Business Plan (project Name)
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- Pages: 7
Business Plan (Project Name) (MM/DD/YYYY)
Contents 1.0 Executive Summary..................................................................................................... ............3 1.1 Objectives................................................................................................. ...........................3 1.2 Mission................................................................................................................... ..............3 1.3 Keys to Success............................................................................................................. ......3 2.0 Company Summary............................................................................................... ..................3 2.1 Company Ownership.................................................................................................... ........3 2.2 Company History............................................................................................................ ......3 2.3 Company Locations and Facilities.................................................................................. ......3 3.0 Products................................................................................................................................ ...3 3.1 Product Description................................................................................................. .............3 3.2 Competitive Comparison........................................................................................ ..............4 3.3 Sales Literature................................................................................................... .................4 3.4 Technology................................................................................................. ......................4 3.6 Future Products.............................................................................................................. ......4 4.0 Market Analysis Summary.............................................................................. .........................4 4.1 Market Segmentation........................................................................................ ...................4 4.2 Target Market Segment Strategy.................................................................................. ........4 4.2.1 Market Needs........................................................................................ ........................4 4.2.2 Market Trends......................................................................................................... .......4 4.2.3 Market Growth............................................................................................ ...................4 4.3 Industry Analysis........................................................................................... .......................4 4.3.1 Industry Participants.................................................................................. ....................4 4.3.2 Distribution Patterns............................................................................ ..........................4 4.3.3 Competition and Buying Patterns.......................................................... ........................5 4.3.4 Main Competitors......................................................................................................... ..5 5.0 Strategy and Implementation Summary............................................................................ .......5 5.1 Strategy Pyramids.................................................................................................... ............5 5.2 Value Proposition........................................................................................ .........................5 5.3 Competitive Edge..................................................................................................... ............5 5.4 Marketing Strategy............................................................................................. ..................5 5.4.1 Positioning Statement........................................................................................... .........5 5.4.2 Pricing Strategy..................................................................................... ........................5 5.4.3 Promotion Strategy.......................................................................................... ..............5 5.4.4 Distribution Strategy............................................................................ ..........................5 5.4.5 Marketing Programs............................................................................ ..........................5 5.5 Sales Strategy........................................................................................................... ...........6 5.5.1 Sales Forecast........................................................................................................ .......6 5.5.2 Sales Programs.......................................................................................... ...................6 5.6 Strategic Alliances.................................................................................................... ............6 5.7 Milestones............................................................................................................. ...............6 6.0 Management Summary.......................................................................................................... ..6 6.1 Organizational Structure.................................................................................................... ...6 6.2 Management Team............................................................................................................ ...6 6.3 Management Team Gaps.................................................................................... .................6 6.4 Personnel Plan.......................................................................................................... ...........6 7.0 Financial Plan..................................................................................................... .....................6 7.1 Important Assumptions................................................................................................. ........7 7.2 Key Financial Indicators................................................................................... ....................7 7.3 Break-even Analysis...................................................................................................... .......7 7.4 Projected Profit and Loss................................................................................. ....................7 7.5 Projected Cash Flow......................................................................................... ...................7 7.6 Projected Balance Sheet............................................................................................. .........7 7.7 Business Ratios.................................................................................................................... 7
Page 2 of 7
1.0 Executive Summary (Description)
1.1 Objectives (Example) 1. To increase sales to ( amount….) 2. To increase gross margin to ( amount….) 3. To maintain at least 30% market share of Product X….
1.2 Mission (Description)
1.3 Keys to Success 1. (Description) 2. (Description)
2.0 Company Summary (Decription)
2.1 Company Ownership (Decription)
2.2 Company History (Decription)
2.3 Company Locations and Facilities (Description)
3.0 Products (Description)
3.1 Product Description •(Description) •(Description)
Page 3 of 7
3.2 Competitive Comparison (Description)
3.3 Sales Literature (Description)
3.4 Technology (Description)
3.6 Future Products (Description)
4.0 Market Analysis Summary (Description)
4.1 Market Segmentation (Description)
4.2 Target Market Segment Strategy (Description)
4.2.1 Market Needs (Description)
4.2.2 Market Trends (Description)
4.2.3 Market Growth (Description)
4.3 Industry Analysis (Description)
4.3.1 Industry Participants (Description)
4.3.2 Distribution Patterns (Description) Page 4 of 7
4.3.3 Competition and Buying Patterns •(Description)
4.3.4 Main Competitors (Description)
5.0 Strategy and Implementation Summary (Description)
5.1 Strategy Pyramids (Description)
5.2 Value Proposition (Description)
5.3 Competitive Edge (Description)
5.4 Marketing Strategy (Description)
5.4.1 Positioning Statement (Description)
5.4.2 Pricing Strategy (Description)
5.4.3 Promotion Strategy •(Description) •(Description)
5.4.4 Distribution Strategy 1.
(Description)
2.
(Description)
5.4.5 Marketing Programs (Description)
Page 5 of 7
5.5 Sales Strategy (Description)
5.5.1 Sales Forecast (Description)
5.5.2 Sales Programs •(Description) •(Description)
5.6 Strategic Alliances (Description)
5.7 Milestones (Description)
6.0 Management Summary (Description)
6.1 Organizational Structure (Description)
6.2 Management Team •(Description) •(Description)
6.3 Management Team Gaps •(Description) •(Description)
6.4 Personnel Plan (Description)
7.0 Financial Plan (Description)
Page 6 of 7
7.1 Important Assumptions (Description)
7.2 Key Financial Indicators (Description)
7.3 Break- even Analysis (Description)
7.4 Projected Profit and Loss (Description)
7.5 Projected Cash Flow (Description)
7.6 Projected Balance Sheet (Description)
7.7 Business Ratios (Description)
Page 7 of 7
Contents 1.0 Executive Summary..................................................................................................... ............3 1.1 Objectives................................................................................................. ...........................3 1.2 Mission................................................................................................................... ..............3 1.3 Keys to Success............................................................................................................. ......3 2.0 Company Summary............................................................................................... ..................3 2.1 Company Ownership.................................................................................................... ........3 2.2 Company History............................................................................................................ ......3 2.3 Company Locations and Facilities.................................................................................. ......3 3.0 Products................................................................................................................................ ...3 3.1 Product Description................................................................................................. .............3 3.2 Competitive Comparison........................................................................................ ..............4 3.3 Sales Literature................................................................................................... .................4 3.4 Technology................................................................................................. ......................4 3.6 Future Products.............................................................................................................. ......4 4.0 Market Analysis Summary.............................................................................. .........................4 4.1 Market Segmentation........................................................................................ ...................4 4.2 Target Market Segment Strategy.................................................................................. ........4 4.2.1 Market Needs........................................................................................ ........................4 4.2.2 Market Trends......................................................................................................... .......4 4.2.3 Market Growth............................................................................................ ...................4 4.3 Industry Analysis........................................................................................... .......................4 4.3.1 Industry Participants.................................................................................. ....................4 4.3.2 Distribution Patterns............................................................................ ..........................4 4.3.3 Competition and Buying Patterns.......................................................... ........................5 4.3.4 Main Competitors......................................................................................................... ..5 5.0 Strategy and Implementation Summary............................................................................ .......5 5.1 Strategy Pyramids.................................................................................................... ............5 5.2 Value Proposition........................................................................................ .........................5 5.3 Competitive Edge..................................................................................................... ............5 5.4 Marketing Strategy............................................................................................. ..................5 5.4.1 Positioning Statement........................................................................................... .........5 5.4.2 Pricing Strategy..................................................................................... ........................5 5.4.3 Promotion Strategy.......................................................................................... ..............5 5.4.4 Distribution Strategy............................................................................ ..........................5 5.4.5 Marketing Programs............................................................................ ..........................5 5.5 Sales Strategy........................................................................................................... ...........6 5.5.1 Sales Forecast........................................................................................................ .......6 5.5.2 Sales Programs.......................................................................................... ...................6 5.6 Strategic Alliances.................................................................................................... ............6 5.7 Milestones............................................................................................................. ...............6 6.0 Management Summary.......................................................................................................... ..6 6.1 Organizational Structure.................................................................................................... ...6 6.2 Management Team............................................................................................................ ...6 6.3 Management Team Gaps.................................................................................... .................6 6.4 Personnel Plan.......................................................................................................... ...........6 7.0 Financial Plan..................................................................................................... .....................6 7.1 Important Assumptions................................................................................................. ........7 7.2 Key Financial Indicators................................................................................... ....................7 7.3 Break-even Analysis...................................................................................................... .......7 7.4 Projected Profit and Loss................................................................................. ....................7 7.5 Projected Cash Flow......................................................................................... ...................7 7.6 Projected Balance Sheet............................................................................................. .........7 7.7 Business Ratios.................................................................................................................... 7
Page 2 of 7
1.0 Executive Summary (Description)
1.1 Objectives (Example) 1. To increase sales to ( amount….) 2. To increase gross margin to ( amount….) 3. To maintain at least 30% market share of Product X….
1.2 Mission (Description)
1.3 Keys to Success 1. (Description) 2. (Description)
2.0 Company Summary (Decription)
2.1 Company Ownership (Decription)
2.2 Company History (Decription)
2.3 Company Locations and Facilities (Description)
3.0 Products (Description)
3.1 Product Description •(Description) •(Description)
Page 3 of 7
3.2 Competitive Comparison (Description)
3.3 Sales Literature (Description)
3.4 Technology (Description)
3.6 Future Products (Description)
4.0 Market Analysis Summary (Description)
4.1 Market Segmentation (Description)
4.2 Target Market Segment Strategy (Description)
4.2.1 Market Needs (Description)
4.2.2 Market Trends (Description)
4.2.3 Market Growth (Description)
4.3 Industry Analysis (Description)
4.3.1 Industry Participants (Description)
4.3.2 Distribution Patterns (Description) Page 4 of 7
4.3.3 Competition and Buying Patterns •(Description)
4.3.4 Main Competitors (Description)
5.0 Strategy and Implementation Summary (Description)
5.1 Strategy Pyramids (Description)
5.2 Value Proposition (Description)
5.3 Competitive Edge (Description)
5.4 Marketing Strategy (Description)
5.4.1 Positioning Statement (Description)
5.4.2 Pricing Strategy (Description)
5.4.3 Promotion Strategy •(Description) •(Description)
5.4.4 Distribution Strategy 1.
(Description)
2.
(Description)
5.4.5 Marketing Programs (Description)
Page 5 of 7
5.5 Sales Strategy (Description)
5.5.1 Sales Forecast (Description)
5.5.2 Sales Programs •(Description) •(Description)
5.6 Strategic Alliances (Description)
5.7 Milestones (Description)
6.0 Management Summary (Description)
6.1 Organizational Structure (Description)
6.2 Management Team •(Description) •(Description)
6.3 Management Team Gaps •(Description) •(Description)
6.4 Personnel Plan (Description)
7.0 Financial Plan (Description)
Page 6 of 7
7.1 Important Assumptions (Description)
7.2 Key Financial Indicators (Description)
7.3 Break- even Analysis (Description)
7.4 Projected Profit and Loss (Description)
7.5 Projected Cash Flow (Description)
7.6 Projected Balance Sheet (Description)
7.7 Business Ratios (Description)
Page 7 of 7
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