Itc Foods

ITC Foods (Growth & Future prospects)

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Alternative Choices • • • •

Expand its existing line of businesses. Acquire properties in India or abroad. Enter into unrelated businesses. Use the existing business to enter into new territory.

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Foods – Leveraging the existing divisions

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PEST ANALYSIS OF THE FOOD INDUSTRY

SWOT ANALYSIS

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CHOUPAL

Internet

sanchalaks

•weath e forecas r ts • lates t farmin techniq g •crop i ues n •marke surance t prices

Agricultural produce

benefits

•Strong supply chain management •lower net cost of procurement

PROBLEMS • Infrastructural inadequacies Power supply Telecom connectivity Bandwidth Imparting skills to the first time internet users in remote and inaccessible areas

SOLUTIONS

• Power back-up through batteries charged by Solar energy • Upgrading BSNL exchanges • Installation of VSAT equipment • 24x7 helpdesks

‘E-Choupal' services today reach out to over 4 million farmers

in over 40,000 villages through nearly 6500 kiosks across ten states Choupal sagar in 2004 Choupal Pradarshan Khet brings the best agricultural practices to small and marginal farmers

Promising Business Idea

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Causes • • • •

Change in people’s lifestyle Increase in income Acceptability towards the product Globalization

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Effects • • • •

Diversify its product line Expected break even by 2007 Utilization of existing infrastructure Introduction of E-chaupal

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Competition Monitor

Challenges • Competition from unorganized sector. • Maintaining price & quality with rising commodity prices. • VAT and taxes.

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“We want to ahead… become the The Road number one foods company in • Expansion in the rural markets through Chaupal Sagars the next 5 years” India within • Enter into fruit pulp market domestically - Mr. Ravi Naware (CEO, Foods Division)