Lhs New Brochure

MODELS - TOOLS OF IMAGINATION

MODELS - TOOLS OF IMAGINATION

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odels are excellent communication tools, designed to inform and answer questions. Nothing brings a site to life as vividly as an exact scale model. Models tell a story that everyone can understand. They are tantalizing and carry a visual impact that cannot be equaled. They excite children as well as adults. Whether the viewer is one person or a group, professional or layman, familiar or unfamiliar with the project, with accurate model information it is easy to comprehend varied aspects of the representation in depth. Whether models represent the future or the past, they give an overall view to help understand a complex site in seconds. Models display monuments and historic sites, architectural and landscape detail, in a high degree of exciting visual realism. Models are three-dimensional and are perceived as such by the human eye and brain. Modern technologies that provide 3D computer renderings and animation are limited by virtue of the fact that they are only a translation of the original. Scale models manifest dreams and ideas by turning them into physical and spatial reality, thereby eliciting enthusiasm and endorsement to a greater degree. Computerized 3D models are fast becoming a userfriendly tool for planning, facilitating fast and easy visualization of a site or project. These models supplement information, not always available in physical models. Thus the combination of the two can benefit any planner and project. There is, however, a distinct quality in the physical model that can not be achieved by a virtual one.

MODELS THE ADVANTAGEOUS S O L U T I O N

DIFFERENT SCALES FOR DIFFERENT USES Since it is possible to build models in various scales it is essential to pre-determine the scale according to the desired function. Small scales (1:5; 1:10; 1:25; 1:50; 1:87 HO) Emphasize architectural details in individual structures. Used for: + Heritage conservation and reconstruction + Architectural detailed design + Outdoor Theme park display (Edutainment) + Exhibits + Immersion experience + Scene/ event reconstruction + Diorama Medium scales (1:100; 1:200; 1:250; 1:500) - show fewer details for highlighting the site within its immediate surroundings . Used for: + City Models + Historic cities and sites + Heritage sites reconstruction + Museum displays + Archeological sites presentation and reconstruction + Architectural neighborhood design + Environmental impact Large scales (1:1000; 1:2000; 1:2500; 1:5000) - provide large area coverage with less detail. Used for + Topographical layout + Major infrastructure planning + Project environmental impact

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CITY MODELS - TOOLS OF IMAGINATION

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n today's dynamic environment saturated with historic, archeological and architectural heritage, city planning is a complex challenge. It requires an interdisciplinary endeavor and the use of various tools and methods to provide planners and decision-makers with an overview of proposed solutions. The complexity of developing cities and redeveloping neighborhoods requires planning for the future. Strategies to preserve or reconstruct past heritage combined with contemporary construction must include modern infrastructure for transportation,

A model of a proposed hi-rise in Jerusalem rejected after public debate. (1:500)

THE CHALLENGE

communication, energy, drainage, water and sewer systems in order to integrate the urban unit successfully. Public and private special interest groups discuss new plans and apply pressure to influence decision-makers. With today’s mass communication, the general public is exposed to the urban planning process. Interested parties do not have the tools to evaluate the process professionally or to create productive and useful feedback. City models make future plans visible and understandable to the layman.

A model of a proposed Project in Jerusalem excepted after public debate. (1:500)

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MODELS - TOOLS OF IMAGINATION For historic and heritage preservation:

For education:

+ Stimulating new ‘development with preservation’ by allowing planners and decision-makers to envision the integration of both processes.

+ Presenting the historical and structural development of the entire city, from the past to the present, enabling students to imagine the future trends and alternatives + Creating a platform for school involvement in collecting and documenting historic information and data + Educating with a view towards the importance of cultural and architectural heritage

For professional city planning: + Highlighting heritage sites for preservation and renovation + Creating a tool for architects, city and transportation planners and decision- makers + Evaluating a proposed project in its immediate and greater surroundings + Providing a platform for comparison between different alternatives + Expanding and exposing a diversity of issues to be analyzed (Security, accessability, services etc...)

DIFFERENT USES AND DIFFERENT FUNCTIONS

For documentation: + An urban historic heritage documentation center + Creating a collection of site documentation, information and materials + Publications + Study and research + Community enhanced involvement

For community involvement: + Exposing proposed projects to public scrutiny and debate + Encouraging public involvement and expression of opinions + Applicable for use in publication and mass communication

For tourism: + Visitors’ attraction / Visitors’ center for local and foreign tourists + A center for showing and explaining historic and important sites in their surroundings + A tool for tourism master planning, destination marketing (DMO) and associated services + Assistance in tourist orientation + An aid in designing tourist interface

Other proposed uses of models as tools: + + + + + + +

Real estate Telecommunications News publications Merchandising Trade Shows Board Rooms Public Display

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Conventions Advertising Sales Offices Fundraising Presentations Court Rooms Public Relations

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MODELS - TOOLS OF IMAGINATION

DIFFERENT S C A L E S DIFFERENT U S E S DIFFERENT FUNCTIONS

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MODELS - TOOLS OF IMAGINATION Kobi Ariel is industrial designer by profession. From 1993-2004 he was the director of the “Jerusalem Center for Planning in Historic Cities”. This Center hosts the Jerusalem Model and operates and maintains it for professional use. Aware of the potential embodied in the model in addition to its function as a planning tool, Ariel has broadened its scope to include new and varied uses. He initiated its applicability for educational purposes, architectural exhibits and competitions, mapping, as a tourist attraction and public debate platform, for fund-raising, and professional publications. The model was also used as an aid in a 2-phase project: a competition to design small merchants’ stalls and a master plan for placing the stalls in various parts of the city. In 1996 Kobi Ariel initiated a three-dimensional computerized model of Jerusalem which is used much like the physical one, i.e. for planning and decision-making and for studies. The 3D virtual model adds new views and aspects to the physical one, increasing the ability to understand the effect of proposed future projects on their surroundings.

THE ENTREPRENEURS

Yoni Shapira M.Sc. is a tourism expert with wide experience in research of heritage and historical sites in Israel geared towards destination development and creating visitor attractions. Shapira’s knowledge of tourism motivation and behavior, combined with model making led to his involvement as one of the initiating founders of Park "Mini Israel", a leading tourist attraction in Israel with over 400 models depicting the most important historical, architectural, religious and cultural sites of Israel. Serving as creative and marketing director for "Mini Israel", Shapira developed and supervised the research, documentation and production methodology to create a visitors experience with each model, highlighting their uniqueness and value to the eyes of the viewer Since its opening to the public (November, 2002), Mini Israel has become a leading tourist attraction in Israel with over 500,000 visitors a year, serving tourists, schools, families and professionals who visit this multisensory "edutainment" park.

Kobi and Yoni are involved in various projects that include historical-architectural research for documentation and professional publications. They also create "Model Manufacturing Files" (MMF), develop model making tools and consult on model based visitor centers for historic cities and heritage sites

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MODELS - TOOLS OF IMAGINATION LHS Innovative Projects Ltd. is a small management and consulting firm specializing in providing overall solutions in the area of Model Based Historical, Urban, Architectural and Heritage attractions. These models serve as 'edutainment' and professional City Planning

Kobi Ariel and Yoni Shapira the firm's principals, are experts when it comes to combining the diversity of Model displays. Their experience in applying an interdisciplinary approach to project development is based on “hands-on” diversified professional activities in turning models into attractions and working tools. LHS provides project initiators and entrepreneurs with the ability to focus on their expertise and capabilities by bringing to the table the best professional support team for the job. Among our clients are municipalities, museums, foundations and tourist attractions. Taking a project from its inception through concept development, economic and market feasibility study to full business and master planning, is the first step. LHS Provides a ”turn-key”solution helping you manage your project by assembling a winning team skilled in dealing with the creative side, assisting in detailed planning, technological and creative subcontracting, to the full implementation and daily operation. This interdisciplinary approach assists you in having full control of timing and processes that will bring you towards your goal of opening a sustainable and leading City Planning Center and visitors’ attraction.

S ERVICES RENDERED

LHS Projects: WWW.minisrael.co.il/home_en.html

Mini Israel The Jerusalem City Model

WWW.jerusalem.muni.il/model

Modern Jerusalem virtual model Tel-Aviv-Jaffa City Model WWW.i-a-m-p.org/aboutparks.asp Miniaturk - Istanbul ”Shalom Madurodam” (The Hague) special millennium exhibit

The Jerusalem Historic City model (1860s-1890s) 1892 Jaffa - Jerusalem railway (dynamic model) "My Land Holy Land” millennium exhibit WWW.Minisrael.com/myland/index.html Israeli Architecture Traveling Exhibit America in Miniature ”Shtetel” - Open Museum, Rishon LeZion

WWW.Shtetlfoundation.org

Zichron Yakov - Visitors’ Center Hilton Queen Sheba theame hotel, Eilat

CONTACT: LHS Innovative Projects Ltd. 34/7 Gewirtzman St., Pisgat Ze’ev Mizrach, Jerusalem 97793 ISRAEL E-Mail: Tel: Mobile: Fax:

[email protected] +972-2-6560675 +972-52-3675943 +972-77-7675943

[email protected] +972-77-5353577 +972-50-8775314 +972-77-5353577

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CITY MODELS - TOOLS OF IMAGINATION

Several cities around the world are using City Models for planning or tourism, among them: ! Jerusalem* ! Tel Aviv-Jaffa* ! Acre, Israel ! New York ! San Francisco ! Moscow ! Sydney ! Shanghai ! Seoul ! Rouen, France ! Mecca

C I T Y MODELS At scales ranging from 1:500 to 1:2,000, city models have a wide verity of uses; from project planning and decision making tools for professionals and the community to education, tourism, historical reconstruction and environmental assessment. City Models provide an overall view allowing a broad perspective of historical, spacial, and architectural development of the city.

* LHS projects

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EDUTAINMENT MODELS - TOOLS OF IMAGINATION

EDUTAINMENT T H E M E P A R K S Members of IAMP (International Association of Miniature Parks) + Mini Israel, Israel* + Miniaturk, + + + + + + +

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Turkey* Bekonscot Model Village, UK Madurodam, Netherlands Italia in Miniatura, Italy Mini-Europe, Belgium Minimundus, Austria Swiss Miniatur, Switzerland ”KleinErzgebirge” Oederan, Germany Miniature World, Canada Miniatuur Walcheren, Holland Pueblochico, Tenerife, Spain

* LHS Projects

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HERITAGE MODELS - TOOLS OF IMAGINATION

MARK TWAIN H O U S E M O D E L MANUFACTURING FILE (MMF)

The Mark Twain residence in Hartford, Conn. is a heritage landmark of Americas leading writer used as a museum. The Model Manufacturing File (MMF) was made in order to build an accurate scale model (1:25) for an Edutainment exhibit and theme display, and would include the following features: + Architectural highlights + Building decorations and accessories + Indoor lighting effects + Immediate surroundings grounds + Theme accessories + Scene accessories + Sound effects + Dynamic effects

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HERITAGE MODELS - TOOLS OF IMAGINATION

T H E MEDITERRANEAN H O T E L 1 8 6 7 The Mediterranean Hotel Jerusalem (1865-1871) A landmark hotel in the mid 19th century hosted prominent guest such as Mark Twain "The Innocence Abroad" (1867), Captain Charles Warren "Underground Jerusalem", and Archeologist and surveyor, sent on behalf of the (PEF) Palestine Exploration Fund, London. The Hotel served as the first Freemasons lodge in the Holyland (1867). LHS built a model at a scale of 1:250 as part of the 19th century city model, and at 1:75 for historical display. Our detailed structural / architectural analysis, and historical / archival research, resulted also in the publication: “Excursionists, researchers, mystics and guides in Nineteenth-Century Mediterranean Hotel, Jerusalem”

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HISTORIC MODELS - TOOLS OF IMAGINATION

JERUSALEM T R A I N STATION

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LHS built a dynamic scale model (1:87) of the narrow gauge historical Jaffa Jerusalem railway and the Jerusalem train station (1892). The building is a historic landmark designated for preservation as a historical and cultural recreation center. The model building was based on our research of historical sources from several international archives, and resulted in publication of a book “With fiery chariots and steel coaches - the History of the Jaffa Jerusalem railway”.

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HISTORIC CITY MODELS - TOOLS OF IMAGINATION

MODELS OF J EthR U S A L E M 19 CENTURY Models of Jerusalem where built throughout the mid 19th century and displayed throughout Europe and North America. Using modern technology of Arial photography, GIS mapping, Cad designing and manufacturing assists in creating accurate and dynamic models integrated with multimedia and sound effects. The Jerusalem Model (1860s1890s) is at a scale of 1:250 featuring the historical/ geographical development of the old city of Jerusalem. (Privet display)

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HISTORIC CITY MODELS - TOOLS OF IMAGINATION

MODELS OF J ERUSALEM DURING THE

1ST CENTURY Jerusalem during the Second Temple period and the life of Jesus, attracted several model makers over the past 200 years to build model displays for community religious activity, education, historic / archeological reconstruction and edutainment. With modern technology and current archeological research it is easier for us to build such models at different scales, adding special effects and accessories to enhance their uniqueness and fascination to the viewer.

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