Learning Organisation Part 3
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5 CASE STUDIES ON ABN AMRO In a time of drastic change, it is the learners who inherit the future. The learned find themselves equipped to live in a world that no longer exists -Eric Hoffer
Netherlands former two largest banks Algemene Bank Nederland (ABN) and Amsterdam-Rotterdam Bank (AMRO) merged to form ABN AMRO Bank in 1991. ABN AMRO is an international bank with roots stretching back to 1824. ABN AMRO ranks eighth in Europe and 13th in the world based on total assets. ABN AMRO is Holland’s leading bank operating over 800 offices in Holland together with 2,600 worldwide offices in 75 different countries with over 110,000 employees.
5.1 Innovation & Creativity Innovation and Creativity is a main pillar in any Learning Organisation. Innovation and Creativity will contribute towards potential increased efficiency in an organisation provided that its employees learn quickly how to
adapt themselves to new technologies and innovations in an effort to position the organisation in a competitive edge.
5.1.1 Social and Environmental Innovative Sustainability Sustained Social and Environmental causes form an integral part of ABN AMRO Social Responsibility business strategy.The bank strives to include a L e a r ni n g O r g a ni s a ti o n
concern for social and environmental issues in its decision-making and encourages other businesses to create benefit in society. Through its lending practices, the bank seeks out and supports business activities that support social or environmental causes. The innovativeness of this sustainability mindset has led to numerous activities that are creating a shift in the impact of ABN AMRO on both the environment and society.
L e a r ni n g O r g a ni s a ti o n
5.1.2 Common Office Environment (COE) Deployment Project ABN AMRO’s COE Wholesale Client Services business brought innovation and new practices for over 3000 Traders in the organisation with the objective of streamlining common standards across its global business. This project impacted 10 different countries being UK, US, Netherlands, France, L e a r ni n g O r g a ni s a ti o n
Germany, Hong Kong, Singapore, Australia, Japan and New Zealand which are key to the ABN AMRO’s business. The challenge was to provide user training with minimal impact on business operations and without taking the user away from their desks for long periods of time.This task was entrusted to ILX Group which is a specialist provider of customised training and implementation solutions and services with considerable experience in the financial sector.ILX deployed a simple L e a r ni n g O r g a ni s a ti o n
and unobtrusive global solution whereby users can self train with a practical hands-on approach from their own PC through graphical step-by-step guides and simple exercises. This was a new learning experience for the organisation taking advantage of innovative technology as a Learning Organisation process.
5.1.3 Pathlore Learning Management Solution L e a r ni n g O r g a ni s a ti o n
ABN AMRO has partnered with Pathlore to deploy a learning management solution in its organisation. This solution enables employees to analyse their training needs and to receive feedback on how to improve their performance. This solution also automates many of the employee development activities handled by a bank's training department such as the registration of employees for training and the launching of courses. This gives the bank's training team an opportunity to concentrate more on the evaluation of the effectiveness of its programs and to create new and L e a r ni n g O r g a ni s a ti o n
strategic training initiatives rather than wasting its resources on Administrative tasks.
5.2 Culture Managing Cultural Change through Learning: One of ABN AMRO’s major strategies is the acquisition of Financial Institutions such as the LaSalle National Bank and the Cragin Federal Bank in the USA. ABN AMRO is an L e a r ni n g O r g a ni s a ti o n
active Learning Organisation and has an aggressive program aimed to change the traditional banking culture to meet today’s challenges. "We’re going through so much change," says Director of Training Judi Davenport "that I think everybody realises we need to help people through that change... as people need new skills and knowledge, we need to be there to give it to them and not let that happen by chance" L e a r ni n g O r g a ni s a ti o n
5.3 Continuous Improvement The ongoing success of ABN AMRO is attributed to its commitment towards employee learning and personal development; learning is a major priority for the organisation. Being a dynamic and a fast growing organisation, there is L e a r ni n g O r g a ni s a ti o n
the need for staff flexibility, staff mobility and staff adaptation to new technologies, practices, situations and challenges. In order to support the personal development and career development of employees, ABN AMRO offer continuous learning programmes such as: •
Job-related training
•
Management programs L e a r ni n g O r g a ni s a ti o n
•
Leadership programs
•
Development Programs
Learning is an investment and an ongoing process in ABN AMRO adding value both to the organisation and to its employees.
L e a r ni n g O r g a ni s a ti o n
E-learning: It is an innovative learning solution and is the only way forward for a global Learning Organisation such as ABN AMRO where staff is deployed worldwide. Continuous improvement is achievable through the continued upgrading of the organisational Total Quality Management practices as an ongoing learning experience. TQM can be achieved by having a knowledgeable workforce who continuously strives for self-improvement and through L e a r ni n g O r g a ni s a ti o n
personal development for the benefit of both the organisation and its employees.
5.4 Conclusion L e a r ni n g O r g a ni s a ti o n
It is evident that ABN AMRO is a dynamic Learning Organisation which is always in search of new opportunities for business growth. ABN AMRO recognises that its survival depends on continuous development and innovation and creativity which can only be achieved through a never ending learning experience. The main pillars of a Learning Organisation i.e. “Continuous Improvement”, “Culture” & “Innovation and Creativity” are a living monument in ABN AMRO L e a r ni n g O r g a ni s a ti o n
Bank which contributes towards the organisation’s success, survival and potential future growth.
L e a r ni n g O r g a ni s a ti o n
L e a r ni n g O r g a ni s a ti o n
L e a r ni n g O r g a ni s a ti o n
6 L e a r ni n g O r g a ni s a ti o n
CONCLUSION
L e a r ni n g O r g a ni s a ti o n
Like it or not, the years ahead will be an era of change and competition The only thing one can predict about the future is change -anonyms
L e a r ni n g O r g a ni s a ti o n
The perfect Learning Organisation is not an attainable goal, it is merely a desirable concept: there is no correct implementation of the Learning Organisation. Every company can continuously adapt and adjust and some will be better Learning Organisations than others, but every one of them has something new to learn.
L e a r ni n g O r g a ni s a ti o n
Finally it should be mentioned that the Learning Organisation is just a means to a business goal, created to improve productivity and most importantly profit. Quite how long this philosophy will remain fashionable is unknown. What is certain is that for any company in today's global marketplace continuous change and adaptation is the only way to survive.
L e a r ni n g O r g a ni s a ti o n
REFERENCES Books • •
Jeffrey K. Liker, The Toyota Way, Tata McGraw-Hill Edition, New Delhi, 2004, Pg 250- 267 Michael E. McGill, John W.Slocum, The Smarter Organisation,John Wiley & sons,Newyork, Inc,1994, Pg 17-21,52-53 L e a r ni n g O r g a ni s a ti o n
• •
Peter M Senge, The Fifth discipline, Currency Doubieday, Newyork, 2004,Pg 57-61,302-306, 368-372. Richard L Daft, Organisational Theory and Design, Thomson South western, Bangalore, 2004,Pg 25-29, 507-508,419-424.
Reports and Case Studies
L e a r ni n g O r g a ni s a ti o n
•
•
Peter Gerard, The Learning Organisation: A qualitative research project to identify best practice in the field, Humdyn, London , 2007,Pg 4-9 . Source- www.Academy-of-rocks. co.uk Jesmond Calleja, Case studies : ABN AMRO Bank, 2008, Source – www.Speedy Adverts.com
L e a r ni n g O r g a ni s a ti o n
•
Lourival Paulino da Silva, and Fl´avio Soares Corrˆea da Silva, A Formal Model for the Fifth Discipline, University of S˜ao Paulo,2002, Source www.skyrme.com
Websites • •
en.wikipedia.org www.see.ed.ac.uk L e a r ni n g O r g a ni s a ti o n
• •
www.infed.org www.fieldbook.com
L e a r ni n g O r g a ni s a ti o n
Netherlands former two largest banks Algemene Bank Nederland (ABN) and Amsterdam-Rotterdam Bank (AMRO) merged to form ABN AMRO Bank in 1991. ABN AMRO is an international bank with roots stretching back to 1824. ABN AMRO ranks eighth in Europe and 13th in the world based on total assets. ABN AMRO is Holland’s leading bank operating over 800 offices in Holland together with 2,600 worldwide offices in 75 different countries with over 110,000 employees.
5.1 Innovation & Creativity Innovation and Creativity is a main pillar in any Learning Organisation. Innovation and Creativity will contribute towards potential increased efficiency in an organisation provided that its employees learn quickly how to
adapt themselves to new technologies and innovations in an effort to position the organisation in a competitive edge.
5.1.1 Social and Environmental Innovative Sustainability Sustained Social and Environmental causes form an integral part of ABN AMRO Social Responsibility business strategy.The bank strives to include a L e a r ni n g O r g a ni s a ti o n
concern for social and environmental issues in its decision-making and encourages other businesses to create benefit in society. Through its lending practices, the bank seeks out and supports business activities that support social or environmental causes. The innovativeness of this sustainability mindset has led to numerous activities that are creating a shift in the impact of ABN AMRO on both the environment and society.
L e a r ni n g O r g a ni s a ti o n
5.1.2 Common Office Environment (COE) Deployment Project ABN AMRO’s COE Wholesale Client Services business brought innovation and new practices for over 3000 Traders in the organisation with the objective of streamlining common standards across its global business. This project impacted 10 different countries being UK, US, Netherlands, France, L e a r ni n g O r g a ni s a ti o n
Germany, Hong Kong, Singapore, Australia, Japan and New Zealand which are key to the ABN AMRO’s business. The challenge was to provide user training with minimal impact on business operations and without taking the user away from their desks for long periods of time.This task was entrusted to ILX Group which is a specialist provider of customised training and implementation solutions and services with considerable experience in the financial sector.ILX deployed a simple L e a r ni n g O r g a ni s a ti o n
and unobtrusive global solution whereby users can self train with a practical hands-on approach from their own PC through graphical step-by-step guides and simple exercises. This was a new learning experience for the organisation taking advantage of innovative technology as a Learning Organisation process.
5.1.3 Pathlore Learning Management Solution L e a r ni n g O r g a ni s a ti o n
ABN AMRO has partnered with Pathlore to deploy a learning management solution in its organisation. This solution enables employees to analyse their training needs and to receive feedback on how to improve their performance. This solution also automates many of the employee development activities handled by a bank's training department such as the registration of employees for training and the launching of courses. This gives the bank's training team an opportunity to concentrate more on the evaluation of the effectiveness of its programs and to create new and L e a r ni n g O r g a ni s a ti o n
strategic training initiatives rather than wasting its resources on Administrative tasks.
5.2 Culture Managing Cultural Change through Learning: One of ABN AMRO’s major strategies is the acquisition of Financial Institutions such as the LaSalle National Bank and the Cragin Federal Bank in the USA. ABN AMRO is an L e a r ni n g O r g a ni s a ti o n
active Learning Organisation and has an aggressive program aimed to change the traditional banking culture to meet today’s challenges. "We’re going through so much change," says Director of Training Judi Davenport "that I think everybody realises we need to help people through that change... as people need new skills and knowledge, we need to be there to give it to them and not let that happen by chance" L e a r ni n g O r g a ni s a ti o n
5.3 Continuous Improvement The ongoing success of ABN AMRO is attributed to its commitment towards employee learning and personal development; learning is a major priority for the organisation. Being a dynamic and a fast growing organisation, there is L e a r ni n g O r g a ni s a ti o n
the need for staff flexibility, staff mobility and staff adaptation to new technologies, practices, situations and challenges. In order to support the personal development and career development of employees, ABN AMRO offer continuous learning programmes such as: •
Job-related training
•
Management programs L e a r ni n g O r g a ni s a ti o n
•
Leadership programs
•
Development Programs
Learning is an investment and an ongoing process in ABN AMRO adding value both to the organisation and to its employees.
L e a r ni n g O r g a ni s a ti o n
E-learning: It is an innovative learning solution and is the only way forward for a global Learning Organisation such as ABN AMRO where staff is deployed worldwide. Continuous improvement is achievable through the continued upgrading of the organisational Total Quality Management practices as an ongoing learning experience. TQM can be achieved by having a knowledgeable workforce who continuously strives for self-improvement and through L e a r ni n g O r g a ni s a ti o n
personal development for the benefit of both the organisation and its employees.
5.4 Conclusion L e a r ni n g O r g a ni s a ti o n
It is evident that ABN AMRO is a dynamic Learning Organisation which is always in search of new opportunities for business growth. ABN AMRO recognises that its survival depends on continuous development and innovation and creativity which can only be achieved through a never ending learning experience. The main pillars of a Learning Organisation i.e. “Continuous Improvement”, “Culture” & “Innovation and Creativity” are a living monument in ABN AMRO L e a r ni n g O r g a ni s a ti o n
Bank which contributes towards the organisation’s success, survival and potential future growth.
L e a r ni n g O r g a ni s a ti o n
L e a r ni n g O r g a ni s a ti o n
L e a r ni n g O r g a ni s a ti o n
6 L e a r ni n g O r g a ni s a ti o n
CONCLUSION
L e a r ni n g O r g a ni s a ti o n
Like it or not, the years ahead will be an era of change and competition The only thing one can predict about the future is change -anonyms
L e a r ni n g O r g a ni s a ti o n
The perfect Learning Organisation is not an attainable goal, it is merely a desirable concept: there is no correct implementation of the Learning Organisation. Every company can continuously adapt and adjust and some will be better Learning Organisations than others, but every one of them has something new to learn.
L e a r ni n g O r g a ni s a ti o n
Finally it should be mentioned that the Learning Organisation is just a means to a business goal, created to improve productivity and most importantly profit. Quite how long this philosophy will remain fashionable is unknown. What is certain is that for any company in today's global marketplace continuous change and adaptation is the only way to survive.
L e a r ni n g O r g a ni s a ti o n
REFERENCES Books • •
Jeffrey K. Liker, The Toyota Way, Tata McGraw-Hill Edition, New Delhi, 2004, Pg 250- 267 Michael E. McGill, John W.Slocum, The Smarter Organisation,John Wiley & sons,Newyork, Inc,1994, Pg 17-21,52-53 L e a r ni n g O r g a ni s a ti o n
• •
Peter M Senge, The Fifth discipline, Currency Doubieday, Newyork, 2004,Pg 57-61,302-306, 368-372. Richard L Daft, Organisational Theory and Design, Thomson South western, Bangalore, 2004,Pg 25-29, 507-508,419-424.
Reports and Case Studies
L e a r ni n g O r g a ni s a ti o n
•
•
Peter Gerard, The Learning Organisation: A qualitative research project to identify best practice in the field, Humdyn, London , 2007,Pg 4-9 . Source- www.Academy-of-rocks. co.uk Jesmond Calleja, Case studies : ABN AMRO Bank, 2008, Source – www.Speedy Adverts.com
L e a r ni n g O r g a ni s a ti o n
•
Lourival Paulino da Silva, and Fl´avio Soares Corrˆea da Silva, A Formal Model for the Fifth Discipline, University of S˜ao Paulo,2002, Source www.skyrme.com
Websites • •
en.wikipedia.org www.see.ed.ac.uk L e a r ni n g O r g a ni s a ti o n
• •
www.infed.org www.fieldbook.com
L e a r ni n g O r g a ni s a ti o n
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