Limitations:

LIMITATIONS:

Any research or study always has some limitations under which this has to be undertaken. This one too was not an exception. These limitations are poised by the environment … some external and some inherent. This study has been conducted with utmost consideration to the adequacy of data and quality of information, though as mention earlier the reliance on the sources can not be minimized to zero in context of precision. The limitation can be enlisted as hereunder:1. The perception level of the respondents. 2. Availability of documents as sources of secondary information. 3. Reliability of information collected from various public information sources such as magazines and website. 4. Respondents are not willing to fill the questionnaire. 5. Sometimes the respondents are not available at their place. 6. Very often the respondent do not express their true feelings, in such case their habit, preference, practice, cannot be assessed correctly. 7. Some of the respondents refuse to give the important information best known to them. However in spite of these limitations all efforts have been put to make the report correct, genuine, and fulfilling the objectives of the reports.

FINDINGS: •

Majority of respondents i.e., 96.66% are aware of Electric Bike in Raipur city.

•

Most of respondents i.e., 56.66% are agree to advertisements influence their buying decision

•

Most of the respondents i.e., 83.33% are consider the cost and mileage while purchasing a new bike ,so there are ample potential to electric bike in two wheeler sectors.

•

Battery Backup is one of the factor which is affected the sales of electric bike

SUGGESTION AND RECOMMENDATION.

On the basis of this study, the following suggestions have been made to make the help in sales of electric bike more effective: -



There is need to bring more awareness of various others feature of electric bike brings to a consumer mind by providing them vouchers and literatures in different regional languages.



There should be free, fair, justified and honest competition amongst the various electric bike companies.



Manufacturer/dealer should be given timely information of the governments changed policies regarding two wheeler sector.

CONCLUSION •

This research identified and evaluated the consumer perception toward various factor about electric bike. The results of this research show that there is a combination of positive and negative effect of that factor on consumer perception. Here most of the respondents are consider the cost and the mileage while purchasing a new bike , so there are ample potential to electric bike in two wheeler sectors. But their battery is one of the factor which is effected the sales of electric bike because its performance is not good.

BIBLIOGRAPHY Book Reference 1. Kotler philip, “Marketing Management” New Delhi, Prentice

hall of India, 2003

2. Kothari C.R, “ Research Methodology” New Delhi, vishwa Prakash, 2003 3. Robbins S. P. “Organizational Behavior New Delhi, Pearson Education, 2004, Tenth Edition, Page no. – 123 – 124. 4. “Business Research Methods” ICFAI books. Web Reference 1. www.EVfuture.com 2. www.induselectrans.com