Institutions And Audiences: Film Industry

INSTITUTIONS AND AUDIENCES

FILM INDUSTRY LESSON 12 KEY TERMS

DATE: THURSDAY 5TH NOVEMBER 2009 TIME: 3.30PM PLACE: ROOM 63

AIMS 1. To consider key terms already covered in this unit 2. To introduce new key terms for the second half of this unit

BINGO Sketch out a grid like this one on a blank piece of paper.

BINGO In a random order, write in the number of the terms you know best.

1.

Production

2.

Subsidiary

3.

Distribution

As the numbers are read out circle the ones which you have.

4.

Marketing

5.

Exhibition

6.

Horizontal Integration

Once you have a horizontal line, shout ‘LINE!’

7.

Vertical Integration

8.

Hollywood Film

9.

Independent Film

10.

Target Audience

11.

Institution

12.

Dialogue

13.

Mise-en-Scene

14.

‘Kitchen Sink’ Social Realism

15.

Representation of Britishness

Once you have all nine numbers, shout ‘BINGO!’ You will be expected to give definitions for your terms.

NEW KEY TERMS There are four other key concepts your exam response should address.: •SYNERGY •CROSS-MEDIA CONVERGENCE •NEW MEDIA TECHNOLOGY •TECHNOLOGICAL CONVERGENCE Over the coming weeks we will explore how these ideas affect Film Four and their ability to target audiences.

SYNERGY A mutually beneficial relationship between two or more institutions to promote their products in one media text. Business deals are created between institutions who stand to benefit from reaching the same audience at the same time. How does this clip make use of synergy? (5 mins) Can you think of an example of synergy in The Boat That Rocked? (2 mins)

CROSS MEDIA CONVERGENCE The use of multiple media forms by a media company to increase the awareness of or possible audience for a media product. Newscorp owns the following media companies (as well as many others): Newspaper – The Sun, News of The World, The Times & The London Paper Film – 20th Century Fox, Fox Searchlight Music – MySpace Records Books – Harper Collins Publishing TV – BSkyB, ITV (17.5%), Internet - MySpace, IGN

If Fox were releasing a new film, how would cross media convergence be advantageous in marketing it? (5 mins) When considering Fox’s home exhibition how would cross media convergence be advantageous? (5 mins)

NEW MEDIA TECHNOLOGY The emergence of digital, computerised, or networked information and communication technologies in the later part of the 20th century. How do you use digital technology to produce media? (5 mins) How do you use digital technology to consume media? (5 mins)

TECHNOLOGICAL CONVERGENCE The combination of a variety of different digital technologies into one piece of hardware How can these technologies be used to consume media?

PC (5 mins)

I-Phone (5 mins)