Infy Milk
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HISTORY Genesis Food Co ltd was established on September 4th 2008 ,the head office is located in Karachi and its production houses are also located in Karachi. The purpose of Existence of the Genesis is to provide healthy and nutritious milk products for Infants and growing childrens.Genesis has come up with the Product ‘INFY MILK: and has Three brands named: 1. INFY sensitive (o to 6 months) 2. INFY Progress (6 months’ to3 years) 3. INFY Advance (3 years to 10 years) The Company owes its current status to the pioneering spirit inherited its concern with quality and to its constant search for new ways of satisfying babies nutritional needs major driving force of its double strategy: to strengthen the Company's brands worldwide and to continue term growth and competitiveness through innovation and renovation to support future long-
MISSION GENESIS has focused on mission of contributing to consumer health by providing superior milk for infants For delicious, worry-free products, we are carrying out integrated quality assurance activities from raw materials procurement and production to distribution and sales. Our strategy includes establishing a product safety inspection department; thorough implementation of Hazard Analysis and Critical Control Point (HACCP) Management; enhancing plant inspection systems; reinforcing the quality assurance system for the GENESIS group; and establishing a new food hygiene research facility and contributes research results to society. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
GENESIS OBJECTIVES We will transform Genesis Co., Ltd. into a consumer focused supplier of a range of nutritious and innovative Milk. To achieve this we will continually improve relationships with our stakeholders who are:
Our owners We will maximize our profits. In Our employees We will provide a safe, fun and vibrant work place where people want to work. Our objectives will be achieved by recruiting, training and nurturing the very best people. We will provide an environment which will be professionally challenging and encouraging each employee to achieve. Our trading partners Without exception, we will: • be reliable and trustworthy • deliver exceptional service • be approachable and informative • seek innovative approaches to meet their changing needs Our community We will make the world a better place by supplying nutritious food and by being a responsible and compassionate member of our community. Our consumers We will be consumer focused in everything we do. We will continue to invest in new approaches and ideas to provide food that is of the highest: • quality • value • taste • convenience
MARKETING STRATEGY The marketing logic by which the business units hopes to achieve it marketing objectives is known as marketing strategy. Marketing strategy is base of every thing It includes marketing mix, target marketing, market positioning and also market segmentation. We had tried to choose the best marketing strategy in our new product “INFI MILK”. And we have also focus on actors and forces in the marketing environment. The strategy that we had tried to follow is to be very much successful in today’s competitive market place. It is only possible when we will focus on needs and wants of our customer. We know that it is very much difficult task to focus on needs and wants of every consumer because there are different kind of consumers having different kind of needs and wants. Even then we had tried to fulfill their needs and wants by introducing our new product.
GENESIS OBJECTIVES We will transform Genesis Co., Ltd. into a consumer focused supplier of a range of nutritious and innovative Milk. To achieve this we will continually improve relationships with our stakeholders who are:
Our owners We will maximize our profits to enable the Seventh-day Adventist Church to be a leading provider of humanitarian services. In operating our business we will be genuine witnesses for Christian principles.
Our employees We will provide a safe, fun and vibrant work place where people want to work. Our objectives will be achieved by recruiting, training and nurturing the very best people. We will provide an environment which will be professionally challenging and encouraging each employee to achieve.
Our trading partners Without exception, we will: • be reliable and trustworthy • deliver exceptional service • be approachable and informative • seek innovative approaches to meet their changing needs
Our community We will make the world a better place by supplying nutritious food and by being a responsible and compassionate member of our community.
Our consumers We will be consumer focused in everything we do. We will continue to invest in new approaches and ideas to provide food that is of the highest: • Quality • Value • Taste • Convenience
How much calcium do kids need? • •
3 cups of low-fat or fat-free milk (900 mg of calcium), AND Additional servings of calcium-rich foods to get the 1,300 mg of calcium necessary to build strong bones for life. 3 cups of low-fat or fat-free milk (900 mg of calcium)
+
additional servings of calcium-rich foods (400 mg of calcium) 1,300 mg of calcium!
Starting around age nine, young people need almost twice as much calcium as younger kids.
INFY CONTAINS All the goodness of real milk, with the added proteins, carbs and quick-energy good fats to keep kids going strong! INFY Milk is perfect between meals or with meals when time is tight but good eating is a must. Packed with nutrients that kids need for their growing bodies, INFY Milk is the perfect fuel before play, practice or the school day. The creamy smooth taste goes down great and leaves a smile on little faces too!
INFY Milk is a complete, balanced and delicious flavored drink specifically formulated to meet the nutritional needs of children. It is lactose and gluten free, helping children between the ages of 1 to 5 years old who are not eating well or at risk of developing malnutrition because of compromised health.
It tastes delicious and it can be used as a sole source of nutrition or as a nutritional supplement. Just add water and watch your child grow strong and healthy!
HELPFUL FOR
:
Malabsorption GI dysfunction Crohn’s disease Inflammatory bowel disease, Short bowel syndrome Chronic diarrhea, Pancreatitis and pancreatic insufficiency HIV/ AIDS Trauma, Post operative, cancer and cerebral palsy Oral or tube feeding
MARKET SEGMENTATION The process of dividing a market into different groups of buyers who have distinct needs, characteristics, or behavior and who might require separate product or marketing mix is known as market segmentation. The market segmentation is divided into different segmentations that are: 1-Demographical segmentation 2-Geographical segmentation 3-Psychographic segmentation 4-Behavioral segmentation Now let us define that how these segmentations are applicable to our new product “INFI MILK” DEMOGRAPHIC: As INFI milk is product for infant babies so our target market is Mothers because they are the one who shops for their infants each and every mother is segmented GEOGRAPHIC: INFI milk is segmented in urban cities of Pakistan like Karachi, Lahore, Islamabad, Quetta, Faisalabad, Peshawar, Multan, PSYCOGRAPHIC: Social class including upper lowers, working class, middle class, upper middles, lower uppers and upper uppers can afford our Product
BEHAVORIAL: It is not an occasional segmentation. You can say that is benefit segmentation like quality. we had focused on quality as our customer should be satisfied. We hope that the attitude of customer towards our new product should not be negative and hostile but it should positive and enthusiastic
TARGET MARKET INFY is targeting Mothers of all Social Class people like upper upper class, lower upper class, upper middle class and middle class Because Mothers are the one who buys milk for their Childs
SWOT ANALYSIS The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing GENESIS .
Strengths:• • • •
Strong relationships with vendors that offer high-quality Excellent staff who are highly trained and very customer attentive. High-quality offerings that exceed competitors offerings in quality, and price The strength of GENESIS concludes that the company's greatest strengths are its passionate name ,innovating style and immense financial resources and many more.
Weaknesses:• •
The struggle to continually appear to be cutting edge. The weaknesses of GENESIS is its inflexibility and inability to adapt easily to changing tastes.
Opportunities:• •
Increasing sales opportunities in take out business The opportunities of Genesis lay primarily in a rapidly growing consumer market ,build an everlasting image and to globalize itself.
Threats:• • •
Competition from other companies that respond to INFY MILK superior offerings. A slump in the economy reducing customer's disposable income spent on eating out. The company's greatest threat is competition and the insecurity of infinite demand for its core products.
MARKETING RESEARCH Defining problem and research objectives To identify marketing potential of children’s milk in Pakistani market Research objective We use descriptive objective to know the children’s milk potential and buying patterns of mothers Research plan the management of the company decided to use secondary data to know how much growth rate is of children in Pakistan and for this we use data of Government and also private sectors and also we use primary to data specially from mothers For gathering primary data we conducted research from different areas of Karachi like Nazimabad,defence,Clifton,gulshan e iqbal etc. Research approach We use survey research and asked different questions from mothers because our target consumers are mothers who better understands their children’s needs and wants .we asked them what are their required needs to be fulfilled in order to receive information we distributed forms among them and collected information Contact methods We use personal methods by conducting door to door research as well as survying in different maternity hospitals as well as we used focus group interviewing by inviting 50 to 70 mothers from each particular areas and our trained observers asked different kind of questions about the needs and wants of children’s . SAMPLING PLAN Sampling unit :MOTHER Sample size :50 to 70 mothers from selected areas Sampling procedure: CLUSTER sampling The research instrument we used was Questionnaire The questions were:
1.what kind of milk you prefer to feed your child either powder milk or liquid milk ? 2.why not powder milk or why no liquid milk ? 3.which is more flexible to you ? 4.which is safer to drink ? FINDINGS When we go through whole research process we came to know that powder milk was more time consuming, more costly than the liquid milk ,taste different from natural milk , You always need pure water to mix that powder milk every time you use but in liquid milk you don’t need water , less time consuming ,readily available, cheaper than powder milk in sense you also need mineral water to mix with powder.
INFY SENSITIVE features INFY SENSITIVE 1 is a starter formula made specially to meet the needs of infants 0 to 6 months old. It provides all the vitamins and minerals needed by the young infant. Plus, it is now improved with: "DHA - Experts recognize DHA as essential for brain development and good vision." This is a cheaper formula for the mass market.
INFY PROGRESSIVE features "Infy Progressive provides your baby with all nutrients esential for optimal physical and mental development. , a unique combination of protective ingredients, it also helps to modulate your baby's natural immune defenses and to reduce the risk of allergy in the critical period of weaning."
MARKETING MIX (INFIMILK) ( MOTHER’S COMPANION)
PRODUCT WHAT IS INFIMILK? INFIMILK(RTD) is a nutritionally complete ready to drink(RTD) infant milk .
it is specially made for hungrier bottle fed babies serving them without any delay as and when desired and providing convenience and a sense of comfort to mothers having their baby’s milk ready without going into the hassle of preparing powdered one. Its more than a milk,it’s a mother’s companion. • •
It is essential that your baby receives the right nutrients for her growing little body . PROTEIN is important for growth and development as well as to help strengthen the immune system.
•
VITAMINS and MINERALS are for healthy eyes,skin,bones,teeth,muscle and nerve function and a strong immune system.
•
The majority of your baby’s energy and growth come from the intake of FAT and CARBOHYDRATES.
•
And you may have heard of LCP’S (omega 3 and omega 6 families) which are essential for brain and eye development.
INFIMILK (RTD) contains all of these vital nutrients and is nutritionally complete. 3 VARIANTS ARE AVAILABLE IN INFIMILK 1 INFIMILK SENSITIVE 2 INFIMILK PROGRESS 3 INFIMILK ADVANCE 1
INFIMILK SENSITIVE(from birth onwards) Infimilk sensitive is especially formulated to to be easy to digest and having the nutritional benefits required by newly born babies.
2
INFIMILK PROGRESS (from 1 to 3 years) Infimilk progress is formulated to meet the needs of growing babiesfrom 1 year upto 3 years.
3
INFIMILK ADVANCE(from 3 years to onwards) Infimilk advance is a nutritionally complete energy rich milk based formula with more energy ,proteins and other nutrients to give boost to babies advancing in their age and agility. QUALITY STANDARDS
Infimilk production processes will be strictly following various quality standards set by leading quality audit companies(ISO and HACCP certification is targeted within six months of operation). A team of nutrition experts monitors the whole production process and the quality of final product. PACKAGING All variants are packed in tetrapack easy to grip cartons with vibrant colors. Tetrapack allows sensitive liquid foods to stay safe and fresh and gently protects the natural flavor and nutrition contents of milk . The multilayer high performance aseptic package is designed to lock out light and air,seal in nutrients and flavor and allows its contents to remain unrefrigerated for months.
PROMOTION ADVERTISING PRINT MEDIA Infimilk will use print advertising to reach target market (mothers). Adds will be made in following magazines Sunday magazine Midweek magazine Akhbare jahan Mag ELECTRONIC MEDIA Adds will be aired on leading tv channels GEO , ARY , AAJ TV in the prime time slot . Special radio programs will be made and aired through leading radio channels FM 100 ,FM 101,FM 89. SALES PROMOTION Infimilk will develop a dealer incentive program that will encourage and reward dealers for selling infimilk. PERSONAL SELLING Infimilk will have its own sales staff that establishes and maintains dealer accounts .In addition infimilk will use nutritionists (PhD’s)to visit the larger consumer forums and help them establish feeding programs.
MOTHERS CLUB The goals were to increase awareness of RTD(ready to drink) infimilk among mothers of newborns , build a longterm relationship and collect consumer data . A mothers club is designed for parents of newborn that inform the subscribers via SMS. Mothers subscribe to the club with their own and their baby information.the short messages and the subscription to the club is free ,no purchase necessary. To keep the club live short term events are organized.
PLACE Initially product will be tested in Karachi .following urban localities will be Covered through retailers and wholesalers. Defence North nazimabad Gulshan iqbal Gulshan hadeed Sadder Malir Since production facility is located on super higway therefore three warehouses will be build to cover the whole city with efficient logistic support of 30 delivery vans.
MISSION GENESIS has focused on mission of contributing to consumer health by providing superior milk for infants For delicious, worry-free products, we are carrying out integrated quality assurance activities from raw materials procurement and production to distribution and sales. Our strategy includes establishing a product safety inspection department; thorough implementation of Hazard Analysis and Critical Control Point (HACCP) Management; enhancing plant inspection systems; reinforcing the quality assurance system for the GENESIS group; and establishing a new food hygiene research facility and contributes research results to society. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
GENESIS OBJECTIVES We will transform Genesis Co., Ltd. into a consumer focused supplier of a range of nutritious and innovative Milk. To achieve this we will continually improve relationships with our stakeholders who are:
Our owners We will maximize our profits. In Our employees We will provide a safe, fun and vibrant work place where people want to work. Our objectives will be achieved by recruiting, training and nurturing the very best people. We will provide an environment which will be professionally challenging and encouraging each employee to achieve. Our trading partners Without exception, we will: • be reliable and trustworthy • deliver exceptional service • be approachable and informative • seek innovative approaches to meet their changing needs Our community We will make the world a better place by supplying nutritious food and by being a responsible and compassionate member of our community. Our consumers We will be consumer focused in everything we do. We will continue to invest in new approaches and ideas to provide food that is of the highest: • quality • value • taste • convenience
MARKETING STRATEGY The marketing logic by which the business units hopes to achieve it marketing objectives is known as marketing strategy. Marketing strategy is base of every thing It includes marketing mix, target marketing, market positioning and also market segmentation. We had tried to choose the best marketing strategy in our new product “INFI MILK”. And we have also focus on actors and forces in the marketing environment. The strategy that we had tried to follow is to be very much successful in today’s competitive market place. It is only possible when we will focus on needs and wants of our customer. We know that it is very much difficult task to focus on needs and wants of every consumer because there are different kind of consumers having different kind of needs and wants. Even then we had tried to fulfill their needs and wants by introducing our new product.
GENESIS OBJECTIVES We will transform Genesis Co., Ltd. into a consumer focused supplier of a range of nutritious and innovative Milk. To achieve this we will continually improve relationships with our stakeholders who are:
Our owners We will maximize our profits to enable the Seventh-day Adventist Church to be a leading provider of humanitarian services. In operating our business we will be genuine witnesses for Christian principles.
Our employees We will provide a safe, fun and vibrant work place where people want to work. Our objectives will be achieved by recruiting, training and nurturing the very best people. We will provide an environment which will be professionally challenging and encouraging each employee to achieve.
Our trading partners Without exception, we will: • be reliable and trustworthy • deliver exceptional service • be approachable and informative • seek innovative approaches to meet their changing needs
Our community We will make the world a better place by supplying nutritious food and by being a responsible and compassionate member of our community.
Our consumers We will be consumer focused in everything we do. We will continue to invest in new approaches and ideas to provide food that is of the highest: • Quality • Value • Taste • Convenience
How much calcium do kids need? • •
3 cups of low-fat or fat-free milk (900 mg of calcium), AND Additional servings of calcium-rich foods to get the 1,300 mg of calcium necessary to build strong bones for life. 3 cups of low-fat or fat-free milk (900 mg of calcium)
+
additional servings of calcium-rich foods (400 mg of calcium) 1,300 mg of calcium!
Starting around age nine, young people need almost twice as much calcium as younger kids.
INFY CONTAINS All the goodness of real milk, with the added proteins, carbs and quick-energy good fats to keep kids going strong! INFY Milk is perfect between meals or with meals when time is tight but good eating is a must. Packed with nutrients that kids need for their growing bodies, INFY Milk is the perfect fuel before play, practice or the school day. The creamy smooth taste goes down great and leaves a smile on little faces too!
INFY Milk is a complete, balanced and delicious flavored drink specifically formulated to meet the nutritional needs of children. It is lactose and gluten free, helping children between the ages of 1 to 5 years old who are not eating well or at risk of developing malnutrition because of compromised health.
It tastes delicious and it can be used as a sole source of nutrition or as a nutritional supplement. Just add water and watch your child grow strong and healthy!
HELPFUL FOR
:
Malabsorption GI dysfunction Crohn’s disease Inflammatory bowel disease, Short bowel syndrome Chronic diarrhea, Pancreatitis and pancreatic insufficiency HIV/ AIDS Trauma, Post operative, cancer and cerebral palsy Oral or tube feeding
MARKET SEGMENTATION The process of dividing a market into different groups of buyers who have distinct needs, characteristics, or behavior and who might require separate product or marketing mix is known as market segmentation. The market segmentation is divided into different segmentations that are: 1-Demographical segmentation 2-Geographical segmentation 3-Psychographic segmentation 4-Behavioral segmentation Now let us define that how these segmentations are applicable to our new product “INFI MILK” DEMOGRAPHIC: As INFI milk is product for infant babies so our target market is Mothers because they are the one who shops for their infants each and every mother is segmented GEOGRAPHIC: INFI milk is segmented in urban cities of Pakistan like Karachi, Lahore, Islamabad, Quetta, Faisalabad, Peshawar, Multan, PSYCOGRAPHIC: Social class including upper lowers, working class, middle class, upper middles, lower uppers and upper uppers can afford our Product
BEHAVORIAL: It is not an occasional segmentation. You can say that is benefit segmentation like quality. we had focused on quality as our customer should be satisfied. We hope that the attitude of customer towards our new product should not be negative and hostile but it should positive and enthusiastic
TARGET MARKET INFY is targeting Mothers of all Social Class people like upper upper class, lower upper class, upper middle class and middle class Because Mothers are the one who buys milk for their Childs
SWOT ANALYSIS The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing GENESIS .
Strengths:• • • •
Strong relationships with vendors that offer high-quality Excellent staff who are highly trained and very customer attentive. High-quality offerings that exceed competitors offerings in quality, and price The strength of GENESIS concludes that the company's greatest strengths are its passionate name ,innovating style and immense financial resources and many more.
Weaknesses:• •
The struggle to continually appear to be cutting edge. The weaknesses of GENESIS is its inflexibility and inability to adapt easily to changing tastes.
Opportunities:• •
Increasing sales opportunities in take out business The opportunities of Genesis lay primarily in a rapidly growing consumer market ,build an everlasting image and to globalize itself.
Threats:• • •
Competition from other companies that respond to INFY MILK superior offerings. A slump in the economy reducing customer's disposable income spent on eating out. The company's greatest threat is competition and the insecurity of infinite demand for its core products.
MARKETING RESEARCH Defining problem and research objectives To identify marketing potential of children’s milk in Pakistani market Research objective We use descriptive objective to know the children’s milk potential and buying patterns of mothers Research plan the management of the company decided to use secondary data to know how much growth rate is of children in Pakistan and for this we use data of Government and also private sectors and also we use primary to data specially from mothers For gathering primary data we conducted research from different areas of Karachi like Nazimabad,defence,Clifton,gulshan e iqbal etc. Research approach We use survey research and asked different questions from mothers because our target consumers are mothers who better understands their children’s needs and wants .we asked them what are their required needs to be fulfilled in order to receive information we distributed forms among them and collected information Contact methods We use personal methods by conducting door to door research as well as survying in different maternity hospitals as well as we used focus group interviewing by inviting 50 to 70 mothers from each particular areas and our trained observers asked different kind of questions about the needs and wants of children’s . SAMPLING PLAN Sampling unit :MOTHER Sample size :50 to 70 mothers from selected areas Sampling procedure: CLUSTER sampling The research instrument we used was Questionnaire The questions were:
1.what kind of milk you prefer to feed your child either powder milk or liquid milk ? 2.why not powder milk or why no liquid milk ? 3.which is more flexible to you ? 4.which is safer to drink ? FINDINGS When we go through whole research process we came to know that powder milk was more time consuming, more costly than the liquid milk ,taste different from natural milk , You always need pure water to mix that powder milk every time you use but in liquid milk you don’t need water , less time consuming ,readily available, cheaper than powder milk in sense you also need mineral water to mix with powder.
INFY SENSITIVE features INFY SENSITIVE 1 is a starter formula made specially to meet the needs of infants 0 to 6 months old. It provides all the vitamins and minerals needed by the young infant. Plus, it is now improved with: "DHA - Experts recognize DHA as essential for brain development and good vision." This is a cheaper formula for the mass market.
INFY PROGRESSIVE features "Infy Progressive provides your baby with all nutrients esential for optimal physical and mental development. , a unique combination of protective ingredients, it also helps to modulate your baby's natural immune defenses and to reduce the risk of allergy in the critical period of weaning."
MARKETING MIX (INFIMILK) ( MOTHER’S COMPANION)
PRODUCT WHAT IS INFIMILK? INFIMILK(RTD) is a nutritionally complete ready to drink(RTD) infant milk .
it is specially made for hungrier bottle fed babies serving them without any delay as and when desired and providing convenience and a sense of comfort to mothers having their baby’s milk ready without going into the hassle of preparing powdered one. Its more than a milk,it’s a mother’s companion. • •
It is essential that your baby receives the right nutrients for her growing little body . PROTEIN is important for growth and development as well as to help strengthen the immune system.
•
VITAMINS and MINERALS are for healthy eyes,skin,bones,teeth,muscle and nerve function and a strong immune system.
•
The majority of your baby’s energy and growth come from the intake of FAT and CARBOHYDRATES.
•
And you may have heard of LCP’S (omega 3 and omega 6 families) which are essential for brain and eye development.
INFIMILK (RTD) contains all of these vital nutrients and is nutritionally complete. 3 VARIANTS ARE AVAILABLE IN INFIMILK 1 INFIMILK SENSITIVE 2 INFIMILK PROGRESS 3 INFIMILK ADVANCE 1
INFIMILK SENSITIVE(from birth onwards) Infimilk sensitive is especially formulated to to be easy to digest and having the nutritional benefits required by newly born babies.
2
INFIMILK PROGRESS (from 1 to 3 years) Infimilk progress is formulated to meet the needs of growing babiesfrom 1 year upto 3 years.
3
INFIMILK ADVANCE(from 3 years to onwards) Infimilk advance is a nutritionally complete energy rich milk based formula with more energy ,proteins and other nutrients to give boost to babies advancing in their age and agility. QUALITY STANDARDS
Infimilk production processes will be strictly following various quality standards set by leading quality audit companies(ISO and HACCP certification is targeted within six months of operation). A team of nutrition experts monitors the whole production process and the quality of final product. PACKAGING All variants are packed in tetrapack easy to grip cartons with vibrant colors. Tetrapack allows sensitive liquid foods to stay safe and fresh and gently protects the natural flavor and nutrition contents of milk . The multilayer high performance aseptic package is designed to lock out light and air,seal in nutrients and flavor and allows its contents to remain unrefrigerated for months.
PROMOTION ADVERTISING PRINT MEDIA Infimilk will use print advertising to reach target market (mothers). Adds will be made in following magazines Sunday magazine Midweek magazine Akhbare jahan Mag ELECTRONIC MEDIA Adds will be aired on leading tv channels GEO , ARY , AAJ TV in the prime time slot . Special radio programs will be made and aired through leading radio channels FM 100 ,FM 101,FM 89. SALES PROMOTION Infimilk will develop a dealer incentive program that will encourage and reward dealers for selling infimilk. PERSONAL SELLING Infimilk will have its own sales staff that establishes and maintains dealer accounts .In addition infimilk will use nutritionists (PhD’s)to visit the larger consumer forums and help them establish feeding programs.
MOTHERS CLUB The goals were to increase awareness of RTD(ready to drink) infimilk among mothers of newborns , build a longterm relationship and collect consumer data . A mothers club is designed for parents of newborn that inform the subscribers via SMS. Mothers subscribe to the club with their own and their baby information.the short messages and the subscription to the club is free ,no purchase necessary. To keep the club live short term events are organized.
PLACE Initially product will be tested in Karachi .following urban localities will be Covered through retailers and wholesalers. Defence North nazimabad Gulshan iqbal Gulshan hadeed Sadder Malir Since production facility is located on super higway therefore three warehouses will be build to cover the whole city with efficient logistic support of 30 delivery vans.
