Copy Of Making Brand Of Vada Pav Chain

Making brand of VADA PAV CHAIN

AGENDA            

INTRODUCTION BUSINESS OPPURTUNITY INVESTMENT STRANGTH WEAKNESS OPPTUNITY THREAT COMPITITION INDIRECT COMPITITION MARKETING MIX SEGMENTATION TARGET POSITIONING DIFFERETIATION

INTRODUCTION



Vada pav (Marathi: वडा पाव), sometimes spelled wada pav, is a popular vegetarian fast food dish native to the Indian state of MAHARASHTRA. It consists of a batata vada sandwiched between two slices of a pav. The compound word batata vada refers In Marathi to a vada made out of batata, the latter referring to a potato. Both words batata and potato have their origin in Spanish patata. Pav refers to bread (or bun), the Marathi word having its origin in Portuguese pão



VadaPav is the quintessential snack of a local Mumbai person (Mumbaikar). The cheapest and most easily available snack – all railway stations and every ‘galli‘ or street would have at least a couple of vadapav stalls – it’s imbibed in the food culture of the city

So, what exactly vada pav is………. 

The vada is made from mashed potatoes seasoned by a tempering of mustard seeds, ginger, green chillies, curry leaves and turmeric. This potato mixture is then made into tiny balls, coated in a batter of gram flour and deep-fried until crisp, golden-yellow vadas are obtained. The aroma of the vadas being fried can never go unnoticed by anybody

Why only vada pav Finger food - no plates, no spoons, no tables, no chairs. Mobile food – walking, talking, standing, travelling, shopping. Universal appeal – potato, wheat & spices. Food for the masses – economic pricing, convenient fast food.

BUSINESS OPPORTUNITY 

In today's fast moving world importance of food like vada pav has increased.



Everyone wants the fast food as they don’t have time and vada pav is the better option.



And due to its taste it becomes favorite food of every one.





“bhai ek wadpav dena" "Mitha chatani thoda jada dalna" " bhai.. fry kiyahua mirchi hai kya”



Are the common words among us.



The vada pav is also known as ‘Garibon Ki Pav Bhaji’. Priced at Rs.3.00-Rs.8.00. and every one can afford it.



Battered and fried spicy mashed potato balls. Taken at: Share bazaar, Mumbai, India Vadapav

Bindaas – Jhakaas – Timepass

 Vada

pav form a breakfast for many of the local people of Maharashtra. It is a snack sold nearly everywhere in Maharashtra. The snack is often served at breakfast and at tea time in many of the region's small eateries. On long distance trains, it is sometimes served as well. Many railway station is famed across India for the vada pavs available from vendors on the platforms  This is the business which require less investment and gives higher returns in small time.  This returns could be further invest for growth of business.

INVESTMENT Initial

investment is less

 Place  Machinery  Manpower  Raw

material

STRENGHT

WEAKNESS

OPPORTUNITY

THREAT

Competition

NEW PLAYER

INDIRECT COMPTITION

MARKETING MIX

PRODUCT Core product- VADAPAV Product Variation: Variety in products Chole vada pav Vada usal Cheese vada pav continuously innovation of products

PRIZE  The

most important part of marketing mix  Price determines profit of the product  Pricing

decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing

Special offer such as happy meal ,Value meal Combo meal •

Prize

for simple vadapav is 6 rupees. For various types prizes varies accordingly e.g. for cheese vada pav prize is 10.00 rupees Or for shezwan vada pav its 20.00rupees

PROMOTION

PLACE

Fully

owned outlets :- Directly selling from main shop Franchise owned outlets that does selling from different places Product should be available to the customer at the right place, at the right time and in the right quantity Offers hygienic environment good ambience and great service

PACKAGING Packaging

should be attractive Should be hygienic Should be simple to open Durable

Summary of marketing mix

Product Prize

Promotio Place n

Packagin g

Functionalit y Appearanc e Quality Brand Service/

Channel members Channel motivation Market coverage Locations Service levels

Attractive Hygiene Simple Durable Clean

Support

List price Discounts Allowance s

Easily accessible Hygienic Home delivery

SEGMENTATION 

Demographically :1]Cater to kids 2] youth 3]Urban upper & Middle class families.



Geographically :1]Mostly in urban towns and cities 2]Later to be open in 2 and 3 tiers cities 3]Mostly situated near station, malls, school, college, dependent franchises, commercial places like office areas etc.



Psychographic:1]Place to sit comfortably and having some conversation 2]Place for Business

TARGETING POSITIONIG DIFFERENTATION TARGET MATKETS 

Initial focus on Metros, Malls, Multiplex, stations & colleges, business town (like nariman point, BKC)



Exposure to verity in vada pav.



Target people is younger people. (office, college, school, worker.)



All Income Groups.

POSITIONING 

“Bindaas – Jhakaas – Timepass”



“Quality hai to sirf … vada pav hai.”



“You test it…. you love it”

DIFFERENTATION 

Highlighting Brand, Food & Variety



Quality



Test

CONCLUION In

today's world everyone is in hurry and busy. No one is having time to even have food. Everyone is looking out for fast food. And vada pav is the best option for them as every one loves vada pav. If given good quality and hygiene vada pav can make good business

Bibliography www.google.com www.jumboking.com Marketing

management book by Philip Kotlar www.scribe.com www.goli.com

Thank you