1) changes its Brand Name, but not it's company name SEC: no need to 2) changes its Brand Name AND company name 3) changes its logo With regard to SEC sir if the change is on the Corporation’s name we need to file an amended articles of incorporation stating the changes made in the Corporate name. If you want to change the corporate name, principal office address, number of directors or purpose of the corporation, compliance with Section 16 of the Corporation Code is mandatory, to wit: “Sec. 16. Amendment of Articles of Incorporation. – Unless otherwise prescribed by this Code or by special law, and for legitimate purposes, any provision or matter stated in the articles of incorporation may be amended by a majority vote of the board of directors or trustees and the vote or written assent of the stockholders representing at least two-thirds (2/3) of the outstanding capital stock, without prejudice to the appraisal right of dissenting stockholders in accordance with the provisions of this Code, or the vote or written assent of at least two-thirds (2/3) of the members if it be a non-stock corporation.
With regard to BIR- Business Names (BN) are valid until 5 years. You can only change your business name within this timeframe and only if you have not previously changed it. To start, you have to acquire and fill-out BIR Form 1905 (Application for Registration Information Update) at the Revenue District Office (RDO) where you registered your Business Name (BN). The following are the requirements for Corporation/Partnership: a) Board resolution requesting for additional line of business b) Certified true copy of the amended articles of incorporation c) Amended SEC Registration/DTI Certificate; and d) Original Certificate of Registration (OCR) e) Necessary payment for fees f) For change of address: Copy of Contract of Lease executed for the new place of business.
With regard to the Brand name and its logo- the same should be registered with the Intellectual Property Office.