housing Consignment stockiest  Regional Sale Centres RMA financing and Local raw materials supply.

11-02-2016

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SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT • Relating marketing Channels, Logistics, and Supply  Chain Management • • • •

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Logistics L i i Logistics management Supply chain Supply chain management pp y g

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SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT • Supply Chain Management and Marketing Strategy • Aligning a Supply Chain with Marketing Strategy • Understand the customer • Understand the supply chain d d h l h • Harmonize the supply chain with  the marketing strategy

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Relating g marketing g channels, logistics g management, g and supply chain management

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The automotive supply chain

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How total logistics cost varies with number of warehouses used

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INFORMATION AND LOGISTICS MANAGEMENT OBJECTIVE IN A SUPPLY CHAIN • Information’s Role in Supply Chain Responsiveness  and Efficiencyy • Electronic data interchanges

• Total Logistics Cost Concept Total Logistics Cost Concept

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INFORMATION AND LOGISTICS MANAGEMENT OBJECTIVE IN A SUPPLY CHAIN • Customer Service Concept  p • Lead Time • Quick response • Efficient consumer response

• Dependability • Communication • Convenience

• Customer Service Standards Customer Service Standards

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Supply chain managers balance total logistics cost factors against customer service factors

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KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN

• Third‐party logistics providers • Transportation

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KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN

• Transportation  • Railroads • Intermodal transportation

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KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN • Transportation  • Motor Carriers • Air Carriers and Express Companies • Freight Forwarders

• Warehousing and Materials Handling • Order Processing

11-02-2016

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KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN • Inventory Management • Reasons for Inventory • Inventory Costs • Supply Chain Inventory Strategies S ppl Chain In entor Strategies • Just‐in‐time (JIT) concept • Vendor‐managed inventory g y

• CLOSING THE LOOP:   REVERSE LOGISTICS

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Advantages g and disadvantages g of five modes of transportation

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Relationship of Logistics to Marketing and Production

PRODUCTION/ OPERATIONS Sample activities: • Quality control • Detailed D t il d production d ti scheduling • Equipment maint. • Capacity planning • Work o measurement easu e e t & standards

Interface activities: • Product scheduling • Plant location • Purchasing

LOGISTICS Sample activities: ti iti •Transport • Inventory • Order processing • Materials handling

Interface activities: • Customer service standards • Pricing • Packaging • Retail l location ti

ProductionProduction logistics interface

MARKETING Sample activities: • Promotion • Market research • Product mix • Sales force management

Marketinglogistics interface

Internal Supply Chain 11-02-2016

SCM

SCM‐27

E-Commerce Boom’s Impact on Logistics ¾ The time of elaborate, elaborate multi‐story multi story shopping centers is rapidly coming to a close with the rise of e‐Commerce. In fact, total global business to customer (B2C) e‐Commerce sales was expected to top $1.5 trillion in 2014 and it is anticipated to grow 88.4% 2014, 88 4% to $2.3 $2 3 trillion by 2017. 2017 ¾ The Rise of Omni‐Channel Retail Omni channel is a multichannel approach to sales that seeks to provide Omni‐channel the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store. store ¾ Distribution Centre Frenzy Retail drives 40% of supply chain real estate. estate Because of this fact, fact there will be a major overhaul for distribution centers on both a national and global level. Retailers will be required to acquire distribution real estate that will fit into their Omni Omni‐channel channel approach in order to stay competitive. 11-02-2016

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E-Commerce Boom’s Impact on Logistics ¾ The Rise of Omni‐Channel Retail Omni‐channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store.

¾ In most countries, shopping for groceries is the largest category of retail spending The global online grocery market is expected to blossom from spending. $36 billion in 2013, to $100 billion by 2018. In turn, this development will encourage retailers and companies offering supply chain solutions to rethink their current strategies for distribution centers (DC). (DC) As the increase for highly perishable goods goes up, the need for DCs that are of close proximity to major population centers will go up as well.

11-02-2016

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Common Contemporary Logistics Terms • • • • • • • • •

Value stream/logistics process g p Quick response and flexible manufacturing Mass customization Mass customization Supply chain management/ collaborative logistics Reverse logistics Reverse logistics Service logistics Continuous replenishment Continuous replenishment Lean logistics I t Integrated logistics t d l i ti

=> IT people have to deal with any related automation anyway  11-02-2016

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Reverse Logistics A process of reclaiming recyclable and  reusable materials, returns, and reworks reusable materials, returns, and reworks  from the point of consumption or sue for  repair, remanufacturing, redistribution, repair, remanufacturing, redistribution,  or disposal.

11-02-2016

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Logistics

Those activities that focus on getting the  right amount of the right products to the right amount of the right products to the  right place at the right time at the lowest  possible price possible price.

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Logistics Management

The practice of organizing the cost‐effective flow of raw  materials, in‐process inventory, finished goods, and  related information from point of origin to point of  consumption to satisfy customer requirements.

11-02-2016

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33

Supply Chain

A sequence of firms that perform activities  q p required to create and deliver a good or  service to consumers or industrial users. service to consumers or industrial users.

11-02-2016

SCM

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Supply Chain Management The integration and organization of  information and logistic activities across information and logistic activities across  firms in a supply chain for the purpose of  creating and delivering goods and creating and delivering goods and  services that provide value to customers.

11-02-2016

SCM

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Cross Docking Practice of unloading products from  suppliers sorting products for individual suppliers, sorting products for individual  stores, and quickly reloading products  onto trucks for a particular store onto trucks for a particular store.

11-02-2016

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Electronic Data Interchange (EDI) Combine proprietary computer and  telecommunication technologies to telecommunication technologies to  exchange electronic invoices, payments,  and information among suppliers, and information among suppliers,  manufacturers, and retailers.

11-02-2016

SCM

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Total Logistics Cost Expenses associated with transportation,  materials handling and warehousing materials handling and warehousing,  inventory, stockouts, order processing,  and return goods handling and return goods handling.

11-02-2016

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Customer Service The ability of logistics management to  satisfy users in terms of time satisfy users in terms of time,  dependability, communication, and  convenience. convenience

11-02-2016

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Lead Time Lag from ordering an item until it is  received and ready for use or sale Also received and ready for use or sale.  Also  called order cycle time or replenishment  time. time

11-02-2016

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Quick Response An inventory management system  designed to reduce the retailer’ss lead  designed to reduce the retailer lead time, thereby lowering its inventory  investment improving customer service investment, improving customer service  levels, and reducing logistics expense.

11-02-2016

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Third-Party Logistics Providers Firms that perform most or all of the  logistics functions that manufacturers logistics functions that manufacturers,  suppliers, and distributors would  normally perform themselves normally perform themselves.

11-02-2016

SCM

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Vendor-Managed Inventory An inventory management system  whereby the supplier determines the  product amount and assortment a  customer (such as a retailer) needs and  automatically delivers the appropriate  items.

11-02-2016

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43

Intermodal Transportation

Combining different transportation modes  Combining different transportation modes to get the best features from each.

11-02-2016

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Freight Forwarders

Firms that accumulate small shipments  p into larger lots and then hire a carrier to  move them, usually at reduced rates. move them, usually at reduced rates.

11-02-2016

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Materials Handling

Moving goods over short distances into,  gg , within, and out of warehouses and  manufacturing plants. manufacturing plants.

11-02-2016

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Just-In-Time Concept

An inventory supply system that operates  y pp y y p with very low inventories and requires  fast, on‐time fast, on time delivery. delivery.

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11-02-2016

THANK YOU THANK YOU  SCM

48

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