Internal Factor Evaluation Matrix (ife) Key Internal Factors Strength Nestle

Internal Factor Evaluation Matrix (IFE) Key Internal Factors

1 . 2 . 3 .

4 . 5 . 6 . 7 . 8 .

Strength Nestle brand is a quality image high standard and quality product Loyalty and trust from customer worldwide Nestle provide solutions for good tasting foods and beverages that bring nutrition, health and wellness to consumers. Always adapt for a new technology and continuously introducing new products Strong support from its parent company Excellent management staff, great research and development team Offering diversified product. and brands Has worldwide distribution line

Weighted 0.10

Rating 4

Weighted Score 0.40

0.09

4

0.36

0.08

3

0.24

0.05

3

0.15

0.06

3

0.18

0.05

4

0.20

0.05

3

0.15

0.06

3

0.18

Key Internal Factors

1 2 3 4 5

6 . 7 .

Weaknesses Nestle does not aim equally at all products. Distribution cost is very high. Complex supply chain management Not much margin for retailers to prefer its sales. Growth in their organic food sales division was flat in 2008, even though the industry grew 8.9% Compete in many markets Weak in customer services

Weight 0.07

Rating 1

Weighted Score 0.10

2

0.14

0.07

1

0.05

0.05

2

0.14

0.05 0.05

1

0.05

0.06 0.06 0.05

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