Jay's Sales Sheet 2p

Facilitating the new Publishing 2.0! Bringing your message to life, and your unique insight to readers . . .

Heinlein

PUBLISHING SERVICES Our Mission

To support and facilitate our clients’ publishing vision and objectives by providing expertise and resources for producing and marketing published media.

About Us We provide a tailored, full service consulting experience for published media and custom strategic book marketing. We are a uniquely talented professional network community. We work closely with a team of communications media and publishing professionals with distinguished industry expertise to support, resource, and facilitate your publishing vision. By providing our clients with a vehicle to bring their intellectual properties to the market place, we give the opportunity for them to realize quality production, national exposure and distribution through a variety of channels. As longtime publishing “insiders”, we have accomplished many goals through our experience in the industry—including goals and objectives set by the companies we’ve represented, objectives accomplished for clients, and goals and objectives that we’ve set for ourselves. We will work with you to determine which publishing path is best suited for your needs including evaluation of manuscript, establishing a budget and clarifying your objectives. We can also design your cover for you, write your cover or jacket promotional copy, design, layout, and prepare your manuscript for print and select and manage the book manufacturing process. 

Publishing Has Changed

If You Want to Publish—You Need a Plan—We Will Help You! “Publishing . . . is evolving, and so radically that we may hardly recognize it when it’s done . . . and we’re living through one of the greatest economic and technological transformations . . . since the early 18th century.” — Lev Grossman, “Books Gone Wild: The Digital Age Reshapes Literature,” Time.com, Wednesday, Jan. 21, 2009

Our Services We will help you to choose the right approach to independent publishing! Strategic planning enables your message to be focused! We will tailor a plan for your unique project! You can take your career to the next level— as a speaker, trainer, writer, consultant, teacher— without waiting or giving up control of your published content! • Regular consultation regarding strategic ways to meet your publishing vision and business objectives. • Coordination and management of production services for independently publishing books, communications media, and other related projects. • Development of book proposal(s) for new book manuscripts, projects, and proposed manuscripts projects for agency representation and sale of book(s) and book project(s) to publisher(s). • Creation and execution of custom promotions—tailored marketing campaign(s) that express the best value for your publishing objectives, expectations, and budget. “Jay is one of the most creative and innovative leaders I have been associated with. He has an instinct that is very rare in the business world where he can take any situation and create and execute a plan of success in the most unique ways thinking outside of the box. He is a highly valuable asset to anyone he might work with in the future!” —Eric Helus, Sales Manager, Navpress

Jay Heinlein  •  Heinlein Publishing Services  •  12591 Firenze Hts #2124  •  Colorado Springs, CO 80921 719-306-6975 (mobile)  •  [email protected]  •  heinleinpubservices.com  •  heinleinpubservices.blogspot.com

S e r v i c e s D e ta i l Create Tailored Strategic Action Plan • Detailed Project Timeline • Clarify Project Objectives • Create Custom Branding Identity and Tailored Marketing Approach • Define Strategic Tactics for Packaging, Positioning Promotions, Sales, Distribution, Media Communication Strategy Niche Marketing Strategy, Ongoing Research

Development and Production Coordination We will research and suggest several defined approaches for your publishing project. We will help you choose the best approach to fit your budget, publishing goals, and your ability to market and sell your published communications with the best opportunity for success.

Product to Market • Development • Production Management • Market Placement

Coach, Coordinate, and Execute Your Tailored Strategic Plan—Production, Marketing, Promotions, Sales, Distribution We specialize in creating the essential author platform, to ensure promotional “buzz” and brand identity for you and your publishing project.

It boils down to 3 questions: What are you passionate about? Who’s your audience? What are your strengths?” We will customize a tailored strategy designed to generate maximum visibility for you the author’s, unique audience. We will explore and identify the best promotional venues for each particular project. We will advise regarding sales and distribution into major trade distribution channels:  Ingram, Baker & Taylor, Barnes & Noble.com, and Amazon.com.

Most customized strategies include: • distribution of advance ebook reading copies (ARCs) and digital press kits to media connections and book reviewers, press release blasting • digital distribution for pre-sales and “self-funding promotions” • excerpt promotions—including promotion online of eBook and digital samplers • direct sales, special sales, book trade positioning, participation in specialized trade and direct marketing programs • library visibility promotions • online advertising, website linking, email blasting, social networking, “mini-storefronts” • interview coaching, author interviews • alliance opportunities and events • participation in awards opportunities • and more . . .

“Jay is a colleague whose professional work ethic is truly commendable. He is astute in identifying problems and then providing strategic resolutions. Jay has a genuine and compassionate spirit that makes working with him an absolute joy.”

—C. Renee Jenkins, Sales Expansion Manager, United Methodist Publishing House

Cost of Services Billable as “contract for hire” as per project including • • • •

Concept and idea development Set-up Implementation/execution Direct training and consultation via phone, computer, or in person for each phase of project. • Based upon coordination—process facilitation, “coaching services”, and hands—on development. • All promotional, advertising, and event coordination services will be billed at cost plus 15% based upon best negotiated industry prices with established industry network contacts—service providers. • Travel and expenses will be approved in advance and contractor will provide draw for approved expenses.

Budget Advance: • Projects will be estimated as to total hours projected and deposit of 50% will be drawn prior to initiation/ start of project.

Project Consulting and Coordination Management • • • •

1–20 hours = $70 per hour 21–40 hours = $65 per hour 41+ hours = $55 per hour Extended retainer: 90 days or more billing based upon: $50 per hour, min. $500 per month = 10 hours

Jay Heinlein  •  Heinlein Publishing Services  •  12591 Firenze Hts #2124  •  Colorado Springs, CO 80921 719-306-6975 (mobile)  •  [email protected]  •  heinleinpubservices.com  •  heinleinpubservices.blogspot.com