Juana Medina | Portfolio

Juana Medina | Portfolio

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2009 | Introduction My name is Juana Medina, I was born in Bogota, Colombia and moved to the United States in 2002. I am a Graphic Design student at the Rhode Island School of Design and will be graduating in February of 2010. This is my Portfolio. Hope you enjoy it. AIDS - Education Matters Commemorative Poster for the observation of World AIDS Day at the Rhode Island School of Design. 2008

Language

MAIN

a. MoMA now

Today Talks

Exhibits

Directions

Podcasts

Exhibitions

Tours

Tour

On News

Directions

Store

a. Site map

Follow Me Car

Design proposal for MoMA’s site, designed for access from iPhone.

MoMASTIC!

Present

Public T.

MoMA on iPhone

MoMA

Call us

Past Alerts

Browse

Access

b. Some spreads from the site.

Future

Podcast

Video

c. Spreads from the site, showing navigability and color palette.

Virtual

Making the site practical, interactive and easy to navigate are key characteristics to the project. Assignment for Typography 3. 2009

Walking

Alerts

Did u kno?

Podcasts

uDoodle

MoMA x10

MoMA NOW

Exhibitions

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2|u

MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts.

MoMA

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DIRECTIONS

HOURS

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MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts.

MoMA

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MAIN

MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts. Vik Muniz

MoMA NOW

MoMA

MoMA x10

MoMA NOW

MoMA

MoMA

MoMA x10

MoMA

MoMA x10

Sol LeWitt

MoMA x10

Joan Miro

MoMA

Paul Graham

MoMA x10

MAIN

MoMA

MoMA NOW

MAIN

MoMA x10

MoMA NOW

MoMA NOW

MoMA NOW

DIRECTIONS

HOURS

EXHIBITS

MoMA NOW

ALERTS

DIRECTIONS

HOURS

EXHIBITS

ALERTS

MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts.

MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts.

MoMA

MoMA

MoMA

MoMA

MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts. Vik Muniz

MoMA NOW

MoMA x10

MoMA NOW

MoMA

MoMA x10

MoMA

MoMA x10

Sol LeWitt

MoMA x10

Joan Miro

MoMA

Paul Graham

MoMA x10

MAIN

Vik Muniz

Sol LeWitt

Joan Miro

MoMA NOW

MoMA NOW

Paul Graham

DIRECTIONS

HOURS

EXHIBITS

MAIN

MoMA NOW

ALERTS

EXHIBITS

ALERTS

Learn the latest happenings at MoMA, get directions, schedules and alerts. Vik Muniz

c.

MoMA

HOURS

MoMA NOW is an on-the-go application.

MoMA

MoMA

b.

DIRECTIONS

MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts.

MoMA x10

MoMA NOW

MoMA

MoMA x10

MoMA NOW

MoMA

MoMA x10

MoMA

MoMA x10

MoMA

MoMA x10

Joan Miro

MoMA MAIN

MAIN

Sol LeWitt

Paul Graham

MoMA x10 MAIN

1897

S

Sources:

1938

1921

1919

1914

Ladislav Sutnar: Visual Design in Action By Ladislav Sutnar, Ohio Contemporary Arts Center, 1961

1940

1914

Prague - New York : design in action Sutnar, Ladislav. Prague : Museum of Decorative Arts Argo, 2003

1964

1926

1923 1924

1910

Weill, Alain. Graphic design : a history Harry N. Abrams Publishers, 2004

1967

1938 1897

1972

1955

1920

1915

Catalog design progress By K. LonbergHolm and Ladislav Sutnar. Sweet’s Catalog Service, 1950

1930

1928

Sutnar, Ladislav. Package design : the force of visual selling By Ladislav Sutnar. Arts, Inc., 1953

1957

1897

http://www.sutnar.cz/

1919 1920

1914

1890s

ladislav sutnar

Ladislav Sutnar is Born in Pilsen, Czech Republic, the 9th of November of 1897.

1910s

http://www.designboom.com/history/ sutnar.html

1974

France allows women to study at the Ecole des Beaux-Arts.

Sutnar starts drawing and painting. Later he would enroll at the School of Applied Arts in Prague, having to drop one month later, being drafted as part of the Astro-Hungarian Army to fight on the Balkans and Russian front, he serves in the Army until 1918.

Sutnar resumes his studies in architecture at the School of Applied Arts in 1923.Through 1922 to 1923, he also studies Mathematics at the Czech Institute of Technology.

Ordinance equalizing German and Czech in Bohemia is signed.

Walter Gropius, Lazlo Moholy-Nagy and other designers and artists go to combat.

Treaty of Saint-Germain is signed, ending World War I.

The Bauhaus movement is founded.

1920s

1965

1945

Ctislav, Sutnar’s first son is born.

Sutnar produces Sládaci Mesto a building block modular city, along with other wooden toys. Marries Frantiska Kubsová. Sutnar’s posters are selected to be shown as part of a Czech Poster exhibition in Germany.

Bauhaus moves to Dessau, the building is designed by Walter Gropius. The first successful insulin treatment of diabetes is sumministered.

1930s

Amelia Earhart attempts to become the first woman to pilot an aircraft across the Atlantic Ocean.

World War I rages in Europe.

Sutnar starts to focus on typography, by working with various publishing companies and corporations. 3M begins marketing Scotch transparent tape. Mahatma Gandhi starts protesting, which will lead later to India’s Independence Movement.

1940s

Sutnar arrives to New York City. In 1941, he starts to develop the design for the Sweet’s Catalog.

1950s

1976

Sutnar develops work with Sweet’s, Vogue, among other. He develops work for the MoMA and joins Pratt.

World premiere of Disney’s Fantasia, the first film released in a multichannel sound format.

Works from Marc Chagall, Alberto Giacometti Henry Moore and Jackson Pollock define the art world in this decade.

Adolf Hitler and Benito Mussolini meet and agree to form an alliance against France and the United Kingdom.

The comic strip Peanuts by Charles M. Schulz is first published in seven US newspapers.

1960s

Ladislav Sutnar published Visual Design in Action, a compilation of his lifetime work.

1970s

The Beatles’ musical career begins. Cuba nationalizes American and foreignowned property in the nation as part of the American Embargo.

Sutnar dies in New York City. November 18, 1976.

http://www.typotheque.com/articles/ladislav_sutnar_and_knud_lonberg-holm/

Printed on Staples Photo Supreme Paper Fonts used: Futura and Rockwell

The New Bauhaus opens its doors in Chicago, under the direction of Moholy-Nagy. Watergate scandal. The Suez Canal reopens, it had remained closed since the Six-Day War.

By: Juana Medina Rosas Instructor: Doug Scott Rhode Island School of Design Spring 2008

Ladislav Sutnar Time line - biography of designer Ladislav Sutnar Format: Accordion book Assignment for History of Graphic Design. 2008

3|a

1897

S

1919

1914

Sources:

1938

1921

Ladislav Sutnar: Visual Design in Action By Ladislav Sutnar, Ohio Contemporary Arts Center, 1961

1940

2

1972

1955

1920

1915

1967

2

1938 1897

1914

1910

1928

Prague - New York : design in action Sutnar, Ladislav. Prague : Museum of Decorative Arts Argo, 2003

1964

1926

1923 1924

Weill, Alain. Graphic design : a history Harry N. Abrams Publishers, 2004

Catalog design progress By K. LonbergHolm and Ladislav Sutnar. Sweet’s Catalog Service, 1950

1930

Sutnar, Ladislav. Package design : the force of visual selling By Ladislav Sutnar. Arts, Inc., 1953

1957

1897

http://www.sutnar.cz/

1919 1920

1914

1890s

ladislav sutnar

Ladislav Sutnar is Born in Pilsen, Czech Republic, the 9th of November of 1897.

1910s

France allows women to study at the Ecole des Beaux-Arts.

Sutnar starts drawing and painting. Later he would enroll at the School of Applied Arts in Prague, having to drop one month later, being drafted as part of the Astro-Hungarian Army to fight on the Balkans and Russian front, he serves in the Army until 1918.

Ordinance equalizing German and Czech in Bohemia is signed.

Walter Gropius, Lazlo Moholy-Nagy and other designers and artists go to combat. World War I rages in Europe.

2

Sutnar resumes his studies in architecture at the School of Applied Arts in 1923.Through 1922 to 1923, he also studies Mathematics at the Czech Institute of Technology. The Bauhaus movement is founded. Treaty of Saint-Germain is signed, ending World War I.

http://www.designboom.com/history/ sutnar.html

1974

1920s

Ctislav, Sutnar’s first son is born. Bauhaus moves to Dessau, the building is designed by Walter Gropius. The first successful insulin treatment of diabetes is sumministered.

1965

1945 2

Sutnar produces Sládaci Mesto a building block modular city, along with other wooden toys. Marries Frantiska Kubsová. Sutnar’s posters are selected to be shown as part of a Czech Poster exhibition in Germany. Amelia Earhart attempts to become the first woman to pilot an aircraft across the Atlantic Ocean.

1930s

Sutnar starts to focus on typography, by working with various publishing companies and corporations. 3M begins marketing Scotch transparent tape. Mahatma Gandhi starts protesting, which will lead later to India’s Independence Movement.

1940s

Sutnar arrives to New York City. In 1941, he starts to develop the design for the Sweet’s Catalog.

1950s

Sutnar develops work with Sweet’s, Vogue, among other. He develops work for the MoMA and joins Pratt.

World premiere of Disney’s Fantasia, the first film released in a multichannel sound format.

Works from Marc Chagall, Alberto Giacometti Henry Moore and Jackson Pollock define the art world in this decade.

Adolf Hitler and Benito Mussolini meet and agree to form an alliance against France and the United Kingdom.

The comic strip Peanuts by Charles M. Schulz is first published in seven US newspapers.

1976 1960s

Ladislav Sutnar published Visual Design in Action, a compilation of his lifetime work. The Beatles’ musical career begins. Cuba nationalizes American and foreignowned property in the nation as part of the American Embargo.

1970s

Sutnar dies in New York City. November 18, 1976.

http://www.typotheque.com/articles/ladislav_sutnar_and_knud_lonberg-holm/

Printed on Staples Photo Supreme Paper Fonts used: Futura and Rockwell

The New Bauhaus opens its doors in Chicago, under the direction of Moholy-Nagy. Watergate scandal. The Suez Canal reopens, it had remained closed since the Six-Day War.

By: Juana Medina Rosas Instructor: Doug Scott Rhode Island School of Design Spring 2008

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but effective. In multiple cases, Zuzana Licko

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H e stu d ie d a t th e C e n te r fo r C re a tive Stu d ie s g ra d u a tin g in th e ye a r 1 9 8 5 , wh ich le a d h im to p u rsu e a Ma ste rs D e g re e in G ra p h ic D e sig n a t C ra n b ro o k A ca d e my o f A rt (1 9 8 7 ), wh e re h e wa s o ffe re d a p o sitio n a s a te a cher while he was completing his studies. Later that same ye a r, Fe lla wo u ld tra ve l to C a lifo rn ia , wh e re h e established himself and has been teaching since 1 9 8 7 a t th e C a lifo rn ia In stitu te o f th e A rts.

He studied at the Center for Creative Studies graduating in the year 1985, which lead him to pursue a Masters Degree in Graphic Design at Cranbrook Academy of Art (1987), where he was offered a position as a teacher while he was completing his studies. Later that same year, Fella would travel to California, where he established himself and has been teaching since 1987 at the California Institute of the Arts.

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work and the balanced mindset where legibility,

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function both aesthetically and at a

helped Licko develop Mrs. Eaves, a transitional serif typeface, named after John Baskerville’s

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minimum resistance in terms of legibility. This

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a. b.

Hectic Planet Interactive project discussing climate change. What started as a very static illustration, ended up being an interactive piece commenting on climate change. Client: Artist as Citizen, 2009 a. Illustration b. Screen shots of Flash animation

SLAB SERIF

FONTS of Vincent Figgins

Sources: An A-Z of Type Designers. By Neil McMillan. Yale Press, 2006 A History of the Old English Letter Foundries. By Talbot Baines Reed. Elliot Stock, 1887. The Game of Chesse. By William Caxton. 1862. Trade Union and Social History. By Albert Edward Musson, Routledge, 1974. www.lynotype.com www.davidbrassrarebooks.com www.flickr.com/photos/tristan/

By: Juana Medina Rosas

V

incet Figgins (1766-1844) was the first typessetter recorded to have developed Slab Serif or Egyptian typefaces. In 1815, Figggins designed a font he called Egiziano Black, its name is allusive to its reminiscence of Egyptian hieroglyphics. The sharp angles, created between the stem and the solid and bold serifs of the letterforms, were particularly helpful when used in larger scale. Since the letters hold a weight that maintains their legibility even from afar, making this typeface particularly appealing for advertisement purposes. Later, in the year 1821, Figgins introduced Monotype Ionic. A typeface inspired in the classical Ionic Greek columns. The letterforms hold -as columns- a balance between roundness, boldness and angular vertices, which creates solid characters of easy readability, thanks to their clean and scarcely adorned forms. Differently from Egiziano Black, Monotype Ionic is characterized by a lighter weight, which makes it appropriate for use as body text. Figgins, worked as a punch cutter and designer at Joseph Jackson’s foundry shop. After Jackson’s death, William Caslon III, acquired the late Jackson’s foundry. Apparently due to Figins extraordinary skills, Caslon III found himself at unease, prompting Figgins to leave the foundry and look for patronage. Luckily enough, John Nichols, intimate friend of Joseph Jackson, offered auspice to Figgins, whom would remain grateful for Nichol’s generosity through out his life.

Instructor: Douglass Scott

During the early 1820’s, fueled by the Industrial Revolution, a need to find typefaces that could be seen clearly from a distance, aroused; mainly because of the need to advertise multiple products. Furthermore, the need to develop letterforms that would perform well -and last long, without breaking during the printing process- with the demanding needs of newspaper press. Suddenly cities were covered advertisements that made use of Slab Serif fonts that were distinguishable not only due to their weight, but because of their geometrical and precise design. The success of these typefaces, made multiple newspapers choose Slab Serif fonts as their body text font of preference, mainly because of two reasons: They were highly readable typefaces and the bold forms made the characters endure the high demands of a constant printing press without breaking. This made Figgins’ Monotype Ionic ideal for newspaper text setting. Influenced by contemporary events that affected much of Europe, such as the Industrial Revolution and Napoleon’s Egyptian Campaign. Figgins was inspired by the forms of hieroglyphics, which would highly influence his designs, where precision in geometry and clarity of the form. Other examples of Figgins contributions to typography, are typefaces such as Giza, Pica and Figgins. The legacy of Vincent Figgins to modern graphic design can be appreciated daily. From newspapers to advertisement, printed media makes use of Slab Serif fonts. Which even over a century later, are still considered . reliable enough transmit messages effectively.

Rhode Island School of Design

Slab Serif Fonts of Vincent Figgins Educational poster about designer Vincent Figgins Assignment for History of Graphic Design. 2008

6|_

SLAB SERIF

FONTS Sources: An A-Z of Type Designers. By Neil McMillan. Yale Press, 2006 A History of the Old English Letter Foundries. By Talbot Baines Reed. Elliot Stock, 1887. The Game of Chesse. By William Caxton. 1862. Trade Union and Social History. By Albert Edward Musson, Routledge, 1974. www.lynotype.com www.davidbrassrarebooks.com

of Vincent Figgins

V

incet Figgins (1766-1844) was the first typessetter recorded to have developed Slab Serif or Egyptian typefaces. In 1815, Figggins designed a font he called Egiziano Black, its name is allusive to its reminiscence of Egyptian hieroglyphics. The sharp angles, created between the stem and the solid and bold serifs of the letterforms, were particularly helpful when used in larger scale. Since the letters hold a weight that maintains their legibility even from afar, making this typeface particularly appealing for advertisement purposes. Later, in the year 1821, Figgins introduced Monotype Ionic. A typeface inspired in the classical Ionic Greek columns. The letterforms hold -as columns- a balance between roundness, boldness and angular vertices, which creates solid characters of easy readability, thanks to their clean and scarcely adorned forms. Differently from Egiziano Black, Monotype Ionic is characterized by a lighter weight, which makes it appropriate for use as body text. Figgins, worked as a punch cutter and designer at Joseph Jackson’s foundry shop. After Jackson’s death, William Caslon III, acquired the late Jackson’s foundry. Apparently due to Figins extraordinary skills, Caslon III found himself at unease, prompting Figgins to leave the foundry and look for patron-

During the early 1820’s, fuele trial Revolution, a need to fin could be seen clearly from a d mainly because of the need t multiple products. Furtherm develop letterforms that wou -and last long, without break printing process- with the de newspaper press. Suddenly ci advertisements that made us fonts that were distinguishab to their weight, but because cal and precise design. The su typefaces, made multiple new Slab Serif fonts as their body erence, mainly because of tw were highly readable typefac forms made the characters en demands of a constant printi breaking. This made Figgins ideal for newspaper text sett

Influenced by contemporary fected much of Europe, such Revolution and Napoleon’s E paign. Figgins was inspired b hieroglyphics, which would h his designs, where precision i clarity of the form. Other exa contributions to typography such as Giza, Pica and Figgin

The legacy of Vincent Figgin graphic design can be apprec

7|m

Fur Free Poster against the use of Fur. Assignment for Propaganda. 2008

14

H. MURAKAMI | ON SEEING THE 100% PERFECT GIRL ...

R. BRADBURY | ZEN IN THE ART OF WRITING 15

First and foremost, it reminds us that we are alive and that it is a gift and a privilege, not a right.

center-of-life drown or get shotgun killed. Friends, so killed, cannot be saved from funerals. Buck Rogers, I realized, might know a second life, if I gave it to him. So I breathed in his mouth and, lo !, he sat up and talked and said, what? Yell. Jump. Play. Out-run those sons-of-bitches. They’ll never live the way you live. Go do it. Except I never used the S.O.B. words. They were not allowed. Heck! was about the size and strength of my outcry. Stay alive! So I collected comics, fell in love with carnivals and World’s Fairs and began to write. And what, you ask, does writing teach us? First and foremost, it reminds us that we are alive and that it is a gift and a privilege, not a right. We must earn life once it has been awarded us. Life asks for rewards back because it has favored us with animation. So while our art cannot, as we wish it could, save us from wars, privation, envy, greed, old age, or death, it can revitalize us amidst it all. Secondly, writing is survival. Any art, any good work, of course, is that.

And what, you ask, does writing teach us?

42

How to

keep

muse

and feed a

H. MURAKAMI | ON SEEING THE 100% PERFECT GIRL ...

R. BRADBURY | ZEN IN THE ART OF WRITING 43

joy will seek and find others in the world who, reading your story, will catch fire, too?

Wish I could talk to her. Half an hour would be plenty:

just ask her about

herself, tell her about myself, elf,

Merging Books These are some spreads of a book composed by the text of two writings (Murakami’s On seeing the 100% perfect girl one beautiful April morning and Ray Bradbury’s The Zen of Writing) combined with some sketches from my journal. Type + image exercise. Typography 2 assignment. 2008

8|e

pure? tests for coliform bacteria are done once a week for bottled water, vs. an average 100 times per month for tap water

the bottled water industry’s marketing of “safe, clean water” undermines confidence in public water systems, making the water companies take over underfunded public utilities

tests for organic chemicals such as industrial chemicals, pesticides and trihalomethanes are done four times a year for tap water, once a year for bottled water

manufacturing, recycling or incinerating bottles of water implies energy needs and outlets in air and water of polluting particles transporting bottled water throughout the world implies energy needs as well as fuel combustion bottled water generally does not have fluoridation, which is essential for young children

these containers release toxic chemicals and contaminants into the air and water when manufactured, and when they are burned or buried.

“This is an industry that takes a free liquid that falls from the sky and sells it for as much as four times what we pay for gas.” Richard Wilk, University of Indiana

for more information visit http://www.foodandwaterwatch.org/water/

Pure or Evil? Magazine ad questioning consumers about bottled water. Assignment for Propaganda, 2008

9|d

risdalumni

association

juana medina

10 | i

RISD Alumni Association Poster for the Rhode Island School of Design Alumni Association Client: RISD Alumni Association 2009

11 | n

Sleep on it Describing my ideation process. Assignment for Making Meaning, 2008

12 | a

Detail.

E Pl-Uribe Unum This is an interactive piece (built in Flash), that collects color-sorted images of Colombians on the streets around the world, pleading for peace. Over-impossing the image of President Alvaro Uribe depicted as Jesus. President Uribe has been a controversial figure, question his involvement with paramilitary forces. Assignment for Vision, Space and Performance, 2008

2009 | Contact Info Juana Medina 2 College Street #1189 Providence, RI 02903 jmedina@ g.risd.edu T. (202) 460 3550