Jeopardy Game 2008

Thi s is

Wy En.Biz Jeopardy

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Mar keti ng Jeopardy! Consumers

Global

Organizations

Financials

Market segments

Wild Card

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Need recognition First step in the consumerdecision making process

Cognitive dissonance What is an inconsistenc y between value and consumer opinion called?

Culture What is the set of values, norms, or attitudes that shape behavior?

Self Actualization What is the highest need in Maslowe’s Hierarchy of Needs?

Global Marketing What is targeting markets throughout the world?

Multinational Corporation What is a business that operates between national boundaries ?

Industrializing Society

What is the 4th phase of economic developmen t?

WTO What is a organization formed to assist with global transactions?

Offers funding up to $10,000 What is the Wyoming Women’s Business Center ?

Intangibility What is the difference between a product and service?

DAILYDOUBLE

Introductory, Growth, Maturity, Decline What are the four stages of a product life cycle?

Idea Generation What is the first step in new product strategy?

Assets = Liabilities + Owner Equity What is the balance sheet equation?

Mark-Up What is adding a percentage to base price?

Penetration Pricing What is charging a low price to reach mass market?

DAILYDOUBLE

Predatory Pricing What is charging a low price to drive competito rs out of business?

Market Segment

What is a subgroup of people?

Geographic segmentation What is segmentin g by location?

Psychographic Segmentation What is segmenting by psychological characteristi cs?

Secondary data What is data that is already available ?

Sample What is a subset of a larger group for survey purposes?

Commercialization What is the final step in new product developme nt?

Marketing Channel What is a business structure through which products flow?

Marketing Plan What is the best way to project marketing needs?

Final Jeopardy Self-Actualization Self-Esteem Social Safety Physiological

Final Jeopardy Response What is Maslowe’s Hierarchy of Needs?

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