Consumer Behaviour

RESEARCH STUDY CONSUMER BEHAVIOUR - RURAL Product Specification : FMCG Soap(s) / Detergent(s) Toothpaste / Toothpowder Questions based on FMCG Products

:

Q 1)

Which soap you prefer to use in bathroom ? ____________________________________________________

Q 2)

Which soap / detergent you prefer to use for washing of clothes ? ____________________________________________________

Q 3)

Which toothpaste / toothpowder you normally use ? ____________________________________________________

Q 4)

Where do you purchase these soap(s) or toothpaste / toothpowder ? Local Retailer(s) Retailer(s) outside town

Q 5)

What do you see in a product before purchasing ? Price Quality Packaging Others ________________

Q 6)

How do you feel about a product if it is priced low ? Comment. ________________________________________________

Q 7)

What do you prefer at the time of purchase ? Requirement(s) Social Prestige Both

If Both, narrate the ratio. _____________________________________________________________ Q 8)

Q 9)

Your buying behaviour is influenced by ? Family Members Relatives Neighbours Friends

Retailer

Does your family income play any role in your purchasing power ? YES NO

If YES, Comment. _____________________________________________________________ _____________________________________________________________ Q 10)

What is your family annual income approximately ? Rs. ___________________

Q 11)

Do you find your preferred products at the retail counter ? YES NO

If Not, then mention the other purchase centre. _________________________________________________________ Q 12)

How many times you visit a specific retail counter ? In a day ________________times In a week ________________times In a month ________________times

Q 13)

Do you advised by the retailer about any product for the use of a specific brand ? YES NO

Q 14)

How frequently you purchase the preferred product ? Based on Need(s) and Requirement(s) Weekly Fortnightly Monthly Stock for future

Q 15)

From where you get the information about your preferred product ? Relatives Neighbours Friends Retailer(s) Media

If Media, mention the source. _________________________________________________________ Q 16)

Are you satisfied with the information provided by different concerns mentioned above ? YES NO

Q 17)

Are you satisfied with the information provided by retailers ? YES NO

Q 18)

Do you think that you need information and awareness about any product of your use ? YES NO

Q 19)

Are you updated with the information of the product you are using ? YES NO

Q 20)

Would you like to switch over to a new product, if it will provide extra benefits ? YES NO

RESEARCH STUDY CONSUMER BEHAVIOUR – RURAL

(Retailers)

Product Specification : FMCG Soap(s) / Detergent(s) Toothpaste / Toothpowder Questions based on FMCG Products

Q 1)

:

Do you sell soap(s) / detergent(s) and toothpaste /toothpowder ? YES NO

Which brand(s) you offer in the above category ? __________________________ ___________________________ __________________________ ___________________________ Q 2)

Which other brand(s) consumer generally demand ? __________________________ ___________________________ __________________________ ___________________________ Q 3)

Consumers (Rural) are very sticked to their product or you can easily convince them for any other product ? ___________________________________________________________ Q 4)

If convinced, How you do it and why ? _____________________________________________________________ _____________________________________________________________

Q 5)

The information regarding the product given by you is satisfactory for the consumer or not ? YES NO

Q 6)

Which type of consumer visits you often ? Lower Class Middle class

Upper Class

Which age group of consumer visits you often and who (male/female)? __________________________ ___________________________ __________________________ ___________________________ __________________________________________________________ Q 7)

Q 8)

Are they (rural people) bargain for the product ? YES NO

Q 9)

Are the rural people enquire a lot before purchasing any product ? YES NO

Q 10)

Are they using the same product / brand again and again.? YES NO

How do you promote the new product in market ? _____________________________________________________________ _____________________________________________________________ Q 11)

What do you think as the decision maker in a rural household regarding purchase of any product ? _____________________________________________________________ Q 12)