Ligia Folea.cv

Ligia Andrada Folea Rue du Pre Jerome 22 1205 Geneva Switzerland Tel:+41.79.936.83.79 E-Mail: [email protected]

Professional Experience

February 2010 - present - Procter & Gamble Switzerland Industry: Fast Moving Consumer Goods Geneva, Switzerland Position: Assistant Brand Manager  Manage launch and leverage initiatives in the Oral Care business unit for CEEMEA markets  Analyze market evolution and trends and develop brand building strategies for: Oral B, blend a med, Crest, Ipana February 2009 – June 2009 – Procter and Gamble GmbH Industry: Fast Moving Consumer Goods Frankfurt A/M, Germany Position: Intern, Marketing Department Braun  Analyzed and measured the size of the prize of e-commerce for FHR SBU  Mapped the structure for the share & reapply online best practices databases and rolled it out in 12 countries  Conceptualized and managed FMOT material for two commercial innovation initiatives January 2007- June 2007 - GEA Strategy & Consulting SA Industry: Management Consulting Bucharest, Romania Position: Corporate Consultant  Managed a client portfolio of 6 multinational and large companies  Co-authored: beneficiary’s manual “Structural Funds Financing Opportunities 2007 – 2013” , a recommendation paper on cluster policy for the Ministry of European Integration  Conducted the selection process for a national network of over 250 structural funds consultants August-September 2006- TPA Horwath

Vienna, Austria

Industry: Tax Consulting Position: Intern, Department for Real Estate Taxation Consulting  Drawn up reports and presentations about taxation regulation in Romania July 2006 – August 2006 - Rehau GmbH, SOE Headquarter

Vienna, Austria

Industry: Polymer solutions for construction, automotive and industry Position: Intern, Department for Construction  Drawn up a forecast report on the advertising costs for year 2007  Conducted country and competitor analysis for specific CEE Countries November 2004- December 2006 – Group of Applied Economics Industry: Non governmental organization, think tank Bucharest, Romania Position: Junior Research Fellow  Conducted background research for research studies on several themes (clusters identification, structural funds handbook, energy sector in Romania)

Education and Academic Achievement

2007 - 2009 – University of St. Gallen

St. Gallen, Switzerland

 Master of Arts HSG (M.A. HSG) in Strategy and International Management (SIM)  ESKAS (Swiss Government Scholarship) for Outstanding Students from Central and Eastern Europe (GPA: 5.5 out of 6)  Master thesis title: Integrating open innovation in the strategic planning process (submitted Febr. 2009) 2005 – 2006 - University of Economics and Business Administration  Joszef Program Graduate. GPA: 1.35  Erasmus student (137 ECTS achieved) 2003 – 2007 - Academy of Economic Science

Vienna, Austria

Bucharest, Romania

 Bachelor of Arts with Honors in Economics. GPA: 9,87 (out of 10)  License Paper: Analysis of Regional Economic Competitiveness of Western Region, Romania. Graded: 10 (out of 10)  First Prize at the Scientific Session, Section for International Economy Extra curricular activities

Memberships: ADVICE Students  Position: Sales Executive – managed the relationship with four companies, conceptualized sales packages, product development  Co-managed projects: UN, EU Model, Business Wargame Seminar participation:  Institute for Human Studies (Philadelphia, US)  Institute for European Studies (Köln, Germany; Varna, Bulgaria) Language proficiency:    

Interests

Romanian – native speaker English (fluent); CAE Grade A (2005); TOEFL; GMAT German (fluent); ZMP (2004) French (intermediate)

 Archery, cycling – indoor & outdoor; assisted in writing VeloCult project (winning project)  Sharing ideas on my personal blog, reading entrepreneurship books

References

 Available upon request