Jumbo King Vada Pav
History
Vada Pav is considered staple teatime snack in Maharashtra Karjat railway station and Chiplun railway station on the Konkan Railway are famous for the vada pavs Vada pav was first made when Ashok Vaidya, a snack seller outside Dadar railway station
HISTORY
grandfather was the real pioneer migrated to Mumbai from a village close to Haryana in the '40s built a business of vending stalls father and uncles took over and built the restaurant and hotel business catering course from the Dadar Catering College and have a management degree from a Pune institute.
decided to set up my own business selling packaged Indian sweets in 1998 set up a company called Manali Foods
HISTORY
Business did not go too well and had to be closed down soon Went to UK to explore opportunities for export He and his wife were eating at Burger King. It was then that the similarity between the burger and the Vada Pav struck them Studied the Mcdonald’s model intently
Set up an outlet, which the family owned, near Malad station, a Mumbai suburb, and called it Chaat Factory. Introduced temperature controlled frying machines to automate the manufacturing process for hygiene and to reduce waste. We have also put the cold chain in place
Preparation
Potatoes are mashed & made into patties Coated and mixed with green chilies, ginger and a tadka (tempering) of mustard seeds and turmeric Balls are then dipped in an herb-seasoned batter made with gram flour It is deep fried Finished vada is then wrapped in bread and served with chutney, red chili powder or green chilies
MENU
JUMBOKING REGULAR JUMBOKING CHEESE JUMBOKING CHOLE JUMBOKING SCHEZWAN PANEER MAKHANI REGULAR COMBO CHEESE COMBO CHOLE KULCHA PAV BHAJI DAL MAKHANI
Rs. 7 Rs. 15 Rs. 12 Rs. 13 Rs. 25 Rs. 14 Rs. 20 Rs. 18 Rs. 27 Rs. 22
Contd…. BEVERAGES
COLD COFFEE VANILLA MILKSHAKE CHOCOLATE MILKSHAKE STRAWBERRY MILKSHAKE HOT TEA HOT COFFEE LASSI`
Structure Director Dheeraj Gupta CEO Karanjeet Singh
General Manager
Marketing Manager Shikha Chowdry
Operations Manager Harish
Finance Manager
HR Manager
FUTURE PLANS
BRAND MASCOT GOING DOWN SOUTH CONCENTRATION ON OWNED OUTLETS I.P.O. PROMOTION THROUGH: MAGAZINES RADIO JINGLES CO-BRANDING
CORE COMPETENCIES
QUALITY HYGIENE SIZE
TARGET AUDIENCE
URBAN POPULATION AGE GROUP: 18-30 YRS COLLEGE STUDENTS WORKING PEOPLE EXECUTIVES
MARKETING STRATEGIES
MAINLY THROUGH P.R. LCDs AT OUTLETS
CHALLENGE TO SUSTAIN EXISTING CUSTOMERS AND CREATE NEW ONES
MIS
Management Information System (MIS) is a subset of the overall internal controls of a business covering the application of people, documents, technologies, and procedures by management accountants to solving business problems such as costing a product, service or a business-wide strategy
'MIS' is a planned system of collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management