Kodak
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KODAK
MEMBERS
SUMIT MADHWANI SATYA PRAKASH ROUT SHWETA GUPTA SARITA SUMIT GOEL SUMIT BHARDWAJ SHUBANKAR VISHAL BANTHIA
HISTORY
FOUNDED BY GEORGE EASTMAN IN 1888 WITH THE SLOGAN “YOU PRESS THE BUTTON,WE DO THE REST”. SOON COMPANY RANKED AS A PREMIER MULTINATIONAL CORPORATION.
GROWTH
THE MAIN PURPOSE OF COMPANY WAS TO MANUFACTURE CHEMICALS USED FOR FILMS. THE COMPANY IS ADDED TO DOW JONES ON 18 JULY 1930. COMPANY INTRODUCES A RANGE OF PRODUCTS DURING THE PERIOD OF 1900 TO 1960. THEIR PRODUCTS CAPTURE THE WHOLE MARKET.
PRODUCTS FILM PROCESSING WITHOUT DARKROOM. KODOCOLOR KODOSCOPE AERIAL CAMERAS KODOCHROME FILM X-RAY FILMS
DECLINE
TOUGH COMPETITION FROM FUJI AND POLAROID. NEW INNOVATIONS FROM POLAROID. FAILURE IN INSTANT CAMERA MARKET. SLOW MOVING PRODUCT DEVELOPMENT. THEY DENIED THE OLYMPIC SPONSORSHIP WHICH WAS TAKEN BY FUJI. LAY OFF THE EMPLOYEES AFFECTED THE MORAL OF WORKERS.
ANSWER 2
KODAK NEVER ACCEPTED THE CHANGE. KODAK FAILS TO FORECAST THE FUTURE NEEDS. THEY ALWAYS AFRAID OF TAKING RISKS. UNWILLING TO RESPONSE TO MARKET CHANGES.
ANSWER 3
KODAK SHOULD GIVE MORE CONCENTRATION ON R&D. THEY SHOULD ALWAYS WELCOME THE CHANGE & READY TO TAKE THE RISKS. THEY SHOULD APPLY THE PRINCIPLES LIKE INNOVATION, PLANNING.
ANSWER 4
TO KEEP PACE WITH THE CHANGING TECHNOLOGY. ALWAYS TRY TO BEAT THE COMPETITION. QUICK RESPONSE TO MARKET NEEDS. USING EFFECTIVE MARKETING STRATEGY LIKE SPONSORSHIPS,PROMOTIONS ETC.
THANK YOU
MEMBERS
SUMIT MADHWANI SATYA PRAKASH ROUT SHWETA GUPTA SARITA SUMIT GOEL SUMIT BHARDWAJ SHUBANKAR VISHAL BANTHIA
HISTORY
FOUNDED BY GEORGE EASTMAN IN 1888 WITH THE SLOGAN “YOU PRESS THE BUTTON,WE DO THE REST”. SOON COMPANY RANKED AS A PREMIER MULTINATIONAL CORPORATION.
GROWTH
THE MAIN PURPOSE OF COMPANY WAS TO MANUFACTURE CHEMICALS USED FOR FILMS. THE COMPANY IS ADDED TO DOW JONES ON 18 JULY 1930. COMPANY INTRODUCES A RANGE OF PRODUCTS DURING THE PERIOD OF 1900 TO 1960. THEIR PRODUCTS CAPTURE THE WHOLE MARKET.
PRODUCTS FILM PROCESSING WITHOUT DARKROOM. KODOCOLOR KODOSCOPE AERIAL CAMERAS KODOCHROME FILM X-RAY FILMS
DECLINE
TOUGH COMPETITION FROM FUJI AND POLAROID. NEW INNOVATIONS FROM POLAROID. FAILURE IN INSTANT CAMERA MARKET. SLOW MOVING PRODUCT DEVELOPMENT. THEY DENIED THE OLYMPIC SPONSORSHIP WHICH WAS TAKEN BY FUJI. LAY OFF THE EMPLOYEES AFFECTED THE MORAL OF WORKERS.
ANSWER 2
KODAK NEVER ACCEPTED THE CHANGE. KODAK FAILS TO FORECAST THE FUTURE NEEDS. THEY ALWAYS AFRAID OF TAKING RISKS. UNWILLING TO RESPONSE TO MARKET CHANGES.
ANSWER 3
KODAK SHOULD GIVE MORE CONCENTRATION ON R&D. THEY SHOULD ALWAYS WELCOME THE CHANGE & READY TO TAKE THE RISKS. THEY SHOULD APPLY THE PRINCIPLES LIKE INNOVATION, PLANNING.
ANSWER 4
TO KEEP PACE WITH THE CHANGING TECHNOLOGY. ALWAYS TRY TO BEAT THE COMPETITION. QUICK RESPONSE TO MARKET NEEDS. USING EFFECTIVE MARKETING STRATEGY LIKE SPONSORSHIPS,PROMOTIONS ETC.
THANK YOU
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