Key Vocabulary Ex[1]

Advertising vocabulary p 3 1. 2. 3. 4. 5. 6. 7. 8.

product demonstrators free samples of products repeating jingles in favour of competitions Gimmicks are a good idea what about having introductory offers window display changes provide money-off coupons (een kortingsbon)

1. 2. 3. 4. 5.

commercial on TV newspaper magazine radio hoarding

1. 2. 3. 4. 5. 6. 7. 8.

appeal launch attract project boost spend persuade promote

p4

Retailing vocabulary p 5 1. logos 2. branded goods 3. catalogue 4. own label goods 5. sales assistant 6. racks 7. guarantee 8. bargain counter 9. display 10. closed circuit television (CCTV) 11. loss leader 12. shelf life 13. mark-up 14. consumer durables 15. margins 16. point of sale Ex 2 p 6 1. chain stores

2. 3. 4. 5. 6. 7. 8.

hyper market market stalls shopping centre self service independent shops department stores mail order