Juana Medina | Portfolio

Juana Medina | Portfolio

AIDS - Education Matters Client: RISD Gay and Straight Alliance, 2008 Commemorative poster created for the observation of World AIDS Day at the Rhode Island School of Design.

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Times Square, New York City October 24th of 2009

350 - Countdown Animation Client: 350, 2009 In observance of the International Day of Climate Action, 350 held a global event to launch their campaign to reduce CO 2 emissions worldwide. We (Collaborating with 2 other RISD students) created an animation that simulated a countdown from 389 (Actual levels of CO 2 in the atmosphere) to 350 (Safe levels of 350 ppm) that played in four screens in Times Square, during this event.

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a.

b.

c.

Hectic Planet Client: Artist As Citizen, 2009 The purpose of this project is to encourage a conversation on climate change. In order for this to happen, the content had to be clear and easy to access, through an a. Introduction to the sire.

entertaining interactive process.

b. Detail of the site. c. Illustration of the World. This image spins

The visitor to the site (built using Flash) will discover an illustrated spinning globe

constantly in the animation, revealing par-

of great detail, where he or she can discover diverse environmental concerns that

ticular details of the illustrated narrative.

pop-up on screen when the mouse is scrolled over particular areas of the screen.

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risdalumni

juana medina

association

RISD Alumni Association Client: RISD Alumni Association, 2009 Poster for the Rhode Island School of Design Alumni Association. For use in Local, National and International events sponsored by the Association.

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MoMA NOW

MoMA NOW

DIRECTIONS

HOURS

EXHIBITS

MoMA NOW

ALERTS

DIRECTIONS

HOURS

EXHIBITS

ALERTS

MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts.

MoMA NOW is an on-the-go application.

MoMA

MoMA

Learn the latest happenings at MoMA, get directions, schedules and alerts. Vik Muniz

MoMA NOW

MoMA

MoMA NOW

MoMA x10

MoMA

MoMA

MoMA x10

MoMA

MoMA x10

Sol LeWitt

MoMA x10

Joan Miro

MoMA

Paul Graham

MoMA x10

MAIN

MAIN

a.

MoMA NOW

MoMA NOW

DIRECTIONS

HOURS

EXHIBITS

MoMA NOW

ALERTS

DIRECTIONS

HOURS

EXHIBITS

ALERTS

MoMA NOW is an on-the-go application. Learn the latest happenings at MoMA, get directions, schedules and alerts.

MoMA NOW is an on-the-go application.

MoMA

MoMA

Learn the latest happenings at MoMA, get directions, schedules and alerts. Vik Muniz

MoMA NOW

MoMA

MoMA NOW

MoMA x10

MoMA

MoMA

MoMA x10

MoMA

MoMA x10

Sol LeWitt

MoMA x10

Joan Miro

MoMA

Paul Graham

MoMA x10

MAIN

Language

MAIN

MAIN

MoMA Website for iPhone MoMA now

Assignment for Typography 3. Junior year, 2009

MoMA MoMA NOW

MoMA NOW

Today Talks

Exhibits

Directions

Podcasts

Exhibitions

MoMA Present

Follow Me Public T.

Car

MoMA NOW

Call us

MoMA

Access

HOURS

MoMA x10

MoMA NOW Design proposal for the Museum of Modern Art’s site, EXHIBITS

ALERTS

DIRECTIONS

HOURS

EXHIBITS

Browse

Past MoMA NOW Alerts

Tour

On News

Directions

designed to be accessed from iPhone. Making the site Learn the latest happenings at MoMA, get directions, schedules and alerts.

Store

MoMA NOW is an on-the-go application.

visually appealing, practical and easy to navigate were

Learn the latest happenings at MoMA, get directions, schedules and alerts.

key characteristics of this project

Future MoMA

Podcast

Vik Muniz

MoMA

MoMA x10

Video

MoMA

MoMA x10

MoMA x10

Virtual

Sol LeWitt

Joan Miro

MoMA

Paul Graham

MoMA x10

MAIN

MAIN

Walking

b.

Alerts

Did u kno?

Podcasts

ALERTS

MoMA NOW is an on-the-go application.

MoMA

Tours

DIRECTIONS

MoMASTIC!

a. Spreads from the site, showing navigability and

uDoodle

styles, according to exhibitions taking place . b. Site navigation map.

MoMA x10

Exhibitions

Tour

Donors

Education

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Slab Serif Fonts of Vincent Figgins

SLAB

Assignment for History of Graphic Design. Sophomore year, 2008 Poster making reference to the valuable contributions of Vincent Figgins

SERIF

to typography and Graphic Design.

FONTS

a. Poster. b. Detail.

of Vincent Figgins

Sources: An A-Z of Type Designers. By Neil McMillan. Yale Press, 2006 A History of the Old English Letter Foundries. By Talbot Baines Reed. Elliot Stock, 1887. The Game of Chesse. By William Caxton. 1862. Trade Union and Social History. By Albert Edward Musson, Routledge, 1974. www.lynotype.com www.davidbrassrarebooks.com www.flickr.com/photos/tristan/

By: Juana Medina Rosas

V

incet Figgins (1766-1844) was the first typessetter recorded to have developed Slab Serif or Egyptian typefaces. In 1815, Figggins designed a font he called Egiziano Black, its name is allusive to its reminiscence of Egyptian hieroglyphics. The sharp angles, created between the stem and the solid and bold serifs of the letterforms, were particularly helpful when used in larger scale. Since the letters hold a weight that maintains their legibility even from afar, making this typeface particularly appealing for advertisement purposes. Later, in the year 1821, Figgins introduced Monotype Ionic. A typeface inspired in the classical Ionic Greek columns. The letterforms hold -as columns- a balance between roundness, boldness and angular vertices, which creates solid characters of easy readability, thanks to their clean and scarcely adorned forms. Differently from Egiziano Black, Monotype Ionic is characterized by a lighter weight, which makes it appropriate for use as body text. Figgins, worked as a punch cutter and designer at Joseph Jackson’s foundry shop. After Jackson’s death, William Caslon III, acquired the late Jackson’s foundry. Apparently due to Figins extraordinary skills, Caslon III found himself at unease, prompting Figgins to leave the foundry and look for patronage. Luckily enough, John Nichols, intimate friend of Joseph Jackson, offered auspice to Figgins, whom would remain grateful for Nichol’s generosity through out his life.

Instructor: Douglass Scott

During the early 1820’s, fueled by the Industrial Revolution, a need to find typefaces that could be seen clearly from a distance, aroused; mainly because of the need to advertise multiple products. Furthermore, the need to develop letterforms that would perform well -and last long, without breaking during the printing process- with the demanding needs of newspaper press. Suddenly cities were covered advertisements that made use of Slab Serif fonts that were distinguishable not only due to their weight, but because of their geometrical and precise design. The success of these typefaces, made multiple newspapers choose Slab Serif fonts as their body text font of preference, mainly because of two reasons: They were highly readable typefaces and the bold forms made the characters endure the high demands of a constant printing press without breaking. This made Figgins’ Monotype Ionic ideal for newspaper text setting. Influenced by contemporary events that affected much of Europe, such as the Industrial Revolution and Napoleon’s Egyptian Campaign. Figgins was inspired by the forms of hieroglyphics, which would highly influence his designs, where precision in geometry and clarity of the form. Other examples of Figgins contributions to typography, are typefaces such as Giza, Pica and Figgins. The legacy of Vincent Figgins to modern graphic design can be appreciated daily. From newspapers to advertisement, printed media makes use of Slab Serif fonts. Which even over a century later, are still considered . reliable enough transmit messages effectively.

Rhode Island School of Design

a.

b.

SLAB SERIF

FONTS Sources: An A-Z of Type Designers. By Neil McMillan. Yale Press, 2006 A History of the Old English Letter Foundries. By Talbot Baines Reed. Elliot Stock, 1887. The Game of Chesse. By William Caxton. 1862. Trade Union and Social History. By Albert Edward Musson, Routledge, 1974. www.lynotype.com www.davidbrassrarebooks.com www.flickr.com/photos/tristan/

of Vincent Figgins

V

incet Figgins (1766-1844) was the first typessetter recorded to have developed Slab Serif or Egyptian typefaces. In 1815, Figggins designed a font he called Egiziano Black, its name is allusive to its reminiscence of Egyptian hieroglyphics. The sharp angles, created between the stem and the solid and bold serifs of the letterforms, were particularly helpful when used in larger scale. Since the letters hold a weight that maintains their legibility even from afar, making this typeface particularly appealing for advertisement purposes. Later, in the year 1821, Figgins introduced Monotype Ionic. A typeface inspired in the classical Ionic Greek columns. The letterforms hold -as columns- a balance between roundness, boldness and angular vertices, which creates solid characters of easy readability, thanks to their clean and scarcely adorned forms. Differently from Egiziano Black, Monotype Ionic is characterized by a lighter weight, which makes it appropriate for use as body text. Figgins, worked as a punch cutter and designer at Joseph Jackson’s foundry shop. After Jackson’s death, William Caslon III, acquired the late Jackson’s foundry. Apparently due to Figins extraordinary skills, Caslon III found himself at unease, prompting Figgins to leave the foundry and look for patronage. Luckily enough, John Nichols, intimate friend of Joseph Jackson, offered auspice to Figgins, whom would remain grateful for

During the early 1820’s, fuele trial Revolution, a need to fin could be seen clearly from a d mainly because of the need t multiple products. Furtherm develop letterforms that wou -and last long, without break printing process- with the de newspaper press. Suddenly ci advertisements that made us fonts that were distinguishab to their weight, but because cal and precise design. The su typefaces, made multiple new Slab Serif fonts as their body erence, mainly because of tw were highly readable typefac forms made the characters en demands of a constant printi breaking. This made Figgins ideal for newspaper text sett

Influenced by contemporary fected much of Europe, such Revolution and Napoleon’s E paign. Figgins was inspired b hieroglyphics, which would h his designs, where precision i clarity of the form. Other exa contributions to typography such as Giza, Pica and Figgin

The legacy of Vincent Figgin graphic design can be apprec newspapers to advertisement makes use of Slab Serif fonts a century later, are still cons

pure? tests for coliform bacteria are done once a week for bottled water, vs. an average 100 times per month for tap water

the bottled water industry’s marketing of “safe, clean water” undermines confidence in public water systems, making the water companies take over underfunded public utilities

tests for organic chemicals such as industrial chemicals, pesticides and trihalomethanes are done four times a year for tap water, once a year for bottled water

manufacturing, recycling or incinerating bottles of water implies energy needs and outlets in air and water of polluting particles transporting bottled water throughout the world implies energy needs as well as fuel combustion bottled water generally does not have fluoridation, which is essential for young children

these containers release toxic chemicals and contaminants into the air and water when manufactured, and when they are burned or buried.

“This is an industry that takes a free liquid that falls from the sky and sells it for as much as four times what we pay for gas.” Richard Wilk, University of Indiana

Pure or Evil? Assignment for Propaganda, Sophomore year, 2008 for more information visit http://www.foodandwaterwatch.org/water/

Magazine ad, questioning and educating consumers on the consequences of consuming bottled water.

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HIV/STD Testing Campaign Client: STICC of Metropolitan Washington, DC, 2009. Poster for the promotion of safe sex, testing and prevention of STD/HIV. This poster was used and distributed throughout October, at mobile clinics and different health points of the greater DC Area. Other collateral material was produced (t-shirts, flyers, digital promotion material for their network sites) based on this design.

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Fur Free Assignment for Propaganda. Sophomore Year, 2008 Poster against the use of fur. Making explicit reference to the language used in the Consolidated Regulations of Canada Regarding Marine Mammals.

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A Lot Like Me Degree Project. Senior year (Project in progress). Spreads of a book that compiles short autobiographical stories. Degree Project towards BFA in Graphic Design from the Rhode Island School of Design.

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b.

E Pl-Uribe Unum Assignment for Vision, Space and Performance, 2008 This is an interactive piece (built in Flash), that collects color-sorted images of Colombians on the streets around the world, pleading for peace. Over-

a.

impossing to this color-coded collection of photographs, is the image of Colombia’s President Alvaro Uribe, depicted as Jesus. President Uribe has been controversial figure being questioned about his apparent involvement with paramilitary forces in Colombia. This piece aims to start a dialog amongst Colombians, on the play of

a. Detail of interactive piece. b. Main Image.

religion, politics and idiosyncrasy. As Colombian, I am very passionate about making my work be of use to promote transparent democracy, free speech and proactive conversations.

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Juana Medina | Contact Information [email protected] 202.460.3550 6641 Wakefiled Drive #908 Alexandria, VA 22307