Lheg Mri Project Agreement V1

MARKET RESEARCH & INSIGHT BRIEFING DOCUMENT The purpose of this briefing document is to set expectations concerning planning and objectives, information needed and market research. Please complete this form and send a copy of this document to the relevant Research Lead at MR&I prior to final signoff. Please remember to revisit this document after any research is conducted to indicate how research was utilized. PROJECT NAME       PROJECT LEAD NAME       PROJECT SUPPORT NAME       CLIENT NAME       BUSINESS UNIT (select one) PURPOSE OF THE PROJECT      

STRATEGIC FIT      

DATE       SIGNATURE______________________ SIGNATURE______________________

(Objectives / What are you trying to answer?)

(How does this align with overall business strategy?)

QUESTIONS TO ANSWER / ACTIONS research?)      

(How will research be used? Risks without

PROJECT SPECIFICS / RESEARCH PLAN (If you already have considered research approach, please indicate below.) Research Type

*Timing (results needed—mm/dd/yy) *Available funds for project Additional detail (e.g., stages of research, etc.)

Qualitative (e.g., focus groups, telephone interviews, etc.)

/

Quantitative (e.g., web surveys, mail surveys, etc.)

Both Qualitative and Quantitative

Do not know Unsure

/

$      

RESEARCH RESULTS (how were results used after research was conducted?)      

24870264.doc *Required

1

11/13/09