Item 8.5.35 - Consumer And Organisatinal Buyer Behaviour
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Change to Existing Course Proposal Faculty of Business & Law Consumer and Organisational Buyer Behaviour Date of Report: 8 June 2006 Change ID:CC0000000000410
Status: Assigned
Functional Area Secretariat
Assigned To Section Education Committee of Academic Board
Course Name Consumer and Organisational Buyer Behaviour
Host Faculty Faculty of Business & Law
Subject Area MRKT
Host School Marketing
Catalogue Number 20021
Faculty Contact Name John Jackson Phone Number 9669
1. Date for Implementing Change to the Course Term 3 Year 2006 2.Term Offered 3.Program Level Postgraduate 4.Units of Credit 8
5.Where Course is Offered in Program (eg. Plans, Specialisations) 6.Existing Approved Requirement
1 of
4
Change to Existing Course Proposal Faculty of Business & Law Consumer and Organisational Buyer Behaviour Date of Report: 8 June 2006 Change ID:CC0000000000410
Status: Assigned
Functional Area Secretariat
Assigned To Section Education Committee of Academic Board
Course Synopsis: While we are all consumers in day to day life, few of us fully understand the internal and external mechanisms driving us to behave in certain ways and make specific buying and consumption decisions - what drives us to study, to our choice of car, to body art or even to socially undesirable behaviours such as compulsive gambling? What of the organisational buyer who purchases for business rather than for personal consumption - are different combinations of forces driving their decision? Are our decisions impacted by internal drives within ourselves or by forces in our external environment such as family and culture. In reality it is often a combination of these influences, thus it is important to understand not only where those influences are coming from, but also how they interact with each other to result in a consumer decision. To facilitate thorough understanding, students are exposed to models and frameworks of consumer decision-making and the effects that various individuals and externnal influences Course Objectives: On successful completion of this course, you should be able to: 1. Discuss and evaluate how consumer behaviour principles can be used as a conceptual framework to help managers understand and solve marketing problems 2. Evaluate the influence of the internal factors of perception, motivation, learning, attitude, personal characteristics and personality on the behaviour of customers 3. Discuss the role of emotion in purchase behaviour 4. Evaluate the influence of market characteristics and market context factors such as reference groups and social class on the behaviour of consumers 5. Apply models of consumer decision making to specific examples of consumer behaviour 6. Understand the contribution of Buyer Behaviour theory to organisational and government buying situations 7. Analyse the differences between individual, household and organisational buying behaviour and decision processes 8. Analyse trends in buyer behaviour theory, research and applications
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4
Change to Existing Course Proposal Faculty of Business & Law Consumer and Organisational Buyer Behaviour Date of Report: 8 June 2006 Change ID:CC0000000000410
Status: Assigned
Functional Area Secretariat
Assigned To Section Education Committee of Academic Board
7.Proposed Change Course Objectives: On successful completion of this course, you should be able to: 1. Discuss and critically evaluate how consumer behaviour principles can be used as a conceptual framework to help managers understand and solve marketing problems 2. Critically evaluate the influence of the internal factors of perception, motivation, learning, attitude, personal characteristics and personality on the behaviour of customers 3. Probe the role of emotion in purchase behaviour 4. Critically evaluate the influence of market characteristics and market context factors such as reference groups and social class on the behaviour of consumers 5. Assess the distinctive contribution of Buyer Behaviour theory to organisational and government buying situations 6. Critically analyse the differences between individual, household and organisational buying behaviour and decision processes 7. Critically analyse the main trends in buyer behaviour theory, research and applications 8. Suitably apply models of consumer decission making to specific examples of consumer behaviour
8.Justify the Proposed Change
9.Graduate Attributes (Identify any changes)
10.Statement of Accreditation, where applicable. If the Course is a component of an accredited Program state what steps have been taken to ensure accreditation status of the Program is maintained
11.Professional Accreditation 12.Name of Professional Body 13.Issues 14.Updated Handbook Synopsis Course Objectives: While we are all consumers in day to day life, few of us fully understand the internal and external mechanisms driving us to behave in certain ways and make specific buying and consumption decisions - what drives us to study, to our choice of car, to body art or even to socially undesirable behaviours such as compulsive gambling? What of the organisational buyer who purchases for business rather than for personal consumption - are different combinations of forces driving their decision? Are our decisions impacted by internal drives within ourselves or by forces in our external environment such as family and culture. In reality it is often a combination of these influences, thus it is important to understand not only where those influences are coming from, but also how they interact with each other to result in a consumer decision. To facilitate thorough understanding, students are exposed to models and frameworks of consumer decision-making and the effects that various individuals and exteernal influences exert.
3 of
4
Change to Existing Course Proposal Faculty of Business & Law Consumer and Organisational Buyer Behaviour Date of Report: 8 June 2006 Change ID:CC0000000000410
Status: Assigned
Functional Area Secretariat
Assigned To Section Education Committee of Academic Board Date Approved
Faculty Approvals Planning & Development Committee Education Committee
2/05/2006
Dean
2/05/2006
Date Approved
Resource Divisions Approvals Director, Division of Teaching & Learning Services
25/05/2006
Director, Information Technology Division
29/05/2006
Director, Division of Library Services
22/05/2006 Date Approved
Program Review Group Approval Program Review Group
26/05/2006 Date Approved
University Approvals Education Committee of Academic Board
Executive of Academic Board Academic Board
4 of
4
Status: Assigned
Functional Area Secretariat
Assigned To Section Education Committee of Academic Board
Course Name Consumer and Organisational Buyer Behaviour
Host Faculty Faculty of Business & Law
Subject Area MRKT
Host School Marketing
Catalogue Number 20021
Faculty Contact Name John Jackson Phone Number 9669
1. Date for Implementing Change to the Course Term 3 Year 2006 2.Term Offered 3.Program Level Postgraduate 4.Units of Credit 8
5.Where Course is Offered in Program (eg. Plans, Specialisations) 6.Existing Approved Requirement
1 of
4
Change to Existing Course Proposal Faculty of Business & Law Consumer and Organisational Buyer Behaviour Date of Report: 8 June 2006 Change ID:CC0000000000410
Status: Assigned
Functional Area Secretariat
Assigned To Section Education Committee of Academic Board
Course Synopsis: While we are all consumers in day to day life, few of us fully understand the internal and external mechanisms driving us to behave in certain ways and make specific buying and consumption decisions - what drives us to study, to our choice of car, to body art or even to socially undesirable behaviours such as compulsive gambling? What of the organisational buyer who purchases for business rather than for personal consumption - are different combinations of forces driving their decision? Are our decisions impacted by internal drives within ourselves or by forces in our external environment such as family and culture. In reality it is often a combination of these influences, thus it is important to understand not only where those influences are coming from, but also how they interact with each other to result in a consumer decision. To facilitate thorough understanding, students are exposed to models and frameworks of consumer decision-making and the effects that various individuals and externnal influences Course Objectives: On successful completion of this course, you should be able to: 1. Discuss and evaluate how consumer behaviour principles can be used as a conceptual framework to help managers understand and solve marketing problems 2. Evaluate the influence of the internal factors of perception, motivation, learning, attitude, personal characteristics and personality on the behaviour of customers 3. Discuss the role of emotion in purchase behaviour 4. Evaluate the influence of market characteristics and market context factors such as reference groups and social class on the behaviour of consumers 5. Apply models of consumer decision making to specific examples of consumer behaviour 6. Understand the contribution of Buyer Behaviour theory to organisational and government buying situations 7. Analyse the differences between individual, household and organisational buying behaviour and decision processes 8. Analyse trends in buyer behaviour theory, research and applications
2 of
4
Change to Existing Course Proposal Faculty of Business & Law Consumer and Organisational Buyer Behaviour Date of Report: 8 June 2006 Change ID:CC0000000000410
Status: Assigned
Functional Area Secretariat
Assigned To Section Education Committee of Academic Board
7.Proposed Change Course Objectives: On successful completion of this course, you should be able to: 1. Discuss and critically evaluate how consumer behaviour principles can be used as a conceptual framework to help managers understand and solve marketing problems 2. Critically evaluate the influence of the internal factors of perception, motivation, learning, attitude, personal characteristics and personality on the behaviour of customers 3. Probe the role of emotion in purchase behaviour 4. Critically evaluate the influence of market characteristics and market context factors such as reference groups and social class on the behaviour of consumers 5. Assess the distinctive contribution of Buyer Behaviour theory to organisational and government buying situations 6. Critically analyse the differences between individual, household and organisational buying behaviour and decision processes 7. Critically analyse the main trends in buyer behaviour theory, research and applications 8. Suitably apply models of consumer decission making to specific examples of consumer behaviour
8.Justify the Proposed Change
9.Graduate Attributes (Identify any changes)
10.Statement of Accreditation, where applicable. If the Course is a component of an accredited Program state what steps have been taken to ensure accreditation status of the Program is maintained
11.Professional Accreditation 12.Name of Professional Body 13.Issues 14.Updated Handbook Synopsis Course Objectives: While we are all consumers in day to day life, few of us fully understand the internal and external mechanisms driving us to behave in certain ways and make specific buying and consumption decisions - what drives us to study, to our choice of car, to body art or even to socially undesirable behaviours such as compulsive gambling? What of the organisational buyer who purchases for business rather than for personal consumption - are different combinations of forces driving their decision? Are our decisions impacted by internal drives within ourselves or by forces in our external environment such as family and culture. In reality it is often a combination of these influences, thus it is important to understand not only where those influences are coming from, but also how they interact with each other to result in a consumer decision. To facilitate thorough understanding, students are exposed to models and frameworks of consumer decision-making and the effects that various individuals and exteernal influences exert.
3 of
4
Change to Existing Course Proposal Faculty of Business & Law Consumer and Organisational Buyer Behaviour Date of Report: 8 June 2006 Change ID:CC0000000000410
Status: Assigned
Functional Area Secretariat
Assigned To Section Education Committee of Academic Board Date Approved
Faculty Approvals Planning & Development Committee Education Committee
2/05/2006
Dean
2/05/2006
Date Approved
Resource Divisions Approvals Director, Division of Teaching & Learning Services
25/05/2006
Director, Information Technology Division
29/05/2006
Director, Division of Library Services
22/05/2006 Date Approved
Program Review Group Approval Program Review Group
26/05/2006 Date Approved
University Approvals Education Committee of Academic Board
Executive of Academic Board Academic Board
4 of
4
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